Borden, Incorporated

Text (OCR of the scan at left; may contain errors)

IN THE ~ATTER OF BORDEN, INCORPORATED FTC File No. 23281. Interlocutory Order, Sept. , 1981 ORDER REOPENING PROCEEDING AND MODIFYING STIPULATION Respondent having requested reconsideration of stipulation no. 8260, executed by the Realemon-Puritan Company on ~arch 3, 1952, and accepted by the Federal Trade Commission on April 1, 1952 (48 C. 1660);

Accordingly, it is ordered that the matter is reopened and that the stipulation herein is modified to read:

BORDEN, INC., the successor to the Realemon-PuritanCo., the amended name of a corporation organized under the laws of the State of Ilinois as Puritan Co. of America, with its principal place of business in Chicago, Ilinois, engaged in the business of offering for sale and selling in commerce a lemon-juice product unsweetened, and made by reconstituting lemon juice concentrate, designated on its label Realemon Brand Reconstituted Lemon .Juice, or Realemon Brand Lemon . Juice from Concentrate, entered into an agreement in connection with the offering for sale, sale and distribution of that product, that it will cease and desist in its advertising of such product from:

0) Designating its reconstituted lemon juice or lemon juice from concentrate as Realemon " without stating conspicuously and prominently that said product is reconstituted or from concentrate;

(2) Using the terms "Realemon Brand Lemon Juice lemon juice, or any similar term in describing its reconstituted lemon juice or lemon juice from concentrate without using conspicuously and prominently the term "reconstituted" or from concentrate" as an adjacent modifying descriptive word or words; (3) Representingthat its reconstituted lemon juice or lemon juice fromconcentrate is the juice of tree ripened lemons.

Complaint 98 F.