Educational Research Center of American, Inc

Text (OCR of the scan at left; may contain errors)

IN THE MATTER OF EDUCATIONAL RESEARCH CENTER OF AMERICA, INC., ET AL.

CONSENT ORDER, ETC., IN REGARD TO ALLEGED VIOLATIONS OF SEC. 5 OF THE FEDERAL TRADE COMMISSION ACT Docket C-4079; File No. 0223249 Complaint, May 6, 2003--Decision, May 6, 2003 This consent order addresses representations by Respondent Educational Research Center of America, Inc. – a student survey company that provides student data to colleges and universities and other entities for recruitment and marketing purposes – and its officer, Respondent Marian Sanjana, and Respondents Student Marketing Group, Inc. – a commercial list broker that supplies names for youth marketing campaigns – and their respective officers, Respondents Marian Sanjana and Jan Stumacher – about how detailed, personal information collected from middle, junior high, and high school students through a survey would be used. The order, among other things, prohibits the respondents – in connection with the collection of personally identifiable information from an individual – from misrepresenting how such information is collected or will be used or disclosed. The order also prohibits the respondents – in connection with the collection of personally identifiable information from students for any “noneducational-related marketing purpose” – from using or disclosing such information unless they disclose (1) the existence and nature of such noneducational-related marketing purpose, (2) the types or categories of any entities to which the information will be disclosed, and (3) that the information used or disclosed is personally identifiable. In addition, the order prohibits the respondents from using or disclosing for any noneducationalrelated marketing purpose any personally identifiable information that was collected through surveys distributed prior to July 30, 2002. The order also requires the respondents to delete all personally identifiable information collected through surveys from any student who was under the age of thirteen at the time of collection.

Participants For the Commission: Laura Mazzarella, Gregory A. Ashe, Jessica L. Rich, and Joel Winston.

For the Respondents: Patrick McElhinney, Kirkpatrick & Lockhart, LLP.

VOLUME 135 Complaint COMPLAINT The Federal Trade Commission, having reason to believe that Educational Research Center of America, Inc. and Student Marketing Group, Inc., corporations; Marian Sanjana, individually and as an officer of Educational Research Center of America, Inc.; and Jan Stumacher, individually and as an officer of Student Marketing Group, Inc. (“respondents”), have violated the provisions of the Federal Trade Commission Act, and it appearing to the Commission that this proceeding is in the public interest, alleges:

1. Respondent Educational Research Center of America, Inc. (“ERCA”) is a Pennsylvania corporation with its principal office or place of business headquartered in Pittsburgh, Pennsylvania. 2. Respondent Marian Sanjana is an officer and director of ERCA. Individually or in concert with others, she formulates, directs, controls, or participates in the policies, acts, or practices of ERCA, including the acts or practices alleged in this complaint. Her principal office or place of business is the same as that of ERCA.

3. Respondent Student Marketing Group, Inc. (“SMG”) is a New York corporation with its principal office or place of business at 300 Merrick Road, Suite 206, Lynbrook, New York 11563. SMG also does business as the College Bound Selection Service. 4. Respondent Jan Stumacher is an officer and director of SMG. Individually or in concert with others, he formulates, directs, controls, or participates in the policies, acts, or practices of SMG, including the acts or practices alleged in this complaint. His principal office or place of business is the same as that of SMG. 5. The acts and practices of respondents alleged in this complaint have been in or affecting commerce, as “commerce” is defined in Section 4 of the Federal Trade Commission Act. VOLUME 135 Complaint 6. Since at least 1999, respondents have collected personal information from high school and middle and junior high school students through surveys (the “Surveys”). Respondents market and distribute the Surveys to the students’ teachers and guidance counselors with the request that they have their students complete the Surveys. Respondents have collected personal information (the “Survey Data”) from millions of high school students and from more than 300,000 middle and junior high school students who completed the Surveys.

7. The Surveys collect from high school students personal information including, but not limited to, name, address, gender, grade point average, date of birth, academic and occupational interests, athletic and extracurricular interests, religious affiliation, racial and ethnic background, and the name and grade of a sibling. 8. The Surveys collect from middle and junior high school students personal information including, but not limited to, name, address, gender, grade point average, date of birth, occupational interests, current athletic and extracurricular activities, religious affiliation, racial and ethnic background, the name and grade of a sibling, computer usage, and television viewing habits. 9. Respondents create, market and distribute the Surveys, as well as compile and use Survey Data. Respondent SMG funds the costs to create and distribute the Surveys. Respondent SMG uses Survey Data to create lists of students that it sells to commercial entities for use in marketing. Such entities include, but are not limited to, banks, insurance companies, consumer goods and services providers, and list brokers.

10. Respondents have disseminated or caused to be disseminated marketing materials and privacy statements, including but not limited to the attached Exhibits A through E. These marketing materials and privacy statements contain the following statements regarding the use and disclosure of personal information collected through the Surveys: VOLUME 135 Complaint A. “ERCA is a non-profit corporation that conducts a voluntary survey of high school students throughout the United States. The survey is designed to help students further their education and professional development by enabling institutions of higher learning to identify potential students and to provide them with information about curricula, extracurricular activities and financial aid programs.” (Exhibit A, ERCA Web site home page). B. “As you may know, ERCA is administering this annual poll to more than 14 million students and will compile the information into a survey report that details the interests and trends among today’s students. This information will be used by universities and colleges nationally in their ongoing efforts to communicate and keep in touch with the interests and trends among today’s high school students. University financial aid offices and scholarship foundations may also utilize the information to evaluate and make funding available for students’ post secondary education.” (Exhibit B, cover letter to high school educators accompanying the Survey).

C. “At the beginning of each school year, high school educators nationally have administered an annual survey of senior high school students. In the last 2 years nearly 60,000 teachers and 4,000,000 students participated. The results are tabulated into a survey report that is utilized by colleges and universities in their ongoing efforts to keep in touch with the interests and trends among today’s students. As the trend toward colleges’ student recruitment has moved earlier and earlier into the student’s high school career, we must begin to administer this poll at the middle and junior high school level in order to provide a complete report. I am writing to request your cooperation in doing so.

VOLUME 135 Complaint ERCA is administering this annual poll to more than 14 million students and will compile the information into a survey report that details the interests and trends among today’s students. This information will be used by both public and private universities and colleges. University financial aid offices and scholarship foundations may also utilize the information to make funding available for students’ education.” (Exhibit C, cover letter to middle and junior high school educators accompanying the Survey).

D&E. “ERCA will utilize this data for student related research and may make it available to Colleges, Universities, Educational Agencies and others wishing to learn about and communicate useful and pertinent information to students.” (Exhibit D, Privacy Statement found on high school Survey; Exhibit E, Privacy Statement found on middle and junior high school Survey).

11. Through the means described in Paragraph 10, respondents have represented, expressly or by implication, that information collected from students through the Surveys is shared only with colleges, universities, and other entities providing educationrelated services.

12. In truth and in fact, information collected from students through the Surveys is shared not only with colleges, universities, and other entities providing education-related services, but also with commercial entities for marketing purposes. Therefore, the representation set forth in Paragraph 11 was, and is, false or misleading.

13. Through the means described in Paragraph 10, respondents have represented, expressly or by implication, that information collected from middle and junior high school students through the Survey is compiled into survey reports that are shared with colleges and universities.

VOLUME 135 Complaint 14. In truth and in fact, little if any information collected from middle and junior high school students through the Survey is compiled into survey reports. Rather, the information is primarily shared with commercial entities for marketing purposes. Therefore, the representation set forth in Paragraph 13 was, and is, false or misleading.

15. The acts and practices of respondents as alleged in this complaint constitute unfair or deceptive acts or practices, in or affecting commerce, in violation of Section 5(a) of the Federal Trade Commission Act.

THEREFORE, the Federal Trade Commission this sixth day of May, 2003, has issued this complaint against respondents. By the Commission.

EXHIBIT A Educational Research Center Of America Page | of 1 Educational Research Center Of America ERCA is a non-profit corporation that conducts a voluntary survey of high school students throughout the United States. The survey is designed to help students further their education and professional development by enabling institutions of Directors Bio higher learning to identify potential students and to provide them with information about - as curricula, extracurricular activities and Scholarship financial aid programs. The ERCA survey Application results are available free of charge, on the . ERCA web site. ERCA will also provide a Scholarship minimum of 25 scholarships per year to Awardees deserving students. Participation in the . survey is not a prerequisite to receiving an ERCA ERCA scholarship.

Survey Report .

