Vital Basics, Inc
Volume 137 · 137 F.T.C. 254
deceptive advertisinghealth claimsendorsements
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Vital Basics, Inc, 137 F.T.C. 254 (2004). Consumer Law Library, https://consumerlawlibrary.org/decisions/v137-0006
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IN THE MATTER OF VITAL BASICS, INC., ET AL.
CONSENT ORDER, ETC., IN REGARD TO ALLEGED VIOLATIONS OF SEC. 5 AND SEC. 12 OF THE FEDERAL TRADE COMMISSION ACT Docket C-4107; File No. 0123248 Complaint, April 26, 2004--Decision, April 26, 2004 This consent order addresses practices used by Respondent Vital Basics, Inc., and by Respondents Robert B. Graham and Michael B. Shane, individually and as officers of the corporation, relating to the advertising and promotion of Focus Factor – a dietary supplement containing, among other things, vitamins, minerals, botanicals, and amino acids – and V-Factor Natural Pack, a dietary supplement containing, among other things, yohimbine and L-argenine that was marketed as a men’s sexual performance enhancer. The order, among other things, prohibits the respondents from representing that Focus Factor or any substantially similar product (1) improves the focus, memory, and concentration of healthy adults; (2) alleviates stress, fatigue, irritability and mood swings in healthy adults; (3) makes children and teenagers feel more alert, focused, and mentally sharp; (4) improves students’ ability to concentrate and their academic performance; or (5) improves senior citizens’ memory, mental clarity, and energy; unless the claims are substantiated by competent and reliable scientific evidence. The order also prohibits the respondents from making any future claims about the safety, performance, benefits, or efficacy of any food, drug, or dietary supplement for certain functions or processes – or the treatment, cure, mitigation, or prevention, of any disorder – without possessing competent and reliable scientific evidence that supports such claims. The order requires the respondents to disclose any material connection that exists between an endorser and the respondents or any other person or entity – involved in marketing or selling the product or program that is the subject of the endorsement – and to pay $1 million to the Commission. Participants For the Commission: Tawana E. Davis, Shira D. Modell, Heather Hippsley, Mary K. Engle and Dennis Murphy.
For the Respondent: Jonathan Shapiro, Moon, Moss, McGill & Shapiro, P.A., and William C. MacLeod, Collier Shannon Scott, PLLC.
VOLUME 137 Complaint COMPLAINT The Federal Trade Commission, having reason to believe that Vital Basics, Inc., a corporation, Robert B. Graham, individually and as an officer of Vital Basics, Inc., and Michael B. Shane, individually and as an officer of Vital Basics, Inc.
(“respondents”), have violated the provisions of the Federal Trade Commission Act, and it appearing to the Commission that this proceeding is in the public interest, alleges:
1. Respondent Vital Basics, Inc. (“Vital Basics”) is a Maine corporation with its principal office or place of business at 100 Commercial Street, Portland, Maine 04101.
2. Respondent Robert B. Graham (“Graham”) is an officer and director of respondent Vital Basics. Individually or in concert with others, he formulates, directs, or controls the policies, acts, or practices of Vital Basics, including the acts or practices alleged in this complaint. His principal office or place of business is the same as that of Vital Basics.
3. Respondent Michael B. Shane is an officer and director of respondent Vital Basics. Individually or in concert with others, he formulates, directs, or controls the policies, acts, or practices of Vital Basics, including the acts or practices alleged in this complaint. His principal office or place of business is that of Vital Basics’ wholly-owned subsidiary, Vital Basics Media, Inc., 330 Madison Avenue, New York, NY 10017.
4. Respondents have advertised, labeled, offered for sale, sold, and distributed the dietary supplement Focus Factor since at least 2000. According to the package label, Focus Factor contains more than forty (40) ingredients, including vitamins, minerals, dimethylaminoethanol, Bacopa monnieri extract, huperzine, and phosphatidyl serine. Respondents Vital Basics, Graham, and Shane sell adult and children’s versions of Focus Factor. A bottle of adult Focus Factor costs $74.95. A bottle of children’s Focus Factor costs $49.95.
VOLUME 137 Complaint 5. Respondents have also advertised, labeled, offered for sale, sold, and distributed the dietary supplement V-Factor Natural Pack (hereinafter “V-Factor”) since at least 2000. According to the package label, V-Factor contains L-arginine, yohimbine, and ginkgo biloba.
6. Focus Factor and V-Factor are “foods” or “drugs” within the meaning of Sections 12 and 15 of the Federal Trade Commission Act.
7. The acts and practices of respondents alleged in this complaint have been in or affecting commerce, as “commerce” is defined in Section 4 of the Federal Trade Commission Act.
ADVERTISING AND PROMOTION OF FOCUS FACTOR AND V-FACTOR 8. Respondents have disseminated or have caused to be disseminated advertisements for Focus Factor, including but not limited to the attached Exhibits A through I. These advertisements contain the following statements:
Radio Advertising a. “Smith: I’m Dr. Kyl Smith. A poor memory can be embarrassing. In business it can cost you money.
I’ve spent my career studying brain function, and I’ve created an amazingly effective supplement called Focus Factor. It’s a unique supplement that enhances your natural brain chemistry to improve memory, focus and concentration.
In just a few days, you’ll actually feel it working. You’ll absorb the information in books like a sponge. You’ll be able to recall facts, figures and names more easily. You’ll VOLUME 137 Complaint feel more alert, more focused, and ‘on task.’” [Exhibit A: “Kyl 2” (emphasis in original)] b. “Smith: This is Dr. Kyl Smith. . . . My dietary supplement, called Focus Factor, is helping thousands of families improve their focus, memory, mood, concentration, and energy.
(Electronic voice mail ‘beep’) Ware: This is Marlene Ware. I’m calling on behalf of my son. He’s having a tough time at school, and this has made such a difference. He’s remembering things. I can’t believe it! I wanted to tell you how much of a difference it’s made for my son . . . Focus Factor. It has made a tremendous difference.
Smith: Focus Factor is safe, it’s natural, and it works. Call now so you can immediately begin improving your memory, concentration, mood, focus and energy.” [Exhibit B:
“Donut Ware” ] c. “Smith: I’m Dr. Kyl Smith. I’ve seen first-hand how frustrating it can be when a child has trouble with focus and concentration. Parents come to me because their children are unfocused, distracted . . . and they just don’t know what to do about it.
That’s why I developed Focus Factor. It’s an effective, allnatural supplement with one purpose: to give your child’s brain the exact nutrients it needs to function at its very best. Focus Factor is for students who need help with concentration, and memory. In just a few days, your child will feel alert, focused, and mentally sharp.
And by the way, there’s also an adult formula I created for grown-ups who want to improve memory, concentration, VOLUME 137 Complaint and mood.” [Exhibit C: “School’s in Session” (emphasis in original)] d. “I’m Rob Graham, president of Vital Basics. Our revolutionary Focus Factor all-natural supplement was developed to expand your powers of focus. Have you ever noticed how effortless things seem when you’re ‘on?’ You’re ‘on’ when your brain function is high. You’re ‘off’ when your brain function is low. Focus Factor contains over 50 nutrients sharpen your brain function.” [Exhibit D: “Rob 3” (emphasis in original)] e. “Host: Well hello again . . . welcome to the Vitalbasics radio program. We bring you vital health information on over 300 great radio stations covering all 50 states . . . and y’know what? I can count on two fingers – literally – the number of times I’ve actually invited a guest back on this program. Today is one of those times.
Dr. Kyl Smith is back with us at our invitation, and this time he’s right here in the studio with us . . .
So these are just a few of the phone messages we received, um . . . Here’s a 65-year old woman . . . . She’s been using it for 4 days. She says she cannot believe the change. She said she was slow and lethargic . . . she thought she was getting dimwitted . . . and she says Focus Factor started working almost immediately.
Here’s a letter from a 65 year old woman I spoke with. And she says ‘I tried ginkgo biloba for months, and it didn’t do anything for my memory. But my memory is now wonderful since I’ve started taking Focus Factor. I noticed the difference within a couple of days.’
And I have some comments from some of the doctors we’ve spoken with. For example, this is a medical doctor . . . this VOLUME 137 Complaint is an M.D. named Lee Cowden, Dr. Lee Cowden. He’s a cardiologist, and internist . . . and he says, uh . . . ‘Compared to other supplements on the market, the nutrients in Focus Factor are present at better levels . . . and in the ideal forms more likely to enhance brain function. Taking Focus Factor results in a significant improvement in memory, concentration, and overall well-being.’ Pretty strong comment from a medical doctor.
Host: [T]his is the supplement that is designed to literally supercharge your brain.” [Exhibit E: “4600” ] f. “Host: Hi and welcome to the Vitalbasics radio program. I’m Bill Begley. This is the health and wellness program you can hear on over 200 radio stations from coast to coast. We’re in California, Massachusetts, Florida, Texas, Hawaii, Alaska . . . you name it, we’re there, and we appreciate you tuning in today. Thank you very much for joining us.
My guest, on the phone with us today is Dr. Kyl Smith. . . . Thousands and thousands of hours, folks, this man has put into this breakthrough, this secret that we’re going to let you in on today. Dr. Smith, we have so much to talk about ...it’s a blessing to have you on the program. Welcome.
Kyl: Thank you, Bill. I’m honored to be here.
Host: Anita Sohn is with us. She is a school administrator. And listen to this, this is an amazing story: She put her entire class on Focus Factor. Anita, welcome to the program. Can you tell us why you did that and what happened.
Anita: Surely. We were having such great challenges with kids being able to focus and being able to actually sit still and concentrate and do their work. And a year earlier, both my children had gone on the Focus Factor. And we had seen such a marked difference, when the parents would VOLUME 137 Complaint come and say “what can we do about this?” then I would start to tell them, “Okay, this is what I would do in this situation. And it couldn’t hurt, it can only help . . . try it.” So they started, one by one, each child started testing out the Focus Factor. And as a result, my entire class was on the Focus Factor. We have just . . . we’ve had just a wonderful time on it.
Host: So you put ‘em on the product . . . and what you found was that in many cases the kids seemed more attentive, they got better grades some of them? Anita: Definitely.
Smith: [W]e see a noticeable improvement in the way a person feels it does not matter if it’s a child, a teen or an adult, in 1 to 10 days. Now I typically tell people, stay on Focus Factor each and every day consistently and you’ll notice a difference within 2 weeks. But I’ve got to tell you Bill that most people come back after the first day and they say, “Wow, what did you put in this stuff. I haven’t felt this good since I was a teenager.”
Host: All right, we’ll continue our discussion in a moment. But right now I want us to listen to some doctors and what they are saying about Focus Factor. Folks, these are people we spoke with earlier this week. First we’ll hear from Dr. Shawn Sieracki and then from Dr. Jim Van Meter. These are doctors who recommend Focus Factor to their patients – adults, children, seniors – some very interesting comments here. And Jon, if we could, let’s roll the tape.
Dr. Shawn Sieracki: I first heard about Focus Factor about . . . a year and a half ago. Dr. Kyl Smith introduced it to me at a seminar. And he passed out a few of the Focus Factor tablets and from that point on I’ve been hooked on Focus Factor. It helps calm the mind. And it enhances brain function. That is what I am finding it’s doing for women, VOLUME 137 Complaint men, and children as well. It’s an excellent product just to help enhance the brain function. I believe Focus Factor is the very best brain support product on the market. Focus Factor helps children or adults with mental fatigue . . . poor focus and irritability . . . it helps to keep that under control. I believe Focus Factor is the best supplement on the market for memory control and memory function – not just with children, not just with adults, and not just with seniors . . . it hits all ages, and it gives all ages the right amount of nutrients for the brain.
Dr. Jim Van Meter: This is Dr. Jim Van Meter. Every time I ever research anything, I always try the product on myself. Number one, if I can’t be convinced that it’s a benefit to me, why in the world would I ever give it to anyone else? My son has been on it, my daughter’s been on it, my son-inlaw’s been on it . . . everyone in my family is on Focus Factor. Number one, yes it has vitamins and minerals in it. It also has essential amino acids and things that are also in here that stimulate the brain to make the brain think, focus and recover facts, numbers, words, definitions, etcetera. Where normal multi-vitamins and mineral [sic] has nothing to do with it and can’t ever turn your brain on to thinking. It’s a product that everyone can trust, and be wonderfully happy that they are giving their children and their family the very best that can be given to them to be able to achieve every goal they set out for.
Host: So there you have just a few of the many doctors who recommend Focus Factor to their patients. These doctors were not paid in any way for their comments today . . . .
Host: . . . And it is my great honor and pleasure right now to have on the phone with me Representative Rick Green. Rick is with the state house in the State of Texas. And he uses Focus Factor himself and his family. Representative Green, welcome to the program. Thank you very much for joining us.
VOLUME 137 Complaint
Host: Now what’s your story with Focus Factor? Rep. Green: Well, you basically listed the reasons I was looking for something like Focus Factor. I was elected 2 years ago, and in our Texas legislature we meet for 140 days and we cover 6,000 bills in that short time frame, and trying to juggle that and practice law and run a business and spend time with my boys is not an easy thing to do, and I’m used to managing all of those different things but just being stressed out all the time, and not really enjoying the times that you do get with the family . . . started taking [Focus Factor] about a year ago and found that was exactly the results. I felt a major difference in being able to manage different tasks, and focus on that task instead of y’know, how . . . you’d be at lunch with one person meeting on one thing, your mind’s wandering off on all these other things you’re supposed to be doing. Taking this product made a significant difference to where those things wouldn’t happen.
Kyl: We’re all having problems with memory today. It’s not our fault. We have an innate ability to have an awesome memory. All we have to do is feed our brain the nutrients it’s starving for to enhance energy production. And Focus Factor supplies those nutrients . . . .
Host: So it’s kind of like memory in a bottle.
Kyl: Exactly.
Host: For over 5 years, Focus Factor has been available only through doctors’ offices. But thanks to a special arrangement with Dr. Kyl Smith, you can now get on a 30day risk-free trial direct from the Creative Health Institute. Mention the Vitalbasics radio program when you order, and you can even get a 30-day supply absolutely free.” [Exhibit F: “Bill #4400” (emphasis in original)] VOLUME 137 Complaint g. “Host: This is an incredible story. And I want us to start at the very beginning. Tell us about what inspired you to create Focus Factor? Smith: It all started really when I just graduated out of my internship and I was creating my own practice. You see, every day it seemed patients were coming in with a similar question. They’d say, Doctor, I am tired and fatigued all the time. I feel mentally foggy. Is there anything that’s natural and that’s good for me that’s gonna boost my energy levels?. . . . And I felt guilty because I didn’t have a good answer. So what did I do? I went to other physicians and I asked them, Hey, what do you do when your patients ask this question? Did I miss something?
Host: Now tell me this, in your experience, do you see improvements in kids’ school work? Smith: Absolutely. We’ve seen dramatic improvements in academic performance. And let me give you an example. A child that comes to mind, his name is Brian. . . . Brian was a child that was kicked out of no less than 4 schools. He would not respond to his parents or any kind of authority outside like, like principals or teachers. After being on Focus Factor, in one year he was on the honor roll . . . and two years later he graduated from high school with honors.
Host: . . . Now, earlier this week we spoke with several people who say Focus Factor has dramatically improved their quality of life. So if you or anyone in your family – anyone you know – could use some help with mood, energy, memory . . . y’know just clearing out those mental cobwebs, you need to listen to this.
Silke Jones: My name is Silke Jones and I have been taking Focus Factor for about six months. The reason I started taking Focus Factor was because of the product benefits. It helps eliminate mood swings. That it gives you a little pick- VOLUME 137 Complaint up, so to speak, during the day to where you don’t get the doldrums in the afternoon. That really got my attention because that is me – right there. I’ve attributed a lot of mood swings or depression here and there, you know, to just the age I’m going through right now, you know being a woman. So when I started taking Focus Factor, I was just surprised how quickly I felt a difference. I was amazing. I notice right away when I don’t take Focus Factor. It’s hard to describe. You just have to try it. And everybody I’ve talked to that I’ve recommended it to has said the same thing.
Kristin Rister-Wheatley: My name is Kristin and since I’ve been taking Focus Factor I have gotten tremendous results. I have more energy. I have a more stabilized mood. I feel like my brain functions better. I am on top of my game. Everyone knows that women, especially women, go through mood swings especially during certain times of the month, certain times of their cycle, and I have noticed that my mood swings are not the highs and lows that they used to be. I am a much more steady, calm person. I think it’s very important that parents try Focus Factor with their children. Personally, it made a dramatic difference in my daughter’s performance, the way she felt in school – the way she’d concentrate. I’ve shared it with my friends. I’ve shared it with my family. They, everyone feels the same way. We all love Focus Factor.” [Exhibit G: “Leisa #4500” (emphasis in original)] Television Advertising h. “Host: Welcome to the Vitalbasics Health Show . . . . Several months ago, we interviewed a leading expert in nutrition who is generating controversy with his assertion that there’s a nationwide epidemic called “Brain Starvation” that affects men, women and children alike in this country. According to Dr. Kyl Smith, memory loss, poor concentration, mood swings and fatigue are causing a VOLUME 137 Complaint dangerous drop in effectiveness in the workplace and a higher level of tension and even anger in the home. He also introduced a new dietary supplement called Focus Factor that helps people with these everyday problems. Dr. Smith, welcome to the program again.
Host: And you have made an impact in my life as well and I want to talk about that a little bit. Because in our last program folks, if you saw it, I told a story about this great big thick book that I picked up and read because I was taking Focus Factor and it was about the American revolution and I was able to remember all kinds of things. So I’ll you what, let’s roll the clip . . . .
Host from previous show: ‘I started reading this 400 page book . . . very dense, very dry . . . and what I found was, I’m remembering everything virtually in this book. I’m remembering the names of British Lords and generals and dukes and battle sites and chains of events that happened. This book literally came alive to me . . . not only as I was reading it, but after, my comprehension was extraordinary.’ Host: And I have to say, since that program aired, things just seem to get better and better and better, its sort of a cumulative effect. A couple of things that I notice. First of all, my memory just seems to keep getting better . . . . So one thing I can do is visualize things better, which helps me to remember. The second big thing is multitasking. In the past, when I would get all different projects thrown at me at once, I would panic. Because it just seemed so overwhelming. Since taking Focus Factor what I find is I can more calmly prioritize things. I can focus on each task better, which means I get it done more quickly generally. And I can just get the projects done faster. So that just eases all of that stress that normally would have come down on me.” [Exhibit H: “Bill’s Case Studies”] VOLUME 137 Complaint Internet Advertising i. “Finally! A safe, easy and natural way to improve focus, memory, mood, concentration and energy. Focus Factor is a superior natural supplement that enhances brain function.
* * * This revolutionary dietary supplement is perfect for the whole family Men and women feel more focused and alert throughout the day.
Women report relief from irritability and mood swings.
Seniors say they feel an improvement in memory, mental clarity, and energy.
Children and teens love the effect on focus and concentration.”
[Exhibit I (emphasis in original)] 9. Respondents have disseminated or have caused to be disseminated advertisements for V-Factor, including but not limited to the attached Exhibits J through M. These advertisements contain the following statements:
Radio Advertising a. “Denise: Hi, I’m Denise Diamond. Welcome to the Vital Basics Health Show. If your sex life isn’t as satisfying as it used to be, our guest today says he has some groundbreaking new information that may give you and your partner what you need to re-ignite the spark in your relationship.
We’ll talk about some of the prevailing myths about sex that often prevent couples from enjoying the intimacy that they deserve. And he’ll tell us about a new solution that is safe and easy . . . and is something you can use right now to improve your sex life.
VOLUME 137 Complaint Carlon Colker, M.D. is Medical Director and CEO of Peak Wellness in Greenwich, Connecticut. He’s been practicing in the health care field for over 20 years. In fact, he pioneered the first wellness clinic on the East Coast. He is an attending physician at Beth Israel Medical Center in New York City, Greenwich Hospital in Greenwich, Connecticut and Stamford Hospital and St. Joseph’s Hospital in Stamford, Connecticut. He is one of the most sought-after consultants in the country and has written extensively about sexual health. We’re very fortunate to have him on the program today. Dr. Colker, thank you for joining me.
Colker: Thanks so much for having me.
Diamond: We’re back with Dr. Carlon Colker. We’re talking about sexual response in men and ways in which you can make every day feel like you’re on your honeymoon. And Doctor, I understand you have some exciting news regarding a recent clinical trial on the V-Factor Natural Pack. Could you tell us about that. These results are just fascinating.
Colker: Yeah, the news is exciting. The V-Factor Natural Pack is a product that I’ve specifically formulated and I’ve clinically tested to support and improve sexual function and response. As I like to say, it’s just like dialing the right combination on a lock. The V-Factor Natural Pack has a precise formula and the exact levels of ingredients to unlock sexual potential. Just like the lock example, the right combination of ingredients in the proper proportions is really the key for improving sexual satisfaction.
Diamond: So this was a well-designed clinical trial. And the #1 response was: ‘increased sexual satisfaction.’ That was the feedback that you got from the men that were in the trial. And isn’t that exactly the kind of solution men are looking for?
VOLUME 137 Complaint Diamond: Knowing that there’s a positive clinical trial behind this . . . and everybody wants to be safe, this should give men out there who are listening a peace of mind that they can trust the product, that they can believe in that. Can you tell us a bit more about that? Colker: Oh yeah, well, this is the idea that we have a clinical trial behind this supporting the effectiveness off the product in terms of increasing sexual satisfaction. And that’s so important. And, of course, the ingredients in the V-Factor Natural Pack have been well-investigated and the ingredients have been carefully selected, and there’s quite an amount of research behind these substances . . . in particular the one that we spoke about, the idea of increasing nitric oxide, and that’s something that one of the ingredients in the V-Factor Natural Pack can really do, and that’s what’s amazing. [Exhibit J: “Natural Pack #7000” (emphasis in original)] b. “Announcer: Welcome to the Vitalbasics radio program with Dr. Shari Lieberman and Carlon Colker, M.D. Today, Drs. Lieberman and Colker talk about a revolutionary new approach to solving some of today’s most talked about health issues, including sexual performance, poor memory, concerns about prostate health, and emotional well-being. And now, let’s join Dr. Shari Lieberman and Dr. Carlon Colker.
Lieberman: Y’know what I love, Carlon? I love when the downside is . . . nothing . . . . Once again, it’s safe, it’s natural . . . there’s no downside. And I love that as a clinician.
Lieberman: I . . . and, once again, who can benefit from this? If you are feeling not the same pep and drive as you have had in the past when it comes to sex . . . [I]f your sexual desire, sexual performance, sexual energy, just isn’t what it’s been in the past . . . And I have to tell you VOLUME 137 Complaint something: This is a product that, once again, you have nothing to lose. If you are experiencing low sex drive, low sexual desire . . . if you’ve never experienced your sexual performance or desire to where it should be . . . whether you’re a man or a woman or you want to perhaps enhance your sexual performance or desire, this is a product, once again . . . why not give it a try? There’s no downside . . . it’s completely safe and natural, and I just love that about the product.” [Exhibit K: “Natural Pack #5000” (emphasis in original)] c. “No stimulants. No drugs. Just safe, clinically-proven ingredients chosen for one thing and one thing only . . . .” [Exhibit L: “Sexy”] Television Advertising d. “Diamond: If your sex life isn’t as satisfying as it used to be, my guest has some groundbreaking new scientific information that may give you exactly what you need to improve your sex life. He’ll tell us about a new supplement that’s easy, safe, clinically tested . . . and is something you can use immediately to improve your level of sexual satisfaction. . . . Dr. Colker, thank you for joining us.
Diamond: [W]hat can men expect from this, specifically? They’re out there, they’re wondering, they want to know. Colker: Well as our clinical trial showed, when an individual takes the V-Factor Natural Pack they are going to experience increased sexual satisfaction and a better sexual response. . . .
Diamond: We’re back with Carlon Colker, M.D. We’re talking about a revolutionary breakthrough that improves sexual function and satisfaction . . . some very dramatic results. Doctor, we’ve been talking a little bit today about the clinical trial that went into this, the due diligence that VOLUME 137 Complaint went into the V-Factor Natural Pack. So much good verbatims [sic] that came back from the people that were part of the study. What were they telling you? Colker: Well it’s so important to recognize that having a clinical study behind the product is so important because it tells you that this product really works and that’s the whole idea. There are too many products out there that don’t have a clinical study to support their use. If the man’s taking V- Factor Natural Pack, they can expect to have improved satisfaction, have a greater satisfaction . . . .
Colker: And then the V-Factor Natural Pack itself – the actual final formula – has also been tested and shown to be safe and effective.
Diamond: I think that patients, and you’ve told me your patients, are very savvy, though in terms of the products that they purchase. And sometimes they’re a little bit suspicious . . . as well they should be. That’s the good thing about the V-Factor is the clinical study that went behind it, your personal effort and the effort of other people, the safety, the data, the documentation, the verification . . . it’s all there. Colker: Yeah, it’s so important because there are so many products out there, and lord knows I wrote the book on it. So I can tell firsthand you [sic] there are many, many products out there and most of them don’t work and they don’t have clinical studies to support their safety and efficacy. The nice thing about the V-Factor Natural Pack is you do have a product that has been clinically tested. It is safe and effective.” [Exhibit M: “Natural Pack DK”] FOCUS FACTOR 10. Through the means described in Paragraph 8, respondents have represented, expressly or by implication, that:
VOLUME 137 Complaint (a) Focus Factor improves the focus, memory, and concentration of healthy adults;
(b) Focus Factor alleviates stress and combats the fatigue, irritability and mood swings that healthy adults experience;
(c) Focus Factor makes children and teenagers feel more alert, focused, and mentally sharp;
(d) Focus Factor improves students’ ability to concentrate and their academic performance;
(e) Focus Factor improves senior citizens’ memory, mental clarity, and energy;
(f) Focus Factor improves adults’ ability to absorb information in books and to recall facts, figures and names; and (g) Consumers who start taking Focus Factor regularly will feel its effects in as little as one to ten days.
11. Through the means described in Paragraph 8, respondents have represented, expressly or by implication, that they possessed and relied upon a reasonable basis that substantiated the representations set forth in Paragraph 10, at the time the representations were made.
12. In truth and in fact, respondents did not possess and rely upon a reasonable basis that substantiated the representations set forth in Paragraph 10, at the time the representations were made. Therefore, the representation set forth in Paragraph 11 was, and is, false or misleading.
VOLUME 137 Complaint V-FACTOR 13. Through the means described in Paragraph 9, respondents have represented, expressly or by implication, that V-Factor is safe for virtually all men.
14. Through the means described in Paragraph 9, respondents have represented, expressly or by implication, that, they possessed and relied upon a reasonable basis that substantiated the representations set forth in Paragraph 13, at the time the representations were made.
15. In truth and in fact, respondents did not possess and rely upon a reasonable basis that substantiated the representations set forth in Paragraph 13, at the time the representations were made. Therefore, the representation set forth in Paragraph 14 was, and is, false or misleading.
16. Through the means described in Paragraph 9, respondents have represented, expressly or by implication, that the clinical study of the V-Factor Natural Pack conducted by Dr. Carlon Colker proves that V-Factor is safe and is effective at improving sexual response and function.
17. In truth and in fact, the clinical study of the V-Factor Natural Pack conducted by Dr. Carlon Colker does not prove that V-Factor is safe and is effective at improving sexual response and function. The clinical study referred to by respondents does not provide competent or reliable scientific evidence of the safety or efficacy of the V-Factor Natural Pack. Therefore, the representation set forth in Paragraph 16 was, and is, false or misleading.
CONSUMER AND EXPERT ENDORSERS 18. In their advertising and sale of Focus Factor, respondents have represented, directly or by implication, that various individuals are endorsers of Focus Factor. Respondents have VOLUME 137 Complaint failed to disclose adequately that certain of those individuals had material connections with Focus Factor. Specifically, at the time of providing their endorsements:
a. Some of the consumer endorsers were the principals in a public relations company that had been retained by Creative Health, Inc. (the company that had developed Focus Factor and licensed respondent Vital Basics to market the product) to promote Focus Factor, and their company earned a commission on sales resulting from its promotional work; b. One of the consumer endorsers was Creative Health’s attorney; and c. Some of the expert endorsers were Focus Factor distributors who earned profits based on their sales of the product. These facts would materially affect the weight and credibility given by consumers to the endorsements and would be material to consumers in their purchase or use of the product. Therefore, the failure to adequately disclose these facts, in light of the representation made, was, and is, a deceptive practice. 19. In their advertising and sale of Focus Factor, respondents have represented, directly or by implication, that consumers’ endorsements were made voluntarily and without compensation. Respondents have failed to disclose adequately that Vital Basics solicited consumer endorsements by promising a free 6-month supply of Focus Factor to those individuals whose testimonials were used in the company’s advertising. These facts would materially affect the weight and credibility given by consumers to the endorsements and would be material to consumers in their purchase or use of the product. Therefore, the failure to adequately disclose these facts, in light of the representation made, was, and is, a deceptive practice.
VOLUME 137 Complaint DECEPTIVE FORMAT 20. Through the dissemination of advertisements referred to in Paragraphs 8 and 9, including but not limited to “Bill #4400” and “Natural Pack #7000,” transcriptions of which are attached hereto as Exhibits F and J, respondents have represented, directly or by implication, that these advertisements are independent radio programs and are not paid commercial advertising.
21. In truth and in fact, these advertisements are not independent radio programs and are paid commercial advertising. Therefore, the representation set forth in Paragraph 20 was, and is, false or misleading.
22. The acts and practices of respondents as alleged in this complaint constitute unfair or deceptive acts or practices, and the making of false advertisements, in or affecting commerce in violation of Sections 5(a) and 12 of the Federal Trade Commission Act.
IN WITNESS WHEREOF, the Federal Trade Commission has caused its complaint to be signed by its Secretary and its official seal to be hereto affixed at Washington, D.C. this twenty-sixth day of April, 2004.
Focus Factor :60 Radio | Kyl2 (9/13/00) SCI code _FF17 File name Focus Factor RS 17 Dr. Kyl Smith: Do you ever get the feeling you’ve misplaced your memory. . .and you can’t remember where you put it? I’m Dr. Kyl Smith. A poor memory can be embarrassing. In business it can cost you money.
I’ve sperit my career studying brain function, and I’ve created an amazingly effective supplement called Focus Factor. It’s a unique supplement that enhances your natural brain chemistry to improve memory, focus and concentration. ‘In just a few days, you'll actually feel it working. You’ll absorb the information in books like a sponge. You'll be able to recall facts, figures and names more easily. You’ll feel more alert, more focused, and “on-task.” - :
Focus Factor has been a huge success for kids, teens, adults and seniors. And now you can try it yourself with absolutely no risk. .
Tag (:18) Ask how you can get a free 30-day supply of Focus Factor with your order! Call 1-800- . That’s 1-800- . Money back if you’re not delighted. Call 1-800- © 2000 Vitalbasics, Inc.
510 Congress Street Portland, ME 04101 _ (207) 775-5007 Exhibit A, page 1 VB000150 Focus Factor :60 Radio Donut Ware (2/12/01) ISCl code__FF49 | File name Focus Factor RS 49 Dr: Kyl Smith: This is Dr. Kyl Smith. A doctor’s true reward is helping people. My dietary supplement, called Focus Factor, is helping thousands of families improve their focus, memory, mood, concentration, and energy. Here’s another message from our F ocus Factor voice mail: (:15).
Electronic voice mail “Beep”
- Marlene Ware—Mother [:20] This is Marlene Ware. I’m calling on behalf of my son. He’s having a tough time at school, ans this has made such a difference. He’s remembering things. I can’t believe it! I wanted to tell you how much of a difference it’s made for my son...Focus Factor. It has made a tremendous difference. .
Dr. Smith: Focus Factor is safe, it’s natural, and it works. Call now so you can immediately begin improving your memory, concentration, mood, focus and energy. I’ll even give you a free 30-day supply with your Focus Factor trial pack. (:13) : Announcer: Call 1-800- . That’s 1-800- . Money back if you’re hot delighted. Call 1-800- . (:12) .
© 2001 Vitalbasics, Inc.
510 Congress Street Portland, ME 04101 (207) 775-5007 Exhibit B, page 1 VB000153 Focus Factor © | :60 Radio .
School’s in Session (8/17/00) ISCI code__ FF16 File name Focus Factor RS 16 Dr. Kyl Smith (:48)— School’s in session.. and as a parent, more than anything else, you want to see your child do their best.
I’m Dr. Ky! Smith. I’ve seen first-hand how frustrating it can be when a child has trouble with focus and concentration. Parents come to me because their children are ‘unfocused, distracted...and they just don’t know what to do about it. That’s why I developed Focus Factor. It’s an effective, all-natural supplement with one purpose: to give your child’s brain the exact nutrients it needs to function at its very best. Focus Factor is. for students who need help with concentration and memory. In just'a _ few days, your child will feel alert, focused, and mentally sharp. And by the way, there’s also an adult formula I created for grown-ups who want to improve memory, concentration, and mood. .
Call now and feel the difference when you supercharge your brain.. .with Focus Factor. Tag (:12) Ask how you can get a free 30-day supply of Focus Factor with your order! Call 1-800-_ _ That’s 1-800-___ © 2000 Vitalbasics, Inc.
100 Commercial Street Portland, ME 04101 (207) 775-5007 Exhibit C, page 1 vB000151 Focus Factor | | :60 Radio | So ISCI code__FF59 Rob 3 File name Focus Factor RS 59 (5/8/01) ~ Have you ever thought about the difference between a laser beam and a light bulb? A laser beam can measure the distance to the moon within 2.4 inches. It can cut through steel and perform delicate eye surgery. A light bulb...can only light up a small room. Tm Rob Graham, president of Vital Basics. Our revolutionary Focus Factor all-natural supplement was developed to expand your powers of focus. _ Have you ever noticed how effortless things seem when you’re “on?” You're “on” when your brain function is high. You’re “off” when your brain function is low. - Focus Factor contains over 50 nutrients that sharpen your brain function. If you’re ready to harness the laser-like qualities of your brain, try Focus Factor. It’s safe, effective and there’s nothing quite like it anywhere. But don’t take my word for it, call today and try it risk-free for 30 days.
Call 1-800- . That’s 1-800-___. Ask how you can receive a free month’s supply with your order. Call 1-800- . .
© 2001 Vital Basics, Inc.
100 Commercial Street Portland, ME 04101 (207) 775-5007 Exhibit D, page t vB000159 Focus Factor RIS THIRD EDIT...12/12/00 Stow #4600 Intro: Well hello again...welcome to the Vitalbasics radio program. We bring.you vital health information on over 300 great radio stations covering all 50 states... .and y’know what? I can count on two fingers—literally—the number of times I’ve actually invited a guest back on this program. Today is one of those times. Dr. Kyl Smith is back with us at our invitation, and this time he’s right here in the studio with us.. .came all the way from Dallas, Texas. Dr. Smith is an expert in nutrition, pediatrics and anti-aging.’ He’s the founder and president of the Creative Health Institute in Texas. Now, his claim to fame.. the reason he’s here with us today....is his fascination with your brain. Specifically, how it works, how it functions, and what we can do—all of us...men, women, kids, teenagers, senior citizens—to make it perform even better. What does that mean? It means improving your memory so you don’t forget your wife’s anniversary or where you left the car keys. It means better focus and concentration so you can get your work done without distractions. And it means having lots of energy instead of feeling tired and drained all the time. .
Today Dr. Smith is back with some brand new information that will shock you—like, is your brain shrinking? We'll talk about that. Dr. Kyl Smith, welcome back. , Well, thank you, Bill. Again, I’m honored to be here.
If you would, for the listeners who don’t know you yet, who didn’t catch you the last time you were on, give us a quick summary of your background...how you got into this field...and where you’re coming from. Well, Bill, it all began when I graduated from my internship and started build my own practice. I noticed immediately that people were coming to me with similar types of questions, and they all had to do with brain function. Let me give you a good example...
Moms would come to me and they’d say, Dr. Smith, my son or daughter suffers with poor focus.or concentration. Is there anything we can do that’s natural that can help? Business professionals would say, Dr. Smith, it seems like I wake up in the morning in a fog...I can’t focus on demand. I’m drinking coffee to try to stay awake and alert. And, to be honest with you, I’m in my 30’s or 40’s, and I’m starting to notice my memory’s not what it used to be, and I’m afraid this is affecting my job performance. And another one that I heard quite commonly. Spouses would come to me—usually wives asking me about their husbands, but sometimes the other way around—they’d say, Dr. Smith, my husband comes home from work and he is mentally drained. It’s like he doesn’t have any energy left for me or the family. And worse, he brings home irritability and mood swings. I know you ’re helping people with mental function, please help! Well, these consistent questions, led me to do an exhaustive search of the. medical and nutritional research at the time to find out, is there anything we can do to improve concentration? Can we have a better memory as we age...30, 40, and 50 years of age? So the technology that came back from this search was the original technology that’s in Focus Factor today. Now, we have spoken a few times since our last program, and what I found fascinating is that, as you were doing this search... there’s like over 3,000 clinical studies that you have accessed in putting together this new supplement called Focus Factor. Is that correct? Absolutely. We are in the information age, there’s no doubt about it. And when it comes to medical studies and nutritional studies on the brain—how it works, and how diet and nutrition can affect brain function in a positive -way—there’s tons of information out there...literally over 3,000 research articles right now done on the link between diet, nutrition and the brain. And the stuff we’re going to talk about today is fascinating. We really can take control of our destiny when it comes to how we focus, think, and our memory. And what also struck me is that this is such a huge problem. You had mentioned that the #1 reason why people go to their doctors these days isn’t for little aches and pains or the sniffles... it’s for irritability, it’s for mental fatigue...memory, things like that. Is that correct? — Exhibit E, page 1 7 . VB000065 Mental function...poor mental function...mental fatigue. These are the #1 types of complaints in doctors’ - practices across the country. I mean...give you a good example: people in their 30’s, 40’s, 50’s. Most people are relying on note pads, Post-It pads and planners just to get through the day. , Yeah, yeah.
