De Wolf, Inc.
Volume 56 · 56 F.T.C. 897
deceptive advertisingproduct labelingpricing comparisons
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De Wolf, Inc., 56 F.T.C. 897 (1960). Consumer Law Library, https://consumerlawlibrary.org/decisions/v056-0183
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In the MatTrer oF DE WOLF, INC., ET AL.
CONSENT ORDER, ETC., IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION AND THE FUR PRODUCTS LABELING ACTS Docket 7557. Complaint, July 24, 1959—Decision, Feb. 12, 1960 Consent order requiring a Philadelphia, Pa. furrier to cease violating the Fur Products Labeling Act by advertising which failed to disclose the names of animals producing certain furs, the country of origin of imported furs, or the fact that some fur products contained artificially colored fur, and which represented prices of fur products falsely as ‘wholesale.” Mr. Charles W. O'Connell for the Commission. Mr. Maurice Polion, of Philadephia, Pa., for respondents. Inimiat Deciston By Watrer R. Jounson, Hearing EXAMINER In the complaint dated July 24, 1959, the respondents are charged with violating the provisions of the Federal] Trade Commission Act and the Fur Products Labeling Act and the Rules and Regulations made pursuant thereto.
On December 7, 1959, the respondents and their attorney entered into an agreement with counsel] in support of the complaint for a consent order.
Under the foregoing agreement, the respondents admit the jurisdictional facts alleged in the complaint. The parties agree, among other things, that the cease and desist. order there set forth may be entered without further notice and have the same force and effect as if entered after a full hearing and the document includes a waiver by the respondents of all rights to challenge or contest the validity Order 56 E.T.C.
of the order issuing in accordance therewith. The agreement further recites that it is for settlement purposes only and does not. constitute an admission by the respondents that they have violated the law as alleged in the complaint.
The hearing examiner finds that the content of the agreement meets all of the requirements of Section 3.25(b) of the Rules of the Commission.
The hearing examiner being of the opinion that the agreement and the proposed order provide an appropriate basis for disposition of this proceeding as to all of the parties. the agreement is hereby accepted and it is ordered that the agreement shal] not become a part of the official record of the proceeding unless and until it becomes a part of the decision of the Commission. The following jurisdictional findings are made and the following order issued. 1. Respondent De Wolf, Inc., is a corporation organized, existing and doing business under and by virtue of the Jaws of the State of Pennsylvania, with its principal office and place of business located at’ 711 Chestnut Street, in the City of Philadelphia, State of Pennsylvania.
Respondent Leon Rosenbaum is an oflicer of the corporate respondent. He formulates, directs and controls the acts and practices of the corporate respondent. His address is the same as that of the said corporate respondent.
2. The Federal Trade Commission has jurisdiction of the subject matter of this proceeding and of the respondents, and the proceeding is in the public interest.
ORDER It is ordered. That respondents De Wolf. Inc., a corporation, and its officers, and Leon Rosenbaum, individually and as an officer thereof. and respondents’ representatives. agents and emplovees, directly or through any corporate or other device, in connection with the introduction into commerce. or the sale, advertising, offering for sale, the transportation or distribution, in commerce, of fur products; or in connection with the sale, advertising. offering for sale, transportation or distribution of fur products which are made in whole or in part of fur which has been shipped and received in commerce, as “commerce,” “fur? and “fur product are defined in the Fur Products Labeling Act. do forthwith cease and desist. from : 1. Falsely or deceptively advertising fur products through the use of any advertisement, representation, public announcement or notice which is intended to aid. promote ov assist. directly or indirectly, in the sale. or offering for eale of fur products. and which: A. Fails to disclose:
PARKER PUBLISHING CO., INC., ET AL. 899 897 Decision (1) The name or names of the animal or animals producing the fur or furs contained in the fur product, and as prescribed under the Rules and Regulations;
(2) That the fur product contains or is composed of bleached, dyed or otherwise artificially colored fur, when such is the fact; (3) The name of the country of origin of any imported furs contained in a fur prodnet.
B. Represents, directly or by implication, that the prices of fur products are wholesale prices, when such is not the fact. C. Misrepresents in any manner the savings available to purchasers of respondents’ fur products.
DECISION OF THE COMMISSION AND ORDER TO FILE REPORT OF COMPLIANCE Pursuant to Section 3.21 of the Commission’s Rules of Practice, the initial decision of the hearing examiner shall, on the 12th day of February, 1960, become the decision of the Commission; and, accordingly :
Tt is ordered, That the respondents herein shall, within sixty (60) days after service upon them of this order, file with the Commission a report in writing setting forth in detai] the manner and form in