Contact Us ERCA's Privacy of Student Information Policy Exhibit A http://www.studentresearch.org/public/index.html 11/26/2002 EXHIBIT B -OFFICIAL TEACHER COMMUNICATION Annual Student Survey _ Educational Research Center of America, Inc. 2020 Pennsylvania Ave NW + Room7799 (202) 393-7799 Washington, D.C. 20006 www.Studentresearch.org , A Nonprofit Entity Dear Teacher, As the school year begins, it’s time for ERCA’s annual survey of high school students. We appreciate the cooperation from nearly 60,000 high school educators, who previously have helped administer our survey. We urge you to join in and be equally cooperative. Previous student surveys have been successful because of the cooperation and help from high school educators just like you. Thank you. As you may know, ERCA is administering this annual poll to more than 14 million students and will compile the information into a survey report that details the interests and trends among today’s students. This information will be used by universities and colleges nationally in their ongoing efforts to communicate and keep in touch with the interests and trends among today’s high school students. University financial aid offices and scholarship foundations may also utilize the information to evaluate and make funding available for students’ post secondary education. Your participation is critical to your students’ post-secondary future. Upon compilation, a copy of this survey's results will be reserved for your review. Simply fill out and send in the reservation card enclosed with your students’ completed forms, and the report will be made available to you immediately upon its completion. ERCA is a nonprofit organization. This year we have set an aggressive goal of collecting completed surveys from at least 3 million high school students. Please help us meet this goal by distributing the enclosed forms to all of your students, in all of your classes. We encourage you to visit our web site at www.Studentresearch.org to learn more about the results from last year's high school student survey, and the ERCA scholarships that were awarded. _ Please ask each of your students to fill out the survey clearly and completely and then place them in the postage-paid envelope and mail.

Please distribute the survey forms to all seniors and juniors. Remaining forms should then be distributed to sophomores and freshmen. We cannot compile our final report and make it available to the colleges and universities that will rely upon it until we receive your response. In order to achieve our goal, we may be writing to you several times to request your cooperation. Please have your students complete the enclosed survey within the next week, so that our nonprofit organization can save the costs associated with contacting you again. On behalf of the Educational Research Center of America, and the universities and colleges that will rely upon the information collected, | want to thank you in advance for your cooperation. Sincerely, Ce Marian Sefjane”M.Ed.

Director of Student Research Exhibit B a P.S. Reserve your ERCA annual survey report. Fill out and return the reservation card enclosed along with your students’ completed surveys. - EXHIBIT C OFFICIAL TEACHER COMMUNICATION Annual Student Survey Educational Research Center of America, Inc. 2020 Pennsylvania Ave NW Room 7799 (202) 393-7799 Washington, D.C. 20006 www.Studentresearch.org A Nonprofit Entity Dear Teacher, ;

At the beginning of each school year, high school educators nationally have admininistered an annual survey of senior high school students. In the last 2 years nearly 60,000 teachers and 4,000,000 students participated. The results are tabulated into a survey report that is utilized by colleges and universities in their ongoing efforts to keep in touch with the interests and trends among today’s students. As the trend toward colleges’ student recruitment has moved earlier and earlier into the student's high school career, we must begin to administer this poll at the middle and junior high school level in order to provide a complete report. | am writing to request your cooperation in doing so. ERCA is administering this annual poll to more than 14 million students and will compile the information int a survey report that details the interests and trends among today’s students. This information will be used by both public and private universities and colleges. University financial aid offices and scholarship foundations may also utilize the information to evaluate and make funding available for students’ education. Your participation is critical to your students’ future. Upon compilation, a copy of this survey's results will be reserved for your review. Simply fill out and send in the reservation card enclosed with your students’ completed forms, an the report will be made available to you immediately upon its completion. ERCA is a nonprofit organization. This year we have set an aggressive goal of collecting completed surveys from at least 1 million middle and junior high school students. Please help us meet this goal by distributing the enclosed forms to all of your students, in all of your classes. Ask them to fill out the survey clearly and completely and the: place them in the postage-paid envelope and mail. Please distribute the survey forms to every student in each of your classes. We cannot compile our final report and make it available to the colleges and universities that will rely upo it until we receive your response. We encourage you to visit our web site at www.Studentresearch.org to learn more about the results from last year’s high school student survey, and the ERCA scholarships that were awarded. We are very concerned with paper (and tree) canservation and not wasting this natural resource needless! ERCA will utilize over 750,000 pounds of paper in the administration of this survey. Many forms are wasted and trees needlessly killed as some teachers choose not to participate. Please pitch in, and have your class participate, and not let the enclosed forms go to waste. On behalf of the Educational Research Center of America, and the universities and colleges that will rely upon the information collected, | want to thank you in advance for your cooperation. Sincerely, nsoneno MEd.

Marian Sanjana M.Ed.

Director of Student Research Exhibit C PS. Reserve your ERCA annual survey report. Fill out and return the reservation card enclosed along with your students’ completed surveys.

EXHIBIT D STUDENTS - PLEASE ANSWER EACH OF THE BELOW QUESTIONS ACCURATELY AND PRINT CLEARLY. THANK YOU FOR YOUR COOPERATION. BACKGROUND INFORMATION:

First Name . Last Name eo oooooooonooOoogoudaogega9ao Permanent Home Address (use two lines if necessary) QOOOOOOOOOOOOOOoOoOOOOOoOoOoOoOoOoOoOOO Home Address (2nd Line) ‘Apartment # ity State Zip Code Male Female _ @oaao 00/00, 0@80 Buea! 2 Qo H.S. Graduation Year Month Day Year. Approximate Grade Point Average: Birthdate Scale: A=4; B=3; C=2; D=1; Failing = 0 Permanent E-Mail Contact Address QOOQOROOOOO00R0O00 0:050-:0 Os OOO» FirstName of one of your brothers or sisters in school. His/Her School Grade RESEARCH INFORMATION: .