They tell me if they lose their little note pad they are sunk. And how many people can relate to going to the grocery store...you got just 5 things to get, milk’s on your list. You come home...you got no milk. Or now...listen to this: listeners at home, think if you can relate to this: You’re in a social situation—or maybe even worse, a business situation—you’re meeting someone right now. This person’s really important to you. You shake their.hand. By the time your handshake breaks, it’s like the name just falls to the floor. . . Yeah... — You’re looking at him or her and you’re thinking to yourself, J was just introduced to them, and I can’t even remember their name. , ;
It’s embarrassing.
In a social situation.
Yeah. .
...that’s embarrassing. But think of it in business. Poor memory, a sluggish memory, can cost you your job performance.
So these are huge problems, and you have created.a supplement—if’s called Focus Factor—the response has been absolutely tremendous to it. And I want to read-a few of the phone messages that we got after the last program. ..and you would not believe how many of our affiliate stations—we’re on over 300 stations—and how many stations called up and said, Do you mind if we run that show again? We got such a huge response, people want to hear it again... That’s great...
So these are just a few of the phone messages we received, um... Here’s a 65 year-old woman. She didn’t say where she was from, but she said her husband ordered Focus Factor. She’s been using it for 4 days. She says she cannot believe the change. She said she was slow and lethargic.. .she thought she was getting dimwitted.. interesting choice of words there, and she says, Focus Factor started working almost immediately. I felt like a different person. And I know results will vary from person to person, but I found these very interesting. Here’s a woman from your stomping grounds, Texas. She says she’s in the insurance industry...a very fast paced office. Lots of multi-tasking going on. She says, I’ve been taking Focus Factor for a couple weeks and saw a huge difference. Just unbelievable. And I’m going to do one more here, because this shows how the product can help children as well... Great...
A teacher in New Jersey—and also a mother. She bought Focus Factor for her son, who had trouble with focus and concentration. And she says, he had trouble concentrating on one thing at a time. And Focus Factor has helped him to sit down and concentrate on one activity at a time. He gets his work done on time now. And this is interesting: He says, He wants to do more work now...
Wow.
So she says, We've seen progress with Focus Factor and will continue to order it. So when you get a child who actually wants to do his homework, I think that’s pretty incredible. Exhibit E, page 2 VB000066 Doctor, I want to talk about seniors for a moment, because I understand they can benefit enormously from Focus Factor . And unfortunately, I think what happens is.. .when we see older folks in our lives—grandparents, aunts, uncles, even. our parents—having trouble with memory or concentration,.we tend to ignore them or brush them aside...or we even make fun of them... Y’know, Gramps is just having a little slow today. And You're saying if we were to just help them support their brain a little bit more, it could improve their memory and concentration a lot. This is very true. As a matter of fact, seniors share with me that many times they’re embarrassed because they do feel like they’re a little slower. They many times have to ask their children or their grandchildren to slow down just a little bit...and that’s embarrassing. I gotta tell you...speaking to seniors, when I do lectures across the country, or I do radio or television, seniors are one of my favorite groups to speak.to. Why? Because they ‘can be passionate about health. Many times, they want to make and improvement, and they want to make an improvement now.
Now. Yeah.
Most seniors will tell me they’ve been taking nutritional supplements for maybe years, and never noticed a ‘difference in how they feel. Can you imagine? Well, the thing that seniors tell me that Focus Factor does is it gives them that mental spark, that energy like they used to have. They feel like their memory is more on-task. - They can recall things easier with less effort. And the thing I really like to hear is how it improves relationships. And let me give you a good example: A lady comes up to me—an elderly lady—when we’re filming a television program, and she says, Dr. Smith, I gotta tell you about my husband. This man was the most cantankerous, irritable man you’ve ever met. All he ever wanted to do was sit in his armchair. But after taking Focus Factor, he gardens with me, we go on walks together...it’s like I’ve got my sweetheart back. Hey, here’s a letter from a 65 year-old woman I spoke with. And she says, J tried ginkgo biloba for months, and it didn't do anything for my memory. But my memory is now wonderful since I’ve started taking Focus Factor. I noticed a difference within a couple of days.
And I’ve got:to answer a question here. Why does this happen?. It happens because the brain needs much more than an herb or one nutrient to help it with cognitive function. You need protector nutrients—antioxidants that are shown to help protect brain function. You need nutrients that improve brain function, like the B vitamins. You need specific herbal extracts that may be precursors to neurotransmitters that science says improves focus, concentration and memory. You put these together in a comprehensive brain support product, and...what do you have? You have stories of better concentration...people going to work, getting more done in less time, coming home with energy to spare...instead of that old story of coming home and just being fatigued and lethargic.
Excellent. Well,-uh, I can see we’re running out of time here, so I have to take a quick break. We want to give you information on how you can get a hold of Focus Factor for yourself. So we’re going to do that in just a moment. But right now I want you to listen to some of the people we spoke to recently, and how Focus Factor is affecting their lives. So take a listen to this, and we’ll be right back.
- Kelly Brown: My name is Kelly Brown and Focus Factor has been a wonderful product for-us. It has tremendously helped my son with his schoolwork and at home also. The benefits that I have seen with Focus Factor for myself is...I’m a working mother—I’m very tired when I get home at night, I’m very stressed out. Focus Factor for me has just boosted my energy in the evenings to where I can keep going, I can keep up with my children. And afternoons at work, too, I don’t get tired, I don’t get irritable. I just...for some reason I’m just wide-eyed and ready to go! Roger Thompson: My name is Roger Thompson. I’ve been taking Focus Factor for about 6 weeks now, and the results have been just phenomenal. My mood has improved dramatically. I’m better able to focus and to communicate with other people. I feel a lot better. Focus Factor has made a huge difference, and I would really love to thank Dr. Smith for coming up with this and making it available to the general public. It’s a super product, and I’d recommend it to anybody who’s busy, stressed-out or just needs a little boost in their lives. It’s just great. Exhibit E, page 3 3 VB000067 Millie Hull: My name is Millie Hull, and I have tried Focus Factor after trying many other supplements which never - worked for me. I thought they would just sit in my stomach and not even dissolve. Focus Factor is different. It does -work. It clears the ‘foggies’ from the mind and gives you the energy you need to go do what you need to do. Ihave two grandchildren that I take care of...I have the energy for them now, as well as working a full-time job. Ican do all these things and have the energy to still have time for recreation. And I have the clearness of mind to get things done that I need to do and think clearly to do these things. I just love Focus Factor. (CTA HH) And we’re back. Welcome back to the Vitalbasics radio program. This is Bill Begley, and my special guest today, back for an encore, is Dr. Kyl Smith, the founder and president of the Creative Health Institute in Texas, and the creator of this amazing supplement called Focus Factor. Recommended for seniors, students, men, women...and doctor, I’ve been taking it myself. I’ve been taking it for about 6 months now. I’m going to tell my own story a little bit later on in the program, but it’s helped me dramatically, so...
Wonderful.
So...in your experience, who do you find benefits from Focus Factor? Any specific groups of people? Bill, everyone...it doesn’t matter if you’re a business professional, a senior, a teen, or a child, you have a need to support the most important organ in the brain. Focus Factor’s perfect for that. It provides specific dietary i ~ supplements, or nutrients, that enhance the brain’s ability to produce mental energy. We all need that. Imean, think, today many adults are suffering with poor memory. And many times they don’t notice it in the beginning. . It sneaks up on them... | Yeah, yeah.
| Meaning that we rely on Post-It pads all around the house. We gotta write things down to remember it. If you lose your planner you’re lost.
Yeah.
Focus Factor’s important for all of us. Some of the most touching stories I...come from parents who’ve given the product to their children, and they see what they call a transformation in their child. They seem interested in things in the past they weren’t interested in, and one of the curious intangible things parents say is many a times they see an improvement in their child’s self-esteem. That makes a world of difference to me. As the formulator of the product, that touches me ‘cause that’s exactly what I formulated the product to do. Seniors tell me they get that mental spark, that mental edge back that they’ve been looking for for so long and they feel like they’ve lost it...they’ve found it again...and business professionals. They tell me that they can go to work, they feel like ‘get more done in less time and come home with energy to spare. ‘Well the big buzzword these days in business is multitasking... Exactly.
...which basically means you have to do 3 people’s jobs instead of just your own job. So I know we’ve spoken with a ~ number of people who use that word...it’s just a buzzword these days...multitasking. People are able to shift from one project to another very easily...
...and not lose the project.
- Exactly...not lose the project. And be able to complete each project...or see each project through. ..finish it.. and do a good job.
Exactly.
Exhibit E, page 4 | VB000068 So I take it the reason this is so effective is because the ingredients are more easily absorbed by. the brain? Exactly. Specific nutrients cross the blood/brain barrier readily. In other words, the brain accepts these nutrients. It finds them as foodstuffs. These are the nutrients we’ve used in Focus Factor to enhance brain function. st .
So if you’re taking the wrong nutrients, it’s kind of like putting.a square peg in a round hole. It just can’t go in: But if you have the right nutrients, it’s just a nice fit, and the brain gets it and...boom. — Very close. If you’re taking the wrong nutrients, quite frankly they pass in the stool, and they don’t even absorb through the bloodstream. If you’re taking the right nutrients...I guess your analogy is great...if you’re taking the right nutrients they easily pass through the digestive system into the bloodstream, delivering their benefits to the cell, where you want them.
Okay. Now, this was originally only available through doctors’ practices. What are...what’s the medical community saying about this? We have had phenomenal success across the country. What we call it is a grassroots movement because originally, Focus Factor started just by word of mouth referral from doctor to doctor...from patient to family. The reason I attribute that success is the fact that Focus Factor works. I mean, very quickly doctors realized they could take this product themselves, or recommend it to a patient, and that person would come back to the doctor in just a few days or weeks and say, Hey Doc, what did you give me? It’s like this cloud’s been lifted off my head. I can focus, I can concentrate. I’ve got my memory back! Thanks, Doc! Well, what’s.he going to do? He’s — ’ going to recommend this product to virtually anyone in his practice that are suffering from poor mental function.
Sure.
He’s taking it himself, he’s recommending it to other doctors. I think this is why we’ve been so successful across the country today.
And I have some comments from some of the doctors we’ve spoken with. For example, this is a medical doctor.. .this is an M.D. named Lee Cowden, Dr. Lee Cowden. He’s a cardiologist, and internist...and he says, uh...”°Compared to other supplements on the market, the nutrients in Focus Factor are present at better levels (that’s what we just talked about).and in the ideal forms more likely to enhance brain function. Taking Focus Factor results in a significant improvement in memory, concentration, and overall well-being.” Pretty strong comment from a medical doctor. Wonderful.
Here’s a doctor, Gary Sconyers, who says, “I’ve seen Focus Factor firsthand as a doctor and as a parent. (I think that’s important) When my son started taking it, he became more consistent, and his self-esteem improved by leaps and bounds.” So.a few powerful comments from the medical community. I think it’s neat that it’s been accepted, and I think it adds a lot of credibility to you and the product...the fact that is started out with doctors. . And I’ve got to tell you, in the beginning, doctors were skeptical. Now, this is an innovative product. It literally provides the nutrients the brain needs for enhanced mental function. Well, doctors first tried it on themselves and their children. Now this was neat because they became advocates for the product, recommending it to virtually everyone.
Okay, we have to take a quick break in just a moment. But very quickly I want you to listen to some more people in their own words and what they’re saying about Focus Factor. And we'll give you the opportunity to call the 800 number-—toll-free number—so you can get Focus Factor for yourself and for your family...and listen to this... Exhibit E, page 5 VB000069 Paula Clark: My name is Paula Clark and I live in New Jersey and I have a pretty hectic life. I’m a working Mom. I started Focus Factor for my child who is 10 years old who was having a tough time focusing in school and staying on-task. I found — that Focus factor...after one week I saw a noticeable difference. I saw that his homework assignments were being accomplished and:being done. He-has a happier feeling, a happier mood. So I then decided then, well, if it’s working so well for him, I’m going to try this also, seeing that I do I do have my mood swings. I tried it and it really has improved my life as well. Now my whole family is taking it—my 15 year old, my 10 year old, myself—I gave it to my husband and he lovés it _ also.
Jack Huff: My name is Jack Huff. I’m in Lake Havasu City, Arizona. I’ve been taking Focus Factor for 4 months ‘now.- And [ really feel it’s helped all areas of my life. Being able to focus, which is a great... . Focusing, sometimes you might not think it’s that big of a deal, but it’s really the key to a lot of things—focusing— and that'll lead you through projects. It’s helped my relationship with my wife, believe it or not, just by not being so down.and in kind of a dark cloud situation. Lots of energy to go do the things I want to do. If you want an extra boost—not just a little extra boost, it’s5 1 3 2 4 2 211 851 20 23 96.721100 a5 1 3 2 4 3 243 841 105 42 96.721100 majors 1 3 2 4 4 360 840 195 34 96.827652 turnaround5 1 3 2 4 5 567 841 222 33 96.698318 contributions 1 3 2 4 6 801 844 46 29 93.288040 to5 1 3 2 4 7 847 839 227 43 87.335678 your...beings 1 3 2 4 8 1085 839 90 33 95.972763 vital5 1 3 2 4 9 1179 843 34 28 95.972763 to5 1 3 2 4 10 1228 837 125 43 96.266876 feelings 1 3 2 4 11 1365 838 112 33 27.565628 alive.5 1 3 2 4 12 1486 837 112 42 27.565628 ..beings 1 3 2 4 13 1610 836 72 33 97.002205 able5 1 3 2 4 14 1695 841 33 28 96.599655 to5 1 3 2 4 15 1741 845 44 32 96.599655 go5 1 3 2 4 16 1798 834 45 34 97.005379 do5 1 3 2 4 17 1856 833 85 35 96.953339 stuff5 1 3 2 4 18 1948 833 139 34 96.701797 without5 1 3 2 4 19 2098 825 168 49 96.644547 worrying4 1 3 2 5 0 143 893 781 48 -1 5 1 3 2 5 1 143 894 100 34 97.010933 about5 1 3 2 5 2 253 894 100 42 97.014343 beings 1 3 2 5 3 365 894 134 33 97.006561 drained5 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33 96.294678 where5 1 4 1 2 21 1872 1046 10 32 96.929077 I5 1 4 1 2 22 1892 1044 71 34 94.889221 feels 1 4 1 2 23 1975 1054 83 32 75.581177 very.5 1 4 1 2 24 2068 1042 152 40 96.312096 focused,5 1 4 1 2 25 2234 1043 14 32 82.930573 I5 1 4 1 2 26 2263 1061 3 2 84.643082 -3 1 4 2 0 0 142 1095 2203 103 -1 4 1 4 2 1 0 143 1095 2202 51 -1 5 1 4 2 1 1 143 1104 64 34 96.952202 feels 1 4 2 1 2 221 1115 79 31 96.965210 very5 1 4 2 1 3 313 1104 162 42 96.785149 energetic5 1 4 2 1 4 486 1104 67 33 96.870789 ands 1 4 2 1 5 556 1091 16 59 96.762024 I5 1 4 2 1 6 592 1105 65 32 94.318817 feels 1 4 2 1 7 671 1115 80 31 96.947754 very5 1 4 2 1 8 763 1098 131 38 97.002937 excited5 1 4 2 1 9 905 1103 100 33 96.998329 about5 1 4 2 1 10 1017 1110 55 34 96.406219 my5 1 4 2 1 11 1084 1102 61 33 96.876251 life5 1 4 2 1 12 1158 1102 34 32 96.876251 in5 1 4 2 1 13 1205 1101 143 42 96.735847 general.5 1 4 2 1 14 1374 1102 14 31 96.735847 I5 1 4 2 1 15 1400 1096 66 37 93.295944 feels 1 4 2 1 16 1479 1099 229 35 92.045189 alive—that’s5 1 4 2 1 17 1720 1098 105 42 96.642670 really5 1 4 2 1 18 1836 1098 87 32 95.875801 what5 1 4 2 1 19 1935 1098 13 32 95.875801 I5 1 4 2 1 20 1960 1101 87 29 94.542679 wants 1 4 2 1 21 2060 1101 34 28 94.542679 to5 1 4 2 1 22 2108 1106 69 31 93.221298 say.5 1 4 2 1 23 2204 1096 87 32 31.401535 Ifeel4 1 4 2 2 0 142 1152 1122 46 -1 5 1 4 2 2 1 142 1168 76 30 96.888153 very5 1 4 2 2 2 229 1157 93 37 96.417282 alive,5 1 4 2 2 3 335 1166 75 31 96.417282 very5 1 4 2 2 4 421 1157 166 40 96.771736 energetic,5 1 4 2 2 5 600 1152 78 46 96.863380 very5 1 4 2 2 6 689 1156 142 33 92.763969 focused.5 1 4 2 2 7 857 1155 98 33 59.272797 Andi5 1 4 2 2 8 968 1154 61 33 96.295479 feels 1 4 2 2 9 1040 1164 78 31 97.011627 very5 1 4 2 2 10 1129 1154 135 31 96.606735 excited.2 1 5 0 0 0 154 1256 180 50 -1 3 1 5 1 0 0 154 1256 180 50 -1 4 1 5 1 1 0 154 1256 180 50 -1 5 1 5 1 1 1 154 1256 108 50 96.243134 (CTA5 1 5 1 1 2 274 1262 60 42 96.125313 #2)2 1 6 0 0 0 124 1360 2177 253 -1 3 1 6 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1 6 1 2 3 292 1420 115 33 93.285896 Smith.5 1 6 1 2 4 432 1420 84 33 91.530991 He’s5 1 6 1 2 5 529 1420 53 33 97.017097 thes 1 6 1 2 6 597 1420 140 34 96.802567 founders 1 6 1 2 7 749 1419 65 33 96.370903 ands 1 6 1 2 8 826 1418 165 43 96.370903 presidents 1 6 1 2 9 1003 1417 40 34 97.010056 of5 1 6 1 2 10 1051 1417 54 34 96.431137 thes 1 6 1 2 11 1117 1416 155 34 96.667130 Creative5 1 6 1 2 12 1285 1416 120 33 96.714279 Health5 1 6 1 2 13 1413 1405 142 63 96.738991 Institutes 1 6 1 2 14 1570 1414 16 33 95.233688 i5 1 6 1 2 15 1578 1425 33 22 97.014229 in5 1 6 1 2 16 1622 1415 114 38 96.647125 Texas,5 1 6 1 2 17 1751 1413 66 33 96.628510 ands 1 6 1 2 18 1828 1412 71 34 96.944427 also5 1 6 1 2 19 1911 1407 53 38 96.982353 thes 1 6 1 2 20 1976 1416 128 35 96.982353 creators 1 6 1 2 21 2116 1410 42 34 96.955078 of5 1 6 1 2 22 2165 1411 107 33 96.737946 Focus4 1 6 1 3 0 142 1464 2159 51 -1 5 1 6 1 3 1 142 1474 123 32 96.828705 Factor.5 1 6 1 3 2 290 1473 100 33 95.135170 This5 1 6 1 3 3 383 1483 27 22 95.135170 is5 1 6 1 3 4 423 1472 54 33 96.844383 thes 1 6 1 3 5 491 1472 207 43 96.531120 supplements 1 6 1 3 6 711 1472 88 33 96.376305 that5 1 6 1 3 7 792 1482 33 23 90.857780 is5 1 6 1 3 8 832 1471 160 49 90.857780 designed5 1 6 1 3 9 1004 1475 32 28 96.992928 to5 1 6 1 3 10 1050 1470 141 41 96.548660 literally5 1 6 1 3 11 1203 1469 218 42 96.548660 supercharge5 1 6 1 3 12 1434 1462 83 48 97.007736 yours 1 6 1 3 13 1528 1467 102 33 81.470001 brain.5 1 6 1 3 14 1655 1466 75 33 95.075500 Ands 1 6 1 3 15 1742 1466 126 39 97.007278 doctor,5 1 6 1 3 16 1880 1465 112 33 96.581367 before5 1 6 1 3 17 2005 1474 52 23 97.016815 we5 1 6 1 3 18 2072 1474 54 32 96.740120 go,5 1 6 1 3 19 2140 1464 15 32 96.838120 I5 1 6 1 3 20 2167 1467 88 29 96.365417 wants 1 6 1 3 21 2266 1467 35 28 96.365417 to4 1 6 1 4 0 141 1516 2144 75 -1 5 1 6 1 4 1 141 1527 95 42 96.747681 brings 1 6 1 4 2 248 1526 64 34 96.838837 this5 1 6 1 4 3 325 1536 53 33 96.619995 up.5 1 6 1 4 4 402 1525 80 34 96.961342 This5 1 6 1 4 5 495 1525 102 43 95.816818 really5 1 6 1 4 6 611 1525 135 51 96.604172 freaked5 1 6 1 4 7 759 1535 52 24 96.945679 me5 1 6 1 4 8 825 1529 66 29 96.658928 out.5 1 6 1 4 9 917 1524 13 43 94.185204 I5 1 6 1 4 10 944 1528 88 39 94.185204 gotta5 1 6 1 4 11 1044 1523 55 34 96.591049 tells 1 6 1 4 12 1112 1533 100 32 90.124100 you.5 1 6 1 4 13 1194 1519 21 61 42.190010 ..5 1 6 1 4 14 1216 1518 115 73 41.036026 “when.5 1 6 1 4 15 1365 1521 132 34 96.904030 learned5 1 6 1 4 16 1509 1520 77 40 96.920685 that,5 1 6 1 4 17 1601 1520 79 34 96.720459 after5 1 6 1 4 18 1690 1519 54 34 96.761246 thes 1 6 1 4 19 1758 1529 61 32 96.943810 ages 1 6 1 4 20 1832 1518 42 34 96.943810 of5 1 6 1 4 21 1882 1518 52 40 95.842239 30,5 1 6 1 4 22 1947 1518 53 34 95.842239 thes 1 6 1 4 23 2012 1517 96 50 95.990776 brain5 1 6 1 4 24 2119 1516 118 43 95.990776 begins5 1 6 1 4 25 2251 1520 34 29 96.973053 to4 1 6 1 5 0 142 1578 150 35 -1 5 1 6 1 5 1 142 1578 150 35 92.262856 shrink??2 1 7 0 0 0 1343 1634 3 11 -1 3 1 7 1 0 0 1343 1634 3 11 -1 4 1 7 1 1 0 1343 1634 3 11 -1 5 1 7 1 1 1 1343 1634 3 11 55.449104 !2 1 8 0 0 0 139 1684 325 139 -1 3 1 8 1 0 0 139 1684 325 139 -1 4 1 8 1 1 0 139 1684 156 43 -1 5 1 8 1 1 1 139 1684 156 43 96.226959 Exactly.4 1 8 1 2 0 140 1787 324 36 -1 5 1 8 1 2 1 140 1790 71 33 96.875679 Tells 1 8 1 2 2 224 1787 39 36 96.978584 us5 1 8 1 2 3 276 1790 101 33 96.865921 about5 1 8 1 2 4 388 1789 76 33 96.829117 that.2 1 9 0 0 0 139 1882 2193 218 -1 3 1 9 1 0 0 139 1882 2193 218 -1 4 1 9 1 1 0 139 1882 2193 56 -1 5 1 9 1 1 1 139 1898 17 32 82.557053 I5 1 9 1 1 2 169 1898 82 32 96.247749 hate5 1 9 1 1 3 263 1897 36 32 95.528122 to5 1 9 1 1 4 312 1897 60 32 93.177643 tells 1 9 1 1 5 384 1906 69 32 96.937225 you5 1 9 1 1 6 467 1897 58 32 96.842598 it’s5 1 9 1 1 7 538 1900 90 29 94.938171 true.5 1 9 1 1 8 654 1897 103 33 96.202240 After5 1 9 1 1 9 769 1897 59 32 96.830818 thes 1 9 1 1 10 842 1905 62 33 96.830818 ages 1 9 1 1 11 918 1896 40 32 96.801674 of5 1 9 1 1 12 966 1896 54 38 96.801674 30,5 1 9 1 1 13 1035 1895 91 32 96.958755 after5 1 9 1 1 14 1137 1904 53 23 96.801071 we5 1 9 1 1 15 1204 1903 82 33 96.694107 pass5 1 9 1 1 16 1300 1892 46 43 96.887909 by5 1 9 1 1 17 1359 1894 76 31 97.003510 that5 1 9 1 1 18 1457 1883 139 59 96.945541 magical5 1 9 1 1 19 1611 1901 61 33 96.945541 ages 1 9 1 1 20 1683 1891 118 32 97.012985 where5 1 9 1 1 21 1814 1900 68 32 96.962349 you5 1 9 1 1 22 1896 1890 111 32 96.900658 notices 1 9 1 1 23 2019 1889 80 32 96.929306 that5 1 9 1 1 24 2112 1897 105 33 96.611473 spare5 1 9 1 1 25 2230 1887 84 32 96.611473 tires4 1 9 1 2 0 140 1940 2135 48 -1 5 1 9 1 2 1 140 1959 116 23 96.521500 comes5 1 9 1 2 2 270 1959 45 23 96.387932 on5 1 9 1 2 3 329 1950 123 38 96.101273 easier,5 1 9 1 2 4 466 1950 71 31 96.729378 ands 1 9 1 2 5 550 1959 67 23 96.931953 ours 1 9 1 2 6 631 1950 119 32 96.429367 health5 1 9 1 2 7 764 1953 105 28 96.995094 starts5 1 9 1 2 8 883 1952 35 29 96.968796 to5 1 9 1 2 9 933 1948 143 39 94.570488 decline,5 1 9 1 2 10 1089 1957 67 22 96.970695 ones 1 9 1 2 11 1168 1947 43 32 96.319130 of5 1 9 1 2 12 1219 1947 61 32 96.319130 thes 1 9 1 2 13 1293 1946 148 32 96.926750 medical5 1 9 1 2 14 1454 1945 89 32 96.414627 facts5 1 9 1 2 15 1557 1945 28 31 96.414627 is5 1 9 1 2 16 1598 1945 57 31 96.996750 thes 1 9 1 2 17 1668 1944 102 32 96.955070 brain5 1 9 1 2 18 1784 1943 119 41 96.744804 slowly5 1 9 1 2 19 1915 1942 120 42 96.548996 begins5 1 9 1 2 20 2048 1945 36 28 96.918922 to5 1 9 1 2 21 2098 1940 129 33 96.934494 shrinks 1 9 1 2 22 2238 1940 37 31 96.973694 in4 1 9 1 3 0 140 1992 2178 52 -1 5 1 9 1 3 1 140 2003 42 32 96.836487 its5 1 9 1 3 2 195 2003 80 32 52.499657 size.5 1 9 1 3 3 294 2002 49 35 52.499657 In5 1 9 1 3 4 356 2002 170 40 96.166733 addition,5 1 9 1 3 5 540 2002 158 33 96.958786 between5 1 9 1 3 6 712 2003 54 31 96.958786 thes 1 9 1 3 7 785 2004 55 40 96.707886 ages 1 9 1 3 8 861 2001 40 32 93.305794 of5 1 9 1 3 9 909 2001 128 32 92.122902 30.ands 1 9 1 3 10 1050 2000 55 39 92.111076 55,5 1 9 1 3 11 1117 1999 94 33 87.946877 we’ll5 1 9 1 3 12 1224 2000 72 31 95.093773 loses 1 9 1 3 13 1311 1999 107 32 96.641800 about5 1 9 1 3 14 1432 1997 86 34 96.841583 25%5 1 9 1 3 15 1534 1997 39 33 96.968544 of5 1 9 1 3 16 1583 1997 57 32 96.994263 thes 1 9 1 3 17 1653 2004 165 34 96.852692 synapses5 1 9 1 3 18 1832 1995 35 32 96.895927 in5 1 9 1 3 19 1880 1995 57 32 96.145531 thes 1 9 1 3 20 1949 1994 115 32 96.145531 brain.5 1 9 1 3 21 2090 1993 42 32 96.880386 In5 1 9 1 3 22 2147 1992 171 38 96.192307 addition,4 1 9 1 4 0 141 2047 2033 53 -1 5 1 9 1 4 1 141 2057 108 32 96.389229 about5 1 9 1 4 2 262 2055 87 34 96.783165 80%5 1 9 1 4 3 364 2055 41 45 96.206734 of5 1 9 1 4 4 414 2056 124 42 96.563126 peoples 1 9 1 4 5 552 2056 113 33 96.563126 above5 1 9 1 4 6 678 2056 59 32 97.012733 thes 1 9 1 4 7 752 2065 62 32 96.541878 ages 1 9 1 4 8 828 2055 39 32 96.965561 of5 1 9 1 4 9 875 2055 44 32 96.660011 355 1 9 1 4 10 934 2054 176 42 96.528648 complains 1 9 1 4 11 1122 2053 77 32 96.703346 that5 1 9 1 4 12 1212 2053 83 41 97.010406 they5 1 9 1 4 13 1309 2052 112 32 96.899704 notices 1 9 1 4 14 1435 2051 91 32 96.387131 theirs 1 9 1 4 15 1541 2059 155 32 96.387131 memory5 1 9 1 4 16 1709 2049 27 32 96.662384 is5 1 9 1 4 17 1750 2051 62 30 96.901604 not5 1 9 1 4 18 1824 2048 94 32 96.901604 what5 1 9 1 4 19 1930 2048 26 32 97.003212 it5 1 9 1 4 20 1969 2047 85 33 96.853615 used5 1 9 1 4 21 2068 2050 37 29 96.333305 to5 1 9 1 4 22 2115 2047 59 31 96.333305 be.2 1 10 0 0 0 139 2161 2100 151 -1 3 1 10 1 0 0 139 2161 2100 151 -1 4 1 10 1 1 0 139 2161 330 34 -1 5 1 10 1 1 1 139 2161 82 34 96.622551 That5 1 10 1 1 2 233 2161 115 33 96.095879 makes5 1 10 1 1 3 361 2170 108 24 96.248314 sense.4 1 10 1 2 0 139 2259 2100 53 -1 5 1 10 1 2 1 139 2270 69 32 96.423546 But5 1 10 1 2 2 221 2269 59 33 97.015686 thes 1 10 1 2 3 294 2269 91 43 95.780579 goods 1 10 1 2 4 399 2272 82 40 93.265541 parts 1 10 1 2 5 495 2269 211 33 92.213211 is...sciences 1 10 1 2 6 720 2269 114 32 96.333626 shows5 1 10 1 2 7 849 2277 38 23 96.333626 us5 1 10 1 2 8 901 2268 106 41 96.653976 today5 1 10 1 2 9 1021 2267 75 32 96.932419 that5 1 10 1 2 10 1109 2266 100 33 96.144524 there5 1 10 1 2 11 1222 2266 28 32 96.144524 is5 1 10 1 2 12 1266 2275 20 23 96.154655 a5 1 10 1 2 13 1299 2266 49 31 96.154655 lots 1 10 1 2 14 1360 2274 51 23 96.981033 we5 1 10 1 2 15 1425 2273 65 24 96.996033 cans 1 10 1 2 16 1504 2264 45 32 96.936142 do5 1 10 1 2 17 1562 2267 36 29 96.852631 to5 1 10 1 2 18 1612 2265 146 40 96.852631 supports 1 10 1 2 19 1772 2261 137 33 96.696426 normal5 1 10 1 2 20 1922 2260 131 33 96.875999 mental5 1 10 1 2 21 2067 2259 172 33 96.377777 function.2 1 11 0 0 0 125 2362 2189 101 -1 3 1 11 1 0 0 125 2362 2189 101 -1 4 1 11 1 1 0 125 2362 2189 55 -1 5 1 11 1 1 1 125 2376 101 33 41.190224 ‘Now5 1 11 1 1 2 235 2374 56 42 96.753769 for5 1 11 1 1 3 305 2374 87 34 96.753769 folks5 1 11 1 1 4 406 2374 77 33 97.009384 who5 1 11 1 1 5 495 2376 60 41 96.896187 ares 1 11 1 1 6 559 2375 70 42 94.697540 just5 1 11 1 1 7 642 2375 115 42 94.697540 tuning5 1 11 1 1 8 771 2374 43 40 95.648445 in,5 1 11 1 1 9 829 2374 75 42 95.648445 gives 1 11 1 1 10 918 2383 37 23 94.048813 us5 1 11 1 1 11 969 2383 23 22 95.948265 a5 1 11 1 1 12 1000 2372 99 43 93.269722 quick5 1 11 1 1 13 1111 2371 190 43 79.682121 recap...205 1 11 1 1 14 1315 2369 140 34 96.577370 seconds5 1 11 1 1 15 1468 2380 38 22 96.163040 or5 1 11 1 1 16 1518 2368 77 34 21.544022 less.5 1 11 1 1 17 1604 2368 111 33 21.544022 ..what5 1 11 1 1 18 1728 2368 27 32 96.923225 is5 1 11 1 1 19 1769 2367 106 33 96.923225 Focus5 1 11 1 1 20 1887 2366 114 33 96.947014 Factors 1 11 1 1 21 2014 2364 66 34 96.537636 ands 1 11 1 1 22 2093 2364 89 33 96.897713 what5 1 11 1 1 23 2194 2363 81 33 96.849976 does5 1 11 1 1 24 2289 2362 25 33 96.954689 it4 1 11 1 2 0 139 2427 1819 36 -1 5 1 11 1 2 1 139 2429 62 34 96.352768 do?2 1 12 0 0 0 104 2525 2224 213 -1 3 1 12 1 0 0 139 2525 2112 54 -1 4 1 12 1 1 0 139 2525 2112 54 -1 5 1 12 1 1 1 139 2537 111 33 96.838936 Focus5 1 12 1 1 2 262 2537 130 32 95.493729 Factors 1 12 1 1 3 405 2537 28 32 95.493729 is5 1 12 1 1 4 448 2546 20 22 93.049858 a5 1 12 1 1 5 480 2537 125 41 93.049858 totally5 1 12 1 1 6 620 2537 132 42 96.767586 unique5 1 12 1 1 7 766 2536 135 41 96.904106 dietary5 1 12 1 1 8 916 2535 221 42 96.862900 supplements 1 12 1 1 9 1148 2533 80 32 96.904800 that5 1 12 1 1 10 1241 2532 96 33 96.904800 feeds5 1 12 1 1 11 1351 2532 58 32 96.461517 thes 1 12 1 1 12 1421 2531 115 32 96.461517 brain.5 1 12 1 1 13 1562 2530 31 33 96.813324 It5 1 12 1 1 14 1607 2530 79 32 96.946289 does5 1 12 1 1 15 1699 2529 69 32 96.966904 this5 1 12 1 1 16 1782 2528 47 42 96.863007 by5 1 12 1 1 17 1842 2527 184 43 96.863007 providing5 1 12 1 1 18 2039 2525 146 44 0.000000 specific3 1 12 2 0 0 139 2578 2189 52 -1 4 1 12 2 1 0 139 2578 2189 52 -1 5 1 12 2 1 1 139 2591 175 32 96.914024 nutrients5 1 12 2 1 2 327 2591 77 31 96.445869 that5 1 12 2 1 3 418 2590 159 44 96.445869 enhances 1 12 2 1 4 591 2592 60 31 93.290398 thes 1 12 2 1 5 664 2590 137 32 93.123764 brain’s5 1 12 2 1 6 816 2589 121 41 96.958267 ability5 1 12 2 1 7 949 2592 35 28 96.942917 to5 1 12 2 1 8 999 2588 156 42 96.682281 produces 1 12 2 1 9 1169 2586 133 33 96.682281 mental5 1 12 2 1 10 1316 2594 138 33 96.183716 energy.5 1 12 2 1 11 1478 2584 76 33 97.000107 Thes 1 12 2 1 12 1566 2583 127 33 96.667976 seconds 1 12 2 1 13 1705 2582 101 42 96.647568 things 1 12 2 1 14 1818 2582 76 32 97.012863 that5 1 12 2 1 15 1906 2581 110 32 95.918533 Focus5 1 12 2 1 16 2030 2580 118 32 96.780251 factors 1 12 2 1 17 2161 2578 106 33 96.677643 does5 1 12 2 1 18 2258 2587 29 23 96.757431 is5 1 12 2 1 19 2301 2578 27 31 96.986481 it3 1 12 3 0 0 104 2632 2091 106 -1 4 1 12 3 1 0 104 2632 2091 57 -1 5 1 12 3 1 1 104 2686 2 3 35.628456 _.5 1 12 3 1 2 138 2644 165 42 96.146652 provides5 1 12 3 1 3 318 2643 175 33 96.820969 nutrients5 1 12 3 1 4 506 2653 91 31 96.626007 yours 1 12 3 1 5 606 2643 133 33 89.169495 brain5 1 12 3 1 6 731 2653 27 22 96.324097 is5 1 12 3 1 7 772 2642 157 42 96.163689 starving5 1 12 3 1 8 942 2642 56 32 96.163689 for5 1 12 3 1 9 1010 2641 77 32 96.038292 that5 1 12 3 1 10 1100 2640 176 32 96.726173 enhances5 1 12 3 1 11 1290 2639 109 39 95.635521 focus,5 1 12 3 1 12 1424 2637 262 38 96.375633 concentrations 1 12 3 1 13 1700 2635 71 32 96.226204 ands 1 12 3 1 14 1785 2644 157 32 96.664574 memory5 1 12 3 1 15 1954 2634 46 41 96.924660 by5 1 12 3 1 16 2013 2632 182 42 95.919617 naturally4 1 12 3 2 0 138 2695 816 43 -1 5 1 12 3 2 1 138 2697 199 41 93.290657 enhancing5 1 12 3 2 2 351 2698 355 31 90.720566 neurotransmitters5 1 12 3 2 3 720 2697 36 32 96.901474 in5 1 12 3 2 4 769 2696 59 32 96.827965 thes 1 12 3 2 5 840 2695 114 33 96.569443 brain.2 1 13 0 0 0 968 3122 1367 84 -1 3 1 13 1 0 0 968 3122 1367 84 -1 4 1 13 1 1 0 968 3122 1367 47 -1 5 1 13 1 1 1 968 3124 158 35 92.292511 Exhibits 1 13 1 1 2 1139 3124 44 43 92.450737 E,5 1 13 1 1 3 1197 3135 99 34 96.279213 pages 1 13 1 1 4 1311 3124 23 35 97.008102 65 1 13 1 1 5 2313 3122 22 35 96.714134 64 1 13 1 2 0 1882 3167 233 39 -1 5 1 13 1 2 1 1882 3167 233 39 89.684364 VB000070 All right, I want to read a few more letters from people who have written us based on the last radio program that you did ~ with us. Very quickly...”No more monthly highs and lows.” A woman who’s a business professional, a wife and _ mother who says, / feel like my brain functions better. I have more energy. My mood swings are not the highs and lows that they used to be. And one more. This is a woman in her 50’s who’s a registered nurse. And she says, We interested in Focus Factor because of the natural help we thought it would bring to kids with poor focus and concentration. ~ , We've seen positive results with it. We've seen their ability to concentrate and improve the focus that they have on their “work. Now she says, I have been taking Focus Factor myself. It worked for me within the first week, I’ve noticed that my thinking is more clear. I’m able to remember more, focus and get rid of “cloudy thinking’... _ ' , Wonderful.
