Western Refining Co., Inc
Volume 30 · 30 F.T.C. 833
deceptive advertisinghealth claims
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Western Refining Co., Inc, 30 F.T.C. 833 (1940). Consumer Law Library, https://consumerlawlibrary.org/decisions/v030-0094
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- 30 F.T.C. 1 — STAFFORD T. MITCHELL, JANET M. MITCHELL, AND OTIS S. MITCHELL, DOING BUSINESS AS THE ARVIL COM- PANY cited_neutral
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IN THE l\fA'ITER OF WESTERN REFINING CO:MP ANY, INC., TRADING AS THE MOTEX COMPANY AND COTE PRODUCTS COMPANY COMPLAINT, FINDINGS, AND ORDER IN REGARD TO THE ALLEGED VIOLATION OF SEC. 5 OF AN ACT OF CONGRESS APPROVED SEPT. 26, 1914 Docket 3355. Complaint, Mar. 11, 1938-Decision, Mar. 28, 1940 Where a corporation engaged in sale and distribution of certain medicinal preparations for use in treatment of diseases, ailments, and conditions peculiar to women, ill) substantial competition, in commerce among the various States and in the District of Columbia, with others engaged In sale and distribution of products used and useful in treatment of such diseases, ailments and conditions; in advertising and describing Its so-called "l\Iotex" and "l\Iotex Pills" in advertising literature such as booklets, pamphlets, and circulars, and through labels containing statements purporting to be descriptive of products therein named and efficacy thereof in treatment of such diseases, etc., for which they were recommended as effective, and of which more than 400,000 copies monthly were, during periods involved, distributed among prospective purchasers in the various States and In the District of Columbia- (a) Represented, directly and by necessary Implication, that its said products were safe, competent, and reliable remedies for all delay in fluctuation of the menses, and brought on, in few hours, desired results; (b) Represented, as aforesaid, that said products were harmless and safe and generally preventive of lll health, and remedy for various ailments and troublesome conditions associated with or related to menstrual function when due to unnatural causes; and (c) Represented, as aforesaid, that they were effective to tone up generative organs and whole system, and acted directly on circulation of uterus, and were effective abortifacients;
Facts being they were not effective as competent and reliable treatments or remedies for aforesaid various ailments and conditions, and had no value In such connection, did not tone up aforesaid organs or whole system, nor act directly on circulation of uterus, and, as aforesaid, were without value in various conditions and ailments indicated and suggested, were not safe or harmless, taken according to directions, which involved dosage in large and dangerous amount of ergotin and aloin, constituents thereof, and were not effective as abortifacients, but might, thus used, cause serious injury ;
With effect of misleading and decei;ing members of purchasing public into erroneous belief that said representations were true, and into purchase of substantial quantities of its nrious products by reason of such belief, and of thereby dlverting trade in commerce to it from its competitors who do not, in sale and distribution of tbelr products, make use of same or similar misrepresentations:
Held,, That such acts and practices, under the circumstances set forth, were all to the prejudice and injury of the public and competitors, and constituted unfair metllods of competition. Complaint 30F.T. C.
Before Mr. Randolph Preston, trial examiner. llfr. William L. Taggart for the Commission. Nash & Donnelly, of Washington, D. C., for respondent. Complaint Pursuant to the provisions of an act of Congress approved September 26, 1914, entitled "An Act to create a Fed€ral Trade. Commission, to define its powers and duties, and for other purposes," the Federal Trade Commission having reason to believe that 'Vestern Refining Co., Inc., trading as The Motex Co., and Cote Products Co., and other names, hereinafter referred to as respondent, has been and is using unfair methods of competition in commerce, as "commerce" is defined in said act, and it appearing to the Commission that a proceeding by it in respect thereof would be in the public interest hereby issues its complaint stating its charges in that respect as follows: PARAGRAPH 1. Respondent 'Vestern Refining Co., Inc. is a Massachusetts corporation. The Motex Co. and Cote Products Co. are trade names used by 'Vestern Refining Co., Inc. in the sale and distribution of its products. Respondent is engaged in the sale and distribution of certain medical preparations for use in the treatment of diseases, ailments, and conditions peculiar to women. Respondent's office and place of business is located at 16 Robeson St., Lowell, Mass. The respondent causes its products, when sold, to be transported from the aforesaid place of business in the State of Massachusetts to purchasers thereof located in various States other than the State of Massachusetts and in the District of Columbia. It maintains a course of trade and commerce in said products so distributed and sold by it between the State of Massachusetts and various other States of the United States and in the District of Columbia. PAR. 2. In the course and conduct of said business,· as aforesaid, the respondent has been and is in substantial competition in said commerce among and between the various States of the United States and in the District of Columbia, with other corporations and with individuals and partnerships engaged in the sale and distribution of products used and useful in the treatment of the diseases, ailments, and conditions peculiar to women, for which the respondent represents and implies that its said preparations are competent and effective treatments.
