Cove Vitamin and Pharmaceutical, Inc., et al.

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Ix THE J\L-\'later OF COVE VITAMIK AKD PHARMACEUTICAL, IKC., ET AL. COX-SENT ORDER ETC., IX BEGARn TO THE .\ALLEGED \'IQL\TIO::T OF THE FEDETI\L TRADE CO:U JUssrox \CT Docket C- 572. Complajnt, Sept. 6. 1963-Decision, Sept. , 1.9, Consent order requiring two associated corporate distributors of saffower oil capsules in Glen Cuye, K. Y., to cease making a variety of false representations in a book " Calories Don t Count", which they promoted jointly with the publisl1ers. and in newspaper and 1ll.gazine ad,ertising. with regard to the importance of polyunsaturated fats ill the diet and their effectiveness ill reducing etc., as in the order below ill detail set forth. COl\IPLAIXT Pursuant to t.he pro\ isions of the Federal Trade Commission A. and by virtue of the authority vested in it by said Act, the Federal COVE VI'fA:\lIX A: m PHARMACEUTICAL, I ) ET AL. 555 540 Complaint II.

1 t ,is f1lather 01'dei'6d That respondents Qualitone Industries, Inc. f), corporation, and its offcers, and Samuel Karns and Dorothy Karns individually and as offcers of said corporation: and respondents rcpresentatives, agents, and employees, dire,ctly or t.through any corporate or other de'dce, in connection ,With the offering for sale, sale or distribution of phonograph neecHes, in commerce, as "commelTe is defined in the Federal Trade Commission Act, do fort.hwith cease and desist from:

1. t-:sing the \yord "sapphire:' or ":iewcr: or any other \yord or words denoting precious stones, in designating or describingthe points or tips of pllOnograph needles I:nude of synthetic material of the kind so designated, \yithollt clearly stating in immediate connection with sue11 word or words, that. such points or tips are synthetic.

2. Placing in the hands of jobbers, ret.ailers, dealers, and others, means and instl'umentaJities by and t.through which they may deceive and mislead the purchasing public concerning any merchandise in the respects set out in Section II herein. It is f'/(l'the'i' ordered That the respondents herein sha.1J , within sixty (60) dRYs after service upon them of this order, file with the Commission a report in \\Titing setting forth in detail the manner and form in \)Chich they have complied with this order. By the Commission, Commissioner Elman not participating.