Zendejas Products Corp

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IN THE MATTER OF ZENDEJAS PRODUCTS CORPORATION, AND JOSE SILVA,. TRADING AS ZENDEJAS PRODUCTS COMPANY CO)JPLAINT, FI!'i!DINGS, AND ORDER IN REGARD TO Tlle ALLEGED VIOLATION OF SEC. 5 OF AN ACT OF CONGRESS APPROVED SEPT. 26, 1914 Docket 36"19. Complaint, Dec. 28, 1938-Decision, Sept. "1, 1939 Where a corporation and an individual, who was secretary and manager thereof and controlled and directed its business activities, sales policies and prac· tices, engaged in sale and distribution of certain medical preparations designated as "Zendejas Medicine" and "Zendejas Ointment," to members of pm·chasing public in various States; in advertisements which they disseminated through the mails, in newspapers and periodicals of gl'nl'ral circulation, and through circulars and other printed mattet• difltributed Jn commerce among the various States, and through continuities broadca:;t from radio stations of extrastate audience-- (a.) Represented that said "Zendejas Medicine" contained well-known curative qualities of many plants, barks, and roots, and contributl'd to the purification of the blood, and was an alterative fot· the digestive system which promotl'd formation of new and healthy ell'ments, regulatl'd circulation of the blood, prevented blood clots, and eliminated useless and noxious ele· ments therefrom;

(b) Represented, as aforesaid, further, that it was a cure and remedy for all ailments for whl~h an iodized medicine could be prescribed, and for rheumatism, through clearing blood of noxious matter, and that it was of great value in treatml'nt of gout and arthritis, and that millions of rheumatics recommended its use;

Facts being it did not, as aforesaid cia imed, contain well-known curati\·e qualities of plants, barks, and roots, or contribute to purifying the blood, was not an alterative for gl'neral digestive system which aided said system as aforesaid claimed, did not regulate circulation of the blood or accomplish other results above set forth, and was not a cure or remedy for all ailments for which iodized medicine c_ould be prescribed, nor for rheumatism, and was not great rl'medy in trl'atment of gout or arthriti>J, nor recommended by millions of rheumatics;

(c) Represented, as aforesaid, that their said "Zendejas Ointment" was a competent and efficient treatment for, or would cure, eczema, rash, and other skin diseases, and would give Immediate relief to sufferers therl'from and cause such eruptions to disappear;

Facts being it was not a competent or effective treatment for such ailml'nts and conditions, nor of substantial therapeutic value in treatment thereof, nor remedy thereof, and would not accomplish results claimed as abo>e set forth; and (d) Failed to reveal to purchasl'rs and prospective purchasers of their preparations, in the course and conduct of their business, that indiscriminate u~e thereof by the uninformed might cause them to suffer irreparable and perhaps fatal Injury by reason of fact that their said medicine was com· posed essentially of senna and potassium iodide, and danger to public In ZE~DEJAS PRODUCTS CORP. ET AL. 795 794 Complaint indiscriminate lire of iodides which might cause great harm to those afflicted with latent tuberculosis and toxic goiter, and by reason of presenre in said ointment of dangerous drug and ingredient "Betanaphthol," which should be used only under physician's supervision, due to special irritant action on kidneys and fact that severe neuritis has been caused by absorption from skin of said drug, which is especially contraindicated in presence of renal disease;

With effect of misleading and deceiving substantial portion of purchasing public into erroneous and mistaken belief that snell false statements, representations, and advertisements were true, and that their said preparations possessed properties claimed and repr('sented, and would accomplish results as aforesaid, nnd of causing portion of such public, by reason of such belief, to purchase the same and thereby divert trade unfairly to them from their competitors in commerce who truthfully advertise the effectiveness In use of their products; to the substantial injury of competitors in commerce:

Held, That such acts and practices, under the cit·cumstances set forth, were all to the prejudice of the public and competitors and constituted unfair methods of competition in commerce and unfair acts and practices therein. Mr. J. 0. [(ash for the Commission.