PAR. 3. The products marketed by respondent are variously known and described as Motex and Motex Pills.
PAR. 4. In the operation of its business and for the purpose of inducing the purchase of said products by members of the purchasing public, the respondent has made use of certain advertising literature, THE M:OTEX CO. E'TC. 835 833 Complaint such as booklets, pamphlets, circulars, and labels, containing statements purporting to be descriptive of the various products herein named, and statements as to the effectiveness of said products in the treatment of the diseases, ailments and conditions for which they are recommended. This advertising literature is distributed among prospective purchasers located in the various States of the United States and in the District of Columbia.
PAR. 5. With reference to the products known as Motex and Motex Pills, such statements as the following are made: DELAYED? WO:\IEN! Use Genuine 1\Iotex Pills. (There's Only One called 1\:lotex.) Women continually report Quick Results, without pain, harm, or inconvenience, in many unusual, long overdue, difficult, discouraging, abnormal delays, after many ordinary compounds failed. 1\Iotex Pills, liquid center, tasteless, easy to take, are of a type doctors often prefer, as quickly absorbed by body. Costs us over 300% more than ordinary compounds, Yet Costs You No 1\Iore. J. B., "Was 3 months delayed. Everything now 0. K." J. F., "1\Iotex Pills a blessing to women. Got results with no pain." A. P., "Took Motex Pills and came around. They did the work." 1\Iote:x Pills Are Our Highest Strength yet costs you only $2.00 per box. Orders rushed same day received in plain, sealed box. Copy of "A Secret Every Woman Should Know" free with order. The Motex Co., Dept. 10-E 16 Robeson St., Lowell, Mass."
FREE TO WOMEN DELAYED BEFORE ORDETIING ELSEWHERE Rush your request at once for FREE COPY of "A Secret Every Woman Should Know" telling how women bring back return of the flow at home, In long overdue, discouraging abnormal delays, even after various home methods and relief compounds had failed them. You 1\Iay Bless The Day You Sent For This Free Copy. Sent prepaid, ln plain wrapper. The 1\Iotex Co., Dept. 1-B, 16 Robeson St., Lowell, 1\Iass. Copr. 1936 M. Co. FREE TO WOMEN DELAYED! Before ordering elsewhere rush your request for Absolutely Free Copy of "A Secret Every 'Voman Should Know." Hundreds of women the nation over have reported safe, painless return of the flow in long overdue, discouraging, abnormal delays, after securing this knowledge free, and using it in their own homes themselves, even after various home methods and relief compounds had failed them! You 1\fay Bless The Day You Sent For This Free Copy, which will be rushed to you, postpaid, in plain wrapper. The 1\Iotex Co., Dept. 1-CW 16 Robeson St., Lowell, 1\:lass., Copr. 1936, The M. Co. Take one or two 1\Iotex Pills before each meal, and one at bedtime. If the pills seem to act too strongly in any way, reduce the dosage or discontinue until the nausea has passed away and there is no more distress. Only occasionally do we ever hear of 1\fotex Pills acting too strongly, and then usually on very sensitive natures. There are 20 1\lotex Pills In a box. A box therefore lasts several days. Complaint 30F.T.. C.
Each night just before retiring take a hot mustard "Sltz" bath, sitting in the hot water up to the hips until you perspire freely, though not over 20 minutes. Into this hot bath water pour a half cupful of dry, yellow, ground mustard, which you can obtain very cheaply at any drug store. Cover up the upper part of your body with a blanket to keep out the cold air while sitting in the sitz or hlp bath. Then get into bed after a quick drying off, being careful not to catch cold. These hot mustard sitz or hip baths just before retiring are said to greatly ald the results from Motex Pills.
In said statements, together with other similar statements not herein set out with respect to the products named, respondent, directly and by implication, represents that said products are safe, competent and reliable remedies for all delay in the function of the menses; that menstruation is brought on in a few hours by the use of said products; that said products are harmless and absolutely safe; that they are a general preventative of ill health and that they are recommended by famous doctors; that they are a remedy for unnatural, sluggish, suppressed, irregular and delayed periods including painful, fetid, scanty, absent monthly flow and other similar troublesome conditions of the menstrual function when due to unnatural causes, and that they are effective to tone up the generative organs and the whole system and act directly on the circulation of the uterus, are effective abortifacients, and will prevent conception.