As she calls it. How does that make you feel when you hear all these positive stories about a product that you did the _ research on and created yourself from scratch? Bill, I have to tell you: I never imagined that Focus Factor would provide the benefits for people that they’re _ telling us it’s providing for them. I mean, I created the product to enhance focus, concentration and memory for -myself, for my patients and the people I was lecturing to. What I never, ever imagined are the stories that would come back. The life-enhancing stories. As seniors say, it gives them their mental spark back. It motivates them to do things that are actually good for them, like walk and garden. And to think now that the product is in the hands of artists, athletes, pro football players, actors...and now I’m being told that my product is being taken by a gentleman in NASCAR. Bill, this is like a dream come true for me. That’s tremendous, and if I may...do you mind if I share my story... I'd love for you to.
_..about Focus Factor? You gave me the product and I started taking it. And I gave it a good 30 days. And I was going to see the movie The Patriot—it was a big hit—and I just wanted to do a little homework, to kind of brush up on the revolution and learn a little bit more about it so I would understand the movie better and what was happening. So here I am taking Focus Factor, and I pulled out this great big ‘coffee table book’—it’s about 400 pages. It’s a very dense book about the Revolution. And I’m reading and I’m reading. ,.and it’s coming to life for me. Even though it was written in a very dry way—it wasn’t the most excitingly written book. But for me, I was absorbing it very well, and what’s most remarkable, is when I was done reading, I kept the information...it was retained. Wonderful.
Ican still rattle off the names of British generals and Lords and prime ministers and where battles happened...and who’s army did this and who’s army did that and all that kind of stuff. And it was fascinating. And.I found that Focus | . Factor really helped with my memory, with my ability to concentrate on the book, and my ability to comprehend it. Wonderful.
_ It was tremendous.
Bill, why didn’t we have this when we were in college? I don’t know! My grades would’ve been much better, I’m sure. I wish I did...
...if we'd had it. So I personally want to thank you for introducing me to this product, because it certainly has had a profound effect, and not just with that one book, but I’m finding just in general I’m remembering things better...’m comprehending. ..I’m focusing better. We mentioned earlier the term multi-tasking, having to do many things at once. When you’re in radio, you’re multi-tasking every single day. And I’m finding that it is, in fact, easier to do all these tasks and complete them and do them well.
| VB0000 Exhibit E, page 7 m Well thank you. That means a lot to me.
Hey, we’re just...we’re outta time here. So Dr. Kyl Smith, thank you for joining us in the studio—flying here from Dallas, Texas to be my guest. ; a Thank you. Bill, I appreciate so much all you’ve done in sharing this with other people. Well, when something works, you tell people about it, that’s all. Folks, thanks for joining us folks here on the Vitalbasics radio program. We will talk again soon. Thank you, and take care of yourself and God bless. (CTA #3) . - CTA Copy: Hi, this is Bill Begley. I want you to think about the last time you really felt good. A time when you were energetic, focused, and mentally sharp. Picture taking all that positive energy and putting it into a tablet—a tablet that’s all-natural, effective, and as easy to use as putting your shoes on in the morning. That’s the best way I can describe Focus Factor. I take it every day to keep me focused and energetic, and countless people who have heard this program across the country have called to say they love it, too. For more information on how you can try it risk-free, call this ‘toll-free number. It’s 1-800-__ . That’s 1-800- a . : Call now and mention the Vitalbasics program and you can even get a free 1-month supply to try with your order. Ask for details. Focus Factor is for senior citizens... working moms...students in every grade level.. -business | professionals. ..anybody who wants and needs a natural boost in their memory, concentration, mood, and energy. There’s a 30-day money back guarantee. Call and ask about the doctor’s special offer. It’s 1-800_- That’s 1-800 Exhibit E, page 8 VB000072 .
__ Focus Factor radio infomercial “Bill”,..version 2...7/11/00 Show # 4400 BILL: Hi and welcome to the Vitalbasics radio program. I’m Bill Begley. This is the health and wellness program you can hear on over 200 radio stations from coast to coast. We’re in California, Massachussetts, Florida, Texas, Hawaii, Alaska...you name it, we’re there, and we appreciate you tuning in today. Thank you very much for joining Today we’re going to talk about the most important thing in your life..and, for that matter, the most important thing to your children. It’s not your job, or your money, or your house or even your car. Y’know what it is. ..the most important thing? It’s your brain. Yes it is. Because when your brain...or your mind...isn’t working the way it should, nothing else matters...nothing seems to go right. It’s like a dead battery. But think about it...and again, think of your children...when your brain is working the way it should. ..you’re energetic, you’re in a great mood, you get . more done, you’re more outgoing and likable. ..you stand out from everyone else...and it doesn’t matter if you’re 5 years old or 105! Now, grab a pencil and a piece of paper, because what we’re going to do is give some incredibly useful information this half-hour on how you and your children can supercharge your brain. I’m telling you, it’s easy, it’s systematic...it’s a technological breakthrough that’s sweeping the nation. If your children have trouble behaving or concentrating in school...or if you have older relatives or friends who seem to be losing their mental edge...even if you're in business and you have trouble staying focused or “on task” during the day...please listen-at least for a few minutes because you’ll be able to help yourself and the ones you love. Okay? Okay. My. guest, on the phone with us today, is Dr. Kyl Smith. He’s Founder and President of the Creative Health Institute in Texas. He’s a recognized expert in the field of nutrition, pediatrics and anti-aging. He’s Vice president of Education at the Texas Integrative Practitioner’s Association—it’s a non-profit agency that includes Medical Doctors _ and alternative health practitioners and so on. And he’s also been a Senior Advisor of Research and Development for a major pharmaceutical company. Thousands and thousands of hours, folks, this man has put into this breakthrough, this secret that we’re going to let you in on today. Dr. Smith, we have so much to talk about...it’s a blessing to have you on the program. Welcome! Kyl: Thank you, Bill. ’m honored to be here.
Thank you very much for joining us. Now, we all feel run down from time to time. We all get cranky and tired...we get that foggy feeling...sort of what we call mental fatigue. But lately it seems like it’s reaching epidemic proportions. Would you agree with that? Absolutely. I mean we see this in our children. We have obviously many children, several with lack, of attentiveness; lack of ability to focus and concentrate, but this is permeating teens, adults, and senior citizens. Many people say that they come home and they just don’t have the energy to give to their families—their husbands, wives, and spouses—what they need to after they get done with work. In other words, they are so drained; their mental batteries are so drained when they get home from work they just can’t be the people they want to be.
I know you’ve done a tremendous amount of research behind this product...folks, it’s called Focus Factor. Dr. Smith, what’s the story behind Focus Factor? It really all started when I was finishing my internship and starting my own practice. You see I was sitting there day after day in front of patients that had a similar complaint—and this is as true today as it was 7 years ago. Patients would come in and they would say, Dr., I’m tired. Like-I said I have to drink coffee in the morning to wake up and I have to do something in the afternoon like caffeine to stay awake. Or they’d say, “My child has problems with attentiveness and focus and concentration in school.” Or “My spouse is irritable when they get home icom work. Is there anything we can do that’s natural, that’s good for them that can help them?” Well, Bill this question got under my skin. It really bothered me‘because I was suffering with the same exact thing.
So, you’re in the same boat as the rest of us.
Exhibit F, page 1 VB000057 :
Exactly. We all were. So, of course the first thing I did is I did the easy search. I went out to doctor friends of - - mine, physicians, and asked them what do you say when your patients ask this question? And none of them had a good answer. They would say typical things like, “Tell them to reduce their caffeine intake ‘cause caffeine kills your energy in the afternoon.” But I’d say to them, “Well they’re drinking caffeine like I am 5 1 5 1 1 2 171 448 154 32 88.439056 because5 1 5 1 1 3 336 442 136 42 93.012184 they’re5 1 5 1 1 4 484 440 93 33 94.850357 tired5 1 5 1 1 5 589 440 36 32 96.977478 in5 1 5 1 1 6 638 439 59 46 96.272690 thes 1 5 1 1 7 709 437 80 35 96.005302 firsts 1 5 1 1 8 801 427 113 52 95.730431 place.5 1 5 1 1 9 938 433 110 33 96.959923 What5 1 5 1 1 10 1058 432 46 32 96.929588 do5 1 5 1 1 11 1117 440 71 41 96.951805 you5 1 5 1 1 12 1202 428 93 33 96.548553 do?”4 1 5 1 2 0 173 516 1031 87 -1 5 1 5 1 2 1 173 553 60 33 0.000000 It’s5 1 5 1 2 2 248 562 19 22 0.000000 a5 1 5 1 2 3 279 536 129 67 96.395325 vicious5 1 5 1 2 4 420 541 104 61 96.489784 cycle.5 1 5 1 2 5 1201 516 3 2 0.000000 .2 1 6 0 0 0 133 628 1949 68 -1 3 1 6 1 0 0 133 628 1949 68 -1 4 1 6 1 1 0 133 628 1949 68 -1 5 1 6 1 1 1 133 642 144 51 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163 34 96.746368 Indiana.4 1 9 1 3 0 187 1159 2105 70 -1 5 1 9 1 3 1 187 1191 71 33 97.015694 She5 1 9 1 3 2 271 1183 101 39 97.011818 stood5 1 9 1 3 3 385 1196 47 33 95.886726 up5 1 9 1 3 4 446 1185 73 39 95.886726 ands 1 9 1 3 5 530 1184 62 33 96.404037 she5 1 9 1 3 6 605 1172 82 61 96.417358 said,5 1 9 1 3 7 706 1172 75 61 96.709808 “Thes 1 9 1 3 8 814 1180 102 41 96.557327 things 1 9 1 3 9 928 1178 75 40 96.592583 that5 1 9 1 3 10 1015 1176 148 34 96.403183 touches5 1 9 1 3 11 1176 1183 58 23 96.840492 me5 1 9 1 3 12 1249 1173 108 32 96.545013 about5 1 9 1 3 13 1369 1171 112 32 96.781151 Focus5 1 9 1 3 14 1495 1169 132 33 73.080750 Factor.5 1 9 1 3 15 1637 1168 28 32 73.080750 is5 1 9 1 3 16 1680 1167 79 32 96.984230 how5 1 9 1 3 17 1773 1165 58 32 96.373726 it’s5 1 9 1 3 18 1846 1163 158 42 96.874855 changed5 1 9 1 3 19 2018 1171 59 32 93.290169 my5 1 9 1 3 20 2089 1160 96 33 90.249100 son’s5 1 9 1 3 21 2199 1159 93 33 96.267120 life.”4 1 9 1 4 0 188 1213 2025 72 -1 5 1 9 1 4 1 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12 1 5 6 535 1759 198 48 93.249504 God-given5 1 12 1 5 7 747 1762 226 32 90.069092 mission—to5 1 12 1 5 8 986 1758 103 32 96.348450 teach5 1 12 1 5 9 1102 1756 127 43 96.946518 peoples 1 12 1 5 10 1244 1755 107 31 96.824753 about5 1 12 1 5 11 1366 1752 172 32 96.983292 nutrition5 1 12 1 5 12 1552 1750 70 31 96.237709 ands 1 12 1 5 13 1636 1749 59 31 96.619827 thes 1 12 1 5 14 1708 1748 116 31 96.752235 brain.5 1 12 1 5 15 1860 1746 63 31 95.388763 It’s5 1 12 1 5 16 1937 1745 194 40 96.769722 important5 1 12 1 5 17 2143 1742 57 34 96.425941 for5 1 12 1 5 18 2213 1740 78 32 96.698997 kids4 1 12 1 6 0 198 1793 2104 67 -1 5 1 12 1 6 1 198 1825 152 32 96.731117 because5 1 12 1 6 2 363 1821 90 33 96.429771 theirs 1 12 1 6 3 466 1818 191 42 96.737083 every-days 1 12 1 6 4 669 1816 204 43 95.714958 experiences 1 12 1 6 5 886 1812 185 34 96.872917 translates5 1 12 1 6 6 1086 1807 78 35 96.946831 into5 1 12 1 6 7 1172 1809 83 32 96.946831 who5 1 12 1 6 8 1268 1808 81 40 97.001968 they5 1 12 1 6 9 1362 1801 66 37 96.744820 feels 1 12 1 6 10 1442 1804 70 33 96.773270 likes 1 12 1 6 11 1525 1804 82 40 96.822205 they5 1 12 1 6 12 1621 1811 71 23 95.836609 are.5 1 12 1 6 13 1717 1801 70 32 95.836609 But5 1 12 1 6 14 1800 1799 59 32 96.592506 it’s5 1 12 1 6 15 1871 1798 60 32 96.917137 thes 1 12 1 6 16 1943 1805 96 25 95.618156 same5 1 12 1 6 17 2051 1796 57 32 96.483780 for5 1 12 1 6 18 2121 1801 45 26 96.252487 us5 1 12 1 6 19 2175 1793 127 40 94.997009 adults,4 1 12 1 7 0 199 1845 2116 70 -1 5 1 12 1 7 1 199 1881 71 29 96.146255 too.5 1 12 1 7 2 290 1876 41 33 93.265274 If5 1 12 1 7 3 339 1884 51 24 93.265274 we5 1 12 1 7 4 404 1875 87 32 95.974709 have5 1 12 1 7 5 504 1872 92 43 95.974709 goods 1 12 1 7 6 610 1872 85 41 96.978394 days5 1 12 1 7 7 709 1879 44 23 96.977005 on5 1 12 1 7 8 766 1873 61 38 96.557198 tops 1 12 1 7 9 842 1867 40 33 96.557198 of5 1 12 1 7 10 892 1866 90 43 95.821320 goods 1 12 1 7 11 996 1865 96 41 96.954552 days,5 1 12 1 7 12 1105 1863 71 33 96.975098 this5 1 12 1 7 13 1189 1859 221 44 96.826561 compounds5 1 12 1 7 14 1425 1858 71 32 96.796188 ands 1 12 1 7 15 1509 1857 26 32 96.498131 it5 1 12 1 7 16 1550 1857 176 41 90.047806 improves5 1 12 1 7 17 1740 1862 67 24 90.047806 ours 1 12 1 7 18 1820 1851 219 33 96.464630 self-esteem.5 1 12 1 7 19 2065 1848 80 33 96.291847 Ands 1 12 1 7 20 2158 1847 16 33 94.764153 I5 1 12 1 7 21 2187 1845 128 44 96.779099 picked4 1 12 1 8 0 200 1895 2112 78 -1 5 1 12 1 8 1 200 1941 49 32 96.438156 up5 1 12 1 8 2 263 1928 213 39 95.900192 somewhere5 1 12 1 8 3 489 1926 106 40 97.012154 along5 1 12 1 8 4 607 1925 60 32 96.002144 thes 1 12 1 8 5 679 1924 68 31 96.002144 lines 1 12 1 8 6 760 1923 35 31 96.154884 in5 1 12 1 8 7 810 1930 59 32 96.976990 my5 1 12 1 8 8 882 1920 147 32 96.517082 lectures5 1 12 1 8 9 1042 1917 71 32 96.951820 this5 1 12 1 8 10 1126 1916 202 32 96.462013 statement:5 1 12 1 8 11 1356 1912 72 32 96.462013 “To5 1 12 1 8 12 1443 1912 45 31 96.966171 do5 1 12 1 8 13 1504 1909 108 41 96.620689 really5 1 12 1 8 14 1625 1908 92 42 96.620689 goods 1 12 1 8 15 1732 1907 35 31 96.700073 in5 1 12 1 8 16 1781 1906 70 38 92.269417 life,5 1 12 1 8 17 1863 1904 126 42 92.269417 you’ve5 1 12 1 8 18 2002 1906 59 39 96.913086 got5 1 12 1 8 19 2074 1905 34 28 96.982819 to5 1 12 1 8 20 2123 1900 66 33 96.982513 feels 1 12 1 8 21 2203 1895 109 50 96.674011 really4 1 12 1 9 0 200 1970 960 56 -1 5 1 12 1 9 1 200 1982 127 44 96.697723 good.”5 1 12 1 9 2 352 1980 79 33 96.697723 Ands 1 12 1 9 3 445 1978 109 33 96.973175 that’s5 1 12 1 9 4 566 1978 97 31 97.013458 what5 1 12 1 9 5 674 1976 111 38 96.767601 Focus5 1 12 1 9 6 797 1974 129 32 96.767601 Factors 1 12 1 9 7 940 1972 27 32 96.973190 is5 1 12 1 9 8 982 1971 43 32 95.556549 all5 1 12 1 9 9 1039 1970 121 32 96.213089 about.2 1 13 0 0 0 201 2055 2148 179 -1 3 1 13 1 0 0 201 2055 2148 179 -1 4 1 13 1 1 0 201 2055 2148 73 -1 5 1 13 1 1 1 201 2088 99 40 95.021584 Well,5 1 13 1 1 2 315 2086 63 34 96.043846 ands 1 13 1 1 3 391 2086 54 33 96.043846 it’s5 1 13 1 1 4 467 2083 70 45 96.967590 such5 1 13 1 1 5 553 2093 20 22 96.967590 a5 1 13 1 1 6 586 2083 121 41 96.820923 unique5 1 13 1 1 7 718 2079 149 44 96.961594 product,5 1 13 1 1 8 880 2083 66 28 87.912895 too.5 1 13 1 1 9 972 2077 14 32 83.520287 I5 1 13 1 1 10 997 2085 107 29 83.520287 mean,5 1 13 1 1 11 1117 2067 94 39 96.709465 there5 1 13 1 1 12 1223 2067 55 38 94.329758 ares 1 13 1 1 13 1290 2069 155 44 94.329758 products5 1 13 1 1 14 1459 2072 58 29 93.023720 outs 1 13 1 1 15 1528 2067 204 40 91.807442 there...you5 1 13 1 1 16 1745 2064 78 32 97.001465 hear5 1 13 1 1 17 1835 2062 99 33 96.794571 about5 1 13 1 1 18 1945 2061 90 33 96.640793 them5 1 13 1 1 19 2047 2058 43 34 93.767570 all5 1 13 1 1 20 2103 2058 54 33 93.767570 thes 1 13 1 1 21 2169 2055 180 35 83.116554 time...fora 1 13 1 2 0 201 2110 2075 74 -1 5 1 13 1 2 1 201 2142 112 42 96.997055 things5 1 13 1 2 2 326 2141 65 33 96.870728 likes 1 13 1 2 3 403 2142 143 40 96.732101 prostate5 1 13 1 2 4 557 2136 122 39 96.765007 health,5 1 13 1 2 5 693 2133 63 35 96.945206 ands 1 13 1 2 6 768 2130 264 37 96.877686 cardiovascular5 1 13 1 2 7 1043 2127 113 35 95.655525 health5 1 13 1 2 8 1167 2125 66 34 95.655525 ands 1 13 1 2 9 1247 2135 37 23 96.762505 so5 1 13 1 2 10 1298 2135 43 22 95.709221 on5 1 13 1 2 11 1354 2122 64 34 95.709221 ands 1 13 1 2 12 1432 2133 37 22 96.868774 so5 1 13 1 2 13 1484 2121 96 33 96.654411 forth.5 1 13 1 2 14 1604 2120 67 32 96.601395 But5 1 13 1 2 15 1683 2119 14 32 95.888206 I5 1 13 1 2 16 1708 2118 86 33 95.888206 have5 1 13 1 2 17 1805 2126 102 23 96.645195 never5 1 13 1 2 18 1919 2125 77 23 96.281654 ever5 1 13 1 2 19 2007 2123 78 23 96.949135 ever5 1 13 1 2 20 2096 2111 99 34 96.738045 heard5 1 13 1 2 21 2208 2110 41 39 95.773796 of5 1 13 1 2 22 2257 2120 19 22 95.773796 a4 1 13 1 3 0 201 2161 1963 73 -1 5 1 13 1 3 1 201 2191 242 43 96.838478 breakthrough5 1 13 1 3 2 456 2190 66 34 96.841606 likes 1 13 1 3 3 535 2189 65 34 96.731140 this5 1 13 1 3 4 613 2189 68 33 97.010223 that5 1 13 1 3 5 693 2185 208 45 94.956787 specifically5 1 13 1 3 6 912 2187 117 39 96.773430 targets5 1 13 1 3 7 1042 2181 54 34 96.838188 thes 1 13 1 3 8 1110 2184 90 30 96.838188 most5 1 13 1 3 9 1212 2179 176 42 96.098793 important5 1 13 1 3 10 1398 2180 72 38 96.452133 parts 1 13 1 3 11 1483 2174 41 34 96.746681 of5 1 13 1 3 12 1532 2183 60 24 93.272293 ours 1 13 1 3 13 1603 2170 192 43 91.945976 body—thes 1 13 1 3 14 1807 2169 102 33 96.773621 brain.5 1 13 1 3 15 2114 2161 50 12 1.881477 _2 1 14 0 0 0 203 2271 2118 283 -1 3 1 14 1 0 0 203 2271 2118 283 -1 4 1 14 1 1 0 203 2271 2046 68 -1 5 1 14 1 1 1 203 2304 75 32 96.974236 Thes 1 14 1 1 2 292 2301 114 33 96.570747 brain.5 1 14 1 1 3 430 2299 75 32 96.687065 Thes 1 14 1 1 4 517 2307 86 32 96.562592 very5 1 14 1 1 5 616 2305 110 33 95.959923 organs 1 14 1 1 6 739 2295 77 32 96.849243 that5 1 14 1 1 7 830 2291 209 34 96.500870 determines5 1 14 1 1 8 1053 2287 80 34 96.910515 how5 1 14 1 1 9 1145 2297 54 22 96.910515 we5 1 14 1 1 10 1211 2286 68 33 96.227669 feels 1 14 1 1 11 1291 2285 102 32 96.227669 when5 1 14 1 1 12 1405 2292 53 23 96.574066 we5 1 14 1 1 13 1470 2282 101 32 96.574066 wake5 1 14 1 1 14 1584 2290 48 32 96.966789 up5 1 14 1 1 15 1647 2280 35 31 96.109688 in5 1 14 1 1 16 1696 2279 59 31 95.848808 thes 1 14 1 1 17 1768 2276 164 41 96.683411 morning5 1 14 1 1 18 1945 2274 69 33 96.978203 ands 1 14 1 1 19 2030 2274 76 32 96.439941 how5 1 14 1 1 20 2118 2282 53 22 96.441895 we5 1 14 1 1 21 2183 2271 66 33 95.221504 feel4 1 14 1 2 0 203 2321 2118 68 -1 5 1 14 1 2 1 203 2356 104 33 96.971756 when5 1 14 1 2 2 319 2363 53 23 96.562622 we5 1 14 1 2 3 385 2361 97 24 96.732101 comes 1 14 1 2 4 495 2352 106 32 95.020149 homes 1 14 1 2 5 614 2350 94 32 93.435211 from5 1 14 1 2 6 719 2347 110 33 93.435211 work.5 1 14 1 2 7 855 2346 74 32 96.162376 Thes 1 14 1 2 8 942 2352 109 34 96.369965 organs 1 14 1 2 9 1065 2341 111 33 96.387161 that’s5 1 14 1 2 10 1190 2348 117 34 96.213005 gonna5 1 14 1 2 11 1321 2336 195 33 96.723251 determines 1 14 1 2 12 1528 2334 95 32 96.904327 what5 1 14 1 2 13 1637 2332 86 33 96.891632 kinds 1 14 1 2 14 1736 2331 40 32 96.515968 of5 1 14 1 2 15 1787 2330 68 41 93.263786 days 1 14 1 2 16 1867 2328 106 33 91.326302 we’re5 1 14 1 2 17 1986 2327 103 42 96.895615 going5 1 14 1 2 18 2102 2329 35 28 96.993935 to5 1 14 1 2 19 2153 2321 86 36 96.926064 have5 1 14 1 2 20 2252 2322 69 33 97.018181 this4 1 14 1 3 0 205 2378 2084 71 -1 5 1 14 1 3 1 205 2399 282 50 96.917244 afternoon,5 1 14 1 3 2 414 2392 57 61 96.915573 ands 1 14 1 3 3 501 2405 30 32 93.517403 if5 1 14 1 3 4 540 2404 71 33 93.517403 I’m5 1 14 1 3 5 624 2404 35 32 96.459778 in5 1 14 1 3 6 674 2412 19 23 96.459778 a5 1 14 1 3 7 705 2401 160 33 96.779762 business5 1 14 1 3 8 878 2398 116 32 95.631256 where5 1 14 1 3 9 1006 2396 16 33 95.631256 I5 1 14 1 3 10 1037 2397 90 31 96.556122 have5 1 14 1 3 11 1139 2397 36 29 96.920883 to5 1 14 1 3 12 1189 2393 78 32 97.000816 talks 1 14 1 3 13 1277 2395 36 29 96.941223 to5 1 14 1 3 14 1326 2390 135 43 96.982468 people,5 1 14 1 3 15 1476 2389 79 31 96.610924 how5 1 14 1 3 16 1568 2388 68 31 95.268967 I’m5 1 14 1 3 17 1650 2386 104 45 96.548370 going5 1 14 1 3 18 1768 2388 35 28 96.981209 to5 1 14 1 3 19 1818 2381 255 34 96.790161 communicates 1 14 1 3 20 2085 2379 84 32 96.580414 with5 1 14 1 3 21 2181 2378 108 32 96.492844 them.4 1 14 1 4 0 204 2432 2105 73 -1 5 1 14 1 4 1 204 2463 65 33 96.235352 It’s5 1 14 1 4 2 284 2462 103 43 96.567894 going5 1 14 1 4 3 400 2463 35 30 96.990234 to5 1 14 1 4 4 449 2457 197 34 96.422409 determines 1 14 1 4 5 657 2456 101 32 96.679031 when5 1 14 1 4 6 771 2454 16 33 94.178764 I5 1 14 1 4 7 801 2462 100 24 96.368790 comes 1 14 1 4 8 915 2452 101 32 95.632401 homes 1 14 1 4 9 1027 2449 98 32 96.872635 what5 1 14 1 4 10 1137 2446 88 34 97.005859 kinds 1 14 1 4 11 1239 2445 39 34 96.310074 of5 1 14 1 4 12 1288 2453 126 34 96.310074 spouse5 1 14 1 4 13 1427 2442 16 33 96.396454 I5 1 14 1 4 14 1457 2451 58 23 96.856384 am5 1 14 1 4 15 1529 2441 70 33 96.979713 ands 1 14 1 4 16 1614 2442 127 41 96.425011 parents 1 14 1 4 17 1754 2438 150 32 96.300301 because5 1 14 1 4 18 1916 2435 39 33 97.007751 of5 1 14 1 4 19 1964 2443 59 33 97.000420 my5 1 14 1 4 20 2036 2432 131 34 96.187050 mental5 1 14 1 4 21 2180 2439 129 34 96.106262 energy4 1 14 1 5 0 206 2485 1778 69 -1 5 1 14 1 5 1 206 2525 169 25 96.396812 reserves.5 1 14 1 5 2 398 2514 36 33 96.342300 If5 1 14 1 5 3 443 2522 66 24 96.452232 ours 1 14 1 5 4 522 2511 134 43 96.384857 mental5 1 14 1 5 5 669 2508 165 35 96.384857 batteries5 1 14 1 5 6 849 2516 61 24 96.986420 ares 1 14 1 5 7 924 2503 157 40 96.652634 drained,5 1 14 1 5 8 1095 2503 60 32 96.190475 it’s5 1 14 1 5 9 1168 2501 107 43 96.771820 going5 1 14 1 5 10 1286 2503 36 29 96.867058 to5 1 14 1 5 11 1336 2498 107 33 96.468826 affects 1 14 1 5 12 1457 2497 78 32 96.503716 how5 1 14 1 5 13 1546 2504 54 26 96.497177 we5 1 14 1 5 14 1613 2494 109 33 96.871521 relates 1 14 1 5 15 1732 2496 39 29 96.698067 to5 1 14 1 5 16 1784 2501 67 23 96.949272 ours 1 14 1 5 17 1863 2485 121 37 96.672867 world.2 1 15 0 0 0 206 2589 2140 134 -1 3 1 15 1 0 0 206 2589 2140 129 -1 4 1 15 1 1 0 206 2589 2140 75 -1 5 1 15 1 1 1 206 2625 31 32 96.896065 Is5 1 15 1 1 2 251 2623 90 33 96.035912 there5 1 15 1 1 3 355 2620 156 44 96.035912 anything5 1 15 1 1 4 523 2618 123 43 96.604752 unique5 1 15 1 1 5 660 2617 98 33 96.604752 about5 1 15 1 1 6 769 2615 55 33 96.493591 thes 1 15 1 1 7 837 2613 92 34 96.928246 brain5 1 15 1 1 8 942 2621 122 29 96.882210 versus,5 1 15 1 1 9 1080 2619 70 32 96.964386 say,5 1 15 1 1 10 1164 2600 95 41 96.957085 others 1 15 1 1 11 1271 2615 117 33 96.950157 organs5 1 15 1 1 12 1403 2604 33 33 96.862427 in5 1 15 1 1 13 1449 2603 54 33 96.862427 thes 1 15 1 1 14 1515 2601 90 42 96.963997 body5 1 15 1 1 15 1619 2601 33 33 95.946907 in5 1 15 1 1 16 1664 2605 100 28 96.574425 terms5 1 15 1 1 17 1777 2597 42 34 97.006165 of5 1 15 1 1 18 1826 2596 87 34 94.273125 what5 1 15 1 1 19 1926 2595 24 33 94.273125 it5 1 15 1 1 20 1960 2593 102 35 96.698502 needs5 1 15 1 1 21 2075 2598 33 33 97.013329 to5 1 15 1 1 22 2121 2591 144 44 96.264175 produces 1 15 1 1 23 2277 2589 69 34 96.264175 that4 1 15 1 2 0 207 2672 142 51 -1 5 1 15 1 2 1 207 2672 142 51 96.292061 energy?2 1 16 0 0 0 206 2754 2151 229 -1 3 1 16 1 0 0 206 2754 2151 229 -1 4 1 16 1 1 0 206 2754 2151 70 -1 5 1 16 1 1 1 206 2783 217 41 95.802406 Absolutely.5 1 16 1 1 2 448 2781 74 33 96.929344 Thes 1 16 1 1 3 536 2781 105 31 96.426743 brain5 1 16 1 1 4 655 2778 96 33 95.832619 seeks5 1 16 1 1 5 765 2776 143 43 96.958061 specifics 1 16 1 1 6 921 2774 109 33 96.974945 forms5 1 16 1 1 7 1044 2772 40 32 97.017532 of5 1 16 1 1 8 1094 2770 177 33 96.718697 nutrients5 1 16 1 1 9 1284 2768 55 32 96.903755 for5 1 16 1 1 10 1354 2774 128 33 96.562729 energy5 1 16 1 1 11 1496 2762 223 45 96.870338 production,5 1 16 1 1 12 1734 2760 69 32 97.000465 ands 1 16 1 1 13 1817 2759 69 32 96.779724 this5 1 16 1 1 14 1900 2758 26 32 95.025940 is5 1 16 1 1 15 1942 2758 74 40 95.025940 key.5 1 16 1 1 16 2041 2755 35 33 96.879562 If5 1 16 1 1 17 2084 2760 68 37 96.869919 you5 1 16 1 1 18 2168 2754 139 41 96.681076 happens 1 16 1 1 19 2321 2754 36 42 96.021233 to4 1 16 1 2 0 209 2807 2140 70 -1 5 1 16 1 2 1 209 2837 76 32 96.771187 finds 1 16 1 2 2 300 2846 21 23 96.405869 a5 1 16 1 2 3 334 2835 218 42 96.452454 magnesium5 1 16 1 2 4 566 2833 95 32 96.060066 from5 1 16 1 2 5 673 2832 58 31 96.982857 thes 1 16 1 2 6 743 2839 124 31 96.811714 wrong5 1 16 1 2 7 880 2836 133 29 93.289467 source,5 1 16 1 2 8 1026 2825 127 42 92.437576 you’re5 1 16 1 2 9 1167 2826 62 29 96.681351 not5 1 16 1 2 10 1243 2821 102 43 96.497101 going5 1 16 1 2 11 1358 2823 35 28 96.497101 to5 1 16 1 2 12 1408 2818 156 43 96.681076 produces 1 16 1 2 13 1578 2815 132 37 96.817329 mental5 1 16 1 2 14 1724 2822 130 32 96.780121 energy5 1 16 1 2 15 1866 2811 93 32 96.979843 from5 1 16 1 2 16 1972 2810 76 31 96.378105 that5 1 16 1 2 17 2061 2807 229 42 95.432167 magnesium,5 1 16 1 2 18 2305 2813 44 23 96.377922 no4 1 16 1 3 0 209 2857 2138 70 -1 5 1 16 1 3 1 209 2893 130 29 96.616318 matters 1 16 1 3 2 353 2890 76 30 96.991341 how5 1 16 1 3 3 443 2887 106 32 96.771606 much5 1 16 1 3 4 563 2895 70 32 95.886620 you5 1 16 1 3 5 648 2885 88 32 95.667931 take.5 1 16 1 3 6 762 2883 44 32 96.999947 So5 1 16 1 3 7 820 2891 53 23 96.990501 we5 1 16 1 3 8 887 2879 145 34 96.706337 selected5 1 16 1 3 9 1047 2877 137 40 96.790817 exactly5 1 16 1 3 10 1196 2876 60 31 96.572395 thes 1 16 1 3 11 1270 2877 109 38 96.990425 types,5 1 16 1 3 12 1392 2872 58 31 96.116913 thes 1 16 1 3 13 1464 2878 141 24 96.153587 sources5 1 16 1 3 14 1619 2867 40 32 96.153587 of5 1 16 1 3 15 1670 2866 184 38 96.968376 nutrients,5 1 16 1 3 16 1869 2864 75 31 96.962357 that5 1 16 1 3 17 1957 2863 58 31 96.464622 thes 1 16 1 3 18 2029 2860 161 33 96.512901 research5 1 16 1 3 19 2205 2857 142 34 96.729500 showed4 1 16 1 4 0 208 2933 791 50 -1 5 1 16 1 4 1 208 2953 72 23 95.965508 was5 1 16 1 4 2 296 2950 181 33 96.201210 necessary5 1 16 1 4 3 490 2943 36 29 96.961769 to5 1 16 1 4 4 541 2940 160 41 96.620865 improves 1 16 1 4 5 714 2936 102 33 96.620865 brain5 1 16 1 4 6 830 2933 169 34 96.570488 function.2 1 17 0 0 0 209 3018 1988 69 -1 3 1 17 1 0 0 209 3018 1988 69 -1 4 1 17 1 1 0 209 3018 1988 69 -1 5 1 17 1 1 1 209 3051 46 32 95.811165 So5 1 17 1 1 2 269 3050 56 33 96.644409 it’s5 1 17 1 1 3 338 3048 78 34 95.528191 kinds 1 17 1 1 4 429 3046 41 34 97.013382 of5 1 17 1 1 5 478 3045 66 34 96.756638 likes 1 17 1 1 6 558 3044 129 43 92.579681 putting5 1 17 1 1 7 700 3053 18 22 92.579681 a5 1 17 1 1 8 729 3041 64 41 96.787575 keys 1 17 1 1 9 806 3041 35 43 95.193993 in5 1 17 1 1 10 854 3050 18 23 91.694901 a5 1 17 1 1 11 886 3038 84 34 91.694901 lock.5 1 17 1 1 12 995 3037 77 33 96.856133 You5 1 17 1 1 13 1085 3035 112 38 96.946129 know,5 1 17 1 1 14 1212 3033 33 33 96.258461 if5 1 17 1 1 15 1252 3042 66 33 96.258461 you5 1 17 1 1 16 1330 3030 84 33 96.914619 have5 1 17 1 1 17 1428 3030 52 32 96.549644 thes 1 17 1 1 18 1494 3036 114 32 96.976868 wrong5 1 17 1 1 19 1621 3025 73 42 95.396614 key,5 1 17 1 1 20 1711 3025 56 32 95.162567 it’s5 1 17 1 1 21 1780 3028 57 28 96.867683 not5 1 17 1 1 22 1850 3021 100 43 96.935684 going5 1 17 1 1 23 1963 3025 32 28 96.973282 to5 1 17 1 1 24 2009 3029 86 33 96.900208 opens 1 17 1 1 25 2107 3018 24 33 96.884209 it5 1 17 1 1 26 2144 3028 53 32 96.884209 up.2 1 18 0 0 0 1091 3158 1268 104 -1 3 1 18 1 0 0 1091 3158 1268 104 -1 4 1 18 1 1 0 1091 3158 1268 61 -1 5 1 18 1 1 1 1091 3158 161 56 93.273788 Exhibits 1 18 1 1 2 1264 3176 41 42 93.141129 F,5 1 18 1 1 3 1319 3183 99 36 96.305611 pages 1 18 1 1 4 1431 3172 24 35 96.305611 25 1 18 1 1 5 2339 3167 20 34 45.230732 24 1 18 1 2 0 1925 3219 230 43 -1 5 1 18 1 2 1 1925 3219 230 43 90.717606 VB000058 - That’s a great analogy, exactly.
