International Inventors Incorporated, East
Volume 94 · 94 F.T.C. 111
deceptive advertisingfranchise business opportunity
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International Inventors Incorporated, East, 94 F.T.C. 111 (1979). Consumer Law Library, https://consumerlawlibrary.org/decisions/v094-0003
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In THE MATTER OF INTERNATIONAL INVENTORS INCORPORATED, EAST, ET AL.
CONSENT ORDER, ETC., IN REGARD TO ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT Docket C-2976. Complaint, July 5, 1979 — Decision, July 5, 1979 This consent order, among other things, requires an Alexandria, Va. idea promotion firm to cease failing to provide fair and thorough evaluations as to the commercial feasibility of customers’ ideas; and misrepresenting that they successfully promote and negotiate with interested manufacturers on clients’ behalf; that they secure lucrative contracts for their customers through such efforts; and that the Document Disclosure Program of the United States Patent and Trademark Office protects clients’ ideas prior to the filing of a formal patent application. The order requires that prescribed disclosures regarding the financial success of previous clients, the lack of legal protection for ideas, and the advisability of consulting with a patent attorney before signing an agreement be included in contracts and promotional material; and prohibits the company from accepting any fees for promotional services, other than a percentage of royalties earned through its endeavors. Additionally, respondents are required to maintain particular records for a specified period, and institute a continuing surveillance program designed to ensure compliance with the terms of the order. :
Appearances For the Commission: Richard C. Donohue.
For the respondents: Pro se.
Complaint Pursuant to the provisions of the Federal Trade Commission Act, as amended, and by virtue of the authority vested in it by said Act, the Federal Trade Commission, having reason to believe that International Inventors Incorporated, East, a corporation, and James H. Haren, individually and as an officer of said corporation, hereinafter sometimes referred to as respondents, have violated the provisions of said Act, and it appearing to the Commission that a proceeding by it in respect thereof would be in the public interest, hereby issues its complaint stating charges in that respect.as follows: I. Deriitions Paragraph 1. For the purpose of this complaint the following definitions shall apply:
(a) The term “idea” shall mean any idea, invention or concept, but Complaint 94 F.T.C, does not include a product that has already been manufactured prior to contact with respondents.
(b) The term “client” shall mean any party that has entered into an agreement with respondents for the “promotion” of an “idea.” (c) The term “financial gain” shall mean an amount of money derived by a “client” from respondents’ “promotion” of the “client’s idea” that is greater than the amount of money paid by a “client” to respondents.
(d) The term “promotion” shall mean the advertising, evaluation, development, manufacturing, marketing or assistance in developing, manufacturing or marketing and/or otherwise contributing to the success or growth of an “idea,” but does not include the seeking of legal protection under the patent laws of the U.S. II. RESPONDENTS Par. 2. Respondent International Inventors Incorporated, East, (hereinafter IITE), is a corporation organized, existing and doing business under and by virtue of the laws of the Commonwealth of Virginia, with its principal office and place of business located at Suite 309, 4900 Leesburg Pike, Alexandria, Virginia. Respondent James H. Haren is an individual and is the principal owner and officer of the corporate respondent. He formulates, directs and controls the acts and practices of the corporate respondent, including the acts and practices hereinafter set forth. His address is the same as that of the corporate respondent.
III. Narure oF TRADE AND COMMERCE Par. 3. Respondents are now, and for some time last past have been, engaged in the advertising for, offering to enter into and entering into contracts for present or future services in connection with the promotion of ideas.
IV. JURISDICTION Par. 4. In the course and conduct of their business, respondents cause, and for some time last past have caused, their services and related materials to be offered for sale and sold from their principal place of business in Virginia to clients and prospective clients located in various other States in the United States and the District of Columbia by means of advertisements placed in newspapers of interstate circulation. In addition, respondents now cause, and have caused, their advertising materials, contracts, and various business papers to be transmitted by means of the U.S. mail from their principal 111 Complaint place of business in the Commonwealth of Virginia to clients, prospective clients, and potential manufacturers in various other States of the United States and the District of Columbia. Respondents maintain, and at all times mentioned herein have maintained, a _ substantial course of trade in said services in or affecting commerce, as “commerce” is defined in the Federal Trade Commission Act, as amended.
