Mary Carter Paint Company, Inc.

Text (OCR of the scan at left; may contain errors)

IN THE MATTER OF MARY CARTER PAINT COMPANY ET AL.

ORDER, ETC., IN REGARD TO THE ALLEGED YIOLATIO OF THE FEDERAL TRE DIISSIOX ACT Docket 8290. Complaint, Feb. 1961-Decis-ion, J1tne 28. 1962 Order requiring manufacturers of paint and related products, with principal place of business in Tampa, Fla. , to cease representing falsely in advertisements in newspapers and periodicals and by radio and televisionsuch statements as "Buy only Half the Paint You Xeed" J-:very Second Can Free of Extra Cost" , etc. that the advertised price was their usual retail price for a can of paint and was a factory price, and that if one can was purchased at that price, a second can would he given "free" when actually, the advertised price was the regular retail price for two cans. COJu:rLAINT Commission Act Pursuant to the provisions of the Federal Tra,de and by virtue of the authority vested in it by said Act, the Federal Trade Commission, having reason to believe that iary Carter Paint Company, Inc., a corpomtion, and Jolm C. yIiler and 1. G. Davis individually and as offcers of said corporation, and Robert Van "\Vorp, Jr. individually, hereinafter referred to as respondents, have violated the provisions of said Act, and it appea.ring to the Commission that a proceeding by it in respect thereof would be in the public interest, hereby issues its complaint, stating its charges as follow' PARAGHAl'H 1. Respondent :Mary Carter Paint Company, Inc. , is a corporation organized, existing and doing business under and by virtue of the laws of thc State of Delaware, with its principal place of business located at Gunn Highway at I-Ienderson Hoad, Tampa Florida. Respondent corporation also maintains offces in New York said address being 666 Fifth Avenue, Kew York, N. offcers of said corporation. John C. :Miller and I. G. Davis are They presently formulate, direct and control the policies of the corsame as that of the cm' porate respondent. Their address is the late respondent.

71g-603--64--116 , MARY CARTER PAINT CO. ET AL. 1827 1786 Complaint with the Commission a report, in writing, setting forth in detail themanner and form in which it has complied with the order to ceaseand desist.

By the Commission, Commissioner Elman dissenting.