In fact, we have someone who knows exactly what we’re talking about. Anita Sohn is with us. She is a school administrator. And listen to this, this is an amazing story: She put her entire class on Focus Factor. Anita, welcome. to the program. Can you tell us why you did that and what happened? Anita Sohn: Surely. We were having such great challenges with kids being able to focus and being able to actually sit still and concentrate and do their work. And a year earlier, both my children had gone on the Focus Factor. And we had seen such a marked difference, when the parents would come and say, ‘what can we do about this?’ then I would start to tell them, ‘Okay, this is what I would do in this situation. And it couldn’t ~ hurt, it can only help...try it.’ So they started, one by one, each child started testing out the Focus Factor. And, as a result, my entire class was on the Focus Factor. We have just...we’ve had just a wonderful time on it. So you put ‘em on the product...you talked to their parents first...but you put ‘em on the product, and what you found was that in many cases the kids seemed more attentive, they got better grades some of them? Anita: Definitely. Now, I’ve been on the Focus Factor personally myself for 2 years. When I got on-it and started finding the difference that the supplement makes on a daily basis...not just when I need it...I am the most awesome woman on Focus Factor, as well as my children. So I think it would be safe to say you’re a believer in this product. Anita: Oh, very safe to say.
Well, Anita, it has really been an honor to talk to you. I know you're busy and I don’t want to take up ahy more of | your valuable time...you’ve obviously got more important people, your students, to spend some time with. But thank you for being with us today, and telling us this very amazing and important story. Anita: No problem! Thank you. Bye-bye.
‘Bye bye. Now, back to you, Dr. Kyl Smith. Obviously some fantastic and life-changing results with children. And folks listening. ..imagine having the best of both worlds with your kids: Better behavior and better performance in school. That is something that’s pretty much unheard of these days. But doctor, you say that men and women got hold of this stuff after the kids tried it and they love it too. Absolutely. The typical story that we get is a parent, let’s say a mom, would typically buy Focus Factor for their child because they wanted to enhance their ability to focus and concentrate in school. And pretty soon, their son would come home from school and say, “Mom, I had the best day. I aced my test and I finished my homework before I got home.” And ‘the mom would say to herself, “I need this stuff. I need to go to work and get my work done before I come home. I need to come home with energy to spare and have less irritability.” So pretty soon the mom would start taking the product. She’d love it so much she’d tell the dad about it. - Pretty soon you’d have family after family, doctor and physician after physician referring the product to more and more people. . ;
Okay, we have to take a quick break. But coming up we’ll talk with some doctors who recommend Focus Factor to their patients; as well as a member of the House of Representatives from the state of Texas. We’ll hear how he’s become a better lawmaker and a better husband and father because of Focus Factor—a very dramatic story. Right now, it’s your chance to call our toll-free telephone number so you can get on a 30-day, risk-free trial of Focus Factor and try it for yourself. So let’s take a moment and do that now. CTA #1 Exhibit F, page 3 LS) VB000059 And welcome back to the Vitalbasics radio program. Pm Bill Begley and our special guest today is Dr. Kyl Smith. He?5 1 3 1 1 2 222 269 15 31 88.283310 s5 1 3 1 1 3 250 259 55 33 96.941666 thes 1 3 1 1 4 317 254 127 37 96.733307 creators 1 3 1 1 5 456 257 41 33 96.733307 of5 1 3 1 1 6 504 267 20 22 96.609840 a5 1 3 1 1 7 532 257 143 42 96.609840 products 1 3 1 1 8 688 256 108 33 96.746056 called5 1 3 1 1 9 808 256 107 32 96.746056 Focus5 1 3 1 1 10 929 255 125 32 96.775589 Factor.5 1 3 1 1 11 1079 253 212 41 96.961769 Fascinating5 1 3 1 1 12 1304 257 91 36 96.731911 story5 1 3 1 1 13 1405 251 127 33 96.731911 behind5 1 3 1 1 14 1545 251 33 32 96.663689 it.5 1 3 1 1 15 1604 251 27 32 96.307945 It5 1 3 1 1 16 1645 250 120 33 96.307945 started5 1 3 1 1 17 1778 254 58 29 96.535423 outs 1 3 1 1 18 1848 260 36 22 96.535423 as5 1 3 1 1 19 1897 249 210 42 94.856262 supplements 1 3 1 1 20 2118 253 35 28 94.856262 to5 1 3 1 1 21 2165 237 80 53 96.890083 help2 1 4 0 0 0 153 299 2166 354 -1 3 1 4 1 0 0 153 299 2166 316 -1 4 1 4 1 1 0 153 299 2126 51 -1 5 1 4 1 1 1 153 310 75 33 96.489326 kids5 1 4 1 1 2 240 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a5 1 6 2 1 14 1565 1363 174 39 96.157349 dramatic5 1 6 2 1 15 1754 1362 213 33 96.518837 differences 1 6 2 1 16 1971 1372 23 22 96.906357 in5 1 6 2 1 17 2008 1371 58 33 93.284096 my5 1 6 2 1 18 2079 1361 208 42 91.477753 daughter’s4 1 6 2 2 0 133 1414 2120 53 -1 5 1 6 2 2 1 133 1452 2 2 47.590805 _5 1 6 2 2 2 162 1424 250 43 96.598740 performances 1 6 2 2 3 424 1423 60 32 96.598740 thes 1 6 2 2 4 495 1431 79 33 96.847107 ways 1 6 2 2 5 587 1422 62 32 96.957016 she5 1 6 2 2 6 662 1422 84 32 96.472298 felts 1 6 2 2 7 741 1431 32 22 93.305733 in5 1 6 2 2 8 786 1420 237 33 92.342613 school—thes 1 6 2 2 9 1023 1428 78 33 96.223740 ways 1 6 2 2 10 1114 1419 62 32 96.799629 she5 1 6 2 2 11 1189 1418 105 32 96.558990 could5 1 6 2 2 12 1308 1411 237 38 96.247108 concentrate.5 1 6 2 2 13 1568 1416 75 32 95.728844 I’ve5 1 6 2 2 14 1656 1415 130 32 96.113258 shared5 1 6 2 2 15 1799 1415 27 32 96.308090 it5 1 6 2 2 16 1838 1415 84 32 96.774704 with5 1 6 2 2 17 1935 1424 60 32 96.604744 my5 1 6 2 2 18 2007 1414 145 32 96.622459 friends.5 1 6 2 2 19 2177 1414 76 38 95.310783 I’ve4 1 6 2 3 0 163 1469 1587 79 -1 5 1 6 2 3 1 163 1473 115 75 95.560669 shared5 1 6 2 3 2 296 1477 12 67 71.690697 |5 1 6 2 3 3 305 1477 27 32 96.986305 it5 1 6 2 3 4 343 1477 86 32 96.642891 with5 1 6 2 3 5 443 1485 58 33 96.822311 my5 1 6 2 3 6 514 1475 134 42 95.858276 family.5 1 6 2 3 7 673 1475 183 41 96.744507 Everyone5 1 6 2 3 8 870 1474 83 32 96.990921 feels5 1 6 2 3 9 965 1474 61 31 96.500748 thes 1 6 2 3 10 1038 1482 98 23 96.797089 same5 1 6 2 3 11 1147 1481 90 32 95.920013 way.5 1 6 2 3 12 1262 1471 65 31 96.789246 We5 1 6 2 3 13 1340 1471 46 31 95.554520 all5 1 6 2 3 14 1399 1470 76 32 96.914902 love5 1 6 2 3 15 1488 1470 112 31 96.288673 Focus5 1 6 2 3 16 1613 1469 137 32 96.686554 Factor.2 1 7 0 0 0 159 1550 2153 148 -1 3 1 7 1 0 0 159 1550 2153 127 -1 4 1 7 1 1 0 159 1550 2153 111 -1 5 1 7 1 1 1 159 1582 60 33 96.063286 Dr.5 1 7 1 1 2 235 1580 107 35 96.803719 Smith5 1 7 1 1 3 354 1559 75 55 48.072433 did:5 1 7 1 1 4 423 1591 69 32 96.801888 you5 1 7 1 1 5 503 1579 85 35 96.052383 have5 1 7 1 1 6 601 1590 66 32 96.816689 any5 1 7 1 1 7 678 1579 76 34 96.961815 ideas 1 7 1 1 8 766 1578 97 48 96.987541 when5 1 7 1 1 9 875 1565 67 56 96.921188 you5 1 7 1 1 10 955 1550 130 61 95.650208 created5 1 7 1 1 11 1098 1576 64 34 96.996841 this5 1 7 1 1 12 1173 1571 146 90 68.860847 product,5 1 7 1 1 13 1334 1602 15 55 49.767357 |5 1 7 1 1 14 1337 1567 107 84 94.713875 Focus5 1 7 1 1 15 1458 1574 124 40 96.912277 Factor,5 1 7 1 1 16 1597 1573 67 34 96.735214 that5 1 7 1 1 17 1676 1573 25 33 96.582184 it5 1 7 1 1 18 1713 1572 112 34 96.213181 would5 1 7 1 1 19 1838 1572 83 34 96.213181 have5 1 7 1 1 20 1934 1571 64 35 96.570694 this5 1 7 1 1 21 2011 1571 79 34 96.536263 kinds 1 7 1 1 22 2103 1571 43 35 96.581680 of5 1 7 1 1 23 2153 1571 103 39 96.935738 affects 1 7 1 1 24 2268 1582 44 23 97.011635 on4 1 7 1 2 0 159 1629 274 69 -1 5 1 7 1 2 1 159 1629 154 69 96.616058 peoples’5 1 7 1 2 2 329 1633 104 34 96.844421 lives?2 1 8 0 0 0 145 1713 2152 468 -1 3 1 8 1 0 0 145 1713 2152 442 -1 4 1 8 1 1 0 163 1713 2105 69 -1 5 1 8 1 1 1 163 1734 83 40 32.857162 Nol5 1 8 1 1 2 260 1713 128 61 95.012115 didn’t.5 1 8 1 1 3 413 1741 81 33 96.726616 Ands 1 8 1 1 4 508 1740 69 33 96.532333 likes 1 8 1 1 5 590 1740 17 32 96.194633 I5 1 8 1 1 6 619 1749 72 23 96.769547 was5 1 8 1 1 7 705 1739 122 43 96.968155 saying5 1 8 1 1 8 840 1738 211 44 96.653908 previously,5 1 8 1 1 9 1064 1738 16 32 96.653908 I5 1 8 1 1 10 1094 1736 193 43 96.477829 developed5 1 8 1 1 11 1300 1736 112 32 96.746689 Focus5 1 8 1 1 12 1425 1735 128 32 97.014023 Factors 1 8 1 1 13 1566 1737 35 29 96.973175 to5 1 8 1 1 14 1616 1734 79 42 96.740486 helps 1 8 1 1 15 1710 1734 157 31 96.192474 enhances 1 8 1 1 16 1880 1733 110 39 97.017982 focus,5 1 8 1 1 17 2004 1732 264 32 96.502777 concentration4 1 8 1 2 0 145 1785 2097 50 -1 5 1 8 1 2 1 145 1794 90 45 81.763702 -ands 1 8 1 2 2 248 1803 171 32 96.302254 memory.5 1 8 1 2 3 445 1793 45 33 95.558792 So5 1 8 1 2 4 504 1803 38 22 94.604668 as5 1 8 1 2 5 556 1803 21 21 94.604668 a5 1 8 1 2 6 591 1793 137 39 96.335045 doctor,5 1 8 1 2 7 740 1793 70 31 96.910591 I’m5 1 8 1 2 8 823 1791 182 42 96.753647 expecting5 1 8 1 2 9 1018 1794 35 28 96.670204 to5 1 8 1 2 10 1068 1791 86 31 96.863136 hear5 1 8 1 2 11 1166 1790 126 31 96.615929 stories5 1 8 1 2 12 1306 1789 109 31 96.615929 about5 1 8 1 2 13 1428 1787 160 41 96.813965 focusing5 1 8 1 2 14 1602 1787 70 31 96.944107 ands 1 8 1 2 15 1686 1782 275 45 96.219643 concentrating.5 1 8 1 2 16 1986 1785 106 32 96.084785 What5 1 8 1 2 17 2104 1785 17 32 96.084785 I5 1 8 1 2 18 2135 1794 107 31 96.529915 never4 1 8 1 3 0 157 1832 2089 62 -1 5 1 8 1 3 1 157 1832 160 62 95.433907 imagined5 1 8 1 3 2 344 1847 20 32 96.814957 i5 1 8 1 3 3 355 1856 29 23 97.011131 is5 1 8 1 3 4 398 1847 78 36 97.011131 how5 1 8 1 3 5 489 1847 68 31 96.675743 this5 1 8 1 3 6 570 1846 119 32 96.903114 would5 1 8 1 3 7 703 1846 132 41 96.661079 impacts 1 8 1 3 8 848 1854 66 22 96.121750 ours 1 8 1 3 9 928 1844 94 39 96.854637 lives,5 1 8 1 3 10 1036 1853 45 22 96.770500 on5 1 8 1 3 11 1096 1853 20 22 96.770500 a5 1 8 1 3 12 1129 1852 85 32 96.744766 very5 1 8 1 3 13 1227 1841 165 43 96.579803 personal5 1 8 1 3 14 1405 1841 97 31 94.126114 level.5 1 8 1 3 15 1527 1840 70 32 96.681961 For5 1 8 1 3 16 1610 1840 168 38 96.229752 instance,5 1 8 1 3 17 1790 1840 102 31 95.959999 when5 1 8 1 3 18 1905 1848 52 22 96.747536 we5 1 8 1 3 19 1970 1848 91 22 96.900261 were5 1 8 1 3 20 2075 1838 137 41 96.893135 filming5 1 8 1 3 21 2225 1847 21 22 96.893135 a4 1 8 1 4 0 163 1891 1969 50 -1 5 1 8 1 4 1 163 1897 181 39 96.993279 televisions 1 8 1 4 2 357 1908 171 33 96.172455 programs 1 8 1 4 3 542 1899 139 31 96.614609 around5 1 8 1 4 4 695 1898 112 32 96.661873 Focus5 1 8 1 4 5 820 1897 129 32 96.661873 Factors 1 8 1 4 6 959 1896 17 32 96.667137 I5 1 8 1 4 7 990 1896 69 32 96.989456 had5 1 8 1 4 8 1074 1905 20 22 96.625153 a5 1 8 1 4 9 1107 1895 80 32 96.625153 wife5 1 8 1 4 10 1200 1898 62 38 96.876938 says 1 8 1 4 11 1275 1894 77 43 97.000748 that5 1 8 1 4 12 1365 1894 61 32 96.738335 she5 1 8 1 4 13 1439 1893 62 32 96.889648 felts 1 8 1 4 14 1512 1893 78 31 96.627380 that5 1 8 1 4 15 1603 1892 67 32 96.627380 this5 1 8 1 4 16 1684 1892 112 32 96.610085 Focus5 1 8 1 4 17 1809 1891 128 38 96.872467 Factors 1 8 1 4 18 1950 1891 105 32 96.919128 saved5 1 8 1 4 19 2069 1891 63 31 97.013680 her4 1 8 1 5 0 164 1943 2133 51 -1 5 1 8 1 5 1 164 1952 187 42 96.119576 marriage.5 1 8 1 5 2 379 1952 68 32 97.012627 She5 1 8 1 5 3 461 1951 75 32 96.746635 said5 1 8 1 5 4 549 1952 78 31 96.759300 that5 1 8 1 5 5 641 1952 64 30 96.970116 hers 1 8 1 5 6 718 1950 164 32 95.914108 husband5 1 8 1 5 7 896 1950 70 30 95.691025 ands 1 8 1 5 8 981 1949 63 31 95.691025 hers 1 8 1 5 9 1057 1948 86 32 96.934792 both5 1 8 1 5 10 1153 1957 83 32 96.923157 now5 1 8 1 5 11 1252 1956 97 22 96.609245 comes 1 8 1 5 12 1363 1946 103 31 96.262611 homes 1 8 1 5 13 1479 1945 94 31 96.385811 from5 1 8 1 5 14 1586 1944 91 32 96.930725 theirs 1 8 1 5 15 1690 1944 101 32 96.602135 works 1 8 1 5 16 1802 1944 85 32 96.944092 with5 1 8 1 5 17 1902 1953 97 22 96.704468 more5 1 8 1 5 18 2012 1943 132 32 96.704468 mental5 1 8 1 5 19 2157 1951 140 33 96.562729 energy,4 1 8 1 6 0 164 1996 2065 51 -1 5 1 8 1 6 1 164 2005 66 33 94.826378 less5 1 8 1 6 2 243 1995 216 52 95.816170 irritability,5 1 8 1 6 3 472 2005 81 41 96.969864 they5 1 8 1 6 4 567 2014 66 22 96.926979 cans 1 8 1 6 5 648 2004 109 32 96.968826 relates 1 8 1 6 6 771 2003 69 32 96.476112 ands 1 8 1 6 7 854 2002 259 33 96.544586 communicates 1 8 1 6 8 1125 2001 116 32 95.880722 better5 1 8 1 6 9 1255 2000 81 39 96.554382 and,5 1 8 1 6 10 1350 1999 127 41 96.994637 maybe5 1 8 1 6 11 1490 1992 91 38 96.773323 most5 1 8 1 6 12 1594 1997 241 42 92.288811 importantly,5 1 8 1 6 13 1850 1997 135 41 92.288811 they’re5 1 8 1 6 14 1999 1996 133 42 96.828560 patients 1 8 1 6 15 2143 1996 86 32 97.015930 with4 1 8 1 7 0 164 2049 2043 51 -1 5 1 8 1 7 1 164 2059 85 32 96.640930 each5 1 8 1 7 2 264 2059 102 32 96.820465 others 1 8 1 7 3 378 2058 103 33 96.408592 when5 1 8 1 7 4 493 2058 84 42 96.602341 they5 1 8 1 7 5 590 2057 267 34 96.810814 communicate.5 1 8 1 7 6 884 2055 68 33 96.989799 She5 1 8 1 7 7 966 2055 75 33 96.693130 said5 1 8 1 7 8 1055 2054 69 33 96.693130 this5 1 8 1 7 9 1137 2053 152 42 96.890121 literally5 1 8 1 7 10 1302 2052 105 33 95.965958 saved5 1 8 1 7 11 1421 2052 63 32 96.689346 hers 1 8 1 7 12 1498 2051 186 42 96.927795 marriage.5 1 8 1 7 13 1709 2050 17 33 96.387680 I5 1 8 1 7 14 1739 2050 87 32 96.387680 hear5 1 8 1 7 15 1839 2050 137 32 96.918236 stories5 1 8 1 7 16 1976 2049 93 33 96.380173 from5 1 8 1 7 17 2082 2049 125 49 96.992722 people4 1 8 1 8 0 164 2092 1950 89 -1 5 1 8 1 8 1 164 2098 190 83 92.687950 constantly5 1 8 1 8 2 374 2153 10 11 25.491943 é5 1 8 1 8 3 376 2112 109 45 96.762032 about5 1 8 1 8 4 497 2112 61 33 96.112518 thes 1 8 1 8 5 570 2111 151 33 96.339737 benefits5 1 8 1 8 6 734 2111 78 32 96.660866 that5 1 8 1 8 7 823 2110 68 33 97.013756 this5 1 8 1 8 8 905 2105 153 73 96.922539 products 1 8 1 8 9 1071 2107 145 43 96.642342 brings5 1 8 1 8 10 1206 2117 37 23 96.956764 in5 1 8 1 8 11 1256 2107 92 33 96.695152 theirs 1 8 1 8 12 1361 2106 82 32 95.801979 lives5 1 8 1 8 13 1457 2105 77 32 96.558571 that5 1 8 1 8 14 1546 2105 17 32 96.732689 I5 1 8 1 8 15 1575 2104 117 33 96.204536 would5 1 8 1 8 16 1707 2104 88 33 96.155106 have5 1 8 1 8 17 1809 2113 106 23 96.155106 never5 1 8 1 8 18 1928 2092 186 85 95.739479 imagined.2 1 9 0 0 0 162 2209 1942 105 -1 3 1 9 1 0 0 162 2209 1942 105 -1 4 1 9 1 1 0 162 2209 1942 52 -1 5 1 9 1 1 1 162 2218 98 40 96.802429 Well,5 1 9 1 1 2 275 2219 14 32 96.221710 I5 1 9 1 1 3 300 2218 101 34 96.915222 knows 1 9 1 1 4 413 2218 69 33 93.278412 that5 1 9 1 1 5 494 2210 224 51 92.290573 everybody’s5 1 9 1 1 6 723 2205 15 60 96.278198 a5 1 9 1 1 7 764 2216 80 33 92.887497 little5 1 9 1 1 8 855 2215 49 34 95.539368 bits 1 9 1 1 9 916 2214 156 34 95.539368 different5 1 9 1 1 10 1084 2213 65 34 96.516808 ands 1 9 1 1 11 1159 2213 120 34 96.880997 results5 1 9 1 1 12 1293 2211 67 34 96.873978 will5 1 9 1 1 13 1374 2222 79 31 96.990852 vary5 1 9 1 1 14 1467 2210 85 34 96.628418 from5 1 9 1 1 15 1564 2221 120 32 96.628418 persons 1 9 1 1 16 1697 2214 33 29 96.456680 to5 1 9 1 1 17 1742 2220 131 32 85.423615 person.5 1 9 1 1 18 1886 2209 98 33 85.423615 But5 1 9 1 1 19 1976 2220 33 22 96.533707 in5 1 9 1 1 20 2021 2219 83 32 96.582695 your4 1 9 1 2 0 162 2270 702 44 -1 5 1 9 1 2 1 162 2272 208 42 96.035187 experience,5 1 9 1 2 2 384 2272 79 33 96.972328 how5 1 9 1 2 3 470 2271 139 43 96.889343 quickly5 1 9 1 2 4 622 2271 82 33 96.282211 does5 1 9 1 2 5 718 2271 24 33 96.496803 it5 1 9 1 2 6 753 2270 111 33 96.324799 work?2 1 10 0 0 0 126 2365 2178 333 -1 3 1 10 1 0 0 126 2365 2178 324 -1 4 1 10 1 1 0 126 2365 2178 54 -1 5 1 10 1 1 1 126 2393 3 1 40.695259 -5 1 10 1 1 2 163 2379 112 38 93.119347 Focus5 1 10 1 1 3 289 2379 226 33 91.712250 Factor...we5 1 10 1 1 4 528 2388 57 23 96.265572 sees 1 10 1 1 5 599 2389 20 22 96.265572 a5 1 10 1 1 6 634 2368 194 45 96.945442 noticeable5 1 10 1 1 7 841 2378 258 41 96.269012 improvements 1 10 1 1 8 1111 2376 36 31 96.537529 in5 1 10 1 1 9 1160 2376 60 31 96.664429 thes 1 10 1 1 10 1233 2383 77 33 96.991928 ways 1 10 1 1 11 1324 2383 20 23 96.934067 a5 1 10 1 1 12 1358 2382 127 33 96.918510 persons 1 10 1 1 13 1498 2372 84 32 96.624969 feels5 1 10 1 1 14 1596 2372 26 31 96.624969 it5 1 10 1 1 15 1636 2371 138 32 94.792252 doesn’t5 1 10 1 1 16 1788 2373 129 30 96.403854 matters 1 10 1 1 17 1930 2370 30 32 96.403854 if5 1 10 1 1 18 1969 2370 57 32 95.767670 it’s5 1 10 1 1 19 2040 2379 21 23 96.400124 a5 1 10 1 1 20 2074 2365 105 44 96.978058 child,5 1 10 1 1 21 2192 2378 21 23 96.449188 a5 1 10 1 1 22 2227 2372 77 28 96.449188 teen4 1 10 1 2 0 163 2422 2099 51 -1 5 1 10 1 2 1 163 2442 42 23 96.842567 or5 1 10 1 2 2 218 2429 45 36 96.842567 an5 1 10 1 2 3 278 2433 111 39 94.230492 adult,5 1 10 1 2 4 402 2433 35 32 93.992172 in5 1 10 1 2 5 454 2433 15 32 92.757004 15 1 10 1 2 6 485 2436 35 28 92.757004 to5 1 10 1 2 7 537 2432 41 32 96.597496 105 1 10 1 2 8 592 2432 97 41 96.487984 days.5 1 10 1 2 9 715 2431 86 33 96.722931 Now5 1 10 1 2 10 804 2419 15 60 96.722931 I5 1 10 1 2 11 842 2430 166 42 96.538857 typically5 1 10 1 2 12 1021 2429 57 32 94.697464 tells 1 10 1 2 13 1092 2428 137 43 96.925850 people,5 1 10 1 2 14 1243 2430 76 39 96.957352 stays 1 10 1 2 15 1332 2436 45 23 96.957352 on5 1 10 1 2 16 1390 2426 111 32 97.016235 Focus5 1 10 1 2 17 1515 2425 127 32 96.785767 Factors 1 10 1 2 18 1655 2423 94 33 96.387344 each5 1 10 1 2 19 1755 2424 71 32 96.126198 ands 1 10 1 2 20 1840 2432 104 33 96.126198 every5 1 10 1 2 21 1957 2423 68 52 96.656265 days 1 10 1 2 22 2038 2422 224 41 96.841866 consistently4 1 10 1 3 0 163 2475 2129 53 -1 5 1 10 1 3 1 163 2487 71 31 96.745911 ands 1 10 1 3 2 247 2487 110 41 3.729103 you'll5 1 10 1 3 3 372 2487 114 32 96.889221 notices 1 10 1 3 4 500 2495 20 23 96.889221 a5 1 10 1 3 5 534 2486 193 44 96.328232 differences 1 10 1 3 6 738 2485 121 32 96.525978 within5 1 10 1 3 7 884 2484 9 32 96.430138 25 1 10 1 3 8 907 2483 126 32 96.430138 weeks.5 1 10 1 3 9 1058 2482 70 32 96.864754 But5 1 10 1 3 10 1140 2482 75 32 96.420357 I’ve5 1 10 1 3 11 1228 2484 59 39 97.010040 got5 1 10 1 3 12 1300 2484 35 29 96.255737 to5 1 10 1 3 13 1349 2480 58 32 96.728729 tells 1 10 1 3 14 1420 2489 68 32 96.945290 you5 1 10 1 3 15 1502 2479 66 32 95.927734 Bills 1 10 1 3 16 1581 2478 77 32 96.986549 that5 1 10 1 3 17 1671 2480 91 30 96.954536 most5 1 10 1 3 18 1775 2477 125 43 96.389626 peoples 1 10 1 3 19 1914 2486 98 23 96.892067 comes 1 10 1 3 20 2019 2469 97 39 96.616684 backs 1 10 1 3 21 2129 2476 92 32 96.616684 after5 1 10 1 3 22 2233 2475 59 32 96.790642 thea 1 10 1 4 0 162 2528 2083 76 -1 5 1 10 1 4 1 162 2539 80 33 96.094444 firsts 1 10 1 4 2 255 2540 89 41 96.869446 days 1 10 1 4 3 338 2540 71 32 96.517357 ands 1 10 1 4 4 423 2540 81 41 96.476517 they5 1 10 1 4 5 518 2545 72 35 96.649994 say,5 1 10 1 4 6 605 2539 133 39 96.377327 “Wow,5 1 10 1 4 7 751 2538 94 32 96.503357 what5 1 10 1 4 8 859 2537 59 32 95.494873 did5 1 10 1 4 9 932 2546 68 32 95.494873 you5 1 10 1 4 10 1015 2546 47 58 91.694389 puts 1 10 1 4 11 1081 2536 18 31 88.501617 i5 1 10 1 4 12 1091 2545 36 22 96.572319 in5 1 10 1 4 13 1140 2535 70 32 96.572319 this5 1 10 1 4 14 1222 2533 109 34 96.546654 stuff?5 1 10 1 4 15 1345 2533 16 33 93.262550 I5 1 10 1 4 16 1375 2532 143 33 91.577072 haven’t5 1 10 1 4 17 1531 2531 62 33 96.965141 felts 1 10 1 4 18 1605 2531 68 32 96.923241 this5 1 10 1 4 19 1688 2530 90 43 96.853638 goods 1 10 1 4 20 1792 2530 94 33 96.566681 since5 1 10 1 4 21 1900 2529 16 33 96.581879 I5 1 10 1 4 22 1927 2539 72 23 95.906395 was5 1 10 1 4 23 2014 2539 20 22 95.906395 a5 1 10 1 4 24 2046 2528 199 43 96.372360 teenager.”4 1 10 1 5 0 161 2571 2122 77 -1 5 1 10 1 5 1 161 2593 124 32 49.648457 We've5 1 10 1 5 2 298 2596 60 39 96.931259 got5 1 10 1 5 3 371 2593 117 33 96.860695 seniors 1 10 1 5 4 501 2589 143 36 96.591972 citizens5 1 10 1 5 5 658 2602 72 32 96.004250 say,5 1 10 1 5 6 745 2591 82 33 96.004250 “Dr.5 1 10 1 5 7 841 2590 125 40 93.077713 Smith,5 1 10 1 5 8 979 2589 128 43 92.699219 you’ve5 1 10 1 5 9 1120 2589 102 42 96.567177 given5 1 10 1 5 10 1238 2597 54 23 96.729179 me5 1 10 1 5 11 1306 2597 58 32 96.904922 my5 1 10 1 5 12 1376 2586 59 33 96.944901 life5 1 10 1 5 13 1448 2585 101 33 96.796371 back.5 1 10 1 5 14 1574 2585 17 32 96.937859 I5 1 10 1 5 15 1605 2594 77 23 96.410408 now5 1 10 1 5 16 1696 2584 88 32 96.410408 have5 1 10 1 5 17 1798 2584 77 32 92.952446 that5 1 10 1 5 18 1888 2582 252 46 91.827347 energy—that5 1 10 1 5 19 2152 2571 131 77 96.840118 mental4 1 10 1 6 0 161 2638 1655 60 -1 5 1 10 1 6 1 161 2647 256 42 92.419838 energy—that5 1 10 1 6 2 430 2647 17 32 96.816528 I5 1 10 1 6 3 460 2646 86 33 96.447311 used5 1 10 1 6 4 559 2649 35 29 96.616402 to5 1 10 1 6 5 610 2647 89 32 96.960228 have5 1 10 1 6 6 710 2646 102 32 96.757454 when5 1 10 1 6 7 825 2645 17 32 96.399658 I5 1 10 1 6 8 853 2654 72 23 90.964798 was5 1 10 1 6 9 936 2638 14 55 90.964798 a5 1 10 1 6 10 974 2643 127 33 96.349014 child.”5 1 10 1 6 11 1137 2642 133 33 96.404144 Stories5 1 10 1 6 12 1281 2641 71 57 95.565323 likes 1 10 1 6 13 1365 2640 79 40 96.732933 this,5 1 10 1 6 14 1458 2639 57 33 95.974228 it’s5 1 10 1 6 15 1526 2639 75 42 96.501717 just5 1 10 1 6 16 1614 2638 202 33 95.946297 incredible.2 1 11 0 0 0 159 2741 2050 106 -1 3 1 11 1 0 0 159 2741 2050 106 -1 4 1 11 1 1 0 160 2741 2049 53 -1 5 1 11 1 1 1 160 2752 78 33 95.798820 Ands 1 11 1 1 2 250 2752 65 33 96.326393 this5 1 11 1 1 3 329 2752 28 33 96.326393 is5 1 11 1 1 4 372 2752 155 33 92.044998 different5 1 11 1 1 5 540 2751 88 33 96.169785 from5 1 11 1 1 6 640 2751 128 43 93.293709 regular5 1 11 1 1 7 780 2749 264 34 91.566666 multi-vitamins5 1 11 1 1 8 1058 2749 34 32 97.007935 in5 1 11 1 1 9 1104 2748 68 33 93.225777 that5 1 11 1 1 10 1182 2748 120 42 92.125984 you’re5 1 11 1 1 11 1316 2746 100 42 97.001747 going5 1 11 1 1 12 1429 2750 33 28 96.463150 to5 1 11 1 1 13 1476 2744 142 42 96.463150 actually5 1 11 1 1 14 1631 2743 65 34 96.995255 feels 1 11 1 1 15 1709 2743 64 33 96.916969 this5 1 11 1 1 16 1786 2743 150 41 96.549225 workings 1 11 1 1 17 1949 2746 104 38 96.176605 pretty5 1 11 1 1 18 2066 2741 143 43 96.940697 quickly,4 1 11 1 2 0 159 2805 105 42 -1 5 1 11 1 2 1 159 2805 105 42 96.664299 right?2 1 12 0 0 0 1075 3050 362 62 -1 3 1 12 1 0 0 1075 3050 362 62 -1 4 1 12 1 1 0 1075 3050 362 62 -1 5 1 12 1 1 1 1075 3050 161 61 92.978806 Exhibits 1 12 1 1 2 1248 3069 40 42 85.393829 F,5 1 12 1 1 3 1302 3074 99 38 96.580971 pages 1 12 1 1 4 1414 3065 23 32 96.580971 42 1 13 0 0 0 1873 3182 232 46 -1 3 1 13 1 0 0 1873 3182 232 46 -1 4 1 13 1 1 0 1873 3182 232 46 -1 5 1 13 1 1 1 1873 3182 232 46 17.914902 VB000060 There’s a big key there, and that’s another great question. It’s very common when I’m in a live audience that T’ll ask people to stand up if they are taking a multivitamin. Now, almost everyone stands up. But then I ask the people to sit down who are actually feeling a difference from that vitamin they are taking, in some way, shape or form, energy or they feel healthier. And the only people who sit down are the people that tell me they are taking Focus Factor. The rest of the people standing up, which is usually the majority of the people who haven’t been introduced to the product yet, will tell me that they have been taking a vitamin for years and they have not noticed one benefit.
Yeah that’s a really good point. I don’t know anybody who says, “Oh, I take a multivitamin and I feel great.” You know, they just kind of take it. It’s just something they do, and they never feel any results from it. Right. And my goal and my dream, my desire is to educate people that we should expect much more from our nutritional supplements.
All right, we’1l continue our discussion in a moment. But right now I want us to listen to some doctors and what they _ are saying about Focus Factor. Folks, these are people we spoke with earlier this week. First we’re going to hear from Dr: Shawn Sieracki and then from Dr. Jim Van Meter. These are doctors who recommend Focus Factor to their patients—adults, children, seniors—some very interesting comments here. And Jon, if we could, let’s roll the tape. Dr. Shawn Sieracki: I first heard about Focus Factor about a year and a half ago. Dr. Kyl Smith introduced it to me at a seminar. And he passed out a few of the Focus Factor tablets. From that point on I’ve been hooked on Focus Factor. It helps calm the mind. And it enhances brain function. That is what I am finding it’s doing for women, men, and children as well. It’s an excellent product just to help enhance the’ brain function. I believe that Focus Factor is the very best brain support product on the market. Focus Factor helps children or adults with mental fatigue...poor focus and irritability...it helps to keep that under control. I believe Focus Factor is the best supplement on the market for memory control and memory function—not just with children, not just with adults, and not just with seniors...it hits all ages, and it gives all ages the right amount of. nutrients for the brain. .
Dr. Jim Van Meter: This is Dr. Jim Van Meter. Every time I ever research anything, I always try the product _on myself. Number one, if I can’t be convinced that it’s a benefit to me, why in the world would I ever give it to anyone else? My son has been on it, my daughter’s been on it, my son-in-law’s been on it...um...everyone in’ my family is on Focus Factor. Number one, yes it has vitamins and minerals in it. It also has essential amino acids and things that are also in here that stimulate the brain to make the brain think, focus and recover facts numbers, words, definitions, etcetera. Where normal multi-vitamins and mineral has nothing to do with it and can’t ever turn your brain on to thinking. It’s a product that everyone can trust, and be wonderfully happy that they are giving their children and their family the very best that can be given to them to be able to achieve every goal they set out for. oe ) So there you have just a few of the many doctors who recommend Focus Factor to their patients. These doctors were not paid in any way for their comments today. Dr. Smith, there are obviously thousands and thousands of supplements out on the market. Out of all these products, why is Focus Factor getting all this attention? I think the bottom line is Focus Factor works. Physicians recommend Focus Factor across the country because | they realize very quickly it works for themselves and it’s working for their patients. And it’s helping improve lives in many different ways—from the improved focus and concentration to improved emotions, feeling like you’re going to have a better day, feeling like your on you’re game. And this results in referral after referral after referral. And as you know we have distributed this product throughout the US and Canada for five years | now. The exciting thing is Focus Factor is now available direct from the manufacturer, so people can get a hold of Focus Factor and not have to pay that expensive office visit. . Exhibit F, page 5 xbibit B; Pas vB000061 All right, I want to take another quick break here. Folks now you can try Focus Factor...I hope you will, for yourself, . ' for your children, your spouse. ..absolutely risk-free—even the phone call is free, and we’re going to give that number up in just a moment. And we’ll be right back to talk some more with Dr. Ky! Smith right here on the Vitalbasics radio program. - m CTA #2 And welcome back. Bill Begley talking with Dr. Kyl Smith about Focus Factor. This isa ground-breaking ~ supplement sweeping the country right now that helps supercharge your mental edge—your brainpower. And we’re talking about some incredible benefits here with memory, concentration, mood, energy——absolutely remarkable for children helping them overcome learning difficulties and behavioral challenges—seniors -who are starting to feel the mental effects of getting older. Men and women who are trying to juggle family and work. Absolutely remarkable product. And it is my great honor and pleasure right now to have on the phone with me Representative Rick Green. _ And Rick is with the state house in the State of Texas. And he uses Focus Factor himself and his family. Representative Green, welcome to the program. Thank you very much for joining us. Rep. Green: Glad to be here, thanks for having me.
