The Best Foods, Inc.

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IN THE l\fatter OF THE BEST FOODS, INC.

MODIFIED ORDER, ETC., IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT AND THE OLEOl\IARGARINE Al\IEND:\IEXT TO SAID ACT Docket 6380, Modified order, Au-g. 8, 1957 Order modifying the order to cease and desist of Nov. 8, 1955 (52 F. C. 446), to conform to the modification requested b~' the Commission and approved in the Reddi- on Jan. 18, 1956, by the Court of Appeals, Third Circuit, Spred case, 229 F. 2d 557.

Before Mr. Erverett F. Haycraft hearing examiner. 111 r. .M orton N es1nith for the Commission. Davis cD Gilbert of New York City, for respondent. :MODIFIED ORDER TO CEASE AND DESIST The hearing examiner s initial deeision entered herein on September 29, 1955, having bec.ome the decision of the Commission on November 8 , 1955, pursuant to ~ 3.21 of the Commission s Rules of Pra,ctice.; and Counsel in support of the complaint, on July 17, 1957, having filed with the Commission a motion to reopen the proceeding and modify the order to cease and desist contained in said decision; and said motion The Commission having issued its order granting and direeting the issuanee of a modified order to cease and desist in conformity therewith:

1 t is onle'J'ed That the respondent, The Best Foods, Ine. , a eor- , di-poi' at-ion, and its officers, agents, representati,'es and employees rectly or through any corporate or other device, in connection with the offering for sale, sale or distribution of oleomargarine or margarine, do forthwith cease and desist from, directly or indirectly: 1. Disseminating or causing to be disseminated by means of the isUnited States mails or by any means in commerce., as "commerce~' any advertisementdefined in the. Federal Trade Commission Aet, , 'YOI'd, grade designation, design, de-which contains any statement vice, symbol, so11l1d or any combination thereof which represents or sn!ro-ests that said roduet is a dair product; in this order shall Provided, ho'wer/)er That nothing conta,ined prevent the use in advertisements of a. truthful, accurate and fun product..statement of aD of the ingredients contained in said THE BEST FOODS, INC. 169 168 Order 2. Disseminating or causing to be disseminated by any means for the purpose of inducing or which is likely to induce, directly or indirectly, the purchase in commerce, as "commerce" is defined in the Federal Trade Commission Act, of said product any advertisement which contains any of the representations prohibited in paragraph 1 of this order.

, ,, Decision 54 F.