Golden Peacock, Inc.

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In THE MATTER OF GOLDEN PEACOCK, INC.

MODIFYING CEASE AND DESIST ORDER Docket 3156. Order, June 29, 1938 Order modifying cease and desist order entered against aforesaid respondent in Docket 3156, on February 12, 19388, 26 F. T. C. 752, prohibiting certain misrepresentations by said respondent, its officers, ete., in connection with offer, sale, and distribution of its toilet preparations, “Golden Peacock Bleach Cream” and “Miracream,” or other similar preparations, as hereinbelow set forth.

Before Mr. Robert S. Hall, trial examiner. Mr. Carrel F. Rhodes for the Commission.

Mr. R. H. Rhodes, of Paris, Tenn., for respondent. ORDER ‘This proceeding having been heard by the Federal Trade Commission upon the request of respondent to modify the order to cease and desist issued herein on February 16, 1938, and the Commission haying duly considered said request and the record herein, and being now fully advised in the premises;

It is ordered, That the respondent, Golden Peacock, Inc., its officers, representatives, agents, and employees, in connection with the offering for sale, sale, and distribution of its toilet preparations, “Golden Peacock Bleach Cream” and “Miracream,” or any other preparations composed of substantially the same ingredients as said preparations, in interstate commerce or in the District of Columbia, do forthwith cease and desist from representing:

1. That the use of said preparations, or any of them— (a) Will nourish, revitalize, or rejuvenate the skin; (5) Will produce or cause a soft, flawless ivory skin; (c) Will bleach the skin white and keep it white; (d) Will remove liver spots, sallowness, deep-seated discolorations;

(e) Will remove blotches, freckles, tan, pimples, and imperfections from the skin unless such representations are specifically restricted to such conditions when external in character and located in the outer layer of the skin and when not associated with any systemic disorder or cause.

GOLDEN PEACOCK, INC. 297 296 Order 2. That said preparations, or any of them— (a) Contain refined ingredients which revitalize the skin and change its color and texture to a child-like whiteness and texture; (6) Are new discoveries, or that they or any of them were or are preparations developed after years of experimentation by eminent doctors or skin specialists;

(c) Have been endorsed by leading medical authorities. It is further ordered, That the respondent shall, within 60 days after the service upon it of this order, file with the Commission a report in writing setting forth in detail the manner and form in which it shall have complied with this order. 298 FEDERAL.'TRADE COMMISSION DECISIONS Syllabus: 27 BTA.