Now, what’s your story with Focus Factor? Rep. Green: Well, you basically listed the reasons I was looking for something like Focus Factor. I was elected! 2 years ago, and in our Texas legislature we meet for 140 days and we cover 6,000 bills in that short time frame, and trying to juggle that and practice law and run a business and spend time with my boys is not an easy thing to do, and I’m used to managing all of those different things but just being stressed out all the time, and not really enjoying the time that you do get with the family and I wanted something that wouldn’t just . affect me physically...[ mean, I’ve had vitamins before that I could tell a physical difference...but with this product I was looking for something that would give me the inental clarity to deal with all these different tasks at the same time...and that was what I had been told about Focus Factor...started taking it about a year ago ~ and found that was exactly the results. I felt a major difference in being able to manage different tasks, and focus on that task instead of, y’know, how you...you’d be at lunch with one person meeting on one thing, your mind’s wandering off on all these other things you’re supposed to be doing. Taking this product made a - significant difference to where those things wouldn’t happen. I-mean, I could...whatever the task at hand was, I could concentrate on getting that done knowing I had these other things to deal with... Sounds to me like you give a whole new definition to the phrase multi-tasking. Rep. Green: [laughs] If there’s a roulti-multi-tasking, then that would fit. Now, it sounds to me like you’ve really personally benefited from this. Do you feel like your family has benefited as well? , Rep. Green: Well, my 4 year-old has been taking the chewable vitamin, which...I took the chewable Focus Factor for awhile myself before I got on the adult Focus Factor. And the great thing about it is, we’ve always tried to get him to take a vitamin of some kind, and when Dr. Smith came out with Focus Factor it was the only one that he’ll say, ‘I want to take my vities!’.
So he likes the taste.
Rep. Green: He likes the taste, so that’s a significant advantage over most of the products that are out there. What would you say to our listeners who might still be skeptical about Focus Factor? Exhibit F, page € VB000062 Rep. Green: Well, I think, um, being someone...y’know, personally I’ve always been interested in taking supplements and vitamins and those kinds of things, so it was a lot easier, um, for me to make the decision to try something that I thought was gonna help what I was looking for. A lot of times we spend money on something that’s supposed to be doing all these great things but you never feel it, you never notice if it did. With Focus Factor you’re going to actually know that there’s something different in the way that you-are - operating as a human being. Your brain’s working better, your body’ s feeling better. I mean, with a product like that, what have you got to lose? And your experience has been that it’s really changed, your life, helped your family, it’s been 1 good for your kids. Sounds like it’s been great for you.
Rep. Green: And let me tell you, I can tell when I don *t take it. That’s interesting. That’s very interesting. Because, ‘that’ s always an important test of a supplement, incidentally, i iS if you feel a difference when you stop taking it.
Rep. Green: Right.
Well, thank you very much for coming on the program today, Representative Rick Green. Iknow you’re very busy and we appreciate you dropping by for a few minutes. ; Rep. Green: You bet. Y’all have a great one.
Dr. Smith, what goes through your mind when you have a state representative tracking you down to tell you what a great product you have? It’s amazing to me. I never imagined that Focus Factor would enhance so many lives across the country. And I really love to hear testimonies from professionals like Representative Green who have the ability to really impact thousands of lives with what he does every day. _ Well, I’m looking at the clock...we’re almost out of time. Are there any final words of wisdom you want to leave our listeners with? Absolutely. I want people to try this product because of what I’ve seen in my own life and I’ve seen across the country happen for people who take it. I mean think of how many times you’ve walked into a room in your house, you got there and you said to yourself, “What am I doing here?” How many times have you misplaced the car keys? Or, how many times have you gone through the embarrassing experience of meeting someone, you’re being introduced right now someone from a friend, you meet them, by the time your hands part the name falls to the floor. .
Happens all the time.
We're all having problems with memory today. It’s not our fault. We have an innate ability to have an awesome memory. All we have to do is feed our brain the nutrients it’s starving for to enhance energy production. And Focus Factor supplies those nutrients. And d you have an opportunity to try this product and experience what it can do for you firsthand.
So it’s kind of like memory in a bottle.
Exactly.
Folks, it has science behind it. It’s recommended by doctors, parents, kids who say they can focus and concentrate better, seniors can benefit enormously...if you’re in business, this is a must. A remarkable scientific breakthrough. The first of its kind. And Dr. Kyl Smith, thank you very much for coming on the program, being our guest and bringing us this information. I know you’re a very busy man and we wish you all the best with Focus Factor. Exhibit F, page 7 VB000063 © Thank you Bill. I’ve enjoyed it.
Folks, we’re simply out of time. I’d like to.thank our engineer, Jon, today for all of his help and assistance. And definitely thanks to all of you for making this, once again, one of the most popular health and well-being programs in the country. We’re on over 200 radio stations from coast-to-coast and it’s all because of you. Thank you very much and we look forward to talking with you again very soon right here on the Vitalbasics radio program. Til then, take care and God Bless. oe Be .
ee CTA copy: Hi, this is Bill Begley. If you would like more information about Focus Factor, the supplement that _supercharges your brain, please call toll-free: 1-800- . That’s 1-800- . ; For over 5 years, Focus Factor has been available only through doctor’s offices. But thanks to a special arrangement with Dr. Kyl Smith, you can now get on a 30-day risk-free trial direct from the Creative Health Institute. Mention the Vitalbasics radio program when you order, and you can even get a 30-day supply absolutely free. _ Focus Factor is effective, all-natural, and guaranteed to give you noticeable results quickly or your money back. There are two formulas: the berry-flavored chewables for children..-.and the easy-to-swallow tablets for grown-ups. ‘Call now and be sure to ask about the doctor’s special offer. It’s 1-800- . That’s 1-800- Aiebit V, page 8:
VB000064 Focus Factor radio infomercial...Leisa...version 2...7/10/00 Show 44500 — | Hi and welcome to the Vitalbasics radio program. I’m Leisa Hart. Are you under a lot of stress trying to juggle work and your family? Do you sometimes have mood swings or trouble remembering things? Or maybe your child has behavior problems or learning difficulties. Well, listen up, folks. We’re going to discuss a revolutionary breakthrough that is literally sweeping the nation. It’s helping . countless people of all ages get back their mental edge. My guest today is Dr. Kyl Smith, founder and president of the Creative Health Institute in Texas. He’s a recognized expert in the field of nutrition, pediatrics and anti-aging. He’s Vice president of Education at the Texas Integrative Practitioner’s Association—it’s a non-profit agency whose members include Medical Doctors and alternative health practitioners. He’s been Senior Advisor of Research and Development for several major health care and phaimaceutical companies. And what brings us to today’s topic is he has conducted thousands of hours of research to create this new breakthrough called Focus Factor. Dr. Smith, we have so much to talk about...and I am so glad to have you on the Vitalbasics program. Thank you. I’m honored to be here.
This is an incredible story. And I want us to start at the very beginning. Tell us about what inspired you to create Focus Factor? It all started really when I just graduated out of my internship and J was creating my own practice. You see, every day it seemed patients were coming in with a similar question. They’d say, Doctor, I am tired and. fatigued all the time. I feel mentally foggy. Is there anything that’s natural and that’s good for me that’s gonna boost my energy levels? Or they’d say something similar like, Y’know, my son has problems with attentiveness in school. He can’t focus and concentrate, and it’s affecting his academic performance. Or...or the best one: ‘the wife would say, Hey, my husband comes home from work and he’s drained. He’s irritable, he has mood swings...he’s just, it’s like his batteries in his brain are drained at the end of the day. Is there anything that we can do to boost his energy levels and get rid of those mood swings? Well, the problem was, these questions, , these constant questions, got under my skin because I was suffering with the same thing. I mean, J was that guy waking up in the morning and drinking coffee just to try to feel good, and I was drinking some kind of caffeine in the afternoon just to try to stay awake.. And J felt guilty because I didn’t have a good answer. So what did I do? I went to other physicians and I asked them, Hey, what do you say when your patients ask this question? Did I miss something? And they didn’t have a good answer, either. They’d say something like, well, cut your caffeine consumption out. I’m thinking to myself, well, that’s why we’re drinking caffeine! We feel tired in the first place, right? So J looked for a solution, and ultimately this led me to do a medical and nutritional research search of all the nutritional information that’s out there...regarding nutrition and the brain. This search resulted in the first technology that we put into Focus Factor. Pretty soon I was picked up by a pharmaceutical company that asked me to create a product specific for kids to enhance brain function—to increase focus and concentration. Well, this product was an outlandish success. And Pll never’ forget this one lecture that they sent me out to across the country. This lady stood up—and I’m telling you this because this is a moment that really changed my life—this lady stood up and she said, Dr. Smith, the thing that touches me about Focus Factor is what it’s done to my son’s life. You see, before Focus Factor, my. son was the boy at school that no one wanted to play with. He would throw temper tantrums and disrupt class if he didn’t get his way. After 1 week of taking Focus Factor, his teacher wrote a note home that said, ‘what are you doing different? Your son is sitting still, finishing his work in class...’ And the mom said this: The thing that is most impressive is I’m watching his self-esteem grow. Well, Leisa...as she’s crying, I’m sitting there trying to fight back tears and I’m saying to myself, This is a mission. We've got children suffering with this today. We’ve got adults and senior citizens with problems with focus and concentration, and this can have a profound negative effect on our life. Somewhere along the line I picked up the saying, Jn order to do really good in life, you’ve got to feel really good. And that’s what Focus Factor is all about. Now, as I hear you saying this, it’s a picture I see everyone that I’m relating to as you’re saying these... .y’ know, inability to focus...and then you're talking about the mother saying he’s having her child on Focus Factor. I’ve got family members, I’ve got myself, everyone that can relate to this... Exactly. ;
exhibit G, page i 4 VB000049 Now tell me what is the principle behind Focus Factor? There are really 2 underlying principles. Number 1...and this might seem simple on the surface but it’s really important.. We’ve gotta make up for the nutrition that’s lacking in our diet today. Yeu-see, it’s virtually impossible to come out of the grocery store with nutritious food today. Most everything in our cart, even if we’re trying to avoid junk food, has been processed. Like refined sugar, refined flour... We’ve gotta realize that most of the nutrients in our food have been milled and refined out. This means we’re filling our body with foods that are void of nutrition. What does this mean to us in real life? It means we wake up in the morning and we feel lousy. We’ve slept 8 hours but we still feel fatigued and lethargic. You try to hit that ‘snooze’ button to get another 10 minutes of sleep, like that’s going to make a difference. Then you go to work and you feel irritable. You can’t get much done. You come home and you feel - mentally drained. So the first principle...we’ve gotta make up for what’s missing in our diets. The second principle...this is really profound and this is the technology behind Focus Factor: Is there are specific nutrients that feed the brain’s ability to create mental energy. If these specific nutrients are missing in our diet, or the multi-vitamin that we happen to pick, we’ll never feel an increase of energy. We can be taking a multi-vitamin and still feel sluggish and lethargic. Focus Factor makes up for that by supplying the specific nutrients the brain uses for energy production. ;
Now with that in mind, wi we've got a formula for kids and a formula for adults, right? Right.
Now tell me this, in your experience, do you see improvements in kids’ school work? Absolutely. We’ve even seen dramatic improvements in academic performance. And let me give you an example. A child that comes to mind, his name is Brian. He’s the son of a doctor in my area that’s a huge advocate of Focus Factor, probably because of this, y’know, this result in his own life. Brian was a child - that was kicked out of no less than 4 schools. He would not respond to his parents or any kind of authority outside like, like principals or teachers. After being on Focus Factor, in one year he was on the honor roll...and two years later he graduated from high school with honors. Now, the most impressive thing to me _is not the academic performance...and let me say, that’s an extraordinary result. That doesn’t happen in every case. But to me the most impressive thing isn’t the better grades. What’s impressive is the fact that Brian’s self-esteem went up. He feels better about himself. He communicates with his parents, with peers, with authority figures like teachers even better. And as a result, he, in my opinion’s gonna accomplish more in life. Instead of graduating as that child that feels like a failure, he graduated with quite an achievement. and feels better about himself. That, to me, is the magic and the difference that feeding the brain, feeding the batteries in our brain and recharging them, can do. So how about home-schooling? It seems like Focus Factor could really be a benefit because at home there’s a lot of distractions, there’s a lot of challenges.
True. I think you’re correct. And one of the things that I’ve noticed about home-schoolers as I travel across the country and do lectures, it seems that many of the lectures are filled with parents that have chosen to do home schooling. And it’s my perception that these parents are more attuned to what’s going on in their child’s life. It’s like they’ve taken responsibility for what’s going on in their education, and they’re very interested in what they can do nutritionally to help boost their child’s performance. And the most common story that these home-schoolers tell me is, with Focus Factor, their child accomplishes more in less time with - energy to spare...to go play and do the things they might want to do. So it’s neat. They can be right there with their children and they see first-hand the experience of feeding the brain. . [have with me now Anita Sohn. Anita is a school administrator, and she put her whole class on this amazing product. Anita, can you tell us why you did that and what happened? Exhibit G, page 2 ee BABE VB000050 Anita: Surely. We were having such great challenges with kids being able to focus and being able to actually sit still and concentrate and do their work. And a year earlier, or previously to that time, both my children had gone on the Focus Factor. And we had seen sucha marked difference, when the parents would come and say, ‘what can we do about this?’ then I would start to tell them, ‘Okay, this.is what I would do in | this situation. And it couldn’t hurt, it can only help...try it.” So they started, one by one, each child started testing out the Focus Factor. And, as a result, my entire class went on the Focus Factor. We have just...we’ve-had a wonderful time on it.
And what you found was that in many cases the kids seemed more attentive, they got better grades some of them? Anita: Definitely.
That’s just an unbelievable story. So they were really aware of the difference it makes, They can feel it. . . Anita: They were very aware of it. Now, I’ve been on the Focus Factor personally myself for 2 years. When. _ J got on it and started finding the difference that the supplement makes on a daily basis...not just when I need it. I am...I am the most awesome woman on Focus Factor, as well as my children. So it would be safe to say that you’re truly a believer in this product. - Anita: Oh, very safe:to say.
Well, Anita, it has really been a pleasure talking to you. Thank you so much for being with us today. Anita: Thank you. Bye-bye.
We’ re going to take a quick break. Coming uy up you’ll hear from some doctors who recommend Focus factor to their patients. Right now it’s your chance to call our toll-free telephone number so you can get a 30- -day risk-free trial of Focus Factor. We’ll be right back with Dr. Kyl Smith on the Vitalbasics radio program. CTA #1 Welcome back to the Vitalbasics radio program. I’m Leisa Hart with special guest Dr. Kyl Smith, creator of Focus Factor. It started out as a supplement to help kids with beaming and behavior challenges.. .but Doctor, you say that men and women got a hold of this stuff and they love it, too.. Well that’s right, Leisa. The original formula for Focus Factor was a chewable for kids. But the interesting thing that happened was...the product would go into the typical household. The child would come home from school and say, Mom, I had a great day! I aced my test and I finished my homework before I got home! And the mom would notice that the child is less irritable...she can connect with him better. And then, of course, the mom started saying to herself, Well, I need this stuff, too. I need to have a better day. I need to get more accomplished, and I certainly could use a lift in my mood. This product went out into the field and it is an outlandish success. Because us adults realize that we need a mental boost...a natural mental boost every day.
So that’s how you know whether a supplement really works. So it starts with the moms are giving it to the children...the children are performing wonderfully. And they’rekind of like, need this stuff, my husband needs this stuff...
Right.
Y’know, friends are telling friends. School teachers are telling the parents about it. And then doctors are telling their patients. ..you need to try this stuff. can’t think of a single person on this planet that would not benefit from this...
It’s true.
Go Exhibit G, page 3 VBo000051 I mean, men, women, young old, children, seniors, everybody... That’s true.
It is fantastic. [edit] Now, earlier this week we spoke with several people who say Focus Factor has dramatically improved their quality of life. So if you or anyone in your family—anyone you know—could use some help with mood, energy, memory...y’know just clearing out those mental cobwebs, you need to listen to this: Silke Jones: My name is Silke Jones and.I have been taking Focus Factor for about six months. The reason I started taking Focus Factor was because of the product benefits. It helps eliminate mood swings. That it gives you a little pick-up, so to speak, during the day to where you don’t get the doldrums in the afternoon. That really got my attention because that is me—right there. I’ve attributed a lot of mood swings or depression here and there, you know, to just the age I’m going through right now, you know being a woman. So when I started taking Focus Factor, I was just surprised how quickly I felt a difference. It was amazing. I notice right away when I don’t take Focus Factor. It’s hard to describe. You just have to try it. And everybody I’ve talked to that I’ve recommended it to has said the same thing. Kristin Rister-Wheatley: My name is Kristen and since I’ve been taking Focus Factor I have gotten tremendous results. I have more energy. I have a more stabilized mood. I feel like my brain functions better. [ am on top of my game. Everyone knows that women, especially women, go through mood swings especially during certain times of the month, certain times of their cycle, and I have noticed that my mood swings are not the highs and lows that they used to be. I am a much more steady, calm person. I think it’s very important that parents try Focus Factor with their children. Personally, it made a dramatic difference . in my daughter’s performance the way she felt in school—the way she’d concentrate. I’ve shared it with my friends. I’ve shared it with my family. They, everyone feels the same way. We all love Focus Factor. Dr. Smith, did you have any idea when you were creating Focus Factor that it would have this lind of effect on so many people’s lives? Thad no idea. Realize from a technical standpoint I created the product to enhance focus, concentration and memory...and even boost emotions like feeling better with a better mental state, mental attitude. I never expected, though, the real-world examples that come from people taking Focus Factor. I’m always - surprised... I’ll never forget, this one lady came up to me during filming a television program...she was an elderly lady...and she said, Dr. Smith, I have to tell ya...before Focus Factor, my husband was the most irritable, cantankerous man you’ve ever met in your life. But after Focus Factor, we cut off the television now. We go on walks. I can get him to garden with me. We do hobbies like we used to. It’s like I’ve got my old sweetheart back. Oo Oh, that’s wonderful. Imagine if she coulda had Focus Factor a long time ago...but better late than never. Exactly.
I’m sure she was just related.
Dr. Smith, in your experience how quickly does it take to work? Well I generally tell people 10 days. Take Focus Factor consistently for 10 days. But what’s really common is the fact that you’re gonna notice a difference the first day you take it. I say 10 days to be conservative. I don’t want anyone to be disappointed. And the thing that I always point out is there are absolutely no stimulants in Focus Factor. There’s no caffeine. As a matter of fact, it’s the nutrients that our brian needs for energy production so it’s the best way we can supplement our diet and support our brain, which is obviously the most important organ in the body.
Exhibit G, page 4 VB000052 | Now, for people out there are seniors today, what’s this g going to do for them? _ Well, the most common thing seniors say, is they feel like they recaptured that energy that they had when they were younger. I mean, Focus Factor literally puts that spark back in their life where they feel like doing more. And let’s talk about memory if we can. Because, again, like I say, seniors worry about their memory many times. I think the whole world, especially.. let’s just take this country...are suffering with “memory problems. You’ve got children-at school with problems focusing and concentrating and learning. You’ve got adults, you’ve got seniors. Now think about this; How many times have you been introduced to - somebody...and, or let’s say the person listening’s been introduced to somebody.. .and by the time their handshake breaks their name falls to the floor. Or you go to the grocery store. And milk’s on your list. You come home, you got 10 items...but no milk. .
Where did the milk go? Well, the bottom line is, we’re all suffering with memory problems many times, if we'll be honest. It impairs our ability yo learn. For professionals it impairs their ability to provide a great living because, if they can’t learn new tasks, chances are they’re not performing to their optimal capacity. It affects kids, and believe me it affects your self-esteem. Focus Factor provides the nutrients necessary to enhance memory, which is a blessing to all of us. . .
And folks listening, do you remember what the doctor’s name is?. A little test. It’s Dr. Kyl Smith. I’m Leisa Hart. You may have already forgotten that. But the information is there...we just need something to help us get it out. Everybody has a natural ability to have an awesome memory. You just have to have it released. And Focus © Factor provides the nutrients that’s going to literally allow you to learn new tasks and access old memories. Okay let’s listen to what some doctors are saying about Focus Factor. First we'll hear from Dr. Sean Sieracki...and then from Dr. Jim Van Meter. Now, these are doctors who recommend Focus Factor to their patients. Let’s roll the tape.
Dr. Shawn Sieracki: I first heard about Focus Factor about ...a year and a half ago Dr. Kyl Smith introduced it to me at a seminar. And he passed-out a few of the Focus Factor tablets, and from that point on I’ve been hooked on Focus Factor. It helps calm the mind. And it enhances brain function. That is what I am finding it’s doing for women, men, and children as well. It’s an excellent product just to help enhance the brain function. I believe that Focus Factor is the very best brain support product on the market. Focus Factor helps children or adults with mental fatigue...poor focus and irritability...it helps to keep that under control. I believe Focus Factor is the best supplement on the market for memory control and memory function—not just with children, not just with adults, and not just with seniors...it hits all ages, 5 1 18 1 1 2 212 2196 70 39 96.989990 ands 1 18 1 1 3 297 2196 27 31 96.852547 it5 1 18 1 1 4 336 2195 93 42 97.000961 gives5 1 18 1 1 5 443 2195 45 32 96.466667 all5 1 18 1 1 6 502 2204 81 32 96.888870 ages5 1 18 1 1 7 596 2195 61 32 96.841835 thes 1 18 1 1 8 670 2194 93 42 96.581123 rights 1 18 1 1 9 776 2189 150 37 96.924881 amounts 1 18 1 1 10 939 2192 40 32 97.010040 of5 1 18 1 1 11 989 2191 175 33 97.002495 nutrients5 1 18 1 1 12 1176 2190 58 33 96.824654 for5 1 18 1 1 13 1246 2190 60 32 96.779388 thes 1 18 1 1 14 1319 2189 112 33 96.882805 brain.2 1 19 0 0 0 210 2291 2096 481 -1 3 1 19 1 0 0 210 2291 2096 481 -1 4 1 19 1 1 0 211 2291 1979 48 -1 5 1 19 1 1 1 211 2303 63 32 96.476128 Dr.5 1 19 1 1 2 286 2302 73 33 96.434799 Jim5 1 19 1 1 3 372 2301 77 32 96.434799 Vans 1 19 1 1 4 463 2301 130 33 96.536331 Meter:5 1 19 1 1 5 622 2301 82 33 92.450363 This5 1 19 1 1 6 718 2301 27 32 92.450363 is5 1 19 1 1 7 759 2300 63 33 96.970154 Dr.5 1 19 1 1 8 836 2300 73 38 96.148697 Jim5 1 19 1 1 9 922 2299 79 39 96.806732 Vans 1 19 1 1 10 1014 2298 129 32 96.618889 Meter.5 1 19 1 1 11 1167 2297 116 42 96.877800 Every5 1 19 1 1 12 1295 2296 83 32 95.879951 times 1 19 1 1 13 1391 2296 16 32 95.879951 I5 1 19 1 1 14 1420 2305 82 23 96.812775 ever5 1 19 1 1 15 1515 2294 163 33 96.823128 research5 1 19 1 1 16 1692 2291 183 45 96.479248 anything,5 1 19 1 1 17 1887 2293 18 32 95.976776 I5 1 19 1 1 18 1918 2293 129 42 95.866150 always5 1 19 1 1 19 2060 2296 58 39 96.982773 try5 1 19 1 1 20 2125 2293 65 45 96.980011 thea 1 19 1 2 0 212 2346 2049 52 -1 5 1 19 1 2 1 212 2357 153 41 96.707756 products 1 19 1 2 2 377 2365 45 22 96.386719 on5 1 19 1 2 3 437 2347 134 49 96.181732 myself.5 1 19 1 2 4 597 2355 159 32 96.488464 Numbers 1 19 1 2 5 770 2363 79 30 96.558624 one,5 1 19 1 2 6 863 2353 30 32 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1 3 7 749 2407 66 42 93.420235 My5 1 19 1 3 8 829 2415 64 24 96.956039 sons 1 19 1 3 9 907 2406 63 32 96.956039 has5 1 19 1 3 10 983 2405 88 32 96.511337 been5 1 19 1 3 11 1085 2414 49 22 96.981194 on5 1 19 1 3 12 1145 2398 39 46 96.845589 it,5 1 19 1 3 13 1197 2413 60 33 91.058960 my5 1 19 1 3 14 1270 2402 205 43 91.058960 daughter’s5 1 19 1 3 15 1488 2402 89 32 96.769836 been5 1 19 1 3 16 1591 2411 45 23 90.515007 on5 1 19 1 3 17 1650 2401 36 40 90.515007 it,5 1 19 1 3 18 1700 2410 60 43 96.185242 my5 1 19 1 3 19 1773 2394 234 38 91.751976 son-in-law’s5 1 19 1 3 20 2020 2399 90 33 91.825508 been5 1 19 1 3 21 2124 2409 46 22 80.926338 on5 1 19 1 3 22 2200 2392 2 2 54.110531 —4 1 19 1 4 0 211 2452 2095 51 -1 5 1 19 1 4 1 211 2463 355 40 88.861435 it...um...everyone5 1 19 1 4 2 579 2461 36 32 96.673218 in5 1 19 1 4 3 630 2470 58 33 96.971718 my5 1 19 1 4 4 700 2459 145 43 96.393303 family5 1 19 1 4 5 836 2469 29 23 96.617470 is5 1 19 1 4 6 879 2469 46 23 96.931473 on5 1 19 1 4 7 938 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2510 106 33 96.561699 brain5 1 19 1 5 11 1186 2510 112 39 96.894928 think,5 1 19 1 5 12 1312 2509 98 33 96.789421 focus5 1 19 1 5 13 1424 2509 70 32 96.451187 ands 1 19 1 5 14 1508 2515 145 25 96.122314 recover5 1 19 1 5 15 1665 2507 89 32 96.020515 facts5 1 19 1 5 16 1769 2507 181 38 96.020515 numbers,5 1 19 1 5 17 1963 2506 129 40 96.804108 words,4 1 19 1 6 0 212 2560 2010 48 -1 5 1 19 1 6 1 212 2568 212 40 96.682701 definitions,5 1 19 1 6 2 439 2571 163 29 96.450096 etcetera.5 1 19 1 6 3 628 2568 128 32 95.973442 Where5 1 19 1 6 4 769 2566 142 33 92.794716 normal5 1 19 1 6 5 924 2565 284 33 92.546722 multi-vitamins5 1 19 1 6 6 1221 2564 70 32 96.893021 ands 1 19 1 6 7 1306 2562 148 33 96.267982 minerals 1 19 1 6 8 1468 2563 63 31 96.985703 has5 1 19 1 6 9 1545 2561 145 42 89.953644 nothing5 1 19 1 6 10 1701 2564 36 29 97.007385 to5 1 19 1 6 11 1752 2561 45 32 96.981598 do5 1 19 1 6 12 1811 2560 85 32 96.864410 with5 1 19 1 6 13 1909 2560 27 32 96.933746 it5 1 19 1 6 14 1949 2560 71 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33 96.932655 those5 1 20 1 2 18 2080 2877 167 43 96.932655 products,4 1 20 1 3 0 208 2936 1125 45 -1 5 1 20 1 3 1 208 2942 88 33 96.387276 what5 1 20 1 3 2 309 2942 28 33 96.940651 is5 1 20 1 3 3 351 2943 26 32 96.896622 is5 1 20 1 3 4 391 2942 100 33 96.757385 about5 1 20 1 3 5 501 2943 113 32 96.867073 Focus5 1 20 1 3 6 625 2942 125 32 96.795952 Factors 1 20 1 3 7 761 2941 69 32 96.663643 that5 1 20 1 3 8 843 2940 28 33 96.663643 is5 1 20 1 3 9 886 2940 123 41 96.407043 getting5 1 20 1 3 10 1023 2938 42 33 96.954277 all5 1 20 1 3 11 1079 2938 65 32 97.010475 this5 1 20 1 3 12 1157 2936 176 34 95.584061 attention?2 1 21 0 0 0 921 3136 1385 113 -1 3 1 21 1 0 0 921 3136 1385 113 -1 4 1 21 1 1 0 921 3136 1385 53 -1 5 1 21 1 1 1 921 3141 159 39 93.051025 Exhibits 1 21 1 1 2 1094 3140 49 44 92.731094 G,5 1 21 1 1 3 1157 3150 99 35 95.694855 pages 1 21 1 1 4 1269 3138 21 36 95.694855 55 1 21 1 1 5 2109 3136 2 2 11.647614 ,5 1 21 1 1 6 2287 3155 19 34 96.734047 54 1 21 1 2 0 1864 3209 232 40 -1 5 1 21 1 2 1 1864 3209 232 40 91.334671 VB000053 We've got this wonderful grass roots thing going on in doctor’s practices and in families across the country. And I think it’s because Focus Factor works. I mean, think of how many times people take a vitamin or nutritional supplement and they absolutely do not notice any difference in their health, their mental clarity, or anything. Focus Factor very rapidly feeds the brain so you feel like you’ve got better attentiveness. Increased focus, concentration, increased memory...better mood, y’know what I mean? A better spirit about you.
Does that just turn a light on for them? That’s a great example. Kinda like turning a light bulb on. I think a lot of people, at least in my practice, feel like the light above their head when it lights up when they get an idea, like in a cartoon, is a dull light. - With Focus Factor you get a bright light above your head. Well I’ll tell you what, I’d like that bright light all the time. We’re going to take another quick break here. Folks, now you can try Focus Factor for yourself...absolutely risk-free. Even the call is free. The telephone number’s coming up. I’m Leisa Hart, and you’re listening to the Vitalbasics radio program. CTA #2 Welcome back everyone. Leisa Hart talking with Dr. Kyl Smith about Focus Factor...a groundbreaking new. supplement that helps improve your mental edge. Doctor, for people just tuning in, give us a quick re-cap of the | concept behind Focus Factor and why our listeners should choose this overall the other supplements out there. Well, Leisa, the concept is simple. Today people are waking up feeling lethargic, they lack energy, they ‘experience mood swings and irritability, lack of focus...because, quite frankly, our diets are just not providing the brain-supporting nutrients that we need to feel great. So I designed Focus Factor to help both adults and.children supplement their diet...add those brain-supporting nutrients back to the diet...what I never imagined, though, is the stories that come from this product. I mean, I-created it to increase focus, concentration and memory. The stories that come back, though, are higher self-esteem. Parents feel like ~ they’re better parents because they go to work, they get more done in less time, they come home with energy to spare that they can give their children and their spouse. The stories are just wonderful, life-changing experiences and it’s caused me to realize that we all need to support the most important organ in our body...and obviously, that’s-our brain.
And you're going to feel this pretty quickly, right? Typical person says that they notice a difference in how they feel within just 1 to 10 days. Absolutely fantastic.
_ Texas Rep testimonial: Now, it’s my great honor and pleasure to have with me on the phone Representative Rick Green. He’s a member of the House of Representatives in the state of Texas, an attorney, business owner and father of a two children. Obviously a very busy man. Representative Green, thank you for joining us. Glad to be here, thanks for having me.
Now what’s your story with Focus Factor? Exhibit G, page 6 6 VB000054 . Well, you basically listed the reasons I was looking for something like Focus Factor. I was elected 2 years ago, and in our Texas legislature we meet for 140 days and we cover 6,000 bills in that short time frame, and _trying to juggle that and practice law and run a business and spend time with my boys is not an easy thing to do, and I’m used to managing all of those different things but just being stressed out all the time, and not really enjoying the time that you do get with the family and I wanted something that wouldn’t just affect me physically...I mean, I’ve had vitamins before that I could tell a physical difference...but with this product I was looking for something that would give me the mental clarity to deal with all these different tasks at the same time...and that’s what I had been told about Focus Factor...started taking it about a year ago and found that was exactly the results. I felt a major difference in being able to manage different tasks, and focus on that task instead of, y’know, how you...you’d be at lunch with one person meeting on one thing, your mind’s wandering off on all these other things you’ re supposed to be doing. Taking this product made a significant difference to where those things wouldn’t happen. I mean, I could...whatever the task at hand was, I could concentrate on getting that done knowing I had these other things to deal with... Sounds to me like you’ve given a whole new definition to the term multi-tasking. [laughs] If there’s a multi-mudti-tasking, then that would fit. Do you feel like your family has benefited as well? Well, my 4 year-old has been taking the chewable vitamin, which...I took the chewable Focus Factor for awhile myself before I got on the adult Focus Factor. And the great thing about it is, we’ve always tried to get him to take a vitamin of some kind, and when Dr. Smith came out with Focus Factor it was the only one that he’ll say, ‘I want to take my vities!’.
So he likes the taste.
- He likes the taste, so that’s a significant advantage over most of the products that are out there. What would you say to our listeners who might still be skeptical about Focus Factor? Well, I think, um, being someone...y’know, personally I’ve always been interested in taking supplements and . vitamins and those kinds of things, so it was a lot easier, um, for me to make the decision to try something . that I thought was gonna help what I was looking for. A lot of times we spend money on something that’s _supposed to be doing all these great things but you never feel it, you never notice if it did. With Focus Factor you’re going to actually know that there’s something different in the way that you are operating as a human being. Your brain’s working better, your body’s feeling better. I mean, with a product like that, what have you got to lose? And your experience has been that it’s really changed your life, helped your family, it’s been great for your kids. Sounds like it’s been great for you.
And let me tell you, I can tell when I don’t take it.
That’s always an important test of a supplement. If you feel a difference when you don 't take it! Right.
Well, Representative Green, thank you so much for coming on the program today. .I know you're very busy and we appreciate your time.
Y’all have a great one.
We’re almost out of time. This is your chance for any final words to our listeners. Anything you want to say before you go? Exhibit Gypage 7 VB000055 i Well Leisa, Focus Factor is so important to me...I wouldn’t start a day without it. I wouldn’t let my family go. without it. I wouldn’t imagine letting my little girl go through life without the nutrients she needs fora great day so she can focus and concentrate and feel good about herself. But maybe the most profound thing is what this does in also adults’ and senior citizens’ lives. Senior citizens who felt like they don’t have that mental spark.. they’ ve got that spark back that they used to have when they were younger. People who feel like they’re going through a drudgery, a treadmill every day of feeling lethargic and not getting anything done. They’re reaching for caffeine and candy to try and mentally stimulate themselves, which, of course, doesn’t work. Focus Factor feeds the brain so you literally have that energy back so you feel like you can do ' more in hess time and come home with energy to spare. and spend that ‘wonderful energy and time with your - family. © - Dr. Kyl Smith...thank you so much for being my guest today here on Vitalbasics. Thank you so much, Leisa. I’ve enjoyed it.
Well, folks, we're out of time: I’m Leisa Hart. Thank you for joining us on the Vitalbasics radio program. : CTA copy: . If you would like more information about Focus Factor, the supplement that supercharges your — brain, please call toll-free: 1-800- . That’s 1-800- -For over 5 years, Focus Factor has been available for men, women, children and seniors only through doctor’s offices.5 1 9 1 2 2 363 1330 73 32 5.514565 But5 1 9 1 2 3 442 1328 121 34 5.514565 thanks5 1 9 1 2 4 576 1333 34 29 96.906769 to5 1 9 1 2 5 624 1340 19 22 96.781021 a5 1 9 1 2 6 656 1328 124 43 96.960098 specials 1 9 1 2 7 794 1333 227 37 96.056900 arrangements 1 9 1 2 8 1033 1328 79 32 96.697937 with5 1 9 1 2 9 1124 1328 58 32 96.947334 Dr.5 1 9 1 2 10 1195 1326 69 42 96.402733 Kyl5 1 9 1 2 11 1279 1326 114 39 96.513359 Smith,5 1 9 1 2 12 1407 1336 67 31 96.674286 you5 1 9 1 2 13 1488 1335 68 23 38.898731 cans 1 9 1 2 14 1562 1335 79 22 38.898731 now5 1 9 1 2 15 1654 1329 53 37 96.693169 gets 1 9 1 2 16 1720 1334 44 22 96.621101 on5 1 9 1 2 17 1778 1334 18 22 96.445877 a5 1 9 1 2 18 1810 1323 123 42 96.445877 30-days 1 9 1 2 19 1943 1323 154 33 96.565918 risk-free5 1 9 1 2 20 2111 1323 71 33 96.565918 trials 1 9 1 2 21 2195 1323 135 36 89.172653 directs 1 9 1 2 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74 22 96.912338 sures 1 11 1 1 6 609 1811 35 28 95.496017 to5 1 11 1 1 7 658 1806 59 33 95.496017 asks 1 11 1 1 8 729 1805 101 41 95.878174 about5 1 11 1 1 9 842 1805 54 33 93.295685 thes 1 11 1 1 10 910 1798 142 53 92.500282 doctor’s5 1 11 1 1 11 1069 1798 120 53 96.845985 specials 1 11 1 1 12 1205 1803 99 33 96.835495 offer.5 1 11 1 1 13 1330 1803 57 32 93.301605 It’s5 1 11 1 1 14 1405 1802 115 33 92.798813 1-800-5 1 11 1 1 15 1728 1827 6 6 88.237534 .5 1 11 1 1 16 1760 1792 115 40 92.586708 That’s5 1 11 1 1 17 1893 1800 112 32 93.106743 1-800-2 1 12 0 0 0 872 3144 1210 69 -1 3 1 12 1 0 0 872 3144 1210 69 -1 4 1 12 1 1 0 872 3144 1210 69 -1 5 1 12 1 1 1 872 3150 157 37 93.122482 Exhibits 1 12 1 1 2 1042 3147 49 44 92.535248 G,5 1 12 1 1 3 1106 3156 99 36 96.357590 pages 1 12 1 1 4 1218 3144 24 36 96.482384 85 1 12 1 1 5 1853 3175 229 38 91.003357 VB000056 _ Focus Factor TV Show “Bill’s Case Studies” transcript—April 19, 2001 ‘Opening disclaimer: The following is a paid program for Focus Factor, brought to you by Vitalbasics. , ~ IMPORTANT NOTICE TO CONSUMERS : i THIS PRODUCT IS A DIETARY SUPPLEMENT. IT NUTRITIONALLY SUPPORTS NORMAL BRAIN FUNCTION. IT IS NOT A TREATMENT FOR DISEASE. This product is not intended to treat attention deficit hyperactivity disorder or any _ other mental illness. If you or your child suffer from mental illness, consult a physician for proper treatment. Title Screen up: “Brain Starvation” | Karen Newton: I kept thinking, it’s just approaching middle age. I couldn’t sit down and watch a TV show or read a book without falling asleep. Because I was just so tired. Lois Miller: I didn’t think of it as brain starvation. I thought of it as loss of energy. _.older age...being able to keep up. _ Anthony Lazzaro: The most important part of your body is your brain. A lot of people forget to feed their brain the proper food. , a - Barbara Clemente: Actually I went to a doctor and said, “I’m tired all the time. I can’t concentrate. I’m forgetting words.” And he told me this was normal—that this was aging and that I should just get used to it. . “Cheryl Lee: When a 7 year-old is concerned about his acceptance in class and feeling good about himself and not having any friends. ..and beirig separated from his friends in the lunch room, that, to me, is more of a concern than just being an active young boy. .