COMPLAINT Pursuant to the pro~isions of the Federal Trade Commission Act and by virtue of the authority vested in it by said act, the Federal Trade Commission, having reason to believe that Zendejas Products Corporation, a corporation, and J. Silva, an individual trading as Zendejas Products Co., hereinafter referred to as respondents, have violated the provisions of said act, and it appearing to the Commission that a proceeding by it in respect thereof would be in the public interest, hereby issues its complaint, stating its charges in that respect as follows :

PARAGRAPH 1. Zendejas Products Corporation is a corporation organized, existing and doing business under and by virtue of the laws of the State of California, with its principal office and place of business located at 200 West Fifty-first Street, Los Angeles, Calif. Respondent J. Silva, is an individual trading as Zendejas Products Co. and is also secretary and manager of said respondent, Zendejas Products Corporation, and controls and directs the business activities, sales policies, and practices of respondent corporation and has his office and place of business at the same address, to wit, 200 'Yest Fifty-first Street, Los Angeles, Calif.

Said respondents have acted in concert and in cooperation with each other in performing the acts and practices hereinafter alleged. PAR. 2. The respondents are now and have been for more than 1 year last past engaged in the business of selling and distributing Complaint 2!) F. T. C. certain medicinal or pharmaceutical preparations designated as "Zendejas Medicine" and "Zendejas Ointment." Respondents sell said preparations to members of the purchasing public situated in various States of the United States and cause the said preparations, when sold by them, to be transported from their aforesaid place of business in the State of California to the purchasers thereof located jn other States of the United States and in the District of Columbia. Respondents maintain, and at all times mentioned herein have maintained, a course of trade in commerce in said preparations among and between the various States of the United States and in the District of Columbia.

PAR. 3. In the course and conduct of their business, respondents are in active and substantial competition with other individuals and corporations and with partnerships engaged in the sale and distribution in commerce among and between the. various States of the United States and in the District of Columbia of medicinal preparations designed and intended for and used in the treatment of the ailments and conditions of the human body, for which responents recommend the use of their said preparations. Among such competitors in said commerce are many who do not in any manner misrepresent their said preparations, or the threapeutic properties thereof, and who do not make false and misleading statements in connection with the sale and distribution C?f their preparations and products. PAR. 4. In the course and conduct of their aforesaid business, the respondents have disseminated, are now disseminating, and have and do now cause to be disseminated, false advertisements for the purpose of inducing, and which are likely to induce, directly or indirectly, the purchase of the respondents' said medicinal preparations. Said false advertisements were, and are, disseminated by use of the United States mails; by insertion in newspapers, and periodicals having a general circulation and also in circulars and other printed matter, all of which are distributed in commerce among and between the various States of the United States; and by continuities broadcast from radio .stations which have sufficient power to, and do, convey the programs emanating therefrom to listeners thereto located in the various States of the United States other than the State from which said broadcasts originate. Various means have been, and are, used by respondents to disseminate or cause the dissemination of said false advertisements for the purpose of inducing, or which are likely to induce, directly or indirectly, the purchase in commerce among and between the various States of the United States of respondents' said medicinal preparations. The greater part of such advertisements are disseminated by ZENDEJAS PRODUCTS CORP. ET AL. 797 794 Complaint the respondents in the Spanish language. The list of advertisements quoted below are English translations of the advertisements actually disseminated, as aforesaid. Among, and typical of, the statements and representations contained in said false advertisements so used and disseminated as aforesaid are the following: ZENDEJAS MEDICINE It is a medical compound that contains the active principles of many plants, barks and roots, whose curative qualities have been well known since remote times.