' 1. WHICH TYPE OF COLLEGE WOULD YOU LIKE TO ATTEND? (DARKEN ONE) - 1.O 4 Yr. Private College 4. © 2 Yr. 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1693 41 28 95.105515 Yr.5 1 16 1 3 5 553 1693 115 28 96.761215 Private5 1 16 1 3 6 684 1691 126 36 96.653389 Colleges 1 16 1 3 7 1067 1685 31 29 90.783310 6.5 1 16 1 3 8 1115 1682 33 33 90.082542 O5 1 16 1 3 9 1164 1684 158 36 96.779160 Religious5 1 16 1 3 10 1338 1690 33 22 96.040215 or5 1 16 1 3 11 1386 1682 105 33 96.814529 Ethnic5 1 16 1 3 12 1506 1681 127 37 96.369644 Colleges 1 16 1 3 13 1730 1678 32 29 92.551758 9.5 1 16 1 3 14 1778 1675 33 34 90.521278 O5 1 16 1 3 15 1827 1678 60 28 96.035889 Will5 1 16 1 3 16 1905 1679 54 27 96.684891 not5 1 16 1 3 17 1975 1676 110 30 96.283936 attend5 1 16 1 3 18 2100 1675 123 36 77.703705 college2 1 17 0 0 0 307 1774 1995 106 -1 3 1 17 1 0 0 307 1774 1995 106 -1 4 1 17 1 1 0 307 1774 1995 43 -1 5 1 17 1 1 1 307 1784 44 33 88.885529 2.5 1 17 1 1 2 380 1784 40 33 94.489578 IF5 1 17 1 1 3 440 1788 99 28 95.786560 YOU5 1 17 1 1 4 566 1787 96 28 95.786560 HAD5 1 17 1 1 5 683 1786 64 29 95.922592 TO5 1 17 1 1 6 770 1785 199 29 94.916817 PURSUES 1 17 1 1 7 989 1783 136 29 94.916817 YOURS 1 17 1 1 8 1150 1780 284 31 96.153603 EDUCATION5 1 17 1 1 9 1457 1780 58 28 96.007553 AT5 1 17 1 1 10 1536 1780 29 28 95.561035 A5 1 17 1 1 11 1589 1778 261 30 95.239502 RELIGIOUS5 1 17 1 1 12 1872 1776 244 34 96.218025 COLLEGE,5 1 17 1 1 13 2140 1774 162 29 96.143387 WHICH4 1 17 1 2 0 372 1829 974 51 -1 5 1 17 1 2 1 372 1841 181 30 95.590836 WOULD5 1 17 1 2 2 574 1840 98 29 95.372543 YOU5 1 17 1 2 3 695 1833 230 47 95.771027 CHOOSE?5 1 17 1 2 4 964 1832 230 39 96.200562 (DARKEN5 1 17 1 2 5 1215 1829 131 39 96.375870 ONE)2 1 18 0 0 0 353 1894 1994 327 -1 3 1 18 1 0 0 354 1894 1758 43 -1 4 1 18 1 1 0 354 1894 1758 43 -1 5 1 18 1 1 1 354 1907 31 29 71.425125 41.5 1 18 1 1 2 413 1903 33 34 61.972954 O5 1 18 1 1 3 460 1905 161 29 96.419281 Adventist5 1 18 1 1 4 1098 1900 32 30 91.289398 9.5 1 18 1 1 5 1155 1897 16 34 89.842934 O5 1 18 1 1 6 1196 1899 154 29 96.621857 Christian5 1 18 1 1 7 1368 1898 135 29 96.601486 Sciences 1 18 1 1 8 1780 1910 2 2 71.662117 -5 1 18 1 1 9 1812 1894 100 34 38.091652 49.O©5 1 18 1 1 10 1936 1895 176 30 96.302170 Methodist3 1 18 2 0 0 353 1935 1746 44 -1 4 1 18 2 1 0 353 1935 1746 44 -1 5 1 18 2 1 1 353 1947 31 29 93.263573 2.5 1 18 2 1 2 413 1944 33 33 93.170807 O5 1 18 2 1 3 460 1945 118 29 95.506424 African5 1 18 2 1 4 596 1945 171 29 95.506424 Methodist5 1 18 2 1 5 784 1943 165 36 96.344490 Episcopal5 1 18 2 1 6 1074 1941 56 29 93.206108 10.5 1 18 2 1 7 1146 1938 33 33 92.410591 O5 1 18 2 1 8 1197 1939 158 35 95.990700 Disciples5 1 18 2 1 9 1371 1938 33 29 96.899849 of5 1 18 2 1 10 1417 1938 102 29 96.569305 Christ5 1 18 2 1 11 1623 1970 4 4 38.448929 ;5 1 18 2 1 12 1812 1935 100 33 86.908104 20.O5 1 18 2 1 13 1936 1938 163 28 96.045967 Nazarene3 1 18 3 0 0 353 1974 1787 44 -1 4 1 18 3 1 0 353 1974 1787 44 -1 5 1 18 3 1 1 353 1987 31 29 90.959068 3.5 1 18 3 1 2 413 1984 33 34 90.959068 O5 1 18 3 1 3 460 1985 201 30 94.874947 Assemblies5 1 18 3 1 4 677 1985 33 29 96.650360 of5 1 18 3 1 5 723 1984 66 30 96.685570 God5 1 18 3 1 6 1074 1981 56 30 55.586250 11.5 1 18 3 1 7 1146 1978 33 34 55.586250 O5 1 18 3 1 8 1197 1979 220 36 95.540680 Episcopalian5 1 18 3 1 9 1758 1974 2 2 0.000000 '5 1 18 3 1 10 1812 1975 101 34 0.000000 24.05 1 18 3 1 11 1936 1976 204 31 96.112251 Pentecostal3 1 18 4 0 0 353 2016 1799 45 -1 4 1 18 4 1 0 353 2016 1799 45 -1 5 1 18 4 1 1 353 2028 31 28 75.377159 4.5 1 18 4 1 2 413 2025 16 33 88.955597 ©5 1 18 4 1 3 458 2026 122 35 94.466057 Baptist5 1 18 4 1 4 1074 2022 56 29 96.300919 12.5 1 18 4 1 5 1158 2019 12 33 80.290810 ©5 1 18 4 1 6 1197 2020 192 37 96.863411 Evangelical5 1 18 4 1 7 1812 2019 56 29 43.202820 22.05 1 18 4 1 8 1936 2017 216 37 96.469330 Presbyterian3 1 18 5 0 0 353 2055 1994 125 -1 4 1 18 5 1 0 354 2055 1985 44 -1 5 1 18 5 1 1 354 2068 30 30 92.972260 5.5 1 18 5 1 2 413 2065 33 34 92.222382 O5 1 18 5 1 3 461 2068 84 28 96.380875 Bible5 1 18 5 1 4 1074 2062 56 30 90.988121 13.5 1 18 5 1 5 1146 2059 33 34 89.990433 O5 1 18 5 1 6 1197 2060 294 36 89.990433 Friends/Quakers5 1 18 5 1 7 1812 2056 100 34 43.800335 23.05 1 18 5 1 8 1936 2059 158 29 93.960190 Southern5 1 18 5 1 9 2111 2056 123 36 96.098839 Baptist5 1 18 5 1 10 2248 2055 91 29 96.774521 Conv.4 1 18 5 2 0 353 2095 1994 44 -1 5 1 18 5 2 1 353 2109 31 29 93.080864 6.5 1 18 5 2 2 413 2106 33 33 78.411041 O5 1 18 5 2 3 460 2107 140 30 96.722275 Catholic5 1 18 5 2 4 1074 2100 105 37 88.240921 14.5 1 18 5 2 5 1150 2096 20 46 88.240921 O5 1 18 5 2 6 1198 2102 91 29 73.287209 Islam5 1 18 5 2 7 1812 2097 100 34 85.763855 24.©5 1 18 5 2 8 1936 2098 111 31 95.302780 United5 1 18 5 2 9 2063 2097 120 30 96.474091 Church5 1 18 5 2 10 2200 2095 33 30 96.639656 of5 1 18 5 2 11 2246 2095 101 29 96.805374 Christ4 1 18 5 3 0 354 2136 1932 44 -1 5 1 18 5 3 1 354 2149 30 29 89.383476 7.5 1 18 5 3 2 413 2146 166 34 86.229256 OChurch5 1 18 5 3 3 594 2147 34 30 95.634361 of5 1 18 5 3 4 641 2147 100 30 96.502708 Christ5 1 18 5 3 5 1074 2144 56 29 92.085350 15.5 1 18 5 3 6 1146 2140 33 34 92.620766 O5 1 18 5 3 7 1195 2142 144 30 28.850487 Judaism5 1 18 5 3 8 1812 2137 101 34 38.757805 25.©5 1 18 5 3 9 1936 2136 350 33 49.135136 Interdenominational3 1 18 6 0 0 353 2178 1905 43 -1 4 1 18 6 1 0 353 2178 1905 43 -1 5 1 18 6 1 1 353 2190 31 29 92.433006 8.5 1 18 6 1 2 413 2188 33 33 68.916817 O5 1 18 6 1 3 461 2189 120 30 94.373230 Church5 1 18 6 1 4 597 2188 33 29 95.495644 of5 1 18 6 1 5 644 2188 65 29 96.231895 God5 1 18 6 1 6 1074 2182 105 33 89.715477 16.O5 1 18 6 1 7 1197 2182 67 31 91.923080 LDS5 1 18 6 1 8 1281 2183 18 35 91.923080 /5 1 18 6 1 9 1316 2182 142 29 96.586945 Mormon5 1 18 6 1 10 1811 2179 101 33 40.254356 26.©O5 1 18 6 1 11 1936 2181 89 29 95.887360 None5 1 18 6 1 12 2041 2179 33 29 96.760262 of5 1 18 6 1 13 2086 2179 54 29 96.163788 thes 1 18 6 1 14 2156 2178 102 29 96.584221 above2 1 19 0 0 0 1074 2222 306 74 -1 3 1 19 1 0 0 1074 2222 306 74 -1 4 1 19 1 1 0 1074 2222 275 33 -1 5 1 19 1 1 1 1074 2224 56 30 83.755196 17.5 1 19 1 1 2 1146 2222 33 33 83.755196 ©5 1 19 1 1 3 1198 2224 151 29 95.844559 Lutheran4 1 19 1 2 0 1074 2263 306 33 -1 5 1 19 1 2 1 1074 2266 56 29 85.773842 18.5 1 19 1 2 2 1146 2263 33 33 85.773842 ©5 1 19 1 2 3 1197 2263 183 30 96.704796 Mennonite2 1 20 0 0 0 307 2350 1862 97 -1 3 1 20 1 0 0 307 2350 1862 97 -1 4 1 20 1 1 0 307 2350 1862 44 -1 5 1 20 1 1 1 307 2361 43 33 96.343422 3.5 1 20 1 1 2 375 2359 260 34 96.097404 COLLEGES5 1 20 1 1 3 656 2362 154 30 95.788551 OFFERS 1 20 1 1 4 831 2359 307 31 95.917313 SPECIALIZED5 1 20 1 1 5 1161 2357 191 30 96.101295 DEGREES 1 20 1 1 6 1375 2355 265 30 96.443932 PROGRAMS5 1 20 1 1 7 1663 2355 43 29 96.272743 IN5 1 20 1 1 8 1728 2353 250 30 95.814308 SELECTED5 1 20 1 1 9 1998 2350 171 31 95.814308 AREAS.4 1 20 1 2 0 371 2401 1731 46 -1 5 1 20 1 2 1 371 2413 160 34 95.492699 WHICH5 1 20 1 2 2 555 2412 115 33 93.162003 ONE.5 1 20 1 2 3 689 2415 256 30 94.283913 CATEGORY5 1 20 1 2 4 964 2413 177 30 96.549660 WOULD5 1 20 1 2 5 1160 2412 98 29 95.722305 YOU5 1 20 1 2 6 1282 2410 103 30 96.760796 LIKES 1 20 1 2 7 1405 2410 63 28 95.930717 TO5 1 20 1 2 8 1488 2404 210 34 94.910568 ATTEND?5 1 20 1 2 9 1719 2403 230 38 94.910568 (DARKEN5 1 20 1 2 10 1971 2401 131 38 96.242386 ONE)2 1 21 0 0 0 352 2466 2053 305 -1 3 1 21 1 0 0 352 2466 2027 97 -1 4 1 21 1 1 0 353 2466 2026 61 -1 5 1 21 1 1 1 353 2493 30 28 90.138504 1.5 1 21 1 1 2 410 2489 33 33 86.252716 O5 1 21 1 1 3 456 2490 194 37 96.579422 Agricultural5 1 21 1 1 4 665 2490 126 35 96.596344 Colleges 1 21 1 1 5 1095 2480 32 30 95.609123 8.5 1 21 1 1 6 1160 2478 16 32 71.214401 ©5 1 21 1 1 7 1191 2478 293 30 93.888565 Communications5 1 21 1 1 8 1609 2479 3 3 0.000000 ,5 1 21 1 1 9 1807 2470 64 31 81.857697 -16.5 1 21 1 1 10 1888 2466 33 33 90.614922 O5 1 21 1 1 11 1939 2469 227 43 93.249985 Mathematics5 1 21 1 1 12 2182 2468 13 35 93.228981 /5 1 21 1 1 13 2204 2466 175 37 96.915176 Statistics4 1 21 1 2 0 352 2506 1854 57 -1 5 1 21 1 2 1 352 2533 31 29 93.239594 2.5 1 21 1 2 2 410 2530 33 33 93.118492 O5 1 21 1 2 3 456 2531 209 30 96.675415 Architecture5 1 21 1 2 4 1095 2521 32 30 93.020561 9.5 1 21 1 2 5 1143 2518 33 34 91.444321 O5 1 21 1 2 6 1191 2519 203 37 96.141983 Engineering5 1 21 1 2 7 1409 2518 127 37 64.070892 Colleges 1 21 1 2 8 1797 2512 73 29 78.561501 -17.5 1 21 1 2 9 1888 2506 33 34 91.707062 O5 1 21 1 2 10 1939 2510 134 30 96.755959 Medical5 1 21 1 2 11 2089 2508 117 31 96.823395 School3 1 21 2 0 0 352 2548 2053 101 -1 4 1 21 2 1 0 352 2548 2053 60 -1 5 1 21 2 1 1 352 2573 31 30 91.738373 3.5 1 21 2 1 2 410 2571 33 33 91.738373 O5 1 21 2 1 3 456 2573 71 28 94.202904 Arts5 1 21 2 1 4 543 2572 126 36 96.050858 Colleges 1 21 2 1 5 1071 2562 55 30 93.185516 10.5 1 21 2 1 6 1143 2560 33 33 92.688667 O5 1 21 2 1 7 1191 2562 69 28 96.223206 Fines 1 21 2 1 8 1275 2561 71 29 96.759872 Arts5 1 21 2 1 9 1362 2560 127 36 96.467636 Colleges 1 21 2 1 10 1815 2552 56 30 92.435020 18.5 1 21 2 1 11 1895 2548 16 33 92.435020 O5 1 21 2 1 12 1939 2551 130 37 96.584900 Military5 1 21 2 1 13 2083 2549 116 30 93.200378 Schools 1 21 2 1 14 2215 2549 18 36 92.558533 /5 1 21 2 1 15 2248 2548 157 35 96.147247 Academy4 1 21 2 2 0 352 2589 1832 60 -1 5 1 21 2 2 1 352 2615 31 28 95.536316 4.5 1 21 2 2 2 410 2611 33 34 74.630051 ©5 1 21 2 2 3 458 2614 83 28 96.243484 Bible5 1 21 2 2 4 558 2612 126 37 96.608101 Colleges 1 21 2 2 5 1071 2605 56 28 85.591476 11.5 1 21 2 2 6 1143 2600 33 33 91.458626 O5 1 21 2 2 7 1191 2602 125 36 96.747871 Foreign5 1 21 2 2 8 1334 2602 166 35 96.526604 Languages 1 21 2 2 9 1815 2593 55 31 93.192047 19.5 1 21 2 2 10 1888 2589 33 32 77.054527 O5 1 21 2 2 11 1939 2593 102 44 96.646515 Music5 1 21 2 2 12 2057 2591 127 36 96.905563 College3 1 21 3 0 0 352 2629 1861 61 -1 4 1 21 3 1 0 352 2629 1861 61 -1 5 1 21 3 1 1 352 2656 31 29 89.889061 5.5 1 21 3 1 2 410 2653 33 34 90.708855 O5 1 21 3 1 3 458 2654 159 30 93.271767 Business5 1 21 3 1 4 633 2655 18 35 93.060524 /5 1 21 3 1 5 668 2654 227 36 96.631264 Management5 1 21 3 1 6 1071 2644 56 30 92.050903 12.5 1 21 3 1 7 1149 2641 16 34 92.568626 O5 1 21 3 1 8 1191 2644 143 34 96.202492 Forestry5 1 21 3 1 9 1347 2641 128 37 96.710075 Colleges 1 21 3 1 10 1815 2635 55 29 58.917519 20.5 1 21 3 1 11 1888 2629 33 34 58.917519 O5 1 21 3 1 12 1939 2634 133 44 96.491043 Nursing5 1 21 3 1 13 2086 2632 127 36 96.531868 College3 1 21 4 0 0 352 2671 1926 61 -1 4 1 21 4 1 0 352 2671 1926 61 -1 5 1 21 4 1 1 352 2696 31 30 58.184391 6.5 1 21 4 1 2 410 2694 33 33 88.148216 O5 1 21 4 1 3 457 2695 127 37 96.722092 Colleges 1 21 4 1 4 600 2695 32 29 96.451088 of5 1 21 4 1 5 648 2694 168 29 96.467606 Education5 1 21 4 1 6 1071 2685 55 29 92.973930 13.5 1 21 4 1 7 1143 2682 33 33 92.628456 O5 1 21 4 1 8 1191 2684 111 29 96.697311 Health5 1 21 4 1 9 1320 2683 130 28 96.260094 Related5 1 21 4 1 10 1814 2676 56 29 93.190567 21.5 1 21 4 1 11 1889 2671 32 33 90.459175 O5 1 21 4 1 12 1939 2675 137 45 93.181274 Religion5 1 21 4 1 13 2092 2674 18 35 93.181274 /5 1 21 4 1 14 2124 2672 154 36 96.937790 Theology3 1 21 5 0 0 353 2711 1742 60 -1 4 1 21 5 1 0 353 2711 1742 60 -1 5 1 21 5 1 1 353 2737 30 29 92.654366 7.5 1 21 5 1 2 410 2734 33 34 86.238022 O5 1 21 5 1 3 457 2737 171 34 93.289574 Computers 1 21 5 1 4 642 2737 17 34 93.151749 /5 1 21 5 1 5 677 2735 60 29 96.177803 Info5 1 21 5 1 6 752 2734 193 37 96.653435 Technology5 1 21 5 1 7 1071 2726 55 30 87.600204 14.5 1 21 5 1 8 1155 2723 16 33 80.492615 O5 1 21 5 1 9 1192 2725 65 29 95.230751 Laws 1 21 5 1 10 1272 2724 115 29 95.230751 Schools 1 21 5 1 11 1814 2711 107 35 88.484261 22.05 1 21 5 1 12 1938 2716 157 44 96.581833 Sciences2 1 22 0 0 0 1071 2752 1165 79 -1 3 1 22 1 0 0 1071 2752 1165 79 -1 4 1 22 1 1 0 1071 2752 1119 48 -1 5 1 22 1 1 1 1071 2767 55 29 93.037880 15.5 1 22 1 1 2 1143 2764 33 33 92.579475 O5 1 22 1 1 3 1191 2765 114 30 96.723564 Liberal5 1 22 1 1 4 1320 2765 71 29 93.301788 Arts5 1 22 1 1 5 1407 2765 18 35 92.880798 /5 1 22 1 1 6 1441 2764 133 29 96.494186 General5 1 22 1 1 7 1590 2763 170 29 94.443230 Education5 1 22 1 1 8 1814 2757 56 30 92.922073 23.5 1 22 1 1 9 1888 2752 33 34 81.695122 O5 1 22 1 1 10 1938 2756 105 30 95.029541 Social5 1 22 1 1 11 2060 2755 130 30 96.575722 Studies4 1 22 1 2 0 1814 2793 422 38 -1 5 1 22 1 2 1 1814 2799 56 29 93.278824 24,5 1 22 1 2 2 1888 2793 33 34 90.756828 O5 1 22 1 2 3 1934 2795 302 36 90.563469 Undecided/Other2 1 23 0 0 0 161 126 105 2823 -1 3 1 23 1 0 0 161 126 105 2823 -1 4 1 23 1 1 0 161 126 105 2823 -1 5 1 23 1 1 1 205 2515 52 434 0.000000 DOOOOOOOODO5 1 23 1 1 2 205 2315 52 180 0.000000 000005 1 23 1 1 3 204 1835 53 459 0.000000 0000000000005 1 23 1 1 4 205 1720 52 101 0.000000 oon5 1 23 1 1 5 195 917 62 782 0.000000 onoOo0oooo0o0ooo0ooo5 1 23 1 1 6 161 735 105 111 91.959023 High5 1 23 1 1 7 206 549 45 161 94.843376 Schools 1 23 1 1 8 184 451 64 58 92.134766 ID5 1 23 1 1 9 210 403 37 27 36.623074 #5 1 23 1 1 10 216 126 35 257 36.623074 7259965212 1 24 0 0 0 907 2888 915 45 -1 3 1 24 1 0 0 907 2888 915 45 -1 4 1 24 1 1 0 907 2888 915 45 -1 5 1 24 1 1 1 907 2894 207 39 95.823860 (PLEASE5 1 24 1 1 2 1137 2896 255 30 95.823860 CONTINUES 1 24 1 1 3 1416 2894 68 29 96.521706 ON5 1 24 1 1 4 1508 2894 166 29 96.243797 OTHERS 1 24 1 1 5 1697 2888 125 39 95.709595 SIDE)2 1 25 0 0 0 1218 3133 221 31 -1 3 1 25 1 0 0 1218 3133 221 31 -1 4 1 25 1 1 0 1218 3133 221 31 -1 5 1 25 1 1 1 1218 3133 170 31 93.193077 Exhibits 1 25 1 1 2 1416 3135 23 29 93.035057 D2 1 26 0 0 0 2 3295 2546 4 -1 3 1 26 1 0 0 2 3295 2546 4 -1 4 1 26 1 1 0 2 3295 2546 4 -1 5 1 26 1 1 1 2 3295 2546 4 95.000000 4. PLEASE MARK THE 2 CHOICES BELOW THAT MOST ACCURATELY REPRESENT YOUR CURRENT INTERESTS OR FUTURE CAREER GOALS. (DARKEN TWO) 1. Accounting 29. © Drafting. / Building Architecture 57. O Math 2.0 Advertising / Marketing 30. O Drama / Acting /Dance 58. © Medical Physician 3.0 Aviation / Airline Industry 31. © Education 59. O Medical/Lab Science Tech.. _ 4.0 Agriculture 32. © Electronics, 60. O Military Science 5.0 Animal Science 33. O Engineering.(General, Civil) 61. © Ministry / Theology 6.0 Archeology 34. O Engineering (Electrical) - : 62. © Music {all types) 7.0 Art (Painting, Drawing, Sculpture) 35. O Engineering (Electronic Tech.) 63. O Nursing / Health Care 8.0 Athletics / Coaching 36. © Engineering (Mechanical) 64. O Optometry / Ophthalmology 9.C Automotive / Truck Technology 37. © English / Writer; 65. O Pharmacist ; 10.0 Auto ‘Body. Repair 38. O Environmental / Conservation ’ 66. © Photography / Studio Film 11.0 Banking . 39. © Environmental Technology 67. O Physical Education 12.0 Biological Science 40. © Fashion Design Merchandising 68. © Physical Therapy 13. O Broadcasting / Radio / TV 41. © Finance ~ 69. © Physics 14. O Business / General 42. © Food Service Culinary Arts 70. © Political Science /Government ’ 15.OBusiness / Management 43. © Foreign Language 71. © Psychology / Psychiatry 16.OChemistry —. . 44. © Forestry; 72... Real Estate 17.OChild Care 45. © Graphic Design 73. © Robotics 18. O Chiropractic 46. © History; . 74. O Science 19. OChristian Services / Missionary 47. © Hospitality 75. © Small Engine Technology _ 20.OCommercial Art / Design 48. © Hotel Management 76. © Social Work 21.O© Computer Aided Drafting 49. © Information Technology 77. © Teacher 22. Computer / Data Processing 50. © Insurance 78. © Telecommunications 23. © Computer Programming/Networking 51. © Interior Design 79. © Travel. 24. ©Computer Repair . 52. © International Business a 80. © Tourism / Transportation 25. O Cosmetology 53. © Internet / E-Commerce Tech 81. © Veterinary Medicine 26. OCriminal Justice 54. © Journalism 82. O Web Design 27.OCulinary Arts 55. © Law Enforcement 83. © Wildlife Management 28. © Dental Field . 56. © Lawyer / Paralegal . 84. © Undecided / Other 5. WHICH 2 SPORTS OR ACTIVITIES MIGHT YOU PARTICIPATE IN DURING COLLEGE ? (DARKEN TWO) :