Par. 5. In the course and conduct of their aforesaid business, and at all times mentioned herein, respondents are now, and have been, in substantial competition, in commerce, with corporations, firms, and individuals offering contracts for present or future services in connection with the promotion of ideas. .
Count I Par. 6. The allegations of Paragraphs One through Five above are incorporated by reference in Count I as if fully set forth verbatim. V. Acts AND PRACTICES Par. 7. In the course and conduct of the aforesaid business, and for the purpose of inducing the purchase of their services and related materials, respondents have made numerous statements and representations in advertisements inserted in newspapers of interstate circulation, in letters and other promotional materials, and by the oral statements and representations of their sales personnel to prospective clients. Through such advertising or statements, respondents have represented, directly or by implication, contrary to fact, that: 1. Respondents gave, and still give, clients’ ideas a fair and thorough evaluation of their commercial feasibility on which said clients can rely.
2. Respondents could be expected to actively and successfully promote and negotiate, on behalf of their clients, with manufacturers who were interested in acquiring rights to new ideas. 3. The United States Patent and Trademark Office’s Document Disclosure Program provides legal protection for clients’ ideas prior to the filing of formal patent applications in the United States Patent and Trademark Office.
4. Respondents, in many instances, could and did obtain manufacturing contracts for their clients.
5. Respondents services have resulted and may likely result in financial gain for their clients including, but not limited to, potential income to be derived by their clients from sales, licensing or royalty agreements.
Decision and Order 94 F.T.C.
The acts and practices alleged in Paragraph Seven herein are unfair, deceptive and misleading, and therefore, are in violation of Section 5 of the Federal Trade Commission Act, as amended. Count II Par. 8. The allegations of Paragraphs One through Five and Seven above are incorporated by reference in Count II as if fully set forth verbatim.
Par. 9. Respondents, in the course and conduct of their idea promotion business, have performed and are performing their services in a manner which is not reasonably calculated to produce the results that have been and are claimed by the statements and representations described in Paragraph Seven, supra.
Par. 10. It was and is an unfair or deceptive act and practice for respondents to sell their services in the manner set forth in Paragraph Nine herein, while they know or should know that their services were © not and are not reasonably calculated to produce the results represented.
Therefore, the acts and practices of respondents as alleged herein constituted and now constitute a violation of Section 5 of the Federal Trade Commission Act, as amended.
Par. 11. The use by the respondents of the aforementioned false, misleading and deceptive acts, practices, statements or representations has had, and now has, the capacity and tendency to mislead and deceive a substantial portion of the purchasing public into the erroneous and mistaken belief that said statements and representations were and are true and complete and to induce the purchase of substantial quantities of respondents’ products and services and into the execution of - contracts with respondents by reason of said erroneous and mistaken belief.
Par. 12. The aforesaid acts and practices of the respondents, as herein alleged, were and are now causing pecuniary losses to persons contracting with respondents and are all to the prejudice and injury of the public and respondents’ competitors and constituted, and now constitute, unfair methods of competition in or affecting commerce and unfair and deceptive acts and practices in or affecting commerce, in violation of Section 5 of the Federal Trade Commission Act, as amended.
DECISION AND ORDER The Federal Trade Commission having initiated an investigation of certain acts and practices of the respondents named in the caption INTERNATIONAL LNVIGNLUNS LNU., mno8, wi mu. aau 111 Decision and Order hereof, and the respondents having been furnished thereafter with a copy of a draft of complaint which the Bureau of Consumer Protection proposed to present to the Commission for its consideration and which, if issued by the Commission, would charge respondents with violation of the Federal Trade Commission Act; and The respondents and counsel for the Commission having thereafter executed an agreement containing a consent order, an admission by the respondents of all the jurisdictional facts set forth in the aforesaid draft of complaint, a statement that the signing of said agreement is for settlement purposes only and does not constitute an admission by respondents that the law has been violated as alleged in such complaint, and waivers and other provisions as required by the Commission’s Rules; and The Commission having thereafter considered the matter and having determined that it had reason to believe that the respondents have violated the said Act, and that complaint should issue stating its charges in that respect, and having thereupon accepted the executed consent agreement and placed such agreement on the public record for a period of sixty (60) days, and having duly considered the comments filed thereafter by interested persons pursuant to Section 2.34 of its Rules, now in further conformity with the procedure prescribed in Section 2.34 of its Rules, the Commission hereby issues its complaint, makes the following jurisdictional findings, and enters the following order:
1. Respondent International Inventors Incorporated, East is a corporation organized, existing and doing business under and by virtue of the laws of the Commonwealth of Virginia, with its office and principal place of business located at Suite 309, 4900 Leesburg Pike, Alexandria, Virginia.