It contributes to the purification of the blood and works as an alterative for the general digestive system, increases metabolism and transforms the organic functions. Therefore it promotes the formation of new and healthy elements. It has a dilatory action on the arteries, which activate and regulate the circulation of the blood to the outer surface and the tissues and aids in preserving the natural fluids of the blood, prevents formation of small blood clots (thrombosis and embolisms) that obstruct the arteries. Because of Its diaphoretic and diuretic action and its resolvent and smooth laxative qualities, it throws o:tr on the surface the useless and noxious elements. In general It is indicated for all ailments for which an iodized vegetable medicine could be prescribed. It can be practically demonstrated that an iodized medicine is of great value for this universal ailment (rheumatism). Zendejas Medicine combines the qualities of an iodine preparation with the benefits of vegetable elements that go so well with the iodides.

RHEUMATC PAINS Gout Arthritis If you are a victim of the tortures of this disease, especially during the winter, remember that· millions of rheumatics recommend the incomparable Mexican remedy ZENDEJAS Zenuejas is a valuable remedy against rheumatism because you attack the trouble at its true origin, clear the blood of the noxious matter which causes it. Aids digestion and t·enews vigor.

POMADA ZENDEJAS (Zendejas Ointment) And for many reasons it can be remembered for its use, because of its marvelous results in eczema, rash, ringworm, itching, and other affections are some of the things which cause you to always remember it • • • SKIN DISEASES You don't have to suffer from diseases like eczema, ringworm and other skin Irritations, many of thco>m repulsive, that prohibit from oil social contact. Remember that PmiADA ZENDEJAS is an efficacious remedy, easy to apply • • • 213706m-4o-vol. 29--53 798 FEDERAL .TRADE COMMISSION DECISIONS Complaint. 29F. T. C.

SKIN ERUPTIONS Many eruptions are very painful. others produce desperate itching. There are others that, if they aren't painful, like eczema and psoriasis, are at least nuisances and have a disagreeable appearance. LA POMADE ZENDEJAS gives immedite relief, soothes the itching quickly and when the eruptions can't be traced to any specifi~ diseases, it niakes them disappear * • • PA:R. 5. Through the use of the statements and representations hereinabove set forth, and · others similar thereto not specifically s_et-out herein, all of which _purport to be descriptive of the remedial, curative, or therapeutic properties of respondents' products, respondents have represented, and do now represent, directly and indirectly, that 'respondents' preparation, "Zendejas Medicine" contains wellknown curative .qualities of many plants, barks and roots; that it contributes to the purification of the blood; that it is an alterative for the general digestive system; that it promotes the formation of new' and healthy elemerits; that it regulates the circulation of the blood and prevents blood clots; that it eliminates useless and noxious elements from the system; that it is a cure or remedy for all ailments for which an iodized medicine could be prescribed; that it is a cure or remedy for rheumatism because it clears the blood of noxious matter; that it is of great value in the treatment of gout and arthritis; that millions of rheumatics recommend its use; that "Zendejas Ointment" is a competent and effective treatment for, or will cure eczema, rash, ringworm, itching, and other skin diseases; that it is a cure or remedy for skin diseases; that its use gives immediate relief to sufferers of skin eruptions and causes such eruptions to disappear. PAR. 6. The aforesaid representations and claims used and designated by the respondents, as hereinabove described, are grossly exaggerated, misleading, and untrue and constitute false advertising~ In truth and in fact, respondents' "Zendejas Medicine" does not contain the well-known curative qualities of many plants, barks, and roots. It does not contribute to the purification of the blood, is not nn alterative for the general digestive system, and does not promote the formation of new and healthy elements. Said preparation does not regulate the circulation of the blood, nor prevent blood clots and does not eliminate useless and noxious elements from the system. This preparation is not a cure or remedy for all ailments for which an iodized medicine could be prescribed. It is not a cure or remedy for rheumatism· and does not clear the blood of the noxious matter that causes same. It is not of great value in the treatment of gout or arthritis. Millions of rheumatics do not recommend the use of this preparation.

