W.W. Distributors, Limited, et al.
Volume 77 · 77 F.T.C. 110
deceptive advertisingproduct labeling
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W.W. Distributors, Limited, et al., 77 F.T.C. 110 (1970). Consumer Law Library, https://consumerlawlibrary.org/decisions/v077-0023
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W.W. DISTRIBUTORS, LIMITED, ET AL.
CONSENT ORDER, ETC., IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION AND THE FLAMMABLE FABRICS ACTS Docket C-1686. Complaint, Feb. 10, 1970—Decision, Feb. 10, 1970 Consent order requiring a Honolulu, Hawaii, importer and wholesaler of leis and other novelty items to cease marketing dangerously flammable products and labeling them as “flameproof.”
Complaint Pursuant to the provisions of the Federal Trade Commission Act and the Flammable Fabrics Act, as amended, and by virtue of the authority vested in it by said Acts, the Federal Trade Commission, W. W. DISTRIBUTORS, LIMITED, ET AL. 111 110 Complaint having reason to believe that W.W. Distributors, Limited, a corporation, and William W. Robinson, individually and as an officer of said corporation, hereinafter referred to as respondents, have violated the provisions of said Acts and the Rules and Regulations promulgated under the Flammable Fabrics Act, as amended, and it appearing to the Commission that a proceeding by it in respect thereof would be in the public interest, hereby issues its complaint, stating its charges in that respect as follows:
Paracrapi 1. Respondent W.W. Distributors, Limited, is a corporation organized, existing and doing business under and by virtue of the laws of the State of Hawaii, with its office and principal place of business located at 1132 Auahi Street, Honolulu, Hawaii. Respondent William W. Robinson is an officer of the aforesaid corporation. He formulates, directs and controls the acts, practices and policies of said corporation. His address is the same as that of the corporate respondent.
Respondents are importers and wholesalers of novelty items including leis. ' Par. 2. Respondents are now and for some time last past have been engaged in the sale and offering for sale in commerce, and in the importation into the United States, and have introduced, delivered for introduction, transported and caused to be transported in commerce, and have sold or delivered after sale or shipment in commerce, products as the terms “commerce” and “product” are defined in the Flammable Fabrics Act, as amended, which products failed to conform to an applicable standard or regulation continued in effect, issued or amended under the provisions of the Flammable Fabrics Act, as amended.
Among such products mentioned hereinabove were leis. Par. 8. The aforesaid acts and practices of respondents were and are in violation of the Flammable Fabrics Act, as amended, and the Rules and Regulations promulgated thereunder, and constituted and now constitute unfair methods of competition and unfair and deceptive acts and practices in commerce, within the intent and meaning of the Federal Trade Commission Act.
Par. 4. Respondents are now and for some time last past have been engaged in the advertising, offering for sale, sale and distribution of certain products, namely leis. In the course and conduct of their business the aforesaid respondents now cause and for some time last past have caused their said products, when sold, to be shipped from their place of business in Honolulu, Hawaii, to purchasers located in other States of the United States, and maintained Decision and Order V7 E.T.C.
and at all times mentioned herein have maintained a substantial course of trade in said products in commerce, as “commerce” is defined in the Federal Trade Commission Act. Par. 5. Respondents in the course and conduct of their business have represented on Jabels that their products, namely leis, are “flameproot” whereas in truth and in fact such products are not flameproof. Therefore, the statement and representations made by the respondents are false, misleading and deceptive. Par. 6. The acts and practices set out in Paragraph Five have the tendency and capacity to mislead and deceive the purchaser of said products as to the true condition of the products. Par. 7. The aforesaid acts and practices of respondents as herein alleged were, and are, all to the prejudice and injury of the public, and constituted, and now constitute, unfair and deceptive acts and practices in commerce within the intent and meaning of the Federal Trade Commission Act.
