Dixie Readers' Service, Inc
Volume 80 · 80 F.T.C. 215
deceptive advertisingmail order direct sales
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Dixie Readers' Service, Inc, 80 F.T.C. 215 (1972). Consumer Law Library, https://consumerlawlibrary.org/decisions/v080-0038
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In True Marrer or DIXIE READERS’ SERVICE, INC., ET AL.
CONSENT ORDER, ETC., IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT Docket C-2151. Complaint, Feb. 14, 1972—Decision, Feb. 14, 1972 Consent order requiring a Jackson. Miss., solicitor and seller of magazine subscriptions through sales agents to cease failing to reveal all aspects of the job when recruiting prospective solicitors, misrepresenting that such solicitors will be engaged in contests for college and other awards, misrepresenting the terms and conditions of soliciting subscriptions, deceptively guaranteeing the delivery of the magazines, fostering srmpathy appeals by its solicitors, failing to refund monies promptly, and failing to notify subscribers of their rights-to-cancel subscription contract within 8 days. The respondent is also required to deliver a copy of the decision and order to its sales agents and representatives.
ComPuaInT Pursuant to the provisions of the Federal Trade Commission Act, and by virtue of the authority vested in it by said Act, the Federal Trade Commission having reason to believe that Dixie Readers’ Service, Inc., a corporation, and Quinton Gibson, individually and as an officer of said corporation, hereinafter referred to as respondents, have violated the provisions of said Act, and it appearing to the Commission that a proceeding by it in respect thereof would be in the public interest, hereby issues its complaint stating its charges in that respect as follows:
ParacrirH 1. Respondents Dixie Readers’ Service, Inc. is a corporation organized, existing and doing business under and by virtue of the laws of the State of Mississippi, with its principal office and place of business located at 3032 Terry Road, in the city of Jackson, State of Mississippi.
487-SS8—73 VIAID DHAVEND DD Vv bud, LINL., Bi AL. a1U 201 Complaint respondent corporation which may affect compliance obligations arising out of this order.
It is further ordered, That respondents herein shall, within sixty (60) days after service upon them of this order, file with the Commission a report in writing setting forth in detail the manner and form in which they have complied with this order. _Itis further ordered, That the respondent corporation shall forthwith distribute a copy of this order to each of its operating divisions.