In truth and in fact said products are not effective as competent and 1eliable treatments or remedies for delay in functioning of the menses. Said products are not effective as remedies for unnatural, sluggish, suppressed, irregular or delayed periods. They are not effective to tone up the generative organs or the whole system, and they do not act directly on the circulation of the uterus. Neither of said products correct irregularities, relieve unnatural suppression or reestablish the monthly flow. They are not effective as reliable or efficient remedies in many of the most stubborn or longstanding causes of unnatural suppression of menstruation. Further, said products do not form absolutely safe or harmless treatments if taken according to directions and are not recommended by famous physicians or generally by physicians, are not always effective as abortifiacients, will not prevent conception, and might cause serious injury physically if so used. PAR. 6. There are among respondent's competitors in commerce, as herein set out, those who do not in any way misrepresent the character and nature of their products and who do not make use of any of the misleading. representations herein set out and similar ones with respect to the therapeutic value of their respective products. PAR. 1. The aforesaid false and misleading statements and representations used by the respondent in offering for sale and selling the various products as herein described in commerce as herein set out, THE :M:OTEX CO. ETO. 837 833 Findings have had, and now have the tendency and capacity to, and do mislead and deceive members of the purchasing public into the erroneous and mistaken belief that said representations and implications are true and into the purchase of substantial quantities of respondent's various products on account of said erroneous and mistaken belief. As a result thereof, trade in said commerce is unfairly diverted to respondent from competitors who do not in the sale and distribution of their respective products make use of the same or similar misrepresentations. In consequence thereof substantial injury has been and is now being done by respondent to competition in commerce among and between the various States of the United States. PAR. 8. The methods, acts and practices of respondent herein set forth are to the prejudice of the public and of competitors of the respondent as hereinabove alleged. Said methods, acts, and practices constitute unfair methods of competition in commerce within the intent and meaning of section 5 of an Act of Congress approved September 26, 1914, entitled "An Act to create a Federal Trade Commission, to define its powers and duties, and for other purposes." REPORT, FINDINGS AS TO THE FACTS, AND ORDER Pursuant to the provisions of the Federal Trade Commission Act, the Federal Trade Commission, on the 11th day of March 1938, issued its complaint and caused same to be served upon the respondent, Western Refining Co., Inc., a corporation, charging it with the use of unfair methods of competition in commerce in violation of the provisions of said act.
After the issuance of said complaint and the filing of respondent's answer thereto, testimony and other evidence in support of the allegations of the complaint were introduced before Randolph Preston, an examiner of the Commission theretofore duly designated by it, and said testimony and other evidence were duly recorded and filed in the office of the Commission. Thereafter, this proceeding regularly came on for final hearing before the Commission on the said complaint, the answer thereto, testimony and other evidence and brief in support of the complaint, and the Commission, having duly considered the matter and being now fully advised in the premises, finds that this proceeding is in the interest of the public and makes this its findings as to the facts and its conclusion drawn therefrom. FINDINGS AS TO THE FACTS PARAGRAPH 1. Respondent, the 'Vest ern Refining Co., Inc., is a corporation duly organized and existing under the laws of the State of :Massachusetts. Respondent, Western Refining Co., Inc., uses the Findings 30F. T. C.