4. O Academic 12. © Fishing 22. O Soccer 2. OArt 13.0 Football ~ 23. O Softball 3. O Band 14.0 Golf; 24. O Study Abroad , 4. © Baseball 15.0 Gymnastics 25. O Swimming 5. O Basketball: ; ~*" 16.05 1 4 4 1 8 1206 1558 111 32 94.535423 Hockey5 1 4 4 1 9 1836 1558 50 26 93.258087 26.5 1 4 4 1 10 1907 1555 19 31 93.153404 O5 1 4 4 1 11 1944 1555 99 31 96.316376 Tennis3 1 4 5 0 0 310 1591 1897 37 -1 4 1 4 5 1 0 310 1591 1897 37 -1 5 1 4 5 1 1 310 1597 28 25 91.195992 6.5 1 4 5 1 2 351 1596 29 29 91.195992 O5 1 4 5 1 3 391 1596 206 32 96.251961 Cheerleading5 1 4 5 1 4 1096 1594 90 31 50.143585 17.©5 1 4 5 1 5 1206 1594 139 26 96.485329 Lacrosse5 1 4 5 1 6 1835 1594 50 26 92.986320 27.5 1 4 5 1 7 1905 1591 157 31 90.432419 OTheatre5 1 4 5 1 8 2075 1594 17 31 92.369843 /5 1 4 5 1 9 2106 1594 101 25 96.985893 Drama3 1 4 6 0 0 306 1627 1762 38 -1 4 1 4 6 1 0 306 1627 1762 38 -1 5 1 4 6 1 1 306 1633 27 26 91.741455 7.5 1 4 6 1 2 359 1632 16 30 91.741455 O5 1 4 6 1 3 391 1632 127 33 95.532066 Culinary5 1 4 6 1 4 530 1633 63 25 96.333977 Arts5 1 4 6 1 5 1039 1648 3 2 23.764679 -5 1 4 6 1 6 1095 1630 91 31 63.969162 18.05 1 4 6 1 7 1205 1631 148 32 94.738007 Languages 1 4 6 1 8 1835 1630 50 27 92.461311 28.5 1 4 6 1 9 1904 1627 121 31 91.939156 OTrack5 1 4 6 1 10 2067 1660 1 3 57.599407 |3 1 4 7 0 0 305 1664 1781 35 -1 4 1 4 7 1 0 305 1664 1781 35 -1 5 1 4 7 1 1 305 1669 28 26 94.884079 8.5 1 4 7 1 2 352 1668 28 30 92.594627 ©5 1 4 7 1 3 393 1669 95 26 95.870384 Dance5 1 4 7 1 4 1095 1666 91 31 48.752785 19:05 1 4 7 1 5 1206 1666 114 33 93.263588 Military5 1 4 7 1 6 1345 1667 4 32 92.646225 /5 1 4 7 1 7 1364 1666 84 27 96.223763 ROTC5 1 4 7 1 8 1835 1666 50 27 90.305717 29.5 1 4 7 1 9 1906 1664 15 33 90.305717 O5 1 4 7 1 10 1944 1666 142 33 85.883720 Volleyball3 1 4 8 0 0 284 1700 1851 110 -1 4 1 4 8 1 0 305 1700 1830 36 -1 5 1 4 8 1 1 305 1705 28 27 96.298500 9.5 1 4 8 1 2 351 1705 29 30 86.606567 ©5 1 4 8 1 3 392 1705 108 27 96.228439 Debates 1 4 8 1 4 1095 1702 91 31 0.000000 20.05 1 4 8 1 5 1205 1701 90 28 62.175999 Music5 1 4 8 1 6 1327 1696 16 45 0.000000 -5 1 4 8 1 7 1368 1706 3 3 17.713707 ©5 1 4 8 1 8 1835 1703 50 26 93.247711 30.5 1 4 8 1 9 1906 1700 19 30 93.174492 O5 1 4 8 1 10 1943 1700 192 36 96.122284 Weightlifting4 1 4 8 2 0 284 1737 1804 37 -1 5 1 4 8 2 1 284 1741 48 27 93.157822 10.5 1 4 8 2 2 351 1741 29 30 92.761902 O5 1 4 8 2 3 392 1741 90 33 96.744011 Diving5 1 4 8 2 4 733 1744 2 2 2.855698 ,5 1 4 8 2 5 1095 1739 90 30 78.782089 21.05 1 4 8 2 6 1204 1739 94 33 96.065018 Skiing5 1 4 8 2 7 1834 1739 51 27 96.667412 31.5 1 4 8 2 8 1912 1737 15 30 33.232880 ©5 1 4 8 2 9 1944 1737 144 35 95.897781 Wrestling4 1 4 8 3 0 284 1773 1766 37 -1 5 1 4 8 3 1 284 1780 49 25 74.993896 14.5 1 4 8 3 2 351 1777 29 31 72.227768 O5 1 4 8 3 3 393 1778 165 32 95.095642 Equestrian5 1 4 8 3 4 1834 1775 51 27 89.599609 32.5 1 4 8 3 5 1907 1773 19 30 91.160477 O5 1 4 8 3 6 1943 1773 107 35 90.169037 Writing2 1 5 0 0 0 257 1829 2151 80 -1 3 1 5 1 0 0 257 1829 2151 80 -1 4 1 5 1 1 0 257 1829 2151 34 -1 5 1 5 1 1 1 257 1829 45 34 96.559242 6.5 1 5 1 1 2 327 1829 100 33 96.063713 YOU5 1 5 1 1 3 449 1834 92 28 96.208572 MAY5 1 5 1 1 4 561 1834 58 28 96.638397 BE5 1 5 1 1 5 640 1833 203 29 96.623589 ELIGIBLES 1 5 1 1 6 863 1833 90 28 96.609589 FOR5 1 5 1 1 7 971 1833 28 28 95.921928 A5 1 5 1 1 8 1017 1833 158 28 95.787392 GRANTS 1 5 1 1 9 1192 1833 64 28 95.787392 OR5 1 5 1 1 10 1275 1833 29 28 95.174622 A5 1 5 1 1 11 1323 1833 123 28 95.174622 LOANS 1 5 1 1 12 1469 1832 154 29 95.839806 BASED5 1 5 1 1 13 1641 1832 67 29 95.839806 ON5 1 5 1 1 14 1727 1832 128 29 96.444420 YOURS 1 5 1 1 15 1876 1831 170 29 95.930382 ETHNIC5 1 5 1 1 16 2066 1831 342 28 95.684769 BACKGROUND.4 1 5 1 2 0 359 1871 567 38 -1 5 1 5 1 2 1 359 1876 184 33 95.869759 PLEASE5 1 5 1 2 2 564 1879 196 30 95.459152 SPECIFY5 1 5 1 2 3 798 1871 128 37 95.459152 ONE:2 1 6 0 0 0 297 1927 1978 117 -1 3 1 6 1 0 0 297 1927 1978 117 -1 4 1 6 1 1 0 298 1927 1737 43 -1 5 1 6 1 1 1 298 1940 27 25 90.615311 4.5 1 6 1 1 2 349 1939 29 30 74.436569 ©5 1 6 1 1 3 389 1939 144 26 74.436569 Americans 1 6 1 1 4 548 1938 93 26 91.971756 Indians 1 6 1 1 5 655 1938 142 32 91.436966 /Alaskan5 1 6 1 1 6 812 1938 96 26 96.926414 Native5 1 6 1 1 7 1105 1929 29 25 95.879425 4.5 1 6 1 1 8 1159 1928 29 30 91.686317 ©5 1 6 1 1 9 1205 1929 73 26 93.286774 Latin5 1 6 1 1 10 1292 1928 260 38 92.415565 American/South5 1 6 1 1 11 1566 1934 31 20 96.928047 or5 1 6 1 1 12 1609 1928 111 26 96.826958 Central5 1 6 1 1 13 1734 1927 301 32 91.247681 American/Hispanic4 1 6 1 2 0 297 1960 1915 47 -1 5 1 6 1 2 1 297 1975 28 27 93.283875 2.5 1 6 1 2 2 349 1975 230 32 76.248840 OAsian/Asian5 1 6 1 2 3 593 1974 268 32 92.393158 American/Pacific5 1 6 1 2 4 877 1975 91 25 90.649651 Islands 1 6 1 2 5 1105 1965 29 26 94.447929 5.5 1 6 1 2 6 1158 1965 30 29 89.689491 ©5 1 6 1 2 7 1203 1965 118 26 83.375870 Mexican5 1 6 1 2 8 1333 1971 29 20 83.375870 or5 1 6 1 2 9 1373 1965 119 26 96.479568 Mexican5 1 6 1 2 10 1504 1965 137 26 96.482742 Americans 1 6 1 2 11 1848 1964 28 26 90.914124 7.5 1 6 1 2 12 1903 1960 309 36 81.058357 OWhite/Caucasian4 1 6 1 3 0 297 1997 1978 47 -1 5 1 6 1 3 1 297 2012 28 26 96.563622 3.5 1 6 1 3 2 356 2012 14 30 54.685345 ©5 1 6 1 3 3 389 2010 211 34 85.740143 Black/African5 1 6 1 3 4 614 2011 325 31 92.014641 American/Caribbean5 1 6 1 3 5 1105 2001 29 26 95.816124 6.5 1 6 1 3 6 1164 2001 14 30 85.125740 ©5 1 6 1 3 7 1204 2002 102 25 95.365120 Puerto5 1 6 1 3 8 1322 2002 84 25 96.858170 Rican5 1 6 1 3 9 1848 2000 28 27 92.998016 8.5 1 6 1 3 10 1903 1997 130 30 90.916367 OPrefer5 1 6 1 3 11 2046 2002 47 24 96.865479 not5 1 6 1 3 12 2104 2002 31 24 96.965225 to5 1 6 1 3 13 2149 2000 126 31 96.678856 respond2 1 7 0 0 0 254 2112 1928 37 -1 3 1 7 1 0 0 254 2112 1928 37 -1 4 1 7 1 1 0 254 2112 1928 37 -1 5 1 7 1 1 1 254 2115 44 34 93.684525 7.5 1 7 1 1 2 326 2116 39 33 93.684525 IS5 1 7 1 1 3 383 2117 224 39 96.476562 ANOTHER5 1 7 1 1 4 629 2119 250 28 96.088921 LANGUAGES 1 7 1 1 5 897 2119 189 28 95.839981 SPOKEN5 1 7 1 1 6 1109 2119 41 28 95.301971 IN5 1 7 1 1 7 1169 2119 128 28 96.695976 YOURS 1 7 1 1 8 1319 2119 296 28 96.312538 HOUSEHOLDS 1 7 1 1 9 1632 2119 160 28 96.379578 OTHERS 1 7 1 1 10 1810 2118 126 29 96.379578 THAN5 1 7 1 1 11 1958 2112 224 34 95.813820 ENGLISH?2 1 8 0 0 0 296 2174 142 66 -1 3 1 8 1 0 0 296 2174 142 66 -1 4 1 8 1 1 0 296 2174 142 30 -1 5 1 8 1 1 1 296 2176 27 25 87.462685 1.5 1 8 1 1 2 350 2174 18 30 75.530090 O5 1 8 1 1 3 387 2174 51 27 96.568985 Yes4 1 8 1 2 0 296 2211 135 29 -1 5 1 8 1 2 1 296 2211 27 26 89.397820 2.5 1 8 1 2 2 358 2211 18 29 86.380936 O5 1 8 1 2 3 393 2211 38 26 95.744377 No2 1 9 0 0 0 248 2288 2115 105 -1 3 1 9 1 0 0 248 2288 2115 105 -1 4 1 9 1 1 0 248 2288 2115 48 -1 5 1 9 1 1 1 248 2302 56 34 80.133995 8.5 1 9 1 1 2 329 2302 145 34 80.133995 WHICH5 1 9 1 1 3 500 2306 199 30 96.584106 BRANCH5 1 9 1 1 4 721 2306 62 29 95.555092 OF5 1 9 1 1 5 803 2307 93 28 96.054375 THES 1 9 1 1 6 916 2306 166 29 96.263504 ARMED5 1 9 1 1 7 1103 2306 241 29 96.605827 SERVICES5 1 9 1 1 8 1376 2288 155 46 96.598961 WOULD5 1 9 1 1 9 1556 2306 98 28 96.739502 YOU5 1 9 1 1 10 1677 2305 247 29 96.319771 CONSIDERS 1 9 1 1 11 1944 2305 191 28 96.403450 JOINING5 1 9 1 1 12 2155 2304 63 29 96.369240 TO5 1 9 1 1 13 2240 2304 123 29 96.506561 HELP4 1 9 1 2 0 350 2354 1367 39 -1 5 1 9 1 2 1 350 2361 207 29 95.166847 FINANCES 1 9 1 2 2 576 2360 132 29 95.166847 YOURS 1 9 1 2 3 728 2360 221 29 95.681290 COLLEGES 1 9 1 2 4 972 2355 300 35 87.390274 EDUCATION?5 1 9 1 2 5 1342 2355 226 37 95.172440 (DARKEN5 1 9 1 2 6 1589 2354 128 39 95.794449 ONE)2 1 10 0 0 0 238 2424 2228 470 -1 3 1 10 1 0 0 305 2424 1760 39 -1 4 1 10 1 1 0 305 2424 1760 39 -1 5 1 10 1 1 1 305 2431 27 26 89.943314 1.5 1 10 1 1 2 349 2428 28 31 66.449814 O5 1 10 1 1 3 395 2431 39 25 95.641159 Air5 1 10 1 1 4 449 2430 81 26 96.428421 Forces 1 10 1 1 5 1002 2424 3 2 0.000000 '5 1 10 1 1 6 1078 2431 29 25 47.567787 4.5 1 10 1 1 7 1157 2430 29 31 94.346306 ©5 1 10 1 1 8 1210 2431 124 25 96.328606 Marines5 1 10 1 1 9 1676 2433 2 2 0.000000 So5 1 10 1 1 10 1857 2425 28 26 65.028519 7.5 1 10 1 1 11 1910 2425 30 30 65.028519 ©5 1 10 1 1 12 1966 2425 99 38 64.654419 None.3 1 10 2 0 0 304 2470 1509 36 -1 4 1 10 2 1 0 304 2470 1509 36 -1 5 1 10 2 1 1 304 2472 28 26 55.508633 2.5 1 10 2 1 2 356 2470 11 30 55.508633 ©5 1 10 2 1 3 395 2472 87 32 70.061768 Army:5 1 10 2 1 4 719 2479 3 1 26.735413 :5 1 10 2 1 5 945 2501 32 5 0.000000 .5 1 10 2 1 6 1051 2500 2 3 72.292847 _5 1 10 2 1 7 1079 2471 28 27 84.017654 5.5 1 10 2 1 8 1156 2471 29 30 70.201164 ©5 1 10 2 1 9 1210 2471 127 27 95.740158 National5 1 10 2 1 10 1352 2471 93 27 96.446297 Guards 1 10 2 1 11 1811 2472 2 3 8.037216 ,3 1 10 3 0 0 238 2509 2033 194 -1 4 1 10 3 1 0 304 2509 978 35 -1 5 1 10 3 1 1 304 2512 27 27 92.495399 3.5 1 10 3 1 2 349 2510 28 30 88.506317 O5 1 10 3 1 3 396 2512 89 26 96.367279 Coast5 1 10 3 1 4 499 2512 91 26 96.146278 Guards 1 10 3 1 5 1078 2512 29 26 47.035286 6.5 1 10 3 1 6 1156 2509 29 33 81.219589 O5 1 10 3 1 7 1210 2512 72 32 96.650040 Naw4 1 10 3 2 0 247 2574 1755 35 -1 5 1 10 3 2 1 247 2575 43 34 89.531754 S.5 1 10 3 2 2 319 2575 71 34 94.914917 DO5 1 10 3 2 3 411 2580 98 29 95.610413 YOU5 1 10 3 2 4 536 2580 127 29 95.523697 HAVE5 1 10 3 2 5 685 2580 28 28 95.579727 A5 1 10 3 2 6 735 2579 271 29 95.579727 COMPUTERS 1 10 3 2 7 1032 2579 44 28 95.822571 IN5 1 10 3 2 8 1100 2577 133 31 96.118515 YOURS 1 10 3 2 9 1260 2574 334 34 72.509613 HOUSEHOLD?5 1 10 3 2 10 1676 2578 29 30 64.802094 _O5 1 10 3 2 11 1723 2575 64 33 95.382607 Yes5 1 10 3 2 12 1883 2579 50 30 35.655739 O No TO. WHERE DO YOU PLAN ON LIVING DURING YOUR FRESHMAN YEAR OF COLLEGE? 4. © At Home: 3. O Off Campus 2. © On-Campus Housing 4. © Fraternity/Sorority 5. -O Undecided © 2001 Educational Research Center Of America, Inc. A Non-Profit Student Research Entity. BB112 All information answered on this questionnaire is offered voluntarily by each student. ERCA will utilize this data for student related research and may make it available to Colleges, Universities, Educational Agencies and others wishing to learn about and communicate useful and pertinent information to students. EXHIBIT E Please SPRINT CLEARLY and. ‘answereach: ‘question: ACCURATEL Your answers are ortant to thes ‘success:of this: national survey. ‘if necessary): i Approximate Grade.Poini Average: :