ZENDEJAS PRODUCTS CORP. BT AL. 799 794 Complaint Respondents' preparation "Zendejas Ointment" is not a competent or effective treatment for, nor will it cure or be of substantial therapeutic value in the treatment of, eczema, rash, ringworm, itching, and other skin diseases. It is not a remedy for skin diseases and its use does not give immediate relief to sufferers of skin eruptions and cause such eruptions to disappear.

Respondents' claims as to the therapeutic value or efficacy of said preparation are grossly exaggerated, false, and deceptive and greatly exceed any claims as to the therapeutic value or efficacy of said preparation which might truthfully be made. PAn. 7. The use of the aforesaid false advertisements, disseminated in the manner above described, induces or is likely to induce, directly or indirectly the purchase of medicinal preparations containing drugs. . The formula of "Zendejas Medicine" shows that it is composed essentially of cassa augustifolia (senna) and potassium iodide. The indiscrirn}nate sale of iodides to the public is dangerou.s and may cause great harm to persons affiicted with later.1~ tuberculosis and toxic goiter. · The "Zendejas Ointment" contains. the dangerous ingredient "lletanaphthol" and should be used only under a physician's supervision as it has a special irritant action on the kidneys, and severe nephritis has been caused by its absorption from the skin, and i~ especially contraindicated in .the presence of. renal disease. , In the course and conduct of their business, the respondents do not disclose to purchasers and prospective purchasers of their preparations that the indiscriminate use of said preparations by the un~ informed may cause them to suffer irreparable and perhaps fatal injury.

PAR, 8. The use by respondents of the foregoing false, receptive, and misleading statements, representations, and advertisements disseminated as aforesaid with respect to said medicinal preparations has had, and now has, the capacity and tendency to and does mislead and deceive a substantial portion of the purchasing public into the erroneous and mistaken belief that such false statements, representa· tions, and advertisements are true and that respondents' said preparations possess the properties claimed and represented and will accomplish the results represented and causes a portion of the purchasing public because of said erroneous and mistaken belief to purchase respondents' said preparations. As a result, trade has been diverted unfairly to the respondents from their competitors in said commerce who truthfully advertise the effectiveness and use of their respective products. In consequence thereof, injury has been and is Findings 291F. T. C. now being done by respondents to competition in commerce among and between the various States of the United States and in the District of Columbia.

PAR. 1). The aforesaid acts and practices of the respondents, as herein alleged, are all to the prejudice and injury of the public and the respondents' competitors and constitute unfair methods of competition in commerce and unfair acts and practices in commerce within the intent and meaning of the Federal Trade Commission Act. REPORT, FINDINGS AS TO THE FACTS, AND ORDER Pursuant to the provisions of the Federal Trade Commission Act, the Federal Trade Commission on the 28th day of December 1938, issued, and on January 3, 1939, served, its complaint in this proceeding upon respondents Zendejas Products Corporation, a corporation, -and Jose Silva, an individual trading as Zendejas Products Co., charging them with the use of unfair methods of competition in commerce in violation of the provisions of said act. After the issuance of said complaint and the filing of respondents' answer, the Commission, by order entered herein, granted respondents' motion for permission to withdraw their answer and to substitute therefor an answer admitting all the material allegations of fact set forth in said complaint and waiving all intervening prbcedure and further hearing as to said: £acts, which substitute answer was duly filed in the office of the Commission. Thereafter, this proceeding regularly came on for final hearing before the Commission on the said complaint and substitute answer, and the Commission, having duly considered the matter and being now fully advised in the premises, finds that this proceeding is in the interest of the public and makes this its findings as to the facts and its conclusion drawn therefrom: FINDINGS AS TO THE FACTS PARAGRAPH 1. The'respondent Zendejas Products Corporation is a corporation organized, existing, and doing business under the laws of the State of California, with its principal office and place of business at 200 West Fifty-first Street, Los Angeles, Calif. The respondent, Jose Silva, is an individual trading as Zendejas Products Co. He is also secretary and manager of said corporation and controls and directs the business activities, sales policies, and practices of respondent corporation. His office and place of business is also at 200 West Fifty-first Street, Los Angeles, Calif. Said respondents have acted in concert and in cooperation with each other in performing the acts and practices hereinafter stated. ZENDEJAS PRODUCTS CORP. ET AL. 801 794 Findings PAR. 2. The respondents are now, and have been for more than 1 year last past, engaged in the business of selling and distributing certain medical preparations designated as "Zendejas Medicine" and "Zendejas Ointment." Respondents have sold said preparations to members of the purchasing public situated in various States of the United States, and have caused the said preparations, when sold by them, to be transported from their aforesaid place of business in the State of California to the purchasers thereof located in the other States of the United States and in the District of Columbia. PAR. 3. In the course and conduct of their business respondents have been and are in active and substantial competition with other individuals, corporations, partnerships, and firms engaged in the sale and distribution of medical preparations designed and intended for and used as treatments for the ailments and conditions of the human body for which respondents recommend the use of their said preparations. Among such competitors in said commerce are many who do not in any manner misrepresent their medical preparations or the therapeutic properties thereof and who do not make false and misleading statements in connection with the sale and distribution of their products.