trade names "The :Motex Company" and "Cote Products Company" under which to do business in the sale and distribution of its products. Respondent is, and has been, engaged in the sale and distribution of certain medical preparations for use in the treatment of diseases, ailments, and conditions peculiar to women, and has its office and place of business at 16 Robeson Street, Lowell, Mass. PAR. 2. The respondent causes, and has caused, its products, when sold, to be transported from its aforesaid place of business in the State of Massachusetts, to purchasers of same located in various other States of the United States and the District of Columbia. PAR. 3. In the course and conduct of its business as aforesaid, respondent has been and is in substantial competition in commerce between and among the various States of the United States and in the District of Columbia with other corporations, and with inclividuals and partnerships also engaged in the sale and distribution of products used and useful in the treatment of the same diseases, ailments, and conditions peculiar to women. PAR. 4. The products whkh have thus been marketed by the respondents are variously known and described as "Motex" and "Motex Pills." The formula for said products is substantially as follows:
Grain Aloes------------------------------------------------------ 1 Ext. Cotton Root Bark-------------------------------------- 1 Ergo tin (Bonjean) ------------------------------------------ 1 Ferrous sulphate (Exissicated) ------------------------------ 1 Ext. Black Hellebore________________________________________ 1 Oil Savin---------------------------------------------------- 1,4 (2nd Stip. Par. 5) In some instances, the respondent has used a formula consisting of Apiol, 5 min., Ergot, 2 grains, Oil of Savin, Yz minim, Aloin, lj8 grain, the amount of Ergot being double the amount used in the ordinary Motex and Cote Pills. The effect of the combination of the drugs in said formula of respondent in some case, is to produce abortions, and in many instances the use of said products has been dangerous to that part of the public taking same. '111e dosage prescribed on the label of said product, to wit, two tablets before each meal and one before bed-time, making seven tablets per day, which included 7 grains of ergotin, is a very large and dangerous dose; 7 grains of ergotin a day, taken for a number of days, may and often does produce a very serious and dangerous condition known as acute ergotism which is a toxic and poisonous effect of an overdose of ergotin. Another constituent of said formula, to wit, aloin, is a THE 1\rDTEX CO. E·TC. 839 833 Findings strong purgative, and the dosage as prescribed herein may, and often does, produce very harmful results to the patient. PAR. 5. In the operation of its said business, and for the purpose of inducing the purchase of said products by members of the purchasing public., respondent has made use of certain advertising literature such as booklets, pamphlets, circulars and labels containing statements purporting to be descriptive of the various products therein named and statements as to the efficacy of said products in the treatment of the diseases, ailments and conditions for which same are recommended to be effective. This advertising literature, during the periods mentioned in the complaint, has been and is distributed among prospective purchasers located in the various States of the United States and in the District of Columbia; at times more than 400,000 copies per month of such advertising literature being so distributed, the same containing statements as to the value and effectiveness of respondent's products, as aforesaid. PAR. 6. 'With reference to respondent's products known as ":Motex" and ":Motex Pills," it has made statements in the advertising literature herein above described as follows:
DELAYED WOMEN Use genuine 1\Iotex Pills. (There's ONLY ONE called Motex.) Women continually report Quick Results, without pain, harm or inconvenience, in many unusual, long overdue, difficult, discouraging, abnormal delays, after many ordinary compounds failed. 1\Iotex Pills, liquid center, tasteless, easy to take, are of a type doctors often prefer, as quickly absorbed by body. Costs us over 300% more than ordinary compounds, Yet Costs You No More. J. J. "was 3 months delayed. Everything now 0. K." J. F., "1\Iotex Pills a blessing to women. Got results with no pain." A. P., "Took Motex Pills and came around. They did the work." 1\Iotex Pills Are Our Highest Strength yet costs you only $2.00 per box. Orders rushed same day received in plain, sealed box. Copy of "A Secret Every Woman Should Know" free with order. The 1\Iotex Co., Dept. 1<J-E, 16 Robeson St., Lowell, 1\Iass. • • • • • • • FREE TO WOIIIEN DELAYED BEFORE ORDERING ELSEWHERE Rush your request at once for Free Copy of "A Secret Every Woman Should Know" telling how women bring back a return of the flow at home, in long overdue, discouraging abnormal delays, even after various home methods and relief compounds have failed them. You 1\Iay Bless The Day You Sent For This Free Copy. Sent prepaid in plain wrapper. The 1\Iotex Co. Dept. 1-B, 16 Robeson St., Lowell, 1\Iass. Copr. 1036 1\I. Co. • • • • • • • 20060::im-41-vol. 30--::i6 Findings 30F.T.C.
FREE TO WOMEN DELAYED Defore Ordering Elsewhere rush your request for Absolutely Free Copy of "A Secret Every Woman Should Know." Hundreds of women the nation over have reported safe, painless return of the :flow in long overdue, discouraging, abnormal delays, after securing this knowledge free, and using it in their own homes themselves, even after various home methods and relief compounds have failed them! You May Bless The Day You Sent For This Free Copy, which wlll be rushed to you, postpaid, in plain wrapper. The Motex Co., Dept. 1 CW 16 Robeson St., Lowell, Mass. Copr. 1936, The M. Co. In the said advertising literature hereinabove set out, and in other statements of a similar nature appearing in evidence, the respondent, directly and by necessary implication represents that its said products are safe, competent and reliable remedies for all delay in fluctuation of the menses; that menstruation is brought on in a few hours by the use of said products; that said products are harmless and safe; that said products are a general preventive of ill health; that such products are a remedy for unnatural, sluggish, suppressed, irregular and delayed menstrual periods, including painful, fetid, scanty, and absent monthly flow, and other similarly troublesome conditions of the menstrual function when due to unnatural causes; that they are effective to tone up the generative organs and the whole system, and act directly on the circulation of the uterus and are effective abortifacients.