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ERCA will utilize this data tor Student related research and: may make it available to Colleges: Uni Agencies:and others wishing tc learn, about and communicate useful ana. pertinent information to students. VOLUME 135 Decision and Order DECISION AND ORDER The Federal Trade Commission having initiated an investigation of certain acts and practices of the Respondents named in the caption hereof, and the Respondents having been furnished thereafter with a copy of a draft Complaint that the Bureau of Consumer Protection proposed to present to the Commission for its consideration and which, if issued by the Commission, would charge the Respondents with violation of the Federal Trade Commission Act, 15 U.S.C. § 45 et seq; The Respondents, their attorney, and counsel for the Commission having thereafter executed an Agreement Containing Consent Order (“Consent Agreement”), an admission by the Respondents of all the jurisdictional facts set forth in the aforesaid draft Complaint, a statement that the signing of said Consent Agreement is for settlement purposes only and does not constitute an admission by Respondents that the law has been violated as alleged in such Complaint, or that the facts as alleged in such Complaint, other than jurisdictional facts, are true, and waivers and other provisions as required by the Commission's Rules; and The Commission having thereafter considered the matter and having determined that it has reason to believe that the Respondents have violated the said Act, and that a Complaint should issue stating its charges in that respect, and having thereupon accepted the executed Consent Agreement and placed such Consent Agreement on the public record for a period of thirty (30) days, and having duly considered the comments filed thereafter by interested persons pursuant to Section 2.34 of its Rules, now in further conformity with the procedure described in Section 2.34 of its Rules, the Commission hereby issues its Complaint, makes the following jurisdictional findings and enters the following Order:

