Charlet Undergarment Corporation
Volume 52 · 52 F.T.C. 924
pricing comparisonsdeceptive advertising
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Charlet Undergarment Corporation, 52 F.T.C. 924 (1956). Consumer Law Library, https://consumerlawlibrary.org/decisions/v052-0120
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IN THE MATTER OF CHARLET UNDERGAR1\LENT CORPORATION ET AL. CONSENT ORDER, ETC., IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT Docket 6899. Complaint, A.1lg. 1955-Decision, lJIa,r. , 1956 Consent order requiring a seller in Passaic, N. J., to cease misrepresenting the retail selling price, quality, and value of slips and other women s garments, through such statements on tickets affixed to them prior to their sale to retailers and dealers as "Made to sell for $5.95," when the usual price of the garments was substantially less.
Before Afr. E'1-,e'rett F. H ayc'raft hearing examiner. ll! r. T errral A. Jordan for the Commission. Muhlstock Blei of New York City, for respondents. CO:J.\:IPLAINT Pursuant to the provisions of the Federal Trade Commission Act and by virtue of the authority vested in it by said Act, the Federal Trade Commission, having reason to believe that the Charlet Undergarment Corporation, a corporation, and Leonard Steinman, Charles Gerber, and Ted Pojanowski, individual.11y and as officers of said corporation, hereinafter referred to as respondents, have violated the provisions of said Act, and it appearing to the Commission that a proceeding by it in respect thereof would be in the public interest, hereby issues its complaint stating its charges in that respect as follows:
PARAGRAPH 1. Respondent Charlet Undergarment Corporation is a corporation organized, existing and doing business under and by virtue of the laws of the State of New Jersey with its office and principal place of business located at 122 Eighth Street, Passaic N e', Jersey. Respondents Leonard Steinman, Charles Gerber, and Ted Pojanowski are President, Treasurer, and Secretary, respectively, of said corporate respondent. These individuals, acting in conjunction with each other formulate, direct, and control all of the policies, acts, and practices of said corporation. Their address is the same as that of the corporate respondent. PAR. 2. Respondents are now, and have been for more than six months last past, engaged in the sale and distribution of women slips and wearing apparel to retailers and dealers in commerce among and between the various States of the United States and in the District of Columbia. Respondents maintain, and at all times CHARLET UNDERGARMENT CORP. ET AL. 925'-, Complaint924mentioned herein have maintained, a substantial course of trade insaid garments, in commerce, among and between the various States of the United States and in the District of Columbia. Said slips and wearing apparel are sold to retailers and dealers for resale to, the purchasing public.
PAR. 3. In the course and conduct of their said business respondents have made and continue to make many representations respecting the retail selling price or quality or value of said slips and wearing apparel. These representations are and have been made on the tickets affixed by respondents to said women s slips prior to their sale and distribution as aforesaid. Typical and illustrative of such representations are the following :- Made to sell for $5.95.
Suggested Retail Price $5.95.
PAR. 4. Through the use of the aforesaid representations ancl others similar thereto not specifically set forth herein, respondents have represented and now represent, directly or by implication: (a) That the said slips preticketed as aforesaid sell and have sold in the usual and customary course of business at retail for $5.95 each.
(b) That their said slips pretieketed as aforesaid are of a quality or value equal to similar merchandise made by other manufacturers and offered for sale and sold in the usual and customary course of business at retail for $5.95 each.
PAR. 5. The aforesaid statements are false, misleading, and deceptive. In truth and in fact:
(a) Respondents' said slips preticketed as aforesaid do not sell and have not sold in the usual and customary course of business at retail for $5.95 each; but said slips sell and have sold in the usual and customary course of business at retail for an amount substantially less than $5.95 each.
(b) Respondents' said slips preticketed as aforesaid are not of quality or value equal to similar merchandise made by other manufacturers and offered for sale and sold in the usual and customary course of business at retail for $5.95; but said slips are of a quality or value equal to similar merchandise made by other manufacturers and offered for sale and sold in the usual and cusless thantomary course of business at retail for substantially $5.95 each.
PAR. 6. By furnishing to retailers and dealers preticketed women s slips as aforesaid, respolldents provide such retailers and dealers with the means and instrumentalities through and by which public as to the usualthey may mislead and deceive the purchasing 45152~--59---- 52 F. T. C. Decision and customary retail selling price or quality or value of said slips. PAll. 7. In the course and conduct of their business respondents re in direct and substantial competition with other corporations firms, and individuals engaged in the sale, in commerce, of women slips and wearing apparel.
PAR. 8. The aforesaid acts and practices of the respondents had and now have the capacity and tendency to mislead and deceive a substantial number of retailers, dealers, and members of the purchasing public with respect to the usual and customary retail selling price or quality or value of respondents' said slips. As a result thereof, substantial trade in commerce has been unfairly diverted to respondents from their competitors and substantial injury has been done to competition in commerce. PAR. 9. The aforesaid acts and practices of the respondents, as herein alleged, are all to the prejudice and injury of the public and of respondents' competitors and constitute unfair and deceptive acts and practices and unfair methods of competition, in commerce within the intent and ,meaning of the Federal Trade Commission Act.