PAR. 7. Said products are not effective as competent and reliable treatments or remedies for delay in functioning of the menses and have no value in this connection. They are not effective as remedies or as competent treatments for unnatural, sluggish, suppressed, irregular or delayed menstrual periods; they do not have the effect of toning up the generative organs, or the whole system, and they do not act directly on the circulation of the uterus. Neither of said products have any therapeutic value so as to correct irregularities, relieve unnatural suppression, or reestablish the monthly flow. They are not effective as reliable or efficient remedies in stubborn or long standing causes of unnatural suppression of menstruation. Said products are not safe or harmless treatments when taken according to directions. Respondent's products are not effective as abortifacients, and may cause serious injury if so used. PAR. 8. There are, among respondent's competitors in commerce, those who do not in any way misrepresent the character and nature of their respective products, and who do not make use of any of the misleading representations as herein found to have been used by the THE MOTEX ·CO. ElT'C. 841 833 Order respondent, with respect to the therapeutic value of their respective products.
PAR. 9. The aforesaid false and misleading statements and representations used by respondent in offering for sale and selling the various products as herein described, in commerce as herein set out, have had and now have the tendency and capacity to, and do, mislead and deceive members of the purchasing public into the erroneous and mistaken belief that said representations are true, and into the purchase of substantial quantities of respondent's various products on account of such erroneous and mistaken belief. As a result thereof, trade in commerce, among and between the various States of the United States has been diverted to respondent from its competitors who do not, in the sale and distribution of their products; make use of the same or similar misrepresentations.
CONCLUSION The aforesaid acts and practices of respondent, as herein found, are all to the prejudice and injury of the public and of competitors of the respondent, and constitute unfair methods of competition in commerce within the intent and meaning of the Federal Trade Commission Act.
ORDER TO CEASE AND DESIST This proceeding having been heard by the Federal Trade Commission upon the complaint of the Commission, the answer of respondent, testimony and other evidence taken before Randolph Preston, an examiner of the Commission theretofore duly designated by it, in support of the allegations of the said complaint, brief in support of the complaint filed herein, and the Commission having made its findings as to the facts and its conclusion that the respondent has violated the provisions of the Federal Trade Commission Act. It i.s ordered, That the respondent, ·western Refining Co. Inc., a corporation, trading as The Motex Co., Cote Products Co. or trading under any other trade name or names, its officers, agents, representatives, and employees, directly or through any corporate or other device, in connection with offering for sale, sale and distribution of medical preparations now h.11own as "1\fotex," "Uotex Pills," "Cote Pills," or any other medical preparation composed of substantially similar ingredients or possessing substantially similar therapeutic properties, whether sold under these names or under any other name or names, in commerce, as "commerce" is defined in the Federal Trade Commission Act, do forthwith cease and desist from- Order 30F.T.C.
1. Representing that respondent's products constitute safe, competent, or scientific remedies or treatments for delayed menstruation or have any value in the treatment thereof, or that their use will have no ill effects upon the human body.
2. Representing that respondent's products are safe, competent or reliable cures or remedies for delayed, sluggish, painful, or suppressed menstruation, or that they constitute competent and effective treatments therefor; or have any value in the treatment thereof. 3. Representing that respondent's products are effective in toning up the generative organs of the system or act directly on the circulation of the uterus.
4. Representing that respondent's products have any therapeutic value so as to correct irregularities, relieve unnatural suppression or reestablish the monthly flow, or that said products are effective in stubborn or long standing cases of unnatural suppression of menstruation.
5. Representing directly or by implication that the use of respondent's products will produce a miscarriage if taken by pregnant women.
6. Representing through the failure to reveal that the use of any of respondent's such products may result in serious or irreparable injury to health, or through any other means or device, or in any other manner that respondent's preparations contain no harmful or dangerous drugs or that the use of said products will have no ill effects upon the human body.
It is further ordered, That the respondent shall, within 60 days after service upon it of this order, file with the Commission a report in writing setting forth in detail the manner and form in which it hal? complied with this order.
MADAME MARGUERITE TURMEL, INC., ETC. 843 Syllabus