Drcrston AND Onrprr The Federal Trade Commission having initiated an investigation of certain acts and practices of the respondents named in the caption hereof, and the respondents having been furnished thereafter with a copy of the draft of complaint which the Bureau of Textiles and Furs proposed to present to the Commission for its consideration ‘and which, if issued by the Commission, would charge respondents with violation of the Federal Trade Commission Act, and the Flammable Fabrics Act, as amended; and The respondents and counsel for the Commission having thereafter executed an agreement containing a consent order, an admission by the respondents of all the jurisdictional facts set forth in the aforesaid draft of complaint, a statement that the signing of said agreement is for settlement purposes only and does not constitute an admission by respondents that the law has been violated as alleged in such complaint, and waivers and other provisions as required by the Commission’s Rules; and The Commission having thereafter considered the matter and having determined that it had reason to believe that the respondents have violated the said Acts, and that complaint should issue stating its charges in that respect, and having thereupon accepted the executed consent agreement and placed such agreement on the public record for a period of thirty (30) days, now in further conformity with the procedure prescribed in § 2.34(b) of its Rules, the Commisee ae Ry dey ce sau 110 Order sion hereby issues its complaint, makes the following jurisdictional findings, and enters the following order: 1. Respondent W.W. Distributors, Limited, is a corporation organized, existing and doing business under and by virtue of the laws of the State of Hawaii, with its office and principal place of business located at 1132 Auahi Street, Honolulu, Hawaii. Respondent William W’. Robinson is an officer of said corporation and his address is the same as that of said corporation. 2. The Federal Trade Commission has jurisdiction of the subject matter of this proceeding and of the respondents, and the proceeding is in the public interest.
ORDER Lt is ordered, That respondents W.W. Distributors, Limited, a corporation, and its officers, and William W. Rebinson, individually and as an officer of said corporation, and respondents’ representatives, agents, employees, directly or through any corporate or other device, do forthwith cease and desist from manufacturing for sale, selling, offering for sale, in commerce, or importing into the United States, or introducing, delivering for introduction, transporting or causing to be transported in commerce, or selling or delivering after sale or shipment in commerce, any fabric, product or related material as the terms “commerce,” “fabric,” “product” and “related matevial” are defined in the Flammable Fabrics Act, as amended, which fabric, product or related material fails to conform to an applicable standard or regulation continued in effect, issued or amended under the provisions-of the aforesaid Act...
Lt is further ordered, That the respondents herein shall, within ten (10) days after service upon them of this order, file with the Commission an Interim special report in writing setting forth the respondents’ intention as to compliance with this order. This interim special report shall also advise the Commission fully and specifically concerning the identity of the product which gave rise to the complaint, (1) the amount of such product in inventory, (2) any action taken to notify customers of the flammability of such product and the results thereof and (8) any disposition of such product since August 18, 1969. Such report shall further inform the Commission whether respondents have in inventory any fabric, product or related material having a plain surface and made of silk, rayon or cotton or combinations thereof in a weight of.two ounces or less per square yard or with a raised fiber surface and made of cotton or rayon or combinations thereof. Respondents will submit samples of Complaint G7 FTC.
any such fabric, product or related material with this report. Samples of the fabric, product or related material shall be of no less than one square yard of material.
It is further ordered, That respondents, W.W. Distributors, Limited, a corporation, and its officers, and William W. Robinson, individually and as an officer of said corporation and respondents’ representatives, agents and employees through any corporate or other device, in connection with the advertising, offering for sale, sale or distribution of their products in commerce, as “commerce” is defined in Federal Trade Commission Act, do forthwith cease and desist from representing their products to be “flameproof” unless such is the fact. , lt ts further ordered, That respondents notify the Commission at least 80 days prior to any proposed change in the corporate respondent such as dissolution, assignment or sale resulting in the emergence of a successor corporation, the creation or dissolution of subsidiaries or any other change in the corporation which may affect compliance obligations arising out of the order.
It is further ordered, That the respondent corporation shall forthwith distribute a copy of this order to each of its operating divisions. It is further ordered, That the respondents herein shall, within sixty (60) days after service upon them of this order, file with the Commission a report in writing setting forth in detail.the manner and form of their compliance with this order.