Respondent James H. Haren is the principal officer of said corporation. He formulates, directs and controls the policies, acts and practices. of said corporation and his business address is the same as that of said corporation.
2. The Federal Trade Commission has jurisdiction of the subject matter of this proceeding and of the respondents, and the proceeding is in the public interest.
ORDER L For the purpose of this order the following definitions shall apply: (a) The term “idea” shall mean any idea, invention or concept. Decision and Order 94 F.T.C.
(b) The term “client” shall mean any party that has entered into an agreement with respondents for the “promotion” of an “idea.” (c) The term “financial gain” shall mean the amount of money derived by a “client” from respondents’ “promotion” of the “client’s idea.”
(d) The term “promotion” or “promote” shall mean the advertising, evaluation, development, manufacturing, marketing or assistance in developing, manufacturing or marketing and/or otherwise contributing to the success or growth of an “idea,” but does not include the seeking of legal protection under the patent laws of the U.S. Il.
It is ordered, That respondents International Inventors Incorporated, East, a corporation, its successors and assigns, and James H. Haren, individually and as an officer of said corporation, and respondents’ officers, agents, representatives and employees, directly or through any corporation, subsidiary, division or other device, in connection with the advertising for, offering to enter into and entering into contracts for present or future services in connection with the promotion of ideas, or any other like or similar services, in or affecting commerce, as it is defined in the Federal Trade Commission Act, as amended, do forthwith cease and desist from:
1. Failing, in the normal course of business, to give clients’ ideas a fair and thorough evaluation of the ideas’ commercial feasibility, upon which said clients can rely.
2. Representing, directly or indirectly, orally or in writing, that respondents, in the normal course of business, can be expected to actively and successfully promote and negotiate, or in any way promote and negotiate, on behalf of their clients, with manufacturers who are interested in acquiring rights to ideas. 3. Representing, directly, or indirectly, orally or in writing, that the United States Patent and Trademark Office’s Document Disclosure Program can provide legal protection for clients’ ideas prior to the filing of a formal patent application in the United States Patent and Trademark Office. Provided that nothing in this agreement shall prohibit respondents from referring clients to consult a patent attorney or licensed patent agent.
4. Representing, directly or indirectly, orally or in writing, that respondents services can and do result in manufacturing contracts or licensing agreements between manufacturers and respondents’ clients that produce financial gain for their clients. 5. Failing to make the following disclosures on any contract or other binding instrument to be executed by prospective clients. Said 111 Decision and Order disclosures shall be in more conspicuous print than all other language in said instrument other than respondents’ name, but in no case shall they be smaller than 12-point uppercase type. Said disclosures and instrument shall be delivered to prospective clients at least 10 days prior to the time prospective clients execute said instrument. The disclosures shall be in the following form set off from the rest of the instrument by a black border and immediately above the line for the prospective clients’ signatures:
NOTICE (A) IN THE LAST FIVE YEARS THAT. WE HAVE BEEN DOING BUSINESS, WE HAVE CONTRACTED TO PROMOTE IDEAS, INVENTIONS OR CONCEPTS FOR (NUMBER) CLIENTS. AS A RESULT OF OUR SERVICES: 1. (number) ( %) OF OUR CLIENTS EARNED $0-99.
2. (number) ( %) OF OUR CLIENTS EARNED $100-499.
3. (number) ( %) OF OUR CLIENTS EARNED $500-$1,000.
4. (number) ( %) OF OUR CLIENTS EARNED OVER $1,000.
5. (number) ( %) OF OUR CLIENTS EARNED MORE THAN THEY PAID US.