PAR. 4. In the course and conduct of respondents' business, they have disseminated false advertisements for the purpose of inducing, directly or indirectly, the purchase of their said medical preparations. Said false advertisements were and are disseminated by use of the United States mails, by insertions in newspapers and periodicals having a general circulation, and also in circulars and other · printed matter, all of which are distributed in commerce among and between the various States of the United States, and by continuities broadcast from radio stations, which have sufficient power to, and do, convey the programs emanating therefrom to listeners thereto located in the various States of the United States other than the State from which said broadcasts originate. The greater part of certain advertisements are disseminated by the respondent in the Spanish language. The list of advertisements quoted below are English translations of the advertisements actually disseminated as aforesaid. Among and typical of said statements and representations are the following:

ZENDEJAS l\IEDICINE It is a medical comvound that contains the active principals of many plants, barks and roots whose curative qualities have been well known since remote times.

It contributes to the purification of the blood and works as an alterative tor general digestive system, increases metabolism and transforms the organic Findings 29/F. T. C. functions; therefore, It promotes the formation of new and healthy elements. It bas a dilatory action on the arteries, which activate and regulate the circulation of blood to the outer surface and the tissues and aids in preserv· ing the natural fluids of the blood, prevents formation of small blood clots (thrombosis and embolisms) that obstruct the arteries. Because of its dia· phoretic and diuretic action and its resolvent and smooth laxative qualities, it throws off on the surface the useless and noxious elements. In general it is indicated for all ailments for which an iodized vegetable medicine could be prescribed.

It can be practically demonstrated that an Iodized medicine is of great value for this universal ailment (rheumatism). Zendejas Medicine combines the qualities of an iodized preparation with the benefits of vegetable elements, which go so well with the iodized.

RHEUMATIC PAINS Gout Arthritis If you are a victim of the tortures of this disease, especially during the winter, remember that millions of rheumatics recommend the incomparable Mexican remedy.

Zendejas Is a valuable remedy against rheumatism because you attack the trouble at its true origin, clear the blood of the noxious matter which causes it. Aids digestion and renews vigor.