1. Respondent Educational Research Center of America, Inc. (“ERCA”) is a Pennsylvania corporation with its principal office or place of business headquartered in Pittsburgh, Pennsylvania. VOLUME 135 Decision and Order 2. Respondent Marian Sanjana is an officer of ERCA. Her principal office or place of business is the same as that of ERCA. 3. Respondent Student Marketing Group, Inc. (“SMG”) is a New York corporation with its principal office or place of business at 300 Merrick Road, Suite 206, Lynbrook, New York 11563.

4. Respondent Jan Stumacher is an officer and director of SMG. His principal office or place of business is the same as that of SMG.

5. The Federal Trade Commission has jurisdiction of the subject matter of this proceeding and of the Respondents, and the proceeding is in the public interest.

ORDER DEFINITIONS For purposes of this order, the following definitions shall apply: 1. “Personally identifiable information” or “personal information” shall mean individually identifiable information from or about an individual including, but not limited to: (a) a first and last name; (b) a home or other physical address, including street name and name of city or town; (c) an email address or other online contact information, such as an instant messaging user identifier or a screen name that reveals an individual’s email address; (d) a telephone number; (e) a Social Security Number; (f) an Internet Protocol (“IP”) address or host name that identifies an individual; (g) a persistent identifier, such as a customer number held in a “cookie” or processor serial number, that is combined with other available data that identifies an individual; or (h) any information, including, but not limited to, grade point average, date of birth, academic or occupational interests, athletic or extracurricular interests, racial or ethnic background, or religious affiliation, that is combined with any of (a) through (g) above. VOLUME 135 Decision and Order 2. “Noneducational-related marketing purpose” shall mean for the purpose of marketing products or services, or selling personally identifiable information from or about an individual for use in marketing products or services to individuals. Provided, however, that “noneducational-related marketing purpose” does not apply to the collection, disclosure or use of personally identifiable information from or about a student for the exclusive purpose of developing, evaluating, or providing to students or educational institutions (a) college or postsecondary education recruitment, or military recruitment; (b) book clubs, magazines, and programs providing access to low-cost literary products; (c) curriculum and instructional materials used by elementary schools and secondary schools; (d) student recognition programs; or (e) any other activity expressly determined under 20 U.S.C. §1232h(c)(4)(A) or its implementing regulations to be an “educational product or service.” Provided further that, for purposes of determining whether any specific activity is covered by subsections (a) through (e) above, or should be deemed to be an “educational product or service,” any official written interpretation disseminated to the public by the Department of Education regarding such activity shall be controlling.

3. “Survey” shall mean any survey that is distributed or caused to be distributed by Respondents under the name “Educational Research Center of America.”

4. “Student” shall mean any elementary school or secondary school student.

5. Unless otherwise specified, “Respondents” shall mean ERCA and SMG, and each of the above’s successors and assigns and their officers; Marian Sanjana and Jan Stumacher, individually and as officers of the above corporations; and each of the above’s agents, representatives, and employees. 6. “Clearly and conspicuously” shall mean as follows: VOLUME 135 Decision and Order A. In print communications, the message shall be in a type size and location sufficiently noticeable for an ordinary consumer to read and comprehend it, in print that contrasts with the background against which it appears. B. In communications disseminated orally, the message shall be delivered in a volume and cadence sufficient for an ordinary consumer to hear and comprehend it. C. In communications made through an electronic medium (such as television, video, radio, and interactive media such as the Internet, online services and software), the message shall be presented simultaneously in both the audio and visual portions of the communication. In any communication presented solely through visual or audio means, the message may be made through the same means in which the communication is presented. Any audio message shall be delivered in a volume and cadence sufficient for an ordinary consumer to hear and comprehend it. Any visual message shall be of a size and shade, with a degree of contrast to the background against which it appears, and shall appear on the screen for a duration and in a location, sufficiently noticeable for an ordinary consumer to read and comprehend it. The message shall be in understandable language and syntax. Nothing contrary to, inconsistent with, or in mitigation of the message shall be used in any communication. 7. “Commerce” shall mean as defined in Section 4 of the Federal Trade Commission Act, 15 U.S.C. § 44.

I.

IT IS ORDERED that Respondents, in connection with the collection of personally identifiable information from an individual, shall not misrepresent in any manner, expressly or by VOLUME 135 Decision and Order implication, how personally identifiable information is collected or will be used or disclosed.

II.

IT IS FURTHER ORDERED that Respondents, in connection with the collection of personally identifiable information from students, shall not use or disclose such information for any noneducational-related marketing purpose, unless they disclose clearly and conspicuously (a) the existence and nature of such noneducational-related marketing purpose; (b) the types or categories of any entities to which the information will be disclosed; and (c) that the information used or disclosed is personally identifiable. Such disclosures shall be made in the following locations:

(1) in all privacy statements published by Respondents that refer or relate to the collection of personally identifiable information from students;

(2) in all communications to students, parents, educators, or educational institutions that refer or relate to the collection of personally identifiable information from students; and (3) in all questionnaires, survey instruments, or other documents through which Respondents collect personally identifiable information from students. Provided that the disclosures required by this Part II are in addition to, and not in lieu of, any other disclosures that Respondents may be required to make, including but not limited to any disclosure required by state or federal law. III.

IT IS FURTHER ORDERED that Respondents shall not use or disclose for any noneducational-related marketing purpose any personally identifiable information collected through surveys VOLUME 135 Decision and Order distributed prior to July 30, 2002, from any student who was thirteen years or older at the time of collection. For purposes of this Part only, “noneducational-related marketing purpose” shall exclude use or disclosure for the purpose of (a) job recruitment, (b) the provision of student loans, or (c) the provision of standardized test preparation products or services. IV.