INITIAL DECISION BY EVERETT F. HAYCRAFT, HEARING EXAMINER The Federal Trade Commission issued its complaint against the above-named respondents on August 23 , 1955, charging them with having violated the Federal Trade Commission Act through the making of certain misrepresentations regarding the retail selling price or quality or value of women s slips and .wearing apparel. After the issuance of said complaint and the filing of their answer thereto, the respondents entered into an agreement with counsel supporting the complaint, dated November 28 , 1955, providing for the entry of a consent order disposing of all the issues in this proceeding as to all parties, which agreement was duly approved by the Acting Director of the Bureau of Litigation. Re,spondents, pursuant to the aforesaid agreement, have admitted agreed that all the jurisdictional facts alleged in the complaint and the record may be taken as if findings of jurisdictional facts had been duly made in accordance with such allegations. Respondents in the agreement ,,-waived any further procedural steps before the findings of hearing examiner and the Commission; the making of fact or conclusions of law; and all of the rights they may have to challenge or contest the validity of the order to cease and desist entered in accordance with said agreement. By said agreement respondents' answer to the complaint shall considered as having been withdrawn and the record on which the CHARLET UNDERGARMENT CORP. ET AL. 927 924 Order initial decision and the decision of the Commission shall be based shall consist solely of the complaint and the said agreement. It was further agreed that the agreement shall not become a part the official record unless and until it becomes a part of the decision of the Commission; that said agreement is for settlement purposes only and does not constitute an admission by respondents that they have violated the law as alleged in the complaint. The agreement also provided that the order to cease and desist issued in accordance with said agreement shall have the same force and effect as if entered after a full hearing; that it may be altered, modified, or set aside in the manner provided for other orders; and that the ~complaint may be used in construing the terms of the order. This proceeding having now come on for final consideration by the hearing examiner on the complaint and the aforesaid agreement for consent order, and it appearing that said agreement provides for an appropriate disposition of this proceeding, the aforesaid agreement is hereby accepted and is ordered filed upon becoming part of the Commission s decision in accordance with Sections 3. and 3.25 of the Rules of Practice, and in consonance with the terms of said agreement, the hearing examiner makes the following jurisdictional findings and order:
1. Respondent Charlet Undergarment Corporation is a corporation existing and doing business under and by virtue of the laws of the State of New Jersey, with its office and principal place of business located at 122 Eighth Street in the City of Passaic, State of New Jersey. Respondents Leonard Steinman, Charles Gerber and Ted Pojanowski are individuals and are President, Treasurer and Secretary, respectively, of said corporate respondent. 2. The Federal Trade Commission has jurisdiction of the subject matter of this proceeding, which is in the public interest, and of the respondents hereinabove named; the complaint herein states a cause of action against said respondents under the provisions of the Federal Trade Commission Act.
ORDER It is ordered That respondents, Charlet Undergarment Corporation, a corporation, and its officers, and Leonard Steinman, Charles officers of saidGerber, and Ted Pojanowski, individually and as corporate respondent, and said respondents' agents, representatives and employees, directly or through any corporate or other device in connection vvith the offering for sale, sale or distribution of inwomen s 'wearing apparel, including underclothes and slips, commerce as "eommerc.e is defined in the Federal Trade Commission Act, do forthwith cease and desist from: Decision 52 F. T. C.
Representing, directly, indirectly, or by implication, or providing retailers, dealers, or others with pre-ticketed merchandise or other material, device, or plans which represent, directly, indirectly, or by implication:
1. That the regular retail selling price of respondents' said wearat which suching apparel is any amount greater than the price wearing apparel is usually and customarily sold at retail by retailers regularly selling such wearing apparel;
2. That the retail value of respondents' said wearing apparel is equal to the retail selling price of higher-priced merchandise made by other manufacturers regularly selling or having been sold contemporaneously in the same general trade area supplied by resaidspondents and such other ma.nufacturers, unless respondents' quality,wearing apparel is in fact of substantially equal grade, design, and workmanship to said higher-priced merchandise, in which case respondents may so represent.
DECISION OF THE COMMISSION AND ORDER TO FILE REPORT OF CO~IPLIANCE s Rules of Practice Pursuant to Section 3.21 of the Commission claythe initial decision of the hearing examiner shall, on the 7th of :March 1956 become the decision of the Commission; and, accordingly:
I t is orde?'ed, That the responde.nts herein shall, within sixty (60) days after service upon them of this order, file with the Commission a report in writing setting forth in detail the manner and form in which they have complied with the order to cease and desist. ELMO, INC. 929 Complaint