POI\fADA ZENDEJAS (Zendejas Ointment) And for many reasons it can be remembered for its use because of Its marvelous results in eczema, rash, ringworm, and itching, and other affections, are some of the things which cause you always to remember It. SKIN DISEASES You don't have to suffer from diseases like eczema, ringworm, and other skin Irritations, many of them repulsive, that prohibit from all social contact. Re· member that Pomada Zendejas is an efficacious remedy easy to apply. SKIN ERUPTIONS Many eruptions are very useful. Others produce desperate Itching. There are others that If they aren't painful, like eczema and psoriasis, are at least nuisances and have a disagreeable appearance. Lapomada Zendejas gives immediate relief, soothes the itching quickly, and when the eruptions can't be trnced to any specific diseases, it makes them disappear. PAR. 5. The Commission finds that through the use of the state· ments and representations hereinabove set forth in paragraph 4 hereof, and others similar thereto, all of which purport to be descriptive of the remedial, curative, or therapeutic properties of respond- .ents' products, respondents have represented and do now represent, directly and indirectly, that respondents' preparation, "Zendejas Medicine," contains well-known curative qualities of many plants, barks, and roots; that it contributes to the purification of the blood; ZENDEJAS PRODUCTS CORP. ET AL. 803 '194 Findings that it is an alterative for the general digestive system; that it pro· motes the formation of new and healthy elements, regulates the cir· culation of the blood, and prevents blood clots; that it eliminates useless and noxious elements from the system; that it is a cure and remedy for all ailments for which an iodized medicine could be prescribed; that it is a cure or remedy for rheumatism because it clears the blood of noxious matter; that it is of great value in the treatment of gout and arthritis; that millions of rheumatics recommend its use; that "Zendejas Ointment" is a competent and efficient treatment for, or will cure, eczema, rash, ringworm, itching, and other skin diseases; that it is a cure or remedy for skin diseases; that its use gives immediate relief to sufferers of skin eruptions and causes such eruptions to disappear.

PAR. 6. The Commission finds that the aforesaid false and misleading statements, representations, and advertisements set forth in paragraphs 4 and 5 hereof, which respondents make with respect to the therapeutic value of their said products are grossly exaggerated, misleading, and untrue and constitute false advertising. In truth and in fact, respondents' preparation, "Zendejas Medicine" does not contain the well-known curative qualities of plants, barks, and roots. It does not contribute to purifying the blood. It is not an alterative for the general digestive system. It does not aid the general digestive system and does not promote the formation of new and healthy elements. Said preparation does not regulate the circulation of the blood, nor does it prevent blood clots and does not eliminate useless and noxious elements from the system. This preparation is not a cure or remedy for all ailments for which an iodized medicine could be prescribed. It is not a cure or remedy for rheumatism and does not clear the blood of the noxious matter which causes same. It is not a great remedy in the treatment of gout or arthritis, and millions of rheumatics do not recommend the use of said preparation. Respondents' preparation "Zendejas Ointment" is not a competent or efficient treatment for, nor will it cure, or be of substantial therapeutic value in the treatment of eczema, rash, ringworm, itching, and other skin diseases. It is not a remedy for skin diseases and its use does not give immediate relief to sufferers of skin eruptions and its use will not cause such eruptions to disappear. PAR. 7. The Commission finds that the formula of the preparation "Zendejas Medicine" is composed essentially of cassa augustifolia. (senna) and potassium iodide, and that the indiscriminate use of jodides by the public is dangerous and may cause great harm to persons aftlicted with latent tuberculosis and toxic goiter. 804 FEDERAL TRADE COl\Il\IISSION DECISIONS Order 29F. T. C.

The Commission further finds that the preparation "Zendejas Ointment" contains the ingredient "Betanaphthol," which is a dangerous drug, and which should be used only under a physician's supervision since it has a special irritant action on the kidneys and since severe neuritis _has been caused by its absorption from the skin. It is especially contraindicated in the presence of renal disease. The Commission further finds that in the course and conduct of their business the respondents have not disclosed to purchasers and prospective purchasers of their preparations that the indiscriminate use of said preparations by the uninformed may cause them to suffer irreparable and perhaps fatal injury.