Tom Newton: There’s so many things about the brain that we don’t understand... ' Susette O’Neal: It’s very important that you feed your brain—this is the thing that’s going to carry you through the next 50 or 60 years.
Bill: Welcome to the Vitalbasics Health Show. These people and millions just like them have made a shocking discovery. Despite the abundance of food in this country, despite the fitness craze, people still feel tired and mentally drained. Several months ago on this program we interviewed a leading expert in nutrition who is generating controversy with his assertion that there's a nationwide epidemic called Brain5 1 9 1 4 12 1573 1616 203 37 96.842667 Starvation that affects men, women and children alike in this country. According to Dr. Kyl Smith, memory loss, poor concentration, mood swings and fatigue are causing a dangerous drop in effectiveness in the workplace and a higher level of tension and even anger in the home. _ He also introduced a new dietary supplement called Focus Factor that helps people with these every day problems. Dr. ' Smith, welcome to the program again.
Dr. Smith: Thank you, Bill. Again, I'm very glad to be here. Bill: What is brain starvation and what are the’ signs we might have it? Dr. Smith: Brain starvation, basically, occurs to all of, I believe, us on a daily basis when we fail to consume the nutrients that our brain needs for optimal function. ‘And the way we feel when this occurs is we feel sluggish and lethargic. The problem is, if we were organically farming in our backyard the fruits and the vegetables and growing poultry and cattle like they did in the early 1900’s in the backyard of the farm, and we were producing the grain products ourselves—taking the raw wheat, grinding it up and making the bread—we would have all the nutrients we needed from our diet. But we don’t live that way anymore. The way we live is we go to the supermarket and we buy processed foods...the processed grain examples that we used, where literally the magnesium, the Vitamin B6 and other neuro-factors have been removed from the grain and not added back after processing. Now, here's another key, we humans have been manipulating our brain for years, our whole lives to try to change how we feel. A good example is chocolate, caffeinated beverages, even candies and sugar will alter brain chemistry and enhance neurotransmitters. The problem is they do it artificially.
Bill: But it’s not just you, you know, Dr. Smith saying this. This is being widely reported in the mainstream press. First one: Pain and fatigue are the two most common health related problems that cause people to seek help from their — health practitioners. Words they use to describe their condition include: exhaustion, lethargy, inability to sleep at night combined with inability to stay awake during the day.
Exhibit H, page 1 - Page I . VB000127 Dr. Smith: Bad combination.
Bill: Another one and this was a headline in USA Today, it was a cover story on it. It said, our lives are all crumpled up with stress, multi-tasking, high expectations, lack of manners. Now we're amid a new epidemic of anger, sometimes deadly anger. Now that we know that this is serious problem, tell us, what is Focus Factor and what does it do? Dr.5 1 4 1 1 2 218 482 127 33 96.201668 Smith:5 1 4 1 1 3 371 480 106 34 96.204086 Focus5 1 4 1 1 4 489 460 116 54 94.383064 Factors 1 4 1 1 5 617 481 68 38 96.587906 fills5 1 4 1 1 6 698 481 67 33 97.002975 that5 1 4 1 1 7 772 459 92 63 96.375641 huge5 1 4 1 1 8 878 489 64 32 96.992065 gaps 1 4 1 1 9 955 478 42 34 96.780670 of5 1 4 1 1 10 1002 472 159 39 96.727608 nutrients5 1 4 1 1 11 1173 476 100 33 96.626434 that’s5 1 4 1 1 12 1285 476 142 41 96.907677 missing5 1 4 1 1 13 1441 465 73 60 96.957954 from5 1 4 1 1 14 1534 465 95 60 96.689102 every5 1 4 1 1 15 1650 485 65 23 96.689102 ones 1 4 1 1 16 1728 474 42 33 96.758163 of5 1 4 1 1 17 1777 469 62 38 96.865326 ours 1 4 1 1 18 1850 462 94 45 92.544067 diets.5 1 4 1 1 19 1969 473 37 33 92.544067 In5 1 4 1 1 20 2019 458 94 47 96.972168 others 1 4 1 1 21 2124 446 122 72 96.861382 words,5 1 4 1 1 22 2261 469 24 33 95.626450 it2 1 5 0 0 0 143 521 2184 269 -1 3 1 5 1 0 0 143 521 2184 269 -1 4 1 5 1 1 0 143 521 2180 56 -1 5 1 5 1 1 1 143 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35 29 96.727432 to5 1 5 1 5 9 1135 744 54 33 96.806381 thes 1 5 1 5 10 1201 738 103 48 96.709824 body.2 1 6 0 0 0 143 832 2181 118 -1 3 1 6 1 0 0 143 832 2181 118 -1 4 1 6 1 1 0 143 832 2102 73 -1 5 1 6 1 1 1 143 856 78 32 93.542274 Bill:5 1 6 1 1 2 249 844 159 53 93.542274 Recently5 1 6 1 1 3 419 865 52 22 96.988701 we5 1 6 1 1 4 484 854 81 34 96.974693 took5 1 6 1 1 5 576 865 60 40 96.753296 ours 1 6 1 1 6 647 865 146 23 96.753296 cameras5 1 6 1 1 7 807 859 57 28 96.828278 outs 1 6 1 1 8 877 864 111 23 95.563614 across5 1 6 1 1 9 1001 853 53 33 97.003006 thes 1 6 1 1 10 1067 842 147 56 96.287483 country.5 1 6 1 1 11 1239 836 62 48 96.786263 We5 1 6 1 1 12 1314 855 88 28 96.786263 went5 1 6 1 1 13 1415 849 87 34 96.854340 from5 1 6 1 1 14 1513 849 57 33 96.068985 thes 1 6 1 1 15 1580 853 69 29 95.671753 east5 1 6 1 1 16 1662 852 93 29 96.349968 coast5 1 6 1 1 17 1766 852 35 29 96.977310 to5 1 6 1 1 18 1814 847 55 33 96.938087 thes 1 6 1 1 19 1889 850 72 29 92.935081 west5 1 6 1 1 20 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901 55 39 97.002319 gets 1 6 1 2 23 2191 895 88 35 96.085777 backs 1 6 1 2 24 2289 900 35 28 96.085777 to2 1 7 0 0 0 113 945 2193 112 -1 3 1 7 1 0 0 113 945 2193 112 -1 4 1 7 1 1 0 120 945 2186 59 -1 5 1 7 1 1 1 120 956 180 38 31.985672 anormal productive lifestyle. Our first stop was Cleveland, Ohio and this highlights the fact that Focus Factor really is _-a supplement for the whole family. Tom Newton is the Midwest regional promotion's manager for Electra Records. — His wife Karen is a medical transcriptionist and they have two school age daughters, Katie and Jackie. Take a look... Newton family testimonial:
- Tom Newton: One of things that really brought it home for me was, my boss called me out on a conference call and asked me a question. It was a simple question. And I wasn’t paying attention. And, y’know, in front of all your peers, ‘you're like, what was the question? [laughs] ...and you just kind of see your career slowly slipping away. Karen Newton: I’d find myself dozing off at the movie theatre because I was tired. But I thought, I have too much on . my plate, I need more help at home...I’d be just yelling at the kids—they need to help me more and he needs to help me—and...so yeah, I was just running on empty for a couple of years there. Tom/Karen Newton: Karen: One morning I just woke up and literally I felt good. Andi thought, this has got to be Focus Factor working. Tom: Did you ever notice the difference in your mood from a Monday morning to a Friday afternoon? Well, I remember distinctly the first time I took it, because it was a Monday morning, and I remember taking the Focus Factor—doing my shower and all that. And then when I actually got to my office, it was like, All right! I feel like Friday afternoon for some reason! 1 couldn’t figure that out. But, that was the beginning, and that’s . the kind of feeling I had a continue to have.
Karen Newton: You just find, like, that you’re in a better mood, you have more enthusiasm, you have more patience. It just gets the cobwebs out and everything. You make:the most of your day. Katie Newton: When I’m on soccer field and taking Focus Factor I feel more confident and alert and energetic. Jackie Newton: I have to get up and go to school every day. I have homework every day. I work almost every day. And Focus Factor just gives me enough energy to go on with my life, like, with a little bit more energy and not as tired as I used to be.
Bill: (Wonder Women introduction): One of the real tests of a product is how quickly the word gets around about it. If everybody’s talking about something, it must be pretty good...and by all accounts, a lot of people are talking about Focus Factor, as in this next clip. Lois Miller is a professional real estate broker in Maryland, and she was feeling the effects of “brain starvation.” Focus Factor worked so well for her, that she immediately gave some to her nieces. Page 2 Exhibit H, page 2 VB000128 Lois Miller: My ability to concentrate was...was non-existent. Practically non-existent. My focus was just horrible. I had very bad moods, and my energy level was drained.
~ Lois Miller: I was seriously considering retiring.
Bridgett Steele: It’s frustrating to not be able to take charge of how I feel. For example, late afternoon when I don’t _feel like doing my work. I fought through it...I worked through it. But in hindsight, it’s frustrating because I wasted sO much time.
Coralie Miller: I was having'a real problem with my energy level. Coming up on my 43" birthday I just figured I’m getting old and I just can’t keep this pace up anymore. 7 - _ . Lois Miller: I heard about Focus Factor on Coast-to-Coast Radio. And it was, like I said, I was in my bed that morning. I was so tired I was thinking about not going in to work. And I heard about Focus Factor and I said, I think I just have to order it.
Bridgett Steele: As a family, we exercise together a tremendous amount. We walk the dogs, we run together, we perform all kinds of outdoor activities, and Focus Factor has been incorporated into that very busy, active life. Coralie Miller: One of the things you do when you are not able to focus is to stop and grab a snack or something to keep your energy level up. The side result is I’m finding it very easy to maintain not eating the office snacks and thereby keeping my weight off.
~ Lois Miller: Since taking Focus Factor, my memory is better, my concentration is better, my energy level is better. My ability to cope is better. My ability to endure...my endurance is better. Bridgett Steele: By the end of the week I think you, as well as those around you, would notice that you can concentrate more—you can block things that would otherwise be distracting, out. Impediments that kept you from performing efficiently are gone, because you somehow find the ability to focus on what you’re doing. And your attention to detail will improve dramatically. , Coralie Miller: Of what I know, 3 different people—my aunt, my cousin, and myself—have tried it with 3 totally different body chemistries and have all, in our own way, had very successful results. ; Bill: Can you talk a little bit about what's happening in the brain in terms of when our brain's working at full capacity and then when it's starving, as you say? Dr. Smith: Absolutely, the best way we can do this is to actually take a look inside the brain. As you travel inside the brain you'll notice that tiny telephone lines called neurons carry nerve impulses. However, something unique happens. - No two neurons actually connect to each other. They're separated bya gap called the synapse. Now the way the brain actually makes a connection is it makes a chemical connection with what's called a neurotransmitter. Neurotransmitters are formed from the-nutrients that we consume from the foods that we eat. So, in our comparison of two neurons you'll see on the left side we have low production of neurotransmitters and on the right-we have high production of neurotransmitters. This correlates quite frankly into how you feel. When production of neurotransmitters is high you have a great day. You feel like you can focus and concentrate on demand. CTA #1 Bill: Folks, if you would like more information about Focus Factor. If you or your kids need help with focus, concentration, memory, energy or mood swings, please call the number at the bottom of you screen. Thanks to a special arrangement with Dr. Kyl Smith, you can now get on a 30-day risk free trial. Be sure to mention the Vital Basic's Health Show, and when you order you can even get a 30-day supply absolutely free. And we have a special bonus that we did not have available the last time we had Dr. Smith on this program — he has produced a special video that explains ‘more about Focus Factor. This is such a remarkable, revolutionary dietary supplement, and it is so different from anything else out there, this. video explains how to take it properly, more information about the ingredients and some fascinating facts on how it literally energizes your brain. This video is free with your order. Remember there are two formulas — there are berry-flavored chewables for children and the easy to swallow tablets for adults. [Vitalbasics Health Show transition] Bill: Right now, we are going to find out a little more about brain starvation in some very simply everyday terms, through the foods that we’re eating here. And Doctor Smith, you have some surprises for us. Page 3 Exhibit H, page 3 VB000129 Dr. Smith: We can not assume today that we receive all the nutrients we need from our diet for optimal brain. function—for us to feel at our very best. Let’s start out with breakfast. Because of the way grain products are refined ‘today in the milling process—from the grain to the refined flour; we can lose up to 90 percent of some nutrients. Let me show you what that means to us. If you start out with simple toast for breakfast, you’re gonna have to eat 10 slices to make up for the loss of nutrition in your one or two slices. You can find this referenced in government studies, so it’s valid information. Speaking of grain products.. if we’re looking at cereal (and I love cereal myself)... -you’d have to eat 10 servings to make up for the nutrient losses in that cereal. Now, taking our example to lunch...using the same information...there are nutrient losses in the luncheon meat and in the vegetables (as we’re going to see). You’d have to make three triple-decker sandwiches to make up for the nutrient losses in these foods. Bill: I hope you're hungry. That’s just incredible Dr. Smith: Now, this is real information and it’s not exaggerated. Notice we don’t have junk food up here.. -we don’t have fast food. These are real foods. - Bill: yeah, these look like wholesome foods like we’re supposed to eat every day. Dr. Smith: Exactly. Let me give you a real strong example...as if these weren’t strong already. In the case of broccoli, asparagus and green beans, the American Medical Association Council on Food and Nutrition, they state that nutrient losses-can be so severe in vegetables, that by the time they get from the farm to the green grocer, they can lose up to 90% of some nutrients. Now, these are what we call “fresh” vegetables. In the case of canned peas, you can lose © up to 75 percent of vitamins BS and B6 which are both neuro nutrients—nutrients the brain uses. Let’s bring it to dinner. Taking all this information we put together, you’re gonna have to eat 5 servings of tomato sauce to make up for that loss. And then we’re back to our grain example—10 servings of the pasta. Because of food storage and food processing, there are losses of nutrients. And if you don’t make up for that by taking a good quality nutritional supplement, like Focus Factor, you’re gonna suffer. , Bill: And folks, think about your own diet. Chances are you’re not eating this healthy. Chances are you are sneaking” in a lot of junk food...fast food...that kind of thing. So Focus Factor becomes really an essential supplement. I want to introduce to you right now a professional racecar driver named Anthony Lazzaro. Anthony is on the LeMans Series, which are races that last anywhere from three hours to twenty-four hours, and in his profession his mind, his brain is literally going at 180 miles per hour. So, you can really imagine how focused and alert his brain has to be and how he has to be. Now we caught up with him at a race in Sebring, Florida, and here's what he says about Focus Factor... Anthony Lazzaro. My career has. been very, very good so far. ’ve won numerous championships in open-wheel cars. T’ve won races in sports cars. To get the pole positions, to get the fastest race laps, to get the race wins, you need that edge...and with Focus Factor I have that edge. Your reactions, and what you do in the race car—I mean, we’re traveling at 180 miles per hour, we’re making split second decisions—your reaction times are everything. And if you’re not at the top of your game, and you’re not mentally prepared for what you’re about to do, you can get in big trouble. Right now, I’m taking Focus Factor about 30-45 minutes before I get in the car. It’s part of my daily routine. A lot of people watch their diets, they watch what they eat, they work out, they have different activities that they do for their body, but a lot of people forget about the brain. Focus Factor is brain food. It’s what your brain needs to think more clearly. Your brain’s telling your body what kind of energy level you’re going to have. Focus Factor helps that. The ~ results speak for themselves.
Bill: Here's what I'm thinking with Anthony's story, is that if Focus Factor works for someone like him who is under incredible pressure. I mean he's going nearly 200 mph, I mean that's his job. He drives almost 200 mph for a living. I can only imagine what it would do for the rest of us who aren't perhaps under that kind of pressure all the time. Dr. Smith: Anthony has taken Focus Factor to extremes that we'll never have in our lives. Page 4 Exhibit H, page 4 VB000130 Bill (Al Demitri introduction):
Al Demitri lives in Florida, and he plays golf almost every single day. He has a tremendous swing, and take a look at Al Demitri: I had friends who would come down from up north, from Ohio, and down here to Florida on vacation and you stand there and you couldn’t maybe remember his first name and here he was a chumming buddy all the way through high school, y'know? And then, once I started taking Focus Factor, I noticed that names were easier... I don’t walk into a room and forget what I was going into the room for. ‘And I had problems before. I focus more on cars, where I’m a better and safer driver. The word “Focus” for golf is important as it is for anything. And when I heard the words Focus Factor on the radio, it seemed like it would be something I would like to try. My putting‘is _ tremendous now. My drives are going almost 30 yards farther. There’s not a member I don’t play with—and I play with over a hundred here—that can’t vouch for that. I can only say that Focus Factor has done tremendous stuff for me. — I mean, just generally...I don’t know how to put it. I’m happy. You ever get so happy you’re at a loss for words? ‘Bill (Susette O’Neal intro): We spoke with Susette O’Neal in San Diego. She has a young son named Eric who was really having a tough time focusing and staying on-task. She says it was really’a challenge for her and her husband. 5 1 6 1 3 2 127 1014 66 33 96.804993 But5 1 6 1 3 3 204 1013 141 33 96.464874 because5 1 6 1 3 4 359 1010 41 35 96.986588 of5 1 6 1 3 5 407 1011 105 33 97.010498 Focus5 1 6 1 3 6 526 1010 124 39 93.294334 Factor,5 1 6 1 3 7 665 1007 122 40 90.125946 there’s5 1 6 1 3 8 800 1016 19 23 95.182220 a5 1 6 1 3 9 832 1005 111 43 95.182220 happy5 1 6 1 3 10 955 1002 132 42 96.134422 ending.5 1 6 1 3 11 1113 999 89 35 96.081810 Takes 1 6 1 3 12 1215 1010 19 22 96.081810 a5 1 6 1 3 13 1246 998 121 34 96.619934 look...2 1 7 0 0 0 97 1090 2277 498 -1 3 1 7 1 0 0 97 1090 2277 498 -1 4 1 7 1 1 0 130 1090 2154 72 -1 5 1 7 1 1 1 130 1121 136 33 92.494011 Susette5 1 7 1 1 2 280 1118 146 44 77.788589 O’Neal:5 1 7 1 1 3 452 1108 61 42 96.827591 We5 1 7 1 1 4 526 1117 84 33 96.591782 have5 1 7 1 1 5 616 1102 17 64 96.912407 a5 1 7 1 1 6 624 1109 79 48 96.796181 lots 1 7 1 1 7 715 1113 42 35 96.540527 of5 1 7 1 1 8 764 1112 158 35 95.058891 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19 1624 1842 32 33 96.834572 if5 1 8 1 5 20 1663 1851 68 32 96.834572 you5 1 8 1 5 21 1743 1840 84 42 95.679443 keeps 1 8 1 5 22 1841 1839 101 41 96.956879 doing5 1 8 1 5 23 1955 1837 87 33 97.005722 what5 1 8 1 5 24 2054 1836 115 42 96.340103 you've5 1 8 1 5 25 2183 1834 123 40 96.413429 always4 1 8 1 6 0 132 1885 2157 68 -1 5 1 8 1 6 1 132 1912 96 39 96.592438 done,5 1 8 1 6 2 242 1912 109 41 93.340706 you're5 1 8 1 6 3 365 1910 100 43 96.954552 going5 1 8 1 6 4 476 1915 35 27 96.954552 to5 1 8 1 6 5 524 1909 84 42 96.932014 keeps 1 8 1 6 6 622 1908 126 42 96.994667 getting5 1 8 1 6 7 760 1906 56 33 96.882172 thes 1 8 1 6 8 829 1914 92 24 96.911598 same5 1 8 1 6 9 934 1902 127 34 94.763947 results.5 1 8 1 6 10 1088 1902 65 32 96.931061 But5 1 8 1 6 11 1164 1899 63 34 92.720047 this5 1 8 1 6 12 1240 1899 28 33 92.720047 is5 1 8 1 6 13 1281 1908 83 32 96.772202 yours 1 8 1 6 14 1376 1897 124 33 96.909348 chances 1 8 1 6 15 1514 1900 32 28 96.906807 to5 1 8 1 6 16 1560 1895 44 33 96.968513 do5 1 8 1 6 17 1618 1893 189 40 96.305298 something5 1 8 1 6 18 1820 1888 163 41 95.532532 different.5 1 8 1 6 19 2008 1890 50 32 96.890648 To5 1 8 1 6 20 2071 1892 53 38 96.890648 gets 1 8 1 6 21 2135 1896 83 33 96.788353 yours 1 8 1 6 22 2231 1885 58 33 97.001678 life4 1 8 1 7 0 132 1939 2107 68 -1 5 1 8 1 7 1 132 1964 86 33 96.957542 backs 1 8 1 7 2 229 1974 44 23 95.787804 on5 1 8 1 7 3 286 1963 89 33 95.787804 tracks 1 8 1 7 4 387 1968 31 32 96.976379 at5 1 8 1 7 5 430 1962 102 45 94.661209 work;5 1 8 1 7 6 547 1961 64 33 94.661209 this5 1 8 1 7 7 625 1961 28 33 97.007118 is5 1 8 1 7 8 667 1960 71 33 96.444748 also5 1 8 1 7 9 752 1959 52 32 96.960304 for5 1 8 1 7 10 816 1967 85 32 96.960304 yours 1 8 1 7 11 912 1956 84 38 96.205513 kids,5 1 8 1 7 12 1011 1960 34 28 96.205513 to5 1 8 1 7 13 1058 1952 179 45 72.401459 help'them5 1 8 1 7 14 1246 1950 94 35 96.821953 builds 1 8 1 7 15 1352 1949 144 42 96.821953 brighter5 1 8 1 7 16 1508 1947 121 39 96.803574 minds;5 1 8 1 7 17 1645 1946 65 33 96.963539 ands 1 8 1 7 18 1722 1950 34 28 96.884491 to5 1 8 1 7 19 1769 1948 61 30 96.788116 ours 1 8 1 7 20 1842 1942 123 35 96.567642 friends5 1 8 1 7 21 1978 1940 163 42 96.722954 watching5 1 8 1 7 22 2152 1939 87 42 96.693901 right4 1 8 1 8 0 131 1993 2076 62 -1 5 1 8 1 8 1 131 2028 79 24 96.681541 now5 1 8 1 8 2 222 2017 77 33 95.089478 who5 1 8 1 8 3 311 2027 53 23 90.733459 ares 1 8 1 8 4 378 2016 135 39 96.972778 seniors,5 1 8 1 8 5 528 2015 63 33 93.899048 this5 1 8 1 8 6 605 2024 62 23 93.899048 cans 1 8 1 8 7 680 2007 151 48 96.344757 improves 1 8 1 8 8 844 2020 84 33 96.795921 yours 1 8 1 8 9 940 2008 125 43 95.349365 quality5 1 8 1 8 10 1078 2006 43 34 95.349365 of5 1 8 1 8 11 1127 2005 59 34 96.337784 life5 1 8 1 8 12 1198 2015 39 24 95.719170 so5 1 8 1 8 13 1249 2002 235 42 95.719170 dramatically.5 1 8 1 8 14 1512 2002 55 39 96.597343 So,5 1 8 1 8 15 1581 2000 64 34 96.998741 calls 1 8 1 8 16 1659 2009 78 24 97.007431 now5 1 8 1 8 17 1750 1995 65 36 96.686966 ands 1 8 1 8 18 1826 2002 50 37 96.963165 try5 1 8 1 8 19 1887 1997 107 33 96.513817 Focus5 1 8 1 8 20 2006 1995 123 33 96.513817 Factor.5 1 8 1 8 21 2156 1993 51 33 93.374245 It's4 1 8 1 9 0 133 2046 2138 68 -1 5 1 8 1 9 1 133 2070 197 44 97.003067 guaranteed5 1 8 1 9 2 343 2069 70 43 96.526192 safe5 1 8 1 9 3 426 2068 63 34 96.491379 ands 1 8 1 9 4 502 2067 158 40 96.491722 effective5 1 8 1 9 5 673 2077 38 22 96.896049 or5 1 8 1 9 6 722 2067 84 41 96.896049 yours 1 8 1 9 7 819 2073 122 32 96.942879 moneys 1 8 1 9 8 954 2061 95 39 96.890213 back,5 1 8 1 9 9 1064 2059 65 35 96.329445 ands 1 8 1 9 10 1139 2059 43 33 96.329445 be5 1 8 1 9 11 1192 2060 75 37 96.758766 sures 1 8 1 9 12 1280 2062 33 29 96.758766 to5 1 8 1 9 13 1327 2056 54 34 82.994705 asks 1 8 1 9 14 1400 2042 93 58 82.994705 about5 1 8 1 9 15 1511 2055 68 33 96.934059 that5 1 8 1 9 16 1592 2051 125 45 96.567650 specials 1 8 1 9 17 1731 2050 96 35 96.685486 offer.5 1 8 1 9 18 1849 2042 35 58 96.134445 If5 1 8 1 9 19 1898 2049 49 33 95.454163 thes 1 8 1 9 20 1961 2042 63 58 95.454163 lines 1 8 1 9 21 2040 2048 28 33 96.789856 is5 1 8 1 9 22 2080 2047 94 41 96.951729 busy,5 1 8 1 9 23 2188 2046 83 41 96.474785 keep2 1 9 0 0 0 132 2114 484 60 -1 3 1 9 1 0 0 132 2114 484 60 -1 4 1 9 1 1 0 132 2114 484 60 -1 5 1 9 1 1 1 132 2124 117 50 95.731789 trying,5 1 9 1 1 2 263 2123 43 34 95.731789 do5 1 9 1 1 3 319 2123 95 37 96.843155 makes 1 9 1 1 4 428 2122 67 34 96.828224 that5 1 9 1 1 5 507 2114 109 40 26.548447 call.2 1 10 0 0 0 122 2225 710 52 -1 3 1 10 1 0 0 122 2225 710 52 -1 4 1 10 1 1 0 122 2225 710 52 -1 5 1 10 1 1 1 122 2231 235 46 17.973488 [Vitalbasics5 1 10 1 1 2 371 2230 127 33 95.988251 Health5 1 10 1 1 3 513 2229 105 33 96.607864 Shows 1 10 1 1 4 630 2225 202 41 96.595116 transition]2 1 11 0 0 0 127 2311 2178 173 -1 3 1 11 1 0 0 127 2311 2178 173 -1 4 1 11 1 1 0 133 2311 2172 70 -1 5 1 11 1 1 1 133 2338 79 33 96.366028 Bill:5 1 11 1 1 2 239 2337 61 42 96.656403 My5 1 11 1 1 3 313 2341 94 38 96.849327 guests 1 11 1 1 4 420 2335 28 33 96.751266 is5 1 11 1 1 5 461 2334 56 47 96.484215 Dr.5 1 11 1 1 6 531 2334 67 42 76.885803 Kyl5 1 11 1 1 7 613 2328 108 39 96.143852 Smith5 1 11 1 1 8 732 2331 78 33 96.966003 who5 1 11 1 1 9 825 2330 28 34 96.951447 is5 1 11 1 1 10 867 2340 41 23 96.962486 an5 1 11 1 1 11 921 2333 113 38 96.427681 experts 1 11 1 1 12 1047 2327 34 33 96.910110 in5 1 11 1 1 13 1093 2325 163 38 95.484032 nutrition,5 1 11 1 1 14 1270 2323 175 43 95.484032 pediatrics5 1 11 1 1 15 1458 2320 66 34 96.977066 ands 1 11 1 1 16 1535 2319 185 42 96.672302 anti-aging5 1 11 1 1 17 1733 2316 65 34 96.672302 ands 1 11 1 1 18 1811 2312 53 37 96.170303 thes 1 11 1 1 19 1877 2319 125 29 96.224319 creators 1 11 1 1 20 2014 2312 41 34 96.885857 of5 1 11 1 1 21 2063 2313 105 32 96.758232 Focus5 1 11 1 1 22 2181 2311 124 33 96.564232 Factor.4 1 11 1 2 0 127 2364 2110 65 -1 5 1 11 1 2 1 127 2392 67 32 73.382416 ‘We5 1 11 1 2 2 209 2390 146 34 96.791504 featured5 1 11 1 2 3 367 2390 56 32 96.857124 Dr.5 1 11 1 2 4 439 2388 106 34 96.222771 Smith5 1 11 1 2 5 557 2398 45 23 95.609489 on5 1 11 1 2 6 616 2387 63 34 95.609489 this5 1 11 1 2 7 692 2395 155 34 96.560135 programs 1 11 1 2 8 860 2381 128 35 96.560135 several5 1 11 1 2 9 1000 2380 134 34 96.804771 months5 1 11 1 2 10 1146 2389 62 32 96.103592 ago5 1 11 1 2 11 1221 2377 64 34 96.103592 ands 1 11 1 2 12 1299 2377 53 33 95.767181 thes 1 11 1 2 13 1365 2385 158 33 95.767181 responses 1 11 1 2 14 1536 2374 59 33 96.967628 has5 1 11 1 2 15 1607 2373 88 33 96.956490 been5 1 11 1 2 16 1707 2371 138 41 96.346863 nothing5 1 11 1 2 17 1857 2370 67 32 96.557915 less5 1 11 1 2 18 1935 2368 79 33 96.992149 than5 1 11 1 2 19 2025 2364 212 36 96.544914 remarkable.4 1 11 1 3 0 133 2417 2123 67 -1 5 1 11 1 3 1 133 2445 97 39 96.990952 Now,5 1 11 1 3 2 244 2444 56 33 95.806107 Dr.5 1 11 1 3 3 315 2442 116 40 96.832741 Smith,5 1 11 1 3 4 445 2442 52 33 96.906158 for5 1 11 1 3 5 510 2441 141 33 96.888687 viewers5 1 11 1 3 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Dr. Smith: Focus Factor is basically nourishment for our brain, and what it does is it provides the nutritional factors that our brain needs to produce mental energy and neurotransmitters. Now what this means to us is Focus Factor essentially supports optimal focus, concentration, and memory in adults, teens and seniors. Bill: And, again, this is natural? Dr. Smith: This is a natural product, yes.
Page 5 Exhibit H, page 5 VB000131 Bill (Barbara Clemente introduction): I want you to meet | one more Focus.Factor success story. This is Barbara _ Clemente. She lives in Maryland, and she’s a health care consultant and also works with her husband in his accounting practice.
Barbara Clemente It was a very frustrating, hopeless situation, because I was in constant pursuit of trying to solve this problem—trying to figure out why I was tired... why I couldn’t concentrate...why I couldn’t get more things done during. ~ the day. At that point in time I was under the impression that I was just getting older, and this was the way it was to be. Although we did try every vitamin on the shelf—we pillaged the health food stores. I have yellow stickies everywhere. On cabinets in the kitchen, all over my desk, on the mirror in my bathroom. I mean, it was just...how I was going to get — through was to post up what it was I was supposed to do or what I needed to remember. On a scale of one to ten, F ocus Factor has helped me at 15. I have energy, I can concentrate. I can do multiple things at the same time and not get confused. I don’t forget words anymore. The changes are amazing. We can spend more time now with our ~~ grandchildren, as. well as the rest of our family, because we’re not so tired. I’m not afraid of getting older, now that I have the Focus Factor. Because the decline was so great in terms of energy and memory, that I thought, surely within a couple years I will not remember anything, and be sitting in this chair, just sitting here. But now, the energy is back— the ability to go out and do things, stay up, keep all these balls in the air at the same time. Bill: If you have a child who has trouble focusing and concentrating and you know that t they re bright intelligent kids, I want you to meet Cheryl Leigh. During our road trip we went through Texas and visited Cheryl in her home.’ We were very moved by her story. Her son's name is Blake and he was having a lot of difficulty, even at home, and listen to ‘Cheryl and see if you can relate to her frustration... Cheryl Lee: It’s a tremendous amount of strain and pressure...and just the guilt alone, as I mentioned earlier, can put a lot of stress on any kind of family. And it wasn’t just the school. I mean, we couldn’t go anywhere as a family. We didn’t want to get:sitters for him...we didn’t want to go anywhere, we didn’t want to go on family vacations because we were not sure at any point in time how Blake was going to react or respond to certain kind of other situations. So it really—“imprisoned” is a strong word, but it really imprisons your family until you understand what it is you’re dealing with. Focus Factor is part of our family now because it has transformed my. family into an environment that is joyful and peaceful and productive and smiling! About a week or ten days into Blake taking Focus Factor, he came home from school and he had a really good day at school. He talked about his friends. He talked about feeling like he belonged. Getting asked to play on certain sports at school. And that’s when I knew we had our son back. And his life has changed. He went from saying, “I have no friends, I don’t want to go back to school, I don’t even know why you . have a son like me...” to “Gosh, Mom, all the kids at school picked me first today, and I had so much fun today, and I got to sit with all my friends at the lunch table.” Those are words of joy to a mother. Blake Lee: I feel very happy...and I just think I’m a good boy and a smart boy. Cheryl Lee: You want to believe in miracles, but you never really know. I mean...and I use the word miracle and I mean that. [ really had never believed that something so miraculous could happen so quickly. And I didn’t believe . there was something out there that could make such dramatic changes in Blake and in our lives. My son has been given a second chance—and I feel like my prayers have been answered. Bill: That is a tremendous story. And you know what I noticed about that, you know, Blake is such a cute kid but when you look into his eyes, you can really see that he's energetic, he's really focused now, and most importantly when it comes to kids, he's really happy. So this really does help people all across the spectrum — kids, men, women, baby boomers certainly who are starting to feel the affects of getting older, and seniors, at that end of the spectrum. Dr. Smith: Everyone benefits when they feed their brain. Bill: And you have made an impact in my life as well and I want to talk about that a little bit. Because in our last program folks, if you saw it, I told a story about this great big thick book that I picked up and read because I was taking Focus Factory and it was about the American Revolution and I was able to remember all kinds of things. So I'll tell you what, let's roll the clip....
Exhibit H, page 6 Page 6 VB000132 Bill from previous show: “I started reading this 400 page book. ..very dense, very dry...and what I found was, I’m _ remembering everything virtually in this book. I’m remembering the names of British Lords and generals and dukes ’ and battle sites and chains of events that happened. This book literally came alive.to me...not only as I was reading it, _ but after, my comprehension was extraordinary.” .
Bill: And I have to say, since that program aired, things just seem to get better and better and better, it's sort ofa cumulative affect. A-couple of things-that I notice. First of all, my memory just seems to keep getting better. And just a very small example is, I was listening to.talk radio the other day and someone mentioned a web address, and Internet address, one time. I got into work the next morning, opened my computer, and I knew that web address. It was right ‘there: So one-thing I can do is visualize things better, which helps me to remember. The second big thing is multitasking. In the past, when I would get all different projects thrown at me at once, I would panic. Because it just seemed so overwhelming. Since taking Focus Factor what I find is I can more calmly prioritize things. I can focus on each task better, which means I get it done more quickly generally. And I can just get the projects done faster. So that’ just eases all of that stress that normally would have come down on me. Dr. Smith: That's great.
_ Bill: I want to thank you very much for coming back on the program today and allowing us to share these dramatic - stories with you.
‘Dr. Smith: I thank you and J thank you for sharing your story. CTA #3 Bill: We're simply out of time. If you'd like more.information about trying Focus Factor for yourself, it's a 30-day risk free trial. If you or your kids need help with focus, concentration, memory, energy or mood swings, please | call the number at the bottom of your screen right now. Focus Factor's unique and natural blend of vitamins, minerals, botanicals and special cutting edge nutrients, help to energize and revitalize tired brain cells. [cut to brain animation] _ Let’s go inside the brain to show you what happens. These are brain cells that need to be energized to keep you mentally sharp. And these pulses of neurotransmitters are what fe¢d the cells their energy. On the left is sluggish neurotransmitter activity. On the right is energized activity. As yéu heard Dr. Smith say, when you feed your brain the right nutrients, you naturally energize it. Focus Factor feeds the brain in a big way. The 5 benefits most often reported are better focus, memory, mood, concentration, and energy. way You'll feel refreshed, mentally sharp, alert, focused and energetic and that's guaranteed or you get your money back. [back to Bill] So call now and be sure to ask about the Dr.'s special offer. If the line's busy, please keep trying, but do make that phone call. Thanks for watching the Vital Basics health program. I'm Bill Begley...take good care of yourself and God Bless. Closing disclaimer: The preceding was a paid program for Focus Factor, brought to you by Vitalbasics. IMPORTANT NOTICE TO CONSUMERS THIS PRODUCT IS A DIETARY SUPPLEMENT. IT NUTRITIONALLY SUPPORTS NORMAL BRAIN FUNCTION. IT IS NOT A TREATMENT FOR DISEASE. This product is not intended to treat attention deficit hyperactivity disorder or any other mental illness. If you or your child suffer from mental illness, consult a physician for proper treatment. Exhibit H, page 7 Page 7 VB000133 SITE (3). New Finally! A safe, easy and natural way to improve focus, | memory, mood, concentration and energy. Focus Factor is a superior natural supplement that enhances brain function. The nutrients selected for this unique formula are absorbable, biologically active, and the ingredients were chosen for their ability to feed and. -nourish the brain. These nutrients are combined with natural antioxidants and plant extracts that protect and support . neurotransmitters (natural chemicals in the brain that support normal mood, memory, and concentration). It can easily take the place of your current multivitamin*.
This revolutionary dietary supplement is perfect for the whole family. e Men and women feel more focused and alert throughout the day.* e Women report relief from irritability and mood swings.* e Seniors say they feel an improvement in memory, mental clarity, and energy.* e Children and teens love the effect on focus and concentration. * _ Focus Factor is now available through Vital Basics with a 30-day money back guarantee. Take advantage of our risk-free trial today... and feel the difference when you “feed your brain!” .
Special Offer.