(B) WITHOUT PATENT PROTECTION, RECOGNIZED BY THE U.S. PATENT & TRADEMARK OFFICE, YOU MAY LOSE THE OPPORTUNITY TO OBTAIN FINANCIAL BENEFIT FROM YOUR IDEA. WE DO NOT PROVIDE ANY LEGAL SERVICES FOR OBTAINING PATENT PROTECTION RECOGNIZED BY THE U.S. PATENT & TRADEMARK OFFICE. YOU SHOULD AND ARE ENCOURAGED TO CONSULT AN INDEPENDENT PATENT ATTORNEY OR AGENT BEFORE YOU SIGN THIS AGREEMENT.
(C) YOU SHOULD TREAT YOUR IDEA AS A CONFIDENTIAL SUBJECT IN. ORDER TO AVOID LOSING ANY PATENT RIGHTS YOU MAY HAVE. (D) TODAY IS (Date). WE CANNOT ASK YOU TO SIGN AN AGREEMENT UNTIL 10 BUSINESS DAYS HAVE ELAPSED WHICH WILL BE ON (MONTH/DAY/YEAR).
I, (Name of Customer), hereby acknowledge receipt of a copy of this agreement on the data specified below.
Customer’s Signature Date Accurate disclosures, given without comment, as required by this Decision and Order 94 F.T.C.
paragraph of the order, shall not be deemed a violation of Paragraph 4 of this order.
6. Executing contracts or other agreements with a client prior to the expiration of the 10-day period disclosed in accordance with Paragraph 5 herein.
7. Failing to retain executed copies of all disclosures required by Paragraph 5 of this order for a period of five (5) years after such disclosure is made regardless of whether prospective clients ultimately execute contracts with respondents. Respondents shall make accurate _ statistical disclosures required by this paragraph and maintain records for a period of five (5) years sufficient to verify the accuracy of each disclosure.
8. Failing to include on all contracts or other binding instruments to be executed by prospective clients a schedule detailing the entire amount of any and all fees or other consideration which may be required from or paid by the client during the course of his business relationship with respondents.
It is further ordered, That:
1. Respondents shall conspicuously place in all printed advertisements, pamphlets, brochures and other promotional material, the statement below in print at least as large as the largest print in the advertising material other than respondents’ name and shall state: (Number)% of our clients have earned more than they paid to us as a result of our efforts to promote their idea.
2. Inall advertisements broadcast by radio, or television, the aboverequired notice shall be read at the end of the advertisement at a rate of speed at least as slow as the slowest spoken part of the advertisement. ;
3. Respondents shall maintain for a period of three (8) years after any of respondents’ advertisements are disseminated: (a) Records disclosing the date or dates each such advertisement was published;
(b) Records disclosing the names and addresses of the newspapers, other publications or broadcast media disseminating said advertisement; and (c) Representative copies or representative scripts of all of respondents’ advertisements published or disseminated by any media. It is further ordered, That:
1. At the time respondents submit advertising to any newspaper or other written medium, they shall provide a copy of the following notice to each such medium:
INTERNATIONAL INVENTORS INC., EAST, ET AL. 119 111 Decision and Order NOTICE The Federal Trade Commission has issued a cease and desist order against (Name of Respondent). A copy of the Commission’s News Release is available from (Name of Respondent) upon request.
2. At the time respondents submit advertising to any radio or television station, they shall provide a copy of the following notice to each such station:
NOTICE The Federal Trade Commission has issued a cease and desist order against (Name of Respondent). A copy of the Commission’s News Release is available from (Name of Respondent) upon request. Your attention is directed to an agreement between the Federal Trade Commission and the Federal Communications Commission dated April 27, 1972.
It is further ordered, That respondents shall make all disclosures required by this order accurately, making such disclosures or copies thereof available to the Federal Trade Commission or any member of its staff on request.
It is further ordered, That respondents, upon receipt of a complaint from a client alleging facts that indicate this order may have been violated, rescind the contract, refund monies paid and cancel any outstanding obligations where respondents determine, after a good faith investigation, that one or more of the paragraphs of this order may have been violated in connection with such client’s transaction with respondents.