PAR. 8. The use by the respondents of each and all of the foregoing false, deceptive, and misleading statements, representations, and advertisements disseminated a's aforesaid with respect to said medical preparations has had, and now has, the capacity and tendency to and does mislead and deceive a substantial portion of the purchasing public into the erroneous and mistaken belie£ that such false statements, representations, and advertisements are true, and that respondents' said preparations possess the properties claimed and represented and that said preparations when taken will accomplish the results represented and causes a portion of the purchasing public, because of such erroneous and mistaken belief, to purchase respondents' said preparation. As _a result, trade has been diverted unfairly to the respondents from their competitors in said commerce who truthfully advertise the effectiveness and use of their respective products. As a result thereof, substantial injury has been done and is now being done by respondents to competitors in commerce among and between the various States of the United States and in the District of Columbia.

CONCLUSION The aforesaid acts and practices of the respondents as herein found a.re all to the prejudice of the public and of respondents' competitors and constitute unfair methods of competition in commerce and unfair acts and practices in commerce within the intent and meaning of the Federal Trade Commission Act.

ORDER TO CEASE AND DESIST This proceeding having been heard by the Federal Trade Commission upon the complaint of the Commission, and the answer of the respondents, in which answer respondents admit all the material allegations of fact set forth in said complaint and state that they ZENDEJAS PRODUCTS CORP. ET AL. 805 794 Order waive all intervening procedure and further hearings as to the facts, and the Commission having made its findings as to the :facts and conclusion that respondents have violated the provisions of the Federal Trade Commission Act.

It is ordered, That the respondent, Zendejas Products Corporation, a corporation, its officers, representatives, agents, and employees, and Jose Silva, individually and trading as Zendejas Products Co., or trading under any other name, his representatives, agents, and employees, directly or through any corporate or other device, do forthwith cease and desist from:

Disseminating, or causing to be disseminated, any advertisement by means of the United States mails or in commerce, as commerce is defined in the Federal Trade Commission Act, by any means, for the purpose of inducing or which is likely to induce, directly or indirectly, the purchase of medical preparations containing drugs now designated by the names "Zendejas Medicine" and "Zendejas Ointment," or any other medical preparations composed of substantially similar ingredients or possessing substantially similar therapeutic properties, whether sold under the same names or any other name or names or disseminating, or causing to be disseminated, any advertisement by any means for the purpose of inducing, or which is likely to induce, directly or indirectly, the purchase in commerce, as commerce is defined in the Federal Trade Commission Act, of said medical preparations, which advertisements represent directly or through implication that said medicinal preparation "Zendejas Medicine" contains well-known curative properties of many plants, barks, and roots; that it contributes to the purification of the blood; that it is an alterative for the general digestive system; that it promotes a formation of new and healthy elements and regulates the circulation of the blood and prevents blood clots; that it eliminates useless and obnoxious elements from the system; that it is a cure and remedy for all ailments for which an iodized medicine could be prescribed; that it is a cure or remedy for rheumatism; that it is of great value in the treatment of gout and arthritis; that millions of rheumatics recommend its use; or which advertisements fail to reveal that said preparation "Zendejas Medicine," whether sold under the aforesaid name or any other name, contains potassium iodide and that said preparation may be injurious to persons afilicted with latent tuberculosis or toxic goiter, and that its indiscriminate use by the lay public is dangerous; or which advertisements represent directly or through implication that the medicinal preparation "Zendejas Ointment" is a competent and effective treatment, or cure, 80() · FEDERAL TRADE COMMISSION DECISIONS ' Order 29F.T.C., for eczema, rash, ringworm, itching, and other skin diseases; that it is a cure or remedy for skin diseases or that its use gives immediate relief to sufferers from skin eruptions and cause such eruptions to disappear; or which advertisements fail to reveal that said prepara-. tion "Zendejas Ointment," whether sold under the aforesaid name or under any other t1ame, contains betanaphthol and ihat said ingredient is a .dangerous drug which should be used only under a physician's supervision.

It is further ordered, That the respondents shall, within 60 days after service upon them of this order, file with the Commission a. report in writing, setting :forth in detail the manner and form in which they have complied with this order.

U~ITED DISTRIBUTQRS, INC, .. , ,. 807 Syllabus