Call Now to Order FOCUS FACTOR™! Toll Free 1-800-207-7190 © Copyright 2006:Vital Basics - Privacy Policy || *These statements have not been evaluated by the Food and Drug + Administration. This product i is not intended to diagnose, treat, _ cure or prevent any disease.
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Focus Factor™ Adult Formula Adults and Children Over 80 - 100 Pounds Each bottle contains 120 Tablets ® SPECIAL OFFER - Buy 2, get 1 free! Save $74.95 3 Bottles - only $149.90 plus $14.95 s/h © Focus Factor Adult 1 Bottle - $74.95 plus $9.95 s/h.
Focus Factor™ Children's Chewables _ Children Under 100 Pounds Each bottle contains 120 Wafers C SPECIAL OFFER - Buy 2, get 1 free! Save $49.95 3 Bottles - only $99.90 + $12.95 s/h | © Focus Factor Children 1 Bottle - $49.95 + $6.95 s/h . Are you taking advantage of our SPECIAL OFFERS? Join the Vital Basics Customer Club to receive our products at the guaranteed lowest prices. Plus, as a preferred customer, shipping and handling are FREE after your first order to save you even more! Vital Basics will automatically send you 3 bottles for the price of 2 to ensure that you'ii continue enjoying the benefits of our natural formulas without interruption. Billing occurs only when the product is Shipped and you may cancel at anyaime.
Yes! I want to join the Vital Basics Customer Club. I inderstand 1 my credit card will be billed at the time of shipment. I may cancel my enrollment in this program at any time by calling the number at the bottom of this page or by contacting Vital Basics via Email. © Focus Factor Adult Formula Customer Club 1st shipment (including s/h) $164.85 Future shipments $149.90 | © Focus Factor Children’s Formula Customer Club 1st shipment (including s/h) $111.85 ‘Exhibit I, page 2 http://www .vitalbasics.com/ secure/globalorder.asp?CategoryID=1 12/26/2001 WY GIVULLIG LUV LLALDad1Us.UUUL : rage ZULZ Future shipments $99.90 7 This Website goes into https or secure mode on the next page. The https:// address will not be ’ shown in your browser address line becasue this.is a frames styles site. Notwithstanding,. your Information is secure! Secured: by-S8L:
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| Shortcut Text Ih ) _. Internet Address ——__ contacting Vital Basics via Email|[http://www.vitalbasics.com/secure/fforderform_contact. htm] javascript:OpenCertDetails() , | Exhibit I, page 3 http://www. vitalbasics.com/secure/globalorder.asp?CategoryID=1 | 12/26/2001 V-Factor Natural Pack radio infomercial FINAL EDIT...8/8/0) Denise: Hi, Tm Denise Diamond. Welcome to The Vital Basics Health Show. If-your sex life isn’t'as satisfying as it used to be, our guest today says he has some groundbreaking new information that may give you and your partner: what you need to re-ignite the spark i in-your relationship. - We'll talk about some of the prevailing myths about sex that often prevent couples from enjoying the intimacy that they deserve. And he’ll tell us about a new solution that is safe and easy...and is something you can use right now to improve your sex life. :
Carlon Colker, M.D. is Medical Director and CEO of Peak Wellness in Greenwich, Connecticut. He’s been practicing i in the health care field for over 20 years. In fact, he pioneered the first wellness clinic on the East Coast. He is an attending physician at Beth Israel Medical Center in New York City, Greenwich Hospital in Greenwich, Connecticut, and Stamford Hospital and St. Joseph’s Hospital in Stamford, Connecticut. He is one of the most sought-after consultants in the country and has written extensively about sexual health. We’re very fortunate to have him on the program today. Dr. Colker, thank you for joining us.
Thanks so much for having me.
It’s very clear, very obvious that you're obviously a very respected medical doctor. What sparked your interest in sexual health? It’s‘sort of a pathway that most doctors 1 ignore—they just don’t want to go there. Well, Denise, as a specialist in internal medicine, I’ve seen literally thousands of patients over the years for a | . . whole variety of reasons. These range from simple infections and medical conditions—kind of like your sore throat, your common cold—all the way up to severe, even life-threatening illnesses that require hospitalization. Nonetheless—and this is really interesting—the single most common issue among all of them are questions about their sexual health ifyou ask. { should really add that, as impot ant an issue as sexual health and function is to so many people, they tend to shy away from this subject—they tend to be embarrassed about discussing it. And would you believe that the physicians are no different? They’re actually uncomfortable talking about this subject with their own patients. And that’s almost a crime.
When I think of my health, I think of the food that I eat, the exercise that I get...1 don’t necessarily think about how ‘important having sex is as it relates to my health.
Well, this is: ssuch an important point because sex itself is healthy and that’s just a medical fact. We know that sex is healthy and sex is so important to have. It’s important for your proper livelihood and your happiness. And if you’re not having good sex and your sexual health is not intact, then you almost have to wonder about what. you’re missing, It’s also common, don’t you think, for people to blame themselves? It starts to feed into self-doubt and low self-esteem and just sort of closing off to the world and your partner. It really is sort of the ‘blame game,’ don’t you think? Oh yeah. The partner...he starts to develop a complex. It really damages the relationship, so much so—you see, the issue is really physical, and that’s what people don’t realize. And that’s of course, a lot more positive. That’s where the...more than ever...these natural options come in to help you, and that’s what we’re here to talk about...exciting breakthroughs like the V-Factor Natural Pack. Is it true or is it not that your sex life goes downhill when you get older? VB000277 Exhibit J, page 1 1 Well, there are issues related to aging that certainly can affect the level of sexual health. There’s no question about that, I don’t think there’s any denying that. But if you’re generally in good health, there’s absolutely no reason—no reason—why your level of sexual satisfaction can’t be just as high as you get older—maybe even better than when you were younger, and that’s what a lot of people don’t realize. I mean, after all, you’re older and you have more’ experience. In fact, just last week I got a call from a fellow in his late 60’s that I began ~ actually treating for sexual health about three months ago. Just a little natural support using the V-Factor Natural Pack to enhance his sexual response and function is all that was necessary to really revitalize his sexual — health. And I actually love this guy’s quote. He told me, “Doc, I’m eternally grateful to you...and so is my wife.” And that sort of sums it up. - , Well, of course, the women are involved in this as well, and so are the baby boomers. They’re heading into their 50’s.. We hear so much about this generation—they’re that virile generation, they’re-that bullet-proof generation. But have you . Seen an increase in boomers in your practice, and how much of a shock is it to them? - Oh, absolutely. That’s a great point. Yes, more than any previous generation, these so-called baby _ _boomers...they want to remain healthy forever. That’s their expectation. They’re not going to climb comfortably into the old rocking chair at too early an age. They’re going to fight it kicking and screaming every step of the way. They want to stay active and healthy until the end and I think that’s a great thing. And this generation’s proactive about their health, and that, of course, includes their sexual health. They’re also becoming’ well-educated about the natural options and that’s what’s so exciting about the V-Factor Natural Pack. It really fills that need.
We've talked about getting older and the baby boomers. But what happens is, is that this can also at the same time affect . young people as well. I think that there’s an irony-there because in our society we think, y’know, the young buck, he’s just out there and no problem there. But nothing could be further from the truth. Yeah. Denise, I have patients coming to see me literally in their 20’s. So this is something that I think has a lot to do with the new openness about this. But there was never really an avenue to go. And they may be the people who really have the toughest time in terms of their confidence and self-esteem. Whether you’re young or old, the point is you can take action and you can do something about it. ‘What do you think is the greatest breakthrough recently in this field? You were just saying the new openness...and I would think that probably it’s just been in the past 5 years that this topic has even been spoken about...aloud, y’know. People wouldn’t even let this topic pass their lips.
It was taboo. It’s taboo. You’re not supposed to talk about sex. Y’know, if the rule is that you’re not supposed to talk about sex, then you’re really backed into a corner, and that’s unfortunate. . Let’s talk about the breakthroughs that have come with this new openness. What do you think is the biggest breakthrough recently? The idea that a simple substance that we call nitric oxide governs blood flow to the genitals—that’s really the most striking medical breakthrough. In fact, the research proving this theory won the Nobel Prize, and that’s, of course, nothing less than the most prestigious award in all of medicine and science. And that’s impressive. Of. course, this is one of the outstanding features of the V-Factor Natural Pack in that it utilizes an active natural ingredient that’s been thoroughly tested and shown to increase levels of nitric oxide. , ) Tell me a little bit more about the V-Factor Natural Pack. I know it’s a product you developed. There’s science behind it. A clinical trial behind it. Could you give us an overview of how it can help men who may feel inadequate sexually? Well,5 1 15 1 1 2 222 2827 152 54 83.430267 y’know,5 1 15 1 1 3 390 2843 14 32 92.163589 I5 1 15 1 1 4 417 2844 218 34 95.418854 formulated5 1 15 1 1 5 650 2847 57 35 96.927505 thes 1 15 1 1 6 721 2828 172 51 92.627838 V-Factors 1 15 1 1 7 907 2848 144 32 95.470497 Natural5 1 15 1 1 8 1067 2850 92 40 96.245453 packs 1 15 1 1 9 1170 2851 84 30 96.245453 with5 1 15 1 1 10 1270 2851 213 41 96.202538 ingredients5 1 15 1 1 11 1498 2852 74 31 96.970444 that5 1 15 1 1 12 1587 2834 88 49 96.999168 have5 1 15 1 1 13 1689 2853 87 31 96.999168 been5 1 15 1 1 14 1790 2854 210 42 96.283745 thoroughly5 1 15 1 1 15 2013 2856 111 48 96.682907 tested5 1 15 1 1 16 2139 2856 70 31 96.919319 anda 1 15 1 2 0 111 2892 1958 56 -1 5 1 15 1 2 1 111 2893 136 41 91.255486 they’ve5 1 15 1 2 2 262 2895 85 32 96.459122 been5 1 15 1 2 3 362 2892 124 37 96.459122 shown5 1 15 1 2 4 499 2902 34 28 96.475250 to5 1 15 1 2 5 550 2899 43 31 97.008102 be5 1 15 1 2 6 608 2900 72 31 96.923019 safe5 1 15 1 2 7 694 2901 68 31 96.967537 ands 1 15 1 2 8 778 2900 166 33 96.303917 effective.5 1 15 1 2 9 971 2902 71 39 93.296432 Thes 1 15 1 2 10 1057 2902 161 33 93.220055 V-factors 1 15 1 2 11 1232 2904 149 32 96.565269 Natural5 1 15 1 2 12 1396 2904 94 32 97.009064 Packs 1 15 1 2 13 1501 2904 67 33 96.063736 will5 1 15 1 2 14 1583 2905 85 43 89.269104 help.5 1 15 1 2 15 1678 2915 67 32 89.269104 you5 1 15 1 2 16 1760 2906 28 32 95.675568 if5 1 15 1 2 17 1797 2916 87 32 95.675568 yours 1 15 1 2 18 1896 2916 59 23 96.348122 sex5 1 15 1 2 19 1969 2907 59 33 96.730255 life5 1 15 1 2 20 2042 2908 27 33 96.973808 is4 1 15 1 3 0 110 2948 2175 55 -1 5 1 15 1 3 1 110 2948 239 42 66.855789 unsatisfying,5 1 15 1 3 2 364 2959 41 22 96.898239 or5 1 15 1 3 3 419 2950 30 31 96.724663 if5 1 15 1 3 4 458 2960 68 31 96.195595 you5 1 15 1 3 5 539 2952 76 40 96.195595 just5 1 15 1 3 6 628 2953 64 31 95.327377 feels 1 15 1 3 7 707 2953 67 32 96.815819 likes 1 15 1 3 8 787 2963 90 31 96.846344 yours 1 15 1 3 9 890 2964 56 22 96.845520 sex5 1 15 1 3 10 961 2956 25 30 96.845520 is5 1 15 1 3 11 1001 2956 102 40 93.293076 going5 1 15 1 3 12 1117 2956 272 32 92.091461 downhill—for5 1 15 1 3 13 1404 2967 78 21 96.638412 mens 1 15 1 3 14 1496 2958 77 31 95.768326 who5 1 15 1 3 15 1587 2958 67 31 36.774864 feels 1 15 1 3 16 1669 2959 66 31 96.540024 likes 1 15 1 3 17 1750 2960 134 40 92.334824 they’ve5 1 15 1 3 18 1898 2960 66 31 95.612747 lost5 1 15 1 3 19 1977 2961 59 31 96.850029 thes 1 15 1 3 20 2051 2963 108 40 96.597763 sparks 1 15 1 3 21 2173 2972 40 21 96.191109 or5 1 15 1 3 22 2226 2962 59 31 96.992462 the2 1 16 0 0 0 108 2999 408 36 -1 3 1 16 1 0 0 108 2999 408 36 -1 4 1 16 1 1 0 108 2999 408 36 -1 5 1 16 1 1 1 108 2999 99 32 95.642700 sizzle5 1 16 1 1 2 222 3000 34 32 95.807198 in5 1 16 1 1 3 272 3002 89 32 96.440750 theirs 1 16 1 1 4 375 3012 58 22 96.754890 sex5 1 16 1 1 5 448 3003 68 32 96.902832 life.2 1 17 0 0 0 926 3148 1380 59 -1 3 1 17 1 0 0 926 3148 1380 59 -1 4 1 17 1 1 0 926 3148 1380 59 -1 5 1 17 1 1 1 926 3150 157 36 96.043320 Exhibits 1 17 1 1 2 1094 3149 38 43 96.732300 J,5 1 17 1 1 3 1146 3159 100 35 96.254883 pages 1 17 1 1 4 1259 3148 22 34 96.103859 25 1 17 1 1 5 1415 3205 2 2 67.217560 |5 1 17 1 1 6 1851 3167 238 39 52.558128 VB000278.5 1 17 1 1 7 2244 3165 62 33 75.635605 ~2 I need to get this’ straight, for me and for our listeners as well. V-Factor’s involved in production of this substance you were just talking about—Nitric oxide. Is that right? Well, since e increasing levels of nitric oxide « cause blood vessels to dilate, there’s an increase in blood flow and | activity to the genitals. As you increase the circulation, you raise the level of function. As you promote the function, you dramatically i improve the sexual satisfaction. It’s that simple. How does V-Factor compare with all those other products we’re seeing out there? And again, that goes back to this new openness—there’s been.a rush to market for a lot of products. How does V-Factor set itself apart from the other products?”
This is a great question. There certainly are quite a number of products out there. But one really nice feature about V-factor Natural Pack is that you don’t need to take it every day. You just take it shortly before sexual activity. And that’s a really important point. I should also point out that V-Factor contains a very precise combination ad amount of ingredients that’s designed to be very effective., It’s like opening a combination lock. That’s the example I like to use. If you don’t have the right combination, you’re never going to open the lock. I’ve see other formulas out there with similar ingredients, but either the levels are too low, or something’s just ' missing from the formula altogether. With the V-Factor Natural Pack, you have.a precise formula in which I’ve personally chosen the ingredients and their levels with a great deal of care. So in my opinion, we really have the thoroughbred of sexual health formulas here.
I need to. make sure that I have this absolutely correct, though. You just take this shortly before intimacy.. .and that’s it? Tt’s that simple? You don’t have to take it every day? It’s that simple. You only need to take the V-Factor Natural Pack shortly before intimacy, so this is not just another multi-vitamin that’s going to sit in your cupboard along with all the other vitamin C’s and what not that you have there that you forget to take half the time anyway. Solit’s not going to be a burden. The V-Factor Natural Pack is formulated and designed for a very specific. purpose, and that purpose is enhancing sexual satisfaction.
What are the kind of results that a person can expect to see? I realize that the results will vary from person to person... Well, that’s an excellent question. We know that the V-factor Natural Pack enhances the quality of the sexual ‘response in men, since it’s been shown in a clinical trial to result in greater sexual satisfaction. And this has been demonstrated clinically. So, of course, enhanced sexual response and function is the primary objective, and that’s what’s been shown in our tests. But I don’t want to forget the ultimate goal. See, all that science is great, but remember, the one thing that every man wants is a closer relationship, a happier couple, and all the benefits that: come along with a satisfying level of physical intimacy. - And every man deserves that.
Amen. And every woman, too.
Absolutely: Our guest today...Dr. Carlon Colker. Some very exciting news for men who want to improve their sexual satisfaction...and that of their partner. In just a moment, we’re going to reveal the results of a recent clinical trial on the V-Factor Natural Pack: Some very exciting news for men who want to improve their sexual satisfaction. ..and that of their partner. Plus we’ll put to bed some of the most common myths about sex—-some of which may surprise you. Stay “tuned.
[Music sting] CTA #1 (Music sting] Exhibit J, page 3 VB000279 We're back with Dr. Carlon Colker. We’ re talking about sexual response in men and ways in which you.can make every . day feel like you’re on your honeymoon. And Doctor, I understand you have some exciting news regarding a recent clinical trial on the V-Factor Natural Pack. Could you tell.us about that. These results are just fascinating. Yeah, the news is exciting. The V-Factor Natural Pack is a product that I’ve specifically formulated and I’ve . Clinically tested to support and improve sexual function and response As I like to say, it’s just like dialing the right combination on a lock. The V-Factor Natural Pack has a precise formula and the ex..ct levels of ingredients to unlock sexual potential. Just like the lock example, the right combination of ingredients in the proper proportions i is s really the key for improving sexual satisfaction. So this was a well- designed clinical trial. And the #1 response was: “Increased sexual satisfaction.” That was s the feedback that you got from the men that were in the trial. And isn’t t that’ S exacily the kind of solution men are re looking for? . Precisely. I.mean, if you’re more satisfied with sex, so is your partner. Okay, well, in light of those results, I want you to help me put to rest some of the most popular myths—and we’ve been talking a little bit about,this today—about sex. Folks, this is a.quiz that Dr. Colker’s come up with—I’ll be taking it with | you. He says some of these answers might surprise you. Now this is the first one: Being sexually satisfied becomes . more difficult as you get older. Is that true or false? I’m going to say yes. I mean, that’s what we hear in our society. Yes, it gets more difficult. | Okay, Denise, this is false. Actually, through intimacy, the bond between you and your partner should be stronger than ever as you grow older. So odds are, if your sexual health is intact, you have a mutually fulfilling _ and happy relationship with your partner. And that’s where the V-Factor Natural Pack comes in...it gives you | that support for sexual function and satisfaction. The bottom line: don’t believe the myth that things have to be more difficult as you get older.
All I right, let’s go on to the second question. Talking about sex with your partner is all it takes to improve the quality of sex. I think that is another one of those things that we hear in our society. Well, this is actually false. See, while good communication, of course...y’know, we want to say that’s the foundation of any successful and mutually gratifying relationship...there are some things, as we all know, that a conversation is simply not going to change. And the same is true for poor sexual function. Although in some cases, of course, it might help to talk about things with your partner. In most cases, talking is not going to work. Okay, number 3: Sex is one of the best ways to relieve stress. I’m going to say yes. Yeah, well this is true, absolutely. A satisfying sexual experience is really one of the best possible ways to relieve stress,5 1 23 1 1 2 266 2247 69 32 96.634727 ands 1 23 1 1 3 350 2248 66 32 96.889900 this5 1 23 1 1 4 429 2254 51 25 96.920563 we5 1 23 1 1 5 495 2248 112 32 96.031242 know.5 1 23 1 1 6 632 2249 73 32 92.807373 Thes 1 23 1 1 7 720 2249 174 32 91.633705 V-Factors 1 23 1 1 8 908 2245 149 46 95.954285 Natural5 1 23 1 1 9 1071 2240 94 41 96.286316 Packs 1 23 1 1 10 1178 2259 65 22 96.341896 cans 1 23 1 1 11 1257 2254 55 37 96.972626 gets 1 23 1 1 12 1323 2259 69 31 96.418701 you5 1 23 1 1 13 1406 2253 33 28 96.124153 to5 1 23 1 1 14 1454 2249 57 41 96.936729 thes 1 23 1 1 15 1525 2249 97 41 96.944061 points 1 23 1 1 16 1634 2248 115 31 96.846214 where5 1 23 1 1 17 1760 2257 61 38 96.181175 sex5 1 23 1 1 18 1834 2248 103 41 96.181175 again5 1 23 1 1 19 1950 2248 159 43 96.809280 becomes5 1 23 1 1 20 2123 2258 21 22 95.761566 a5 1 23 1 1 21 2157 2252 100 38 96.067688 great2 1 24 0 0 0 132 2300 393 41 -1 3 1 24 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13 33 92.610504 I5 1 25 1 1 17 1600 2405 80 34 96.539177 have5 1 25 1 1 18 1694 2405 110 33 96.976639 talked5 1 25 1 1 19 1817 2405 99 46 96.976639 about5 1 25 1 1 20 1927 2405 62 34 97.016869 this5 1 25 1 1 21 2002 2405 108 43 96.920509 today,5 1 25 1 1 22 2125 2416 38 23 96.941040 so5 1 25 1 1 23 2179 2406 12 33 93.908035 I5 1 25 1 1 24 2203 2405 101 34 94.584358 know2 1 26 0 0 0 127 2450 1842 53 -1 3 1 26 1 0 0 127 2450 1842 53 -1 4 1 26 1 1 0 127 2450 1842 53 -1 5 1 26 1 1 1 127 2459 70 33 96.709770 that5 1 26 1 1 2 210 2459 56 34 96.709770 it’s5 1 26 1 1 3 281 2450 92 43 95.243309 false.5 1 26 1 1 4 399 2461 64 32 91.909187 But5 1 26 1 1 5 476 2461 12 32 86.841431 I5 1 26 1 1 6 502 2461 91 33 93.540276 thinks 1 26 1 1 7 605 2472 56 31 96.126770 my5 1 26 1 1 8 675 2461 170 42 96.068199 knee-jerk5 1 26 1 1 9 857 2461 145 33 96.380127 reactions 1 26 1 1 10 1018 2461 25 33 95.002579 is5 1 26 1 1 11 1058 2467 32 27 96.352646 to5 1 26 1 1 12 1104 2472 69 31 96.352646 say,5 1 26 1 1 13 1187 2461 93 42 96.827911 yeah,5 1 26 1 1 14 1296 2462 28 39 96.916565 it5 1 26 1 1 15 1332 2467 68 36 96.272736 gets5 1 26 1 1 16 1415 2461 63 33 95.858650 less5 1 26 1 1 17 1492 2461 171 42 96.572060 important5 1 26 1 1 18 1676 2470 34 22 96.572060 as5 1 26 1 1 19 1729 2470 53 31 96.624344 you5 1 26 1 1 20 1797 2446 48 62 96.792023 gets 1 26 1 1 21 1870 2459 99 33 95.118034 older.2 1 27 0 0 0 128 2567 2188 225 -1 3 1 27 1 0 0 128 2567 2188 202 -1 4 1 27 1 1 0 130 2567 2147 45 -1 5 1 27 1 1 1 130 2568 110 40 96.386856 Yeah,5 1 27 1 1 2 253 2569 88 39 96.514381 well,5 1 27 1 1 3 355 2569 66 32 96.774628 this5 1 27 1 1 4 437 2569 26 32 96.177078 is5 1 27 1 1 5 477 2569 96 32 95.807785 false.5 1 27 1 1 6 600 2570 75 32 96.785423 You5 1 27 1 1 7 691 2579 66 30 96.943436 see,5 1 27 1 1 8 773 2570 33 31 96.478172 in5 1 27 1 1 9 822 2569 81 40 96.380302 fact,5 1 27 1 1 10 919 2579 105 32 96.380302 many5 1 27 1 1 11 1038 2570 141 42 96.473709 couples5 1 27 1 1 12 1192 2579 61 32 96.900864 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96.791771 makes 1 27 1 4 13 1555 2737 20 21 96.812927 a5 1 27 1 4 14 1589 2708 56 60 96.966148 big5 1 27 1 4 15 1659 2723 170 49 93.586945 differences 1 27 1 4 16 1855 2727 16 31 96.185364 i5 1 27 1 4 17 1863 2736 34 46 96.739586 in5 1 27 1 4 18 1911 2727 88 31 96.377342 theirs 1 27 1 4 19 2012 2728 120 31 96.648026 sexual2 1 28 0 0 0 111 2779 245 32 -1 3 1 28 1 0 0 111 2779 245 32 -1 4 1 28 1 1 0 111 2779 245 32 -1 5 1 28 1 1 1 127 2779 229 32 94.917709 satisfaction.2 1 29 0 0 0 125 2874 2139 105 -1 3 1 29 1 0 0 125 2874 2139 105 -1 4 1 29 1 1 0 125 2874 2139 56 -1 5 1 29 1 1 1 125 2883 149 32 96.218613 Numbers 1 29 1 1 2 287 2884 30 31 95.058121 5:5 1 29 1 1 3 346 2883 91 33 95.058121 Most5 1 29 1 1 4 450 2884 112 32 96.777267 sexual5 1 29 1 1 5 580 2883 146 33 96.975662 functions 1 29 1 1 6 741 2885 105 42 94.845650 issues5 1 29 1 1 7 861 2894 52 21 96.824173 ares 1 29 1 1 8 928 2883 53 32 96.602257 thes 1 29 1 1 9 994 2883 99 33 95.909325 results 1 29 1 1 10 1106 2883 42 33 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thes 1 29 1 2 11 937 2937 107 32 96.540878 whole5 1 29 1 2 12 1058 2937 134 41 96.947861 picture.2 1 30 0 0 0 986 3140 1117 61 -1 3 1 30 1 0 0 986 3140 1117 61 -1 4 1 30 1 1 0 986 3140 1117 61 -1 5 1 30 1 1 1 986 3141 158 38 96.886345 Exhibits 1 30 1 1 2 1155 3142 38 44 84.433479 J,5 1 30 1 1 3 1206 3152 99 36 96.534897 pages 1 30 1 1 4 1318 3140 22 35 96.584351 45 1 30 1 1 5 1873 3164 230 37 80.671967 vB000280 Mm Hmm. Yeah, that’s false. You see, that’s what the conventional wisdom used to be. That’s really nonsense...that’s nonsense. With my patients, I’ve found that, once we get things functioning well physically, that the confidence ‘and self-esteem generally they take care of themselves. It’s really too o bad that there was ‘such a general lack of knowledge i in the medical field about sexual health, don’t you think? ;
Oh yeah. I mean, we were really off in the wrong direction. But we have much more knowledge under our belts right now, and we’re better able to tackle that i issue. So it’s a good time and a good place to reach out t for help, even if it feels like a risky proposition. It most certainly i is.
Well those answers are really interesting to the quiz, I think. Do you find that a lot of people come to your practice and have these types of misconceptions about sex? Oh yeah, that’s a great point. So many people have misconceptions about sex. But the good news is that there used to be dozens of myths that people believed, but with the new openness around the topic, those myths are really5 1 9 1 3 2 265 1214 140 45 96.868980 quickly5 1 9 1 3 3 418 1219 258 50 96.098656 disappearing.5 1 9 1 3 4 703 1224 46 30 92.771812 As5 1 9 1 3 5 764 1233 20 21 92.771812 a5 1 9 1 3 6 797 1224 189 41 96.120796 physician,5 1 9 1 3 7 999 1224 40 32 96.690178 of5 1 9 1 3 8 1048 1234 133 30 96.783829 course,5 1 9 1 3 9 1194 1226 110 32 96.756844 that’s5 1 9 1 3 10 1318 1236 84 31 96.924774 very5 1 9 1 3 11 1415 1227 188 42 96.108322 gratifying5 1 9 1 3 12 1616 1228 148 32 96.684685 because5 1 9 1 3 13 1777 1229 60 31 96.885712 thes 1 9 1 3 14 1850 1229 67 32 96.863129 ends 1 9 1 3 15 1931 1230 130 31 95.923462 results 1 9 1 3 16 2052 1238 28 23 95.923462 is5 1 9 1 3 17 2095 1230 76 31 96.696854 that5 1 9 1 3 18 2183 1230 68 31 91.051010 I’m5 1 9 1 3 19 2322 1224 5 51 74.655579 |4 1 9 1 4 0 142 1268 2063 60 -1 5 1 9 1 4 1 142 1268 114 41 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96.120964 something2 1 14 0 0 0 131 1795 357 66 -1 3 1 14 1 0 0 131 1795 357 66 -1 4 1 14 1 1 0 131 1795 357 66 -1 5 1 14 1 1 1 131 1795 109 32 96.800316 about5 1 14 1 1 2 254 1796 25 32 96.930656 it5 1 14 1 1 3 293 1797 92 64 93.511681 rights 1 14 1 1 4 400 1807 88 23 96.318588 now.2 1 15 0 0 0 129 1897 1582 54 -1 3 1 15 1 0 0 129 1897 1582 54 -1 4 1 15 1 1 0 129 1897 1582 54 -1 5 1 15 1 1 1 129 1899 13 32 62.653042 I5 1 15 1 1 2 155 1898 119 34 90.901283 should5 1 15 1 1 3 288 1900 92 33 96.531647 thinks 1 15 1 1 4 392 1902 68 32 96.528870 that5 1 15 1 1 5 474 1903 22 32 96.528870 it5 1 15 1 1 6 508 1904 112 33 96.968307 would5 1 15 1 1 7 634 1905 40 33 96.964073 be5 1 15 1 1 8 680 1893 16 59 96.115929 a5 1 15 1 1 9 719 1905 60 42 96.115929 gifts 1 15 1 1 10 791 1906 42 32 96.698997 of5 1 15 1 1 11 841 1906 84 39 96.940269 love,5 1 15 1 1 12 940 1902 146 46 96.350906 actually.5 1 15 1 1 13 1113 1907 76 33 96.741508 Ands 1 15 1 1 14 1201 1897 64 43 96.480202 ones 1 15 1 1 15 1280 1908 41 33 96.752304 of5 1 15 1 1 16 1325 1897 162 54 96.971321 intimacy5 1 15 1 1 17 1499 1915 33 27 96.913826 to5 1 15 1 1 18 1546 1915 165 28 96.360146 someone.2 1 16 0 0 0 126 2001 647 53 -1 3 1 16 1 0 0 126 2001 647 53 -1 4 1 16 1 1 0 126 2001 647 53 -1 5 1 16 1 1 1 126 2006 99 32 96.366013 Most5 1 16 1 1 2 238 2001 178 53 96.366013 certainly.5 1 16 1 1 3 442 2009 97 33 96.839119 Most5 1 16 1 1 4 553 2013 169 41 95.764107 certainly5 1 16 1 1 5 737 2013 36 31 96.846252 is.2 1 17 0 0 0 124 2111 2184 102 -1 3 1 17 1 0 0 124 2111 2184 102 -1 4 1 17 1 1 0 124 2111 2184 71 -1 5 1 17 1 1 1 124 2111 71 33 96.662422 Ours 1 17 1 1 2 207 2119 95 34 96.662422 guests 1 17 1 1 3 314 2113 121 42 96.487045 today5 1 17 1 1 4 428 2124 27 23 96.683945 is5 1 17 1 1 5 471 2115 53 33 93.053085 Dr.5 1 17 1 1 6 539 2116 121 34 92.789375 Carlon5 1 17 1 1 7 676 2118 128 33 92.406815 Colker.5 1 17 1 1 8 832 2118 80 33 84.527237 He’s5 1 17 1 1 9 927 2118 73 33 96.996330 here5 1 17 1 1 10 1014 2119 76 33 96.723991 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don’t5 1 20 1 4 13 1563 2764 88 37 96.543404 you5 1 20 1 4 14 1665 2760 111 33 97.010086 think?2 1 21 0 0 0 110 2857 2147 156 -1 3 1 21 1 0 0 110 2857 2147 156 -1 4 1 21 1 1 0 112 2857 2145 54 -1 5 1 21 1 1 1 112 2857 70 39 93.303574 Oh,5 1 21 1 1 2 197 2858 130 33 92.327011 there’s5 1 21 1 1 3 344 2870 43 21 96.717827 no5 1 21 1 1 4 404 2862 162 40 96.260963 questions 1 21 1 1 5 582 2864 109 31 96.260963 about5 1 21 1 1 6 706 2864 34 31 96.659088 it.5 1 21 1 1 7 767 2864 13 31 90.916191 I5 1 21 1 1 8 795 2874 111 28 93.297394 mean,5 1 21 1 1 9 920 2865 104 30 91.427948 we’re5 1 21 1 1 10 1038 2865 132 41 96.701363 talking5 1 21 1 1 11 1183 2866 109 31 96.701363 about5 1 21 1 1 12 1307 2875 20 21 96.970963 a5 1 21 1 1 13 1341 2867 161 31 96.970963 sensitive5 1 21 1 1 14 1516 2867 90 41 96.873795 topics 1 21 1 1 15 1621 2868 70 30 96.588356 ands 1 21 1 1 16 1706 2868 57 31 96.266624 it’s5 1 21 1 1 17 1778 2877 18 22 96.314064 a5 1 21 1 1 18 1811 2869 91 40 96.314064 topics 1 21 1 1 19 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114 31 96.682579 denials 1 21 1 2 20 1910 2922 69 31 96.797852 ands 1 21 1 2 21 1994 2926 57 38 96.575272 try5 1 21 1 2 22 2064 2926 36 29 96.307327 to5 1 21 1 2 23 2114 2924 120 41 95.408760 ignore4 1 21 1 3 0 110 2964 2133 49 -1 5 1 21 1 3 1 110 2964 69 32 97.003723 this5 1 21 1 3 2 194 2965 69 31 96.910019 ands 1 21 1 3 3 279 2965 65 31 96.810165 feels 1 21 1 3 4 359 2966 69 31 96.102730 likes 1 21 1 3 5 442 2976 68 31 96.987831 you5 1 21 1 3 6 527 2968 102 32 96.472595 don’t5 1 21 1 3 7 644 2970 88 30 96.931969 have5 1 21 1 3 8 746 2979 19 21 96.886337 a5 1 21 1 3 9 779 2970 135 31 96.886337 friends 1 21 1 3 10 908 2980 32 21 96.942383 in5 1 21 1 3 11 956 2971 55 30 96.681870 thes 1 21 1 3 12 1024 2970 120 38 96.932770 world,5 1 21 1 3 13 1160 2975 60 28 97.009460 not5 1 21 1 3 14 1233 2980 85 22 96.499466 even5 1 21 1 3 15 1333 2979 89 32 96.499466 yours 1 21 1 3 16 1436 2976 154 36 96.389313 partner.5 1 21 1 3 17 1616 2973 77 31 96.768761 You5 1 21 1 3 18 1705 2973 74 40 96.819275 just5 1 21 1 3 19 1792 2974 95 31 96.814270 can’t5 1 21 1 3 20 1900 2982 84 24 96.763069 even5 1 21 1 3 21 1999 2975 75 32 96.994682 talks 1 21 1 3 22 2087 2976 108 31 96.956818 about5 1 21 1 3 23 2209 2976 34 31 96.702385 it.2 1 22 0 0 0 107 3066 787 48 -1 3 1 22 1 0 0 107 3066 787 48 -1 4 1 22 1 1 0 107 3066 787 48 -1 5 1 22 1 1 1 107 3068 116 33 91.814682 That’s5 1 22 1 1 2 236 3069 93 42 93.930199 right.5 1 22 1 1 3 359 3071 77 32 96.572952 You5 1 22 1 1 4 445 3071 70 41 96.028877 just5 1 22 1 1 5 528 3078 117 27 96.325653 retreat5 1 22 1 1 6 660 3066 66 39 96.477959 into5 1 22 1 1 7 740 3073 154 41 96.077156 yourself.2 1 23 0 0 0 944 3175 1358 59 -1 3 1 23 1 0 0 944 3175 1358 59 -1 4 1 23 1 1 0 944 3175 1358 59 -1 5 1 23 1 1 1 944 3191 159 39 96.419662 Exhibits 1 23 1 1 2 1112 3189 38 43 96.755737 J,5 1 23 1 1 3 1163 3198 99 36 90.640182 pages 1 23 1 1 4 1275 3186 22 35 90.640182 55 1 23 1 1 5 1834 3175 224 37 90.090073 VB0002815 1 23 1 1 6 2288 3207 14 5 94.883141 5 And this is true with physicians, too. I mean, again, sometimes you see physicians, how they approach this in a skittish fashion. They’re concerned about talking about it...they don’t want to go into this subject. ‘And that’s, of course, terrible...that’s.a real, that’s really a crime. . There have been results concerning the V-Factor Natural Pack. What are the results that you’ve seen? Oh yeah, I’ve seen some inspiring cases using the V-Factor Natural Pack. In fact, not too long ago, I had a 50 year-old fellow, and he’d been married to his wife for about 30 years. And although they were having considerably less sex in comparison to when they were first married—which, of course, happens—they were still sexually active up until about a year ago. When he came to see me, I gave him the V-Factor Natural Pack with ‘the goal of helping him, and 3 weeks later he actually called me up on the phone...he was thrilled out of his | mind...he called it ‘sexual energy.’ And he was telling me how he got it back. And I was really thrilled as well. And for me, this particular case, as a clinician, this was a case where I really felt for the guy. I mean, it ate him alive...it stabbed at the ego, as many men can understand. So with the V-Factor Natural Pack it was like he had a re-birth...a new lease on life, if you will, is kind of the way he looked at it. . So it extended into other parts of his life as well.
There’s no question about it. Again, far-reaching, affecting the couple affecting even the family, affecting his ~ personal happiness. This is such an important point. Before the break we were talking about the V-Factor-Natural Pack. Tell me, is this something that someone should take only if their sex life is going downhili—and I know that there’s people who want me to ask this question—or can this help an already good st sex life be even better? If good is good, we want it to be great. Right. Well, again, y’know, I’m a preventive physician...try to prevent things before you have a problem. So of course, if you have a good sex life, it may make it a great sex life. And that’s something to keep i in mind, too. So you want to get to this before it becomes an issue.
Knowing that there’s a positive clinical trial behind this...and everybody wants to be safe...this should give men out there who are listening a peace of mind that they can trust the product, that they can believe in that. Can you tell us a little bit more about that? -Oh yeah, well, this is the idea that we have a clinical trial behind this supporting the effectiveness of the product in terms of increasing sexual satisfaction. And that’s so important. And, of course, the ingredients in the V-Factor Natural Pack have been well-investigated and the ingredients have been carefully selected, and there’s quite an amount of research behind these substances...in particular the one that we spoke about, the idea of increasing nitric oxide, and that’s something that one of the ingredients in the V-Factor Natural Pack can really do, and that’s what’s amazing.
