Consumer Law Library

Reader'S Digest Association, Inc

Volume 83 · 83 F.T.C. 1356

Citation
83 F.T.C. 1356
Docket
C-2075
Decision
1974-03-05
Document type
modifying order
Case type
consumer protection
Industry
publishing
Outcome
modified
Relief
affirmative_disclosure
Source
Original volume PDF
Original PDF
This decision as a PDF

deceptive advertising

Cite this decision

Reader'S Digest Association, Inc, 83 F.T.C. 1356 (1974). Consumer Law Library, https://consumerlawlibrary.org/decisions/v083-0127

Report an error in this record (decision id v083-0127)

Order status: modified (still in effect) Commission order action. Sunset may be extended by the latest qualifying federal-court complaint alleging an order violation; complaints, dismissal/appeal outcomes, and respondent-specific extensions are not fully tracked.

Cited by 0 later FTC decisions

Cites

Text (OCR of the scan at left; may contain errors)

IN THE MATTER OF READER’S DIGEST ASSOCIATION, INC.

MODIFYING ORDER, ETC., IN REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION Docket C-2075. Modified Order—Mar. 5, 1974 Order reopening proceedings and modifying cease and desist order, 79 FTC 696, 36 FR 22824, by deleting the requirement to disclose the approximate numerical odds of winning each prize awarded in its promotional contests or the approximate number of recipients to whom the offer is directed if the numerical odds are not reasonably capable of calculation. = ORDER REOPENING PROCEEDING AND MODIFYING CEASE AND DESIST ORDER The Commission, on Jan. 22, 1974, having issued an order against respondent to show cause why the proceedings herein should not be reopened for the purpose of modifying the consent order to cease and desist entered on Nov. 2, 1971; and Respondent having answered that it has no objection to the reopening of the proceedings and the modification of the consent order, as set forth in the order to show cause.

Accordingly, Zt is ordered, That the matter be reopened, and that the order herein be modified so that Subsection 1 A(1) will read: A. (1) Failing to disclose clearly and conspicuously the total number of prizes which will be awarded, the nature of the prizes, and the approximate value of each prize.

and, further, to modify the order herein so that Subsection I B(4) will be deleted.

← 83 F.T.C. 1355 · 83 F.T.C. 1356 →