It is further ordered:
1. That respondents deliver, by hand or by certified mail, a copy of this order to each of their present or future salesmen, independent brokers, franchise owners, employees or any other person who sells or promotes the sale of respondents’ products or services; 2. That respondents provide each person so described in subparagraph 1. above with a form returnable to respondents, clearly stating an intention to conform sales practices to the requirements of this order and retain such form for a period of three (8) years after it is executed by said persons;
8. That respondents inform each person decribed in subparagraph 1. above that respondents shall not use any such person, or the services of any such person, until such person agrees to and files notice with respondents to be bound by the provisions contained in this order; 4. That in the event such person will not agree to file such notice with respondents and be bound by the provisions of this order, respondents shall not use such person, or the services or such person; 120 FEDERAL TRADE COMMISSION. DECISIONS Decision and Order 94 F.T.C.
5. That respondents institute a program of continuing surveillance adequate to reveal whether the sales practices of each of said persons described in subparagraph 1. conform to the requirements of this order; and 6. That respondents discontinue dealing with any person described in subparagraph 1. of this order who engages in the acts or practices prohibited by this order.
It is further ordered, That respondents may accept compensation from a client for the promotion of the client’s idea only as a percentage of royalties or other financial gain derived through respondents’ efforts. Respondents may not accept any other fee or monetary consideration from a client.
It ts further ordered, That respondents shall not sell, lease, exchange or otherwise alienate a client’s idea or disclose a client’s name, address, telephone number or other personal data to any party which will or may request such client to pay a fee or other monetary consideration for the promotion of that client’s idea.
It is further ordered, That the respondent corporation shall forthwith distribute a copy of this order to each of its operating divisions. Itis further ordered, That:
1. The individual respondent named herein, and every firm, partnership, association, corporation or other business entity which he now or hereafter controls or manages, and which offers, or purports to offer, any service, product, or program, in connection with the advertising, evaluation, development, manufacturing, marketing, or assistance in developing, manufacturing, or marketing, or otherwise contributing to the success of any client’s product or service, shall conspicuously place in all printed contracts, agreements, advertisements, pamphlets, brochures or other promotional materials, the statement below in print at least as large as the largest print on the material other than the business entity’s name and shall state: -(Number)% of our clients have earned more than they paid us as a result of our efforts to (describe service, product, or program sold by such business entity.) 2. In all advertisements broadcast by radio or television, the aboverequired notice shall be read at the end of the advertisement at a rate of speed at least as slow as the slowest spoken part of the advertisement.
3. Individual respondent shall maintain for a period three (8) years after any of respondent’s advertisements are disseminated: _ (a) Records disclosing the date or dates each such advertisement was published;
INTERNATIONAL INVENTORS INC., EAST, ET AL. 111 : Decision and Order (b) Records disclosing the names and addresses of the newspapers, other publications or broadcast media disseminating said advertisement; and (c) Representative copies or representative scripts of all advertisements published or disseminated by any media. It is further ordered, That the individual respondent named herein promptly notify the Commission of the discontinuance of his present business or employment and of his affiliation with a new business or employment. In addition, for a period of 10 years from the effective date of this order, the respondent shall promptly notify the Commission of each affiliation with a new business or employment. Each such notice shall include the respondent’s new business address and a statement of the nature of the business or employment in which the respondent is newly engaged as well as a description of respondent’s duties and responsibilities in connection with the business or employment. The expiration of the notice provision of this paragraph shall not affect any other obligation arising out of this order. It is further ordered, That respondents notify the Commission at least 30 days prior to any proposed change in the corporate respondent such as dissolution, assignment or sale resulting. in the emergence of a successor corporation, the creation or dissolution of subsidiaries or any other change in the corporation which may affect compliance obligations arising out of the order. .
It is further ordered, That nothing contained in this order shall relieve respondents of any additional obligations respecting idea promotion imposed by any state. When such obligations are inconsistent, respondents can apply to.the Commission for relief from this provision with respect to contracts executed in the state in which such different obligations are required. The Commission, upon a showing of inconsistency, shall make such modifications as may be warranted. it is further ordered, That the respondents herein shall within sixty (60) days after service upon them of this order, file with the Commission a report, in writing, setting forth in detail the manner and form in which they have complied with this order. Complaint 94 FTC.