IT IS FURTHER ORDERED that Respondents shall delete all personally identifiable information collected through surveys distributed prior to the date of service of this order from any student who was under the age of thirteen at the time of collection. V.

IT IS FURTHER ORDERED that Respondents ERCA and SMG, and their successors and assigns, and Respondents Marian Sanjana and Jan Stumacher shall, for a period of five (5) years after the date of issuance of this order, maintain and upon request make available to the Federal Trade Commission for inspection and copying a print or electronic copy of all documents demonstrating their compliance with the terms and provisions of this order, including, but not limited to: A. a sample copy of each different survey form, privacy statement, or communication relating to the collection of personally identifiable information to students, parents, educators, or educational institutions containing representations about how personally identifiable information will be used or disclosed. Each Web page copy shall be dated and contain the full URL of the Web page where the material was posted online. Electronic copies shall include all text and graphics files, audio scripts, and other computer files used in presenting the information on the Web;

VOLUME 135 Decision and Order B. a sample copy of each different document containing the disclosure required by Part II of this order; and C. all invoices, communications, and records relating to the use or disclosure of personally identifiable information for any noneducational-related marketing purpose. VI.

IT IS FURTHER ORDERED that Respondents ERCA and SMG, and their successors and assigns, and Respondents Marian Sanjana and Jan Stumacher shall deliver a copy of this order to all current and future principals, officers, directors, and managers, and to all current and future employees, agents, and representatives having responsibilities with respect to the subject matter of this order. Respondents shall deliver this order to such current personnel within thirty (30) days after the date of service of this order, and to such future personnel within thirty (30) days after the person assumes such position or responsibilities. VII.

IT IS FURTHER ORDERED that Respondents ERCA and SMG and their successors and assigns shall notify the Commission at least thirty (30) days prior to any change in the corporation(s) that may affect compliance obligations arising under this order, including, but not limited to, a dissolution, assignment, sale, merger, or other action that would result in the emergence of a successor corporation; the creation or dissolution of a subsidiary, parent, or affiliate that engages in any acts or practices subject to this order; the proposed filing of a bankruptcy petition; or a change in the corporate name or address. Provided, however, that, with respect to any proposed change in the corporation about which a Respondent learns less than thirty (30) days prior to the date such action is to take place, the Respondent shall notify the Commission as soon as is practicable after obtaining such knowledge. All notices required by this Part shall be sent by certified mail to the Associate Director, Division of VOLUME 135 Decision and Order Enforcement, Bureau of Consumer Protection, Federal Trade Commission, Washington, D.C. 20580.

VIII.

IT IS FURTHER ORDERED that Respondents Marian Sanjana and Jan Stumacher, for a period of five (5) years after the date of issuance of this order, shall notify the Commission of the discontinuance of their current business or employment, or of their affiliation with any new business or employment involving the collection of personally identifiable information for use in marketing products or services. The notice shall include Respondent’s new business address and telephone number and a description of the nature of the business or employment and his duties and responsibilities. All notices required by this Part shall be sent by certified mail to the Associate Director, Division of Enforcement, Bureau of Consumer Protection, Federal Trade Commission, Washington, D.C. 20580.

IX.

IT IS FURTHER ORDERED that Respondents ERCA and SMG, and their successors and assigns, and Respondents Marian Sanjana and Jan Stumacher shall, within sixty (60) days after service of this order, and at such other times as the Federal Trade Commission may require, file with the Commission a report, in writing, setting forth in detail the manner and form in which they have complied with this order.

X.

This order will terminate on May 6, 2023, or twenty (20) years from the most recent date that the United States or the Federal Trade Commission files a complaint (with or without an accompanying consent decree) in federal court alleging any violation of the order, whichever comes later; provided, however, that the filing of such a complaint will not affect the duration of: VOLUME 135 Decision and Order A. Any Part in this order that terminates in less than twenty (20) years;

B. This order’s application to any Respondent that is not named as a defendant in such complaint; and C. This order if such complaint is filed after the order has terminated pursuant to this Part.

Provided, further, that if such complaint is dismissed or a federal court rules that a Respondent did not violate any provision of the order, and the dismissal or ruling is either not appealed or upheld on appeal, then the order will terminate according to this Part as though the complaint had never been filed, except that the order will not terminate between the date such complaint is filed and the later of the deadline for appealing such dismissal or ruling and the date such dismissal or ruling is upheld on appeal. By the Commission.

VOLUME 135 Analysis Analysis of Proposed Consent Order to Aid Public Comment The Federal Trade Commission has accepted an agreement, subject to final approval, to a proposed consent order from Educational Research Center of America, Inc., (“ERCA”) and its officer Marian Sanjana (“Sanjana”), and Student Marketing Group, Inc., (“SMG”) and its officer Jan Stumacher (“Stumacher”). ERCA is a student survey company that provides student data, through SMG, to colleges and universities and other entities for recruitment and marketing purposes. SMG is a commercial list broker that supplies names for youth marketing campaigns.

The proposed consent order has been placed on the public record for thirty (30) days for receipt of comments by interested persons. Comments received during this period will become part of the public record. After thirty (30) days, the Commission will again review the agreement and the comments received and will decide whether it should withdraw from the agreement and take other appropriate action or make final the agreement’s proposed order.

This matter concerns representations about how detailed, personal information collected from middle, junior high, and high school students through a survey would be used. The proposed respondents distribute a survey to middle, junior high, and high school teachers and guidance counselors with the request that they have their students complete the survey. The survey collects from students personal information including name, address, age, race, religious affiliation, and academic, career, and athletic interests. ERCA compiles personal information collected from high school students into a survey report that it provides to colleges and universities. It also provides personal information collected through the survey to SMG. SMG provides the survey information to colleges and universities, and also creates lists of students that it provides to commercial entities for use in marketing. Such entities include, but are not limited to, banks, VOLUME 135 Analysis insurance companies, consumer goods and services providers, and list brokers.

The Commission’s complaint charges that the proposed respondents falsely represented that information collected from students through the survey is shared only with colleges, universities, and other entities providing education-related services when, in fact, such information is also shared with commercial entities for marketing purposes. The complaint also alleges that the proposed respondents falsely represented that information collected from middle and junior high school students through the survey is compiled into survey reports when, in fact, little if any such information is compiled into survey reports; instead it is primarily shared with commercial entities for marketing purposes.

Part I of the consent order prohibits the proposed respondents, in connection with the collection of personally identifiable information from an individual, from misrepresenting how such information is collected or will be used or disclosed. Part II of the order prohibits the proposed respondents, in connection with the collection of personally identifiable information from students for any “noneducational-related marketing purpose,” from using or disclosing such information unless they disclose (1) the existence and nature of such noneducational-related marketing purpose, (2) the types or categories of any entities to which the information will be disclosed, and (3) that the information used or disclosed is personally identifiable.

The proposed order defines “noneducational-related marketing purpose” to mean for the purpose of marketing products or services, or selling personally identifiable information from or about an individual for use in marketing products or services to individuals. The definition specifically excludes the use of personal information in connection with certain activities determined to be “educational products or services” under the No Child Left Behind Act of 2001, namely (a) college or postsecondary education recruitment, or military recruitment; VOLUME 135 Analysis (b) book clubs, magazines, and programs providing access to lowcost literary products; (c) curriculum and instructional materials used by elementary schools and secondary schools; (d) student recognition programs; or (e) any other activity expressly determined under the No Child Left Behind Act or its implementing regulations to be an “educational product or service.” In addition, the proposed order provides that when determining whether any specific activity is an “educational product or service,” any official, written, publicly-disseminated interpretation by the Department of Education regarding such activity shall be controlling.

Part III of the order prohibits the proposed respondents from using or disclosing for any noneducational-related marketing purpose any personally identifiable information that was collected through surveys distributed prior to July 30, 2002. In addition to the educational purposes excepted from the definition of “noneducational-related marketing purpose,” Part III also permits the proposed respondents to use such information for the purpose of (a) job recruitment, (b) the provision of student loans, or (c) the provision of standardized test preparation services. To address respondents’ collection of information from younger children, Part IV of the order requires the proposed respondents to delete all personally identifiable information collected through surveys from any student who was under the age of thirteen at the time of collection.

The remainder of the proposed order contains standard requirements that the proposed respondents maintain copies of privacy statements and other documents relating to the collection, use or disclosure of personally identifiable information; distribute copies of the order to certain company officials and employees; notify the Commission of any change in the corporation that may affect compliance obligations under the order; and file one or more reports detailing their compliance with the order. Part X of the proposed order is a provision whereby the order, absent certain circumstances, terminates twenty years from the date of issuance. VOLUME 135 Analysis The purpose of this analysis is to facilitate public comment on the proposed order, and is not intended to constitute an official interpretation of the agreement and proposed order or to modify in any way their terms.

This proposed order, if issued in final form, will resolve the claims alleged in the complaint against the named respondents. It is not the Commission’s intent that acceptance of this consent agreement and issuance of a final decision and order will release any claims against any unnamed persons or entities associated with the conduct described in the complaint. VOLUME 135 Complaint