For our listeners who are just tuning in...once again, the V-Factor Natural Pack consists of capsules that you take shortly before intimacy? You just take it shortly before intimacy, it’s as simple as that? It’s as simple as that. It’s not going to be like something that becomes a burden in your life. It’s not going to sit there in your cupboard with your multi-vitamins, your vitamin C’s...all of these other substances that you forget to take half the time anyway. This is a substance that’s specifically formulated for a specific purpose and that purpose is increasing your sexual satisfaction, and that’s so important to recognize. So many of the other natural supplements that are on the market now purport to have specific results. The V-Factor Natural Pack, however, is a lot different than a lot of those other supplements that are on the market. Could you tell us a little bit more about that? Exhibit J, page 6 6 VB000282 Well again, yes, compared to other products...you have to remember again; this is not something that you have to take every day. You only need to take this substance shortly before intimacy, and that’s important to recognize.. — _ Also the fact that this has been clinically tested, y’know...you have to really look for substances out there that are ' clinically tested...that have withstood the rigors ‘of clinical science. Yes, I think the science is what makes the difference with this product. We’re almost out of time, can you believe it? Is there anything else that you’d like to say to our listeners who themselves or maybe someone, a loved one of theirs or . maybe just a a friend of theirs might be experiencing low sexual response:. .why: should they call now and take action? Well, again, it’s really important to recognize—for the listeners out there to recognize—that they deserve to have _ a satisfying sex life. And every day they put it off, every day they ignore what’s going on in their lives, they’re going to be missing out on a critical part of their relationship. And it’s also kind of selfish because, as I think, you’re denying the intimacy to your partner, too, so in a big way you have to do it for her as well. There is, it seems to me, a barrier:..and we’ll call it embarrassment...to a man reaching out and taking the risk to try V- Factor. The embarrassment can be overwhelming. Can you just sort of give some inside advice to someone who’s just sitting there going, Oh. This is just too painful for me to reach out ard get this help. _ Oh, y’know Denise, I’m so glad you brought that up. It’s a very sensitive point, and it’s a great point to make and: ‘something I really think is probably the most important thing to mention. Privacy is key, and I certainly don’t want the men out there thinking that when they order that somehow the -V-Factor Natural Pack truck is going to pull up in front of their house. That’s simply not going to happen. The order’s completely confidential. The shipment’s going to be sent to you discreetly without: any obvious labeling. The confidentially is really the single ‘most important thing to‘emphasize.
And about the 30-day money back guarantee? . | Oh yes. The money back...absolutely something I’ve insisted upon. If you’re not completely satisfied with the results, of course you’re going to be able to return it for your money back. There’s no questions asked. There’s no risk.
Carlon Colker, M.D. has been. our guest today. Doctor, thank you for joining us: You’ve helped us feel more comfortable about discussing this and I know that it’s a difficult subject for men to talk about. That’s okay, thovgh, because confidentiality is guaranteed with V-Factor. Thanks a lot, Dr. Colker, you’ ve been a great help today. Thank you so much, and I thank the listeners out there. I’m Denise Diamond. Take care and God Bless.
[Music sting] CTA. #3 CTA COPY: If you'd like more information about the V-Factor Natural Pack, please call: 1-800- . That’s 1-800-_ . It’s a toll-free number, and your call is completely confidential. _ V-factor is safe, the active ingredients are all-natural and it’s delivered in plain packaging to respect your privacy. As you heard the doctor say, a recent clinical trial of the V-Factor Natural Pack indicated a significant improvement in overall sexual satisfaction. Plus, the concept behind V-Factor is based on Nobel Prize-winning research. We’ve worked out a special arrangement with Vital Basics. Call now and find out how you can get a free 1-month supply with your order. Be sure to mention this program when you make that confidential call. I urge you to call now and take advantage of that special offer. If the line’s busy, please keep trying. It’s 1-800- . That’s 1-800- .
Exhibit J, page VB000282 _ VV Factor radio infomercial...FINAL...10/24/00 (Music up) Announcer: Welcome to the Vitalbasics radio program with Dr. Shari Lieberman and Carlon Colker, M.D. Today, Drs. Lieberman and Colker talk about.a revolutionary new approach to solving some of today’s most talked about health issues, including sexual performance, poor memory, concerns about prostate health, and emotional well-being. And now, let’s join Dr. Shari Lieberman and Dr. Carion Colker... Shari Lieberman: Welcome to the Vitalbasics radio-show. I’m Dr. Shari Lieberman. Let me just tell you a little bit about my background. I hold a Ph.D. in clinical nutrition and exercise physiology. [am an instructor at the University of Bridgeport School of Human Nutrition. I’m a board member of the certification board for nutrition specialists, and I’ve written several books: The Real Vitamin and Mineral Book, and Get off the Menopause Roller. coaster. : ;
Carlon Colker, M.D.: And this is Carlon M. Colker, M.D. I’ma physician, medical director and chief executive officer of Peak Wellness in Greenwich, Connecticut. I’m an attending physician at Beth Israel Medical Center in ~ New York City, at Greenwich Hospital in Greenwich, Connecticut, Stanford Hospital and St. Joe’s in Stanford. SL: Well, it’s great to have you with us. Today we’re going to talk about something a little personal. And what _ we’re going to talk about is your libido, and how to make it sing. Because y’know what, Carlon? I found in my practice...a lot of women are complaining about low sexual energy, and low sexual function...and y’know something? It isn’t only menopausal women. I’m seeing women in their 20’s and their 30’s. I’ve seen my fair share of guys, but most of of the men that I’ve seen are probably in the 50’s, but... CC: Guys and gals. Guys and gals. But they’re getting younger, y’know. I mean, men and women in their 20’s, even. 30’s and 20’s, I mean literally. I think if you’re an adult Thale or female, y’know, it’s almost invariable that _ you’re gonna come across this problem at some point in your life, and that’s libido, sexual arousal. ..and these are things that we’re discussing.
§L: Y’know, and I think it becomes depressing when that happens. Y’know...you don’t feel satisfied, you can’t satisfy your partner...but, there’s a light at the end of tunnel. Because today we'll be speaking about a very special all-natural product called V-Factor that has very special ingredients that will really get your sexual energy back to where it needs to be. . .
CC: Absolutely. And these ingredients, which are found in the V-Factor...J’ve been using them for years in my medical clinic.
SL: Now, Carlon what I'd like to talk about now is probably a little bit more serious and a little bit heavier...and it’s really the consequences of failing sexual performance. How it affects someone’s relationship, their marriage, the emotional aspect of it. Do you have something that you can share with us? CC: It’s extraordinarily difficult when an individual, or individuals who have had a healthy relationship, a married relationship for many years, start to experience decreased sexual interest. Sometimes it’s not a big deal, but a lot of other times it is a big deal. And this can be extraordinarily difficult. I...one case comes to mind I remember. This gentleman had been married to his wife for over 30 years. And, although they were having considerably less sex than they did when they had first-gotten married...which is also typical...they were still sexually active up until about a year'ago. So it’s, it’s a fallacy to think that individuals aren’t sexually active when they get older. But, when there’s a decline, even...however small it is... when there’s a decline in that sexual activity it is noticeable and it does put a tremendous stress on the relationship...and in their case, it was quite difficult. SL: Well, y'know why it’s hard? Y’know why, Carlon? Because, when that happens in a relationship, y'know, you also have to assure your partner...like he had to keep assuring his wife that it wasn’t her. I mean, there’s so much emotional baggage that gets accumulated when that happens. Because, especially...I could imagine the wife thinking, is it me? Did he lose his interest in me? Exhibit K, page 1 vB000279 CC: It’s only natural. I mean, how can one partner not think that about the other? They must think, well, my god, it must be me. I must be somehow failing you. And that’s...it’s a terrible burden psychologically to put upon themselves. So..
- SL: What about his desire? Was it desire and also the physical ability? | CC: That’s a great question. ‘Sometimes it’s desire, sometimes it’s physical ability, and sometimes it’s looped up into both. I generally find...it’s kind of like, which came first—the chicken or the egg.. .because, somehow or _another, if one happens to you, then the other’s almost invariably gonna follow. And um...when he came to see me, not only did I do a complete physical exam, I also had him checked out by a urologist, because I thought that was important. And, luckily, with the exception of a mild i increase in the size of his prostate, he really got a clean bill of health. And, of course, that’s great when your doctor says that to you, but it doesn’t solve your problem... .and it certainly didn’t solve his problem getting a—quote unquote—clean bill of health. I think this was a major concern of his. And it’s a major concern with a lot of patients his age. I put him on very significant doses of a combination or Argenine and saw palmetto which is exactly what’s found in V-Factor. Three weeks later-—three weeks!—he was thrilled. I mean, he had.:
SL: Oh, awesome..
CC: ...tremendous sexual energy, as he called it. Really, it just nudged him in the right direction: He had his sexual energy, as he called it, it had returned. And these ingredients, which are found in the V-Factor.. I’ve been using them for years in my: medical clinic to actual stimulate sexual energy and support the health of my patients, which I’m sure that you've done the same thing.
SL: Exact... Y"know, Carlon, maybe we should talk a little bit about what those ingredients are. _ CC: Sure.
SL: One of them, I think that has the most amount of research is an ingredient called L-Argenine. It’s just a simple, all-natural amino acid. And what that has actually been shown to do is to support healthy erections in men. CC: Absolutely. And y’know, the combination of Argenine, saw palmetto for men is such a great, simple combination, especially in effective doses, and we’ll talk about that for a minute. And for women, Argenine ar.d ginseng. ..fabulous combination.
SL: It works so well. I mean, this is art-all-natural product that can help with your sexual performance, sexual energy...and this is something, once again, we’re finding it isn’t quite so age-related anymore. We think, y’know, at 50 or 60 we’re supposed to be that way, but what we're finding, in fact, is that we don’t have to be that way...whether we’re 20, 30, 40, or 70...here’s something completely natural. Now, the Argenine is really important. And what's really interesting about it, Carlon, is that it works for both men and women. For men, it actually helps maintain something. called nitric oxide. And what it does is, y’know, you have to have that blood flow to the area..
CC: That’s what it ts...
SL: We have to have it flow to the genitals. And what’s happening is...our lifestyles.. .we're not exercising enough, we’re not eating right, we’re very stressed. Y’know, there’s a whole plethora of reasons why, in our environment and our society...y’know, I have to say really, maybe in the last 2 years of my practice, I’ve probably heard more complaints about libido, than in the 18 years that ve been seeing patients. Exhibit K, page 2 VB000271 i) CC: Yeah, absolutely. I mean, it’s-on the rise, and I think that has to do with the new openness that’s...alot of the clinicians out there are having with their patients. I think it’s terrific people are coming forward and speaking about these problems. But, y’know, I really should talk about the fact that these ingredients...not just the Argenine, but the ‘ginseng for women, the combination...and the Argenine, the saw. palmetto and the ginkgo for men...I mean, these combinations are what’s important, and I’ve always used these substances separately, Shari. That’ s probably ‘true with you, too, right? _ SL: Yes.
CC: But it’s great to see that these terrific ingredients are really combined in the two simple and easy-to- use formulas. This is the first time that I’ve seen them combined with effective dosage. That’s...that’s important, and ~ that’s my-warning. Because there’s a ridiculous number of other supplements that you’re gonna see out there that have the same ingredients, perhaps, that are found in V-Factor...but you gotta pay attention to the dosage. You. see, that’s the problem. The dosage.
SL: Yeah. I’m going to use a technical word. What other companies do is they schpritz it in. Schpritz is... | CC: Don’t schpritz. That’s what you do to your plants! SL: Don’t. schpritz. Now you know what? That’s very important what you said. Because you know as well as I do...as you know, we’ve used supplements in our practices since the beginning of time. Y’know, you look at a product that’s supposed to deliver what it’s promising. So if you’re using another product that claims it has" Argenine, if it doesn’t have the correct amount, it’s not going to deliver what it promises. Cc: Don’t schpritz! That’s what Shari said.
SL: Just say.no! | CC: Just'say no. The amounts of the ingredients that are found in V-Factor—again, just as Shari points out— they’re all consistent with scientific research...and you’ ve gotta have research to back the ingredients that you put in your product. Now, other formulas...they claim that they have the same ingredients, but you gotta check the label. And you know what I call it, Shari? You gotta do what you do in the grocery store. You gotta check the label, right? SL: You gotta check...and the same thing with the ginkgo. Y’know, if you schpritz ginkgo in, and you put in 10 mulligrams, it’s not going to deliver what a product’s going to deliver if it has the proper amount of ginkgo. So this ..when I say scientifically: developed, Carlon and I are both researchers, we’re clinicians, we're practitioners, and we use the correct amounts because we read the studies. What'I love about V-Factor for Men and V-Factor for Women is that this is a product that’s delivering the promise. This is a product that is delivering what it says it’s going to deliver. The correct amount...the amounts that were used in the studies.. .and, y’know, it’s just a wonderful thing to be able to have something available for people that’s...it’s safe, it’s effective...we have a separate formula for men, there’s a separate formula for women. ..and it works for really achieving a more positive, more healthy, more vibrant sexual energy. And I think that’s what it’s all about is...people are losing...losing your libid...that sounds like a great name for a book: Losing Your Libido...or a movie! CC: My goodness, we've got another book.
SL: Do you like? CC: Between the two of us...
SL: Losing your libido. But people are losing their libido... CC: Absolutely...
Go Exhibit K, page 3 — VB00027? ‘SL: And they don’t feel sexual...and they don’t feel like their sexual performance is is W here it could be. And _ know, maybe for a man it’s a little bit more of a problem than for a woman. “What can I say?? CC: What’ s more discouraging...is when people have those problems, and they turn to, products that... and they’ re not getting the kind of dosage that they...that nec...that necessitates a proper function. ..then, of course, you’re not getting the right ingredients, not getting the right amounts...and V-Factor does provide you with the full dose you need. That's what’s important. It’s kind of like, y’know, you get ripped off at the diner, All right? You go there and imagine asking for a plate of French fries,.and the waiter comes back and. he puts.a plate-of two French Fries in front of you! And then he proceeds to argue with you somehow, that, like, well, you did say.French - Fries...y’know. And needless to say, 2 French Fries won’t fill you up. So it’s the same thing... SL: It’s not the full order.
CC: It’s not the full order. So get the full order.
SL: Get the full order. Now, y’know, there are a couple of other things that we should probably touch upon. The saw palmetto for men is so important. Saw Palmetto supports healthy prostate function. I have to tell you . something: All my husband hears every day is prostate, prostate, prostate. He hears it, y’know, in: the news. ,.he reads it in the newspaper..
‘CC: Absolutely. Because, Shari, it’s supported by science. The research tell us that saw palmetto will support healthy prostate function. It promotes prostate health. It-_promotes healthy urinary tract function, and normal urine flow, and normal voiding patterns...or urinating patterns. . SL: And this is really important because | think that men are becoming acutely aware of this much younger in life. I mean, even if you’re 20...it’s almost like, now when I see some young men in my practice, I have men in their 20’s and 30’s overly concerned about what their prostate’s going to be like when they’re 50. because their father _ doesn’t have great prostate health. ..their uncle...whatever. So I think it’s a kind of in-your-face kind of thing. So this is a product that men really get a double-whammy with. They get the support for erections...which is very important. They also get the support for keeping a healthy prostate. And they also get something that isin the _ men’s and women’s formula, which is the ginkgo. Now, the ginkgo for men...it’s very important for both men and women. It supports the healthy micro-circulation. So, once again, we’re talking about the blood flow to the sexual organs and other parts of the body as well. But ginkgo also helps with memory, cognitive function—it’s a very very important supplement that a lot of people have heard about. And I think that, y’know...I think when your sexual energy is lacking, Carlon, I believe that it can affect other things in your life. CC: Yeah, absolutely.
SL: You.don’t feel as vibrant. You don’t feel as “up.” Y'know, it isn’t necessarily that you feel tired...it’s just kind of...I would think that it would almost be depressing. I think when you’re... CC: And for some people it’s even worse than that. For some people, they’re very disillusioned, they’re*very disheartened. It can ruin marriages. It can really...it can really cause a lot of problems. SL: And I'think that one thing about this product, once again, which I think is so important...is it’s natural. In the men’s formula you get Argenine, you get ginkgo biloba, you get the saw palmetto.. These ingredients are extremely important. You also get Siberian ginseng. In the women’s formula, you get the L-Argenine, the ginkgo biloba and the Siberian ginseng. Siberian ginseng is also a product that I think a lot of people are interested in as well. A lot of people are taking ginseng supplements. So this is a supplement, once again, that supports your overall health and well-being. But most important, it’s dealing with a very, very personal issue. And we’re going to come back in a little bit. We’ll be talking more about V-Factor. So I'd like everyone to stay tuned. Once again, you’re listening to the Vitalbasics radio show, joined with Dr. Carlon Colker and Dr. Shari Lieberman. And we’ll be right back, so stay tuned.
Exhibit K, page 4 VB000273 CTA #1 SL: Welcome back to Vitalbasics radio show. Youre joined with Dr. Shari Lieberman and my co-host, Dr. Carlon Colker. Carlon, I think, y’know, what I’d like todo now is kind of share our clinical experience. Because I think we bring something to the table in that...we’re talking about ingredients...we’re talking about the science...but you and I have actually used these ingredients in our practices. And what’ S great is...now you ve5 1 3 1 4 18 1856 488 71 64 61.375328 got5 1 3 1 4 19 1939 493 19 23 96.879028 a5 1 3 1 4 20 1972 480 207 45 96.403381 supplement4 1 3 1 5 0 180 531 1151 37 -1 5 1 3 1 5 1 180 531 97 33 96.779716 that’s5 1 3 1 5 2 290 542 40 23 96.418190 an5 1 3 1 5 3 343 532 94 33 95.159103 all-in5 1 3 1 5 4 449 543 72 22 92.928741 one.5 1 3 1 5 5 542 522 207 46 92.384087 But...shares 1 3 1 5 6 763 534 78 34 97.011322 with5 1 3 1 5 7 854 546 52 21 95.151833 me5 1 3 1 5 8 911 518 16 63 95.151833 a5 1 3 1 5 9 950 534 80 33 91.651619 little5 1 3 1 5 10 1043 534 56 33 96.632210 bit.2 1 4 0 0 0 142 613 1818 80 -1 3 1 4 1 0 0 142 613 1818 80 -1 4 1 4 1 1 0 142 613 1818 80 -1 5 1 4 1 1 1 142 613 21 35 45.054798 75 1 4 1 1 2 174 638 80 33 72.649551 ‘CC:5 1 4 1 1 3 281 639 59 32 94.346176 We5 1 4 1 1 4 353 639 68 33 94.346176 talks 1 4 1 1 5 433 650 37 23 95.362770 so5 1 4 1 1 6 483 640 97 33 95.362770 much5 1 4 1 1 7 593 641 99 43 96.817146 about5 1 4 1 1 8 703 653 86 28 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92.093407 Type-A5 1 10 1 1 18 1819 1442 228 41 92.829376 personality..5 1 10 1 1 19 2057 1424 102 50 79.537186 she’s5 1 10 1 1 20 2172 1438 57 36 96.641632 too2 1 11 0 0 0 166 1487 1981 162 -1 3 1 11 1 0 0 166 1487 1981 170 -1 4 1 11 1 1 0 168 1487 1955 56 -1 5 1 11 1 1 1 168 1487 149 40 96.605026 stressed,5 1 11 1 1 2 332 1488 57 33 96.154846 she5 1 11 1 1 3 403 1489 100 34 95.881210 needs5 1 11 1 1 4 517 1496 32 27 96.992065 to5 1 11 1 1 5 563 1490 82 35 96.437424 have5 1 11 1 1 6 658 1502 91 23 96.867882 more5 1 11 1 1 7 763 1497 64 28 96.889671 rests 1 11 1 1 8 842 1491 49 35 96.979874 for5 1 11 1 1 9 903 1492 129 39 95.670921 herself,5 1 11 1 1 10 1046 1498 148 34 95.670921 etcetera,5 1 11 1 1 11 1208 1498 149 45 96.486076 etcetera.5 1 11 1 1 12 1384 1493 152 43 61.537460 Y'know,5 1 11 1 1 13 1553 1493 29 34 93.072250 if5 1 11 1 1 14 1589 1494 116 42 88.828484 you’re5 1 11 1 1 15 1719 1498 55 29 96.774666 too5 1 11 1 1 16 1788 1494 152 40 93.306244 stressed,5 1 11 1 1 17 1954 1494 148 42 91.205185 y’know,5 1 11 1 1 18 2120 1510 3 4 47.420177 -4 1 11 1 2 0 167 1539 1980 93 -1 5 1 11 1 2 1 167 1539 175 44 96.231575 obviously5 1 11 1 2 2 354 1551 65 32 96.881905 you5 1 11 1 2 3 434 1542 86 34 96.495041 wants 1 11 1 2 4 533 1548 32 28 96.495041 to5 1 11 1 2 5 578 1545 99 33 96.900070 avoids 1 11 1 2 6 690 1545 119 33 58.647823 stress.5 1 11 1 2 7 825 1545 84 40 94.431442 And,5 1 11 1 2 8 918 1545 149 42 30.042274 y'know,5 1 11 1 2 9 1082 1555 66 32 96.994934 you5 1 11 1 2 10 1161 1549 86 44 96.974403 wants 1 11 1 2 11 1261 1551 31 28 97.017494 to5 1 11 1 2 12 1307 1545 72 87 15.263229 takes 1 11 1 2 13 1393 1546 76 34 96.739632 times 1 11 1 2 14 1485 1546 50 43 96.828949 for5 1 11 1 2 15 1546 1546 150 43 95.562935 yourself5 1 11 1 2 16 1705 1547 63 33 95.562935 ands 1 11 1 2 17 1780 1547 100 33 96.233322 relax.5 1 11 1 2 18 1907 1547 77 34 95.537308 Ands 1 11 1 2 19 1996 1547 42 34 96.712120 all5 1 11 1 2 20 2053 1547 94 34 96.585281 those4 1 11 1 3 0 166 1592 1730 57 -1 5 1 11 1 3 1 166 1592 107 43 96.284775 things5 1 11 1 3 2 287 1603 59 23 96.710876 cans 1 11 1 3 3 360 1593 85 44 96.634750 help.5 1 11 1 3 4 472 1595 63 37 94.479607 But5 1 11 1 3 5 548 1588 46 54 91.522667 she5 1 11 1 3 6 616 1588 77 54 66.284615 tried5 1 11 1 3 7 715 1597 43 34 95.686020 all5 1 11 1 3 8 773 1597 41 34 97.009514 of5 1 11 1 3 9 822 1597 66 34 95.913101 that5 1 11 1 3 10 900 1597 62 34 95.913101 ands 1 11 1 3 11 977 1598 23 48 96.982811 it5 1 11 1 3 12 1011 1598 107 51 95.569305 didn’t5 1 11 1 3 13 1129 1598 126 42 96.848450 changes 1 11 1 3 14 1269 1598 56 34 96.498077 hers 1 11 1 3 15 1357 1598 147 35 92.235359 ondition5 1 11 1 3 16 1518 1609 61 24 95.250519 ones 1 11 1 3 17 1587 1599 61 34 95.250519 bit.2 1 12 0 0 0 138 1698 324 46 -1 3 1 12 1 0 0 138 1698 324 46 -1 4 1 12 1 1 0 138 1698 324 46 -1 5 1 12 1 1 1 138 1698 91 46 43.813889 SL:5 1 12 1 1 2 257 1699 205 44 95.952087 Frustrating.2 1 13 0 0 0 143 1796 2123 79 -1 3 1 13 1 0 0 143 1796 2123 79 -1 4 1 13 1 1 0 143 1796 2123 79 -1 5 1 13 1 1 1 143 1805 95 42 30.984947 ‘CC:5 1 13 1 1 2 265 1806 94 39 96.875580 Now,5 1 13 1 1 3 375 1808 190 40 96.214348 remember,5 1 13 1 1 4 580 1809 63 34 96.785965 this5 1 13 1 1 5 658 1821 67 22 96.690880 was5 1 13 1 1 6 739 1821 18 22 96.690880 a5 1 13 1 1 7 770 1811 168 57 95.287086 relatively5 1 13 1 1 8 951 1822 109 31 96.307869 youngs 1 13 1 1 9 1074 1822 139 22 96.267403 woman.5 1 13 1 1 10 1240 1811 45 33 96.415352 So5 1 13 1 1 11 1300 1811 57 33 96.415352 she5 1 13 1 1 12 1371 1822 83 22 96.615227 even5 1 13 1 1 13 1467 1812 80 32 96.573746 tried5 1 13 1 1 14 1559 1796 111 79 95.480568 taking5 1 13 1 1 15 1682 1804 19 41 96.329079 a5 1 13 1 1 16 1714 1813 119 42 96.122604 couples 1 13 1 1 17 1846 1813 42 33 96.882118 of5 1 13 1 1 18 1895 1813 54 42 96.875519 thes 1 13 1 1 19 1963 1813 303 33 96.699524 over-the-counter2 1 14 0 0 0 161 1858 1078 148 -1 3 1 14 1 0 0 161 1858 1078 148 -1 4 1 14 1 1 0 162 1858 638 41 -1 5 1 14 1 1 1 162 1858 259 41 90.981094 pro-hormones.5 1 14 1 1 2 449 1860 132 33 89.310150 You’ve5 1 14 1 1 3 595 1872 79 23 95.579208 seen5 1 14 1 1 4 687 1863 113 33 96.918091 those?4 1 14 1 2 0 161 1962 1078 44 -1 5 1 14 1 2 1 161 1962 65 32 96.694260 SL:5 1 14 1 2 2 255 1963 92 43 96.759781 Sure.5 1 14 1 2 3 371 1964 79 40 96.742943 Likes 1 14 1 2 4 464 1965 52 32 96.998032 thes 1 14 1 2 5 530 1976 125 24 95.792191 creams5 1 14 1 2 6 670 1967 64 33 95.792191 ands 1 14 1 2 7 747 1968 42 32 96.896469 all5 1 14 1 2 8 804 1968 65 32 96.989563 that5 1 14 1 2 9 883 1968 76 32 96.909912 kinds 1 14 1 2 10 973 1968 40 32 96.982224 of5 1 14 1 2 11 1022 1968 89 33 96.392250 stuff.5 1 14 1 2 12 1137 1968 102 32 96.689262 Yeah.2 1 15 0 0 0 158 2066 2083 312 -1 3 1 15 1 0 0 158 2066 2083 312 -1 4 1 15 1 1 0 161 2066 2069 52 -1 5 1 15 1 1 1 161 2067 74 34 92.817200 CC:5 1 15 1 1 2 262 2068 190 35 92.376694 Now...she5 1 15 1 1 3 468 2081 66 23 96.219887 was5 1 15 1 1 4 548 2073 141 41 96.219887 actually5 1 15 1 1 5 703 2073 112 42 96.895851 taking5 1 15 1 1 6 827 2084 63 22 94.864891 ones 1 15 1 1 7 904 2080 30 26 94.864891 at5 1 15 1 1 8 947 2073 52 33 96.155991 thes 1 15 1 1 9 1014 2074 76 33 96.155991 times 1 15 1 1 10 1104 2074 58 32 96.164650 she5 1 15 1 1 11 1174 2066 93 40 96.164650 came5 1 15 1 1 12 1281 2081 33 25 96.911308 to5 1 15 1 1 13 1328 2084 55 22 96.797310 sees 1 15 1 1 14 1398 2084 61 23 96.925987 me.5 1 15 1 1 15 1485 2075 54 39 96.863022 So,5 1 15 1 1 16 1555 2075 20 39 95.605782 I,5 1 15 1 1 17 1590 2074 42 34 96.248962 of5 1 15 1 1 18 1640 2085 115 23 96.623703 courses 1 15 1 1 19 1771 2075 225 42 96.623703 immediately5 1 15 1 1 20 2009 2075 139 43 96.877373 stopped5 1 15 1 1 21 2161 2075 69 33 96.553459 that4 1 15 1 2 0 160 2119 2009 52 -1 5 1 15 1 2 1 160 2123 161 31 96.347145 nonsense5 1 15 1 2 2 335 2122 141 43 96.936340 because5 1 15 1 2 3 491 2121 51 35 96.936340 thes 1 15 1 2 4 557 2119 71 39 96.904839 sides 1 15 1 2 5 641 2125 118 34 96.750450 effects5 1 15 1 2 6 775 2127 31 32 96.936577 in5 1 15 1 2 7 820 2137 40 22 96.835136 an5 1 15 1 2 8 876 2127 175 32 96.835136 individuals 1 15 1 2 9 1067 2127 64 32 96.852440 likes 1 15 1 2 10 1144 2126 63 33 96.852440 this5 1 15 1 2 11 1221 2126 111 33 97.001053 would5 1 15 1 2 12 1345 2127 41 33 96.918755 be5 1 15 1 2 13 1394 2127 69 41 96.925545 just5 1 15 1 2 14 1475 2128 176 33 96.896057 incredible5 1 15 1 2 15 1665 2128 63 33 96.896057 ands 1 15 1 2 16 1741 2128 208 43 96.685883 particularly5 1 15 1 2 17 1963 2139 103 31 96.158119 scary.5 1 15 1 2 18 2092 2128 77 43 96.614700 Anda 1 15 1 3 0 160 2171 1959 52 -1 5 1 15 1 3 1 160 2174 134 40 96.935013 instead,5 1 15 1 3 2 309 2175 12 33 92.404274 I5 1 15 1 3 3 334 2175 102 34 96.846107 chose5 1 15 1 3 4 449 2171 21 38 96.488884 a5 1 15 1 3 5 481 2178 123 33 96.488884 natural5 1 15 1 3 6 618 2180 146 41 96.993179 regimen5 1 15 1 3 7 778 2179 41 34 93.294319 of5 1 15 1 3 8 828 2181 163 41 92.051254 Argenine5 1 15 1 3 9 1005 2180 61 33 96.984711 ands 1 15 1 3 10 1081 2181 146 41 93.143936 ginseng.5 1 15 1 3 11 1255 2180 210 34 83.303543 Huh...there5 1 15 1 3 12 1477 2191 41 32 93.305489 ya5 1 15 1 3 13 1531 2173 152 50 85.607826 go...ands 1 15 1 3 14 1697 2182 91 33 96.206284 these5 1 15 1 3 15 1802 2182 202 40 96.206284 substances,5 1 15 1 3 16 2019 2193 35 22 96.598572 as5 1 15 1 3 17 2069 2192 50 23 97.012924 we4 1 15 1 4 0 159 2228 2082 47 -1 5 1 15 1 4 1 159 2228 197 40 96.819855 mentioned,5 1 15 1 4 2 371 2229 76 43 96.661644 they5 1 15 1 4 3 461 2237 134 36 96.709923 supports 1 15 1 4 4 608 2232 131 42 96.948853 healthy5 1 15 1 4 5 752 2233 200 33 96.138756 circulation.5 1 15 1 4 6 978 2234 140 41 14.861839 They're5 1 15 1 4 7 1131 2233 129 42 96.683014 exactly5 1 15 1 4 8 1273 2233 86 33 96.991798 what5 1 15 1 4 9 1373 2244 49 22 96.717804 we5 1 15 1 4 10 1438 2233 67 34 96.202736 finds 1 15 1 4 11 1520 2235 30 32 93.121529 in5 1 15 1 4 12 1564 2235 170 33 92.739754 V-Factor.5 1 15 1 4 13 1761 2235 77 33 96.336678 Ands 1 15 1 4 14 1852 2235 32 33 96.405159 in5 1 15 1 4 15 1898 2235 56 33 96.405159 hers 1 15 1 4 16 1967 2246 76 22 96.957283 cases 1 15 1 4 17 2057 2235 53 33 96.982735 thes 1 15 1 4 18 2123 2234 118 34 96.855896 results4 1 15 1 5 0 159 2281 2072 67 -1 5 1 15 1 5 1 159 2291 84 23 96.391380 were5 1 15 1 5 2 257 2281 164 34 95.772133 dramatic.5 1 15 1 5 3 450 2284 24 32 87.538132 It5 1 15 1 5 4 487 2294 68 23 95.981018 was5 1 15 1 5 5 569 2285 120 39 95.687943 almost5 1 15 1 5 6 702 2297 35 22 95.687943 as5 1 15 1 5 7 752 2286 31 33 96.043625 if5 1 15 1 5 8 790 2282 42 66 95.208458 all5 1 15 1 5 9 848 2286 55 33 97.014175 hers 1 15 1 5 10 916 2286 86 43 97.004066 body5 1 15 1 5 11 1015 2287 126 48 96.967056 needed5 1 15 1 5 12 1154 2297 67 23 96.717407 was5 1 15 1 5 13 1224 2282 15 57 96.792542 a5 1 15 1 5 14 1268 2287 78 32 95.476967 little5 1 15 1 5 15 1361 2287 46 33 95.476967 bits 1 15 1 5 16 1420 2287 40 33 92.513489 of5 1 15 1 5 17 1467 2298 18 22 92.513489 a5 1 15 1 5 18 1498 2288 107 42 96.440468 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96.710266 something?5 1 16 1 1 11 1262 2446 30 33 96.046738 If5 1 16 1 1 12 1301 2457 65 32 96.046738 you5 1 16 1 1 13 1380 2447 91 33 96.103737 thinks 1 16 1 1 14 1483 2429 98 52 96.403412 about5 1 16 1 1 15 1594 2448 86 33 96.403412 what5 1 16 1 1 16 1692 2441 119 50 96.931717 peoples 1 16 1 1 17 1824 2449 84 33 96.405190 have5 1 16 1 1 18 1922 2433 106 49 60.281200 tried..5 1 16 1 1 19 2039 2449 76 33 37.978676 ands 1 16 1 1 20 2127 2459 67 31 96.970268 you4 1 16 1 2 0 156 2494 966 48 -1 5 1 16 1 2 1 156 2494 98 33 96.723740 knows 1 16 1 2 2 266 2495 105 33 96.592789 what?5 1 16 1 2 3 399 2497 95 32 96.720848 What5 1 16 1 2 4 507 2499 119 40 96.805565 peoples 1 16 1 2 5 640 2499 67 32 96.978020 will5 1 16 1 2 6 721 2500 44 32 94.261353 do5 1 16 1 2 7 779 2506 32 26 96.846291 to5 1 16 1 2 8 827 2499 45 33 96.904053 fix5 1 16 1 2 9 887 2500 65 32 96.989616 that5 1 16 1 2 10 964 2500 158 42 96.568871 problem.4 1 16 1 3 0 156 2548 2008 52 -1 5 1 16 1 3 1 156 2548 74 33 93.255783 CC:5 1 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92.198280 CC:5 1 17 2 1 2 258 2760 75 33 90.318901 ...in5 1 17 2 1 3 346 2761 63 33 96.946167 this5 1 17 2 1 4 424 2772 86 30 96.753197 case,5 1 17 2 1 5 526 2763 34 32 96.753197 in5 1 17 2 1 6 573 2764 54 33 96.537560 thes 1 17 2 1 7 642 2764 83 33 96.481590 forms 1 17 2 1 8 739 2764 42 33 93.294701 of5 1 17 2 1 9 789 2765 169 33 92.384827 V-Factor.3 1 17 3 0 0 151 2865 2101 103 -1 4 1 17 3 1 0 151 2865 2101 48 -1 5 1 17 3 1 1 151 2865 65 33 95.087341 SL:5 1 17 3 1 2 245 2866 154 41 0.000000 Y'know,5 1 17 3 1 3 416 2869 12 31 95.072906 I5 1 17 3 1 4 441 2869 103 41 96.673050 really5 1 17 3 1 5 558 2878 88 25 96.742592 wants 1 17 3 1 6 659 2878 32 25 96.940712 to5 1 17 3 1 7 705 2882 59 29 96.955948 says 1 17 3 1 8 777 2878 33 25 96.988182 to5 1 17 3 1 9 823 2872 187 40 96.773605 everybody5 1 17 3 1 10 1023 2879 56 25 96.629486 outs 1 17 3 1 11 1093 2872 97 32 96.051170 there:5 1 17 3 1 12 1217 2871 31 33 95.992844 if5 1 17 3 1 13 1255 2882 66 30 95.992844 you5 1 17 3 1 14 1335 2882 53 21 96.423531 ares 1 17 3 1 15 1402 2872 228 41 96.765633 experiencing5 1 17 3 1 16 1644 2873 112 32 96.539864 sexual5 1 17 3 1 17 1770 2874 138 31 96.466667 decline.5 1 17 3 1 18 1935 2873 77 32 92.963348 Ands 1 17 3 1 19 2025 2873 227 32 77.731407 sexual...I’m4 1 17 3 2 0 151 2918 2039 50 -1 5 1 17 3 2 1 151 2923 55 28 96.871155 not5 1 17 3 2 2 220 2918 123 44 96.871155 talking5 1 17 3 2 3 355 2920 102 42 96.662590 about5 1 17 3 2 4 470 2932 83 31 96.448311 yours 1 17 3 2 5 566 2933 71 32 96.215439 age.5 1 17 3 2 6 664 2924 74 32 95.515511 You5 1 17 3 2 7 752 2934 62 22 95.515511 cans 1 17 3 2 8 827 2923 82 33 96.253136 have5 1 17 3 2 9 923 2924 110 33 96.253136 sexual5 1 17 3 2 10 1049 2924 127 33 96.344185 declines 1 17 3 2 11 1191 2923 29 33 93.306129 if5 1 17 3 2 12 1223 2924 121 42 91.101936 you’re5 1 17 3 2 13 1358 2924 154 41 91.987709 28...you5 1 17 3 2 14 1524 2935 61 22 96.969429 cans 1 17 3 2 15 1597 2925 83 33 96.792297 have5 1 17 3 2 16 1695 2926 112 32 96.748131 sexual5 1 17 3 2 17 1821 2925 128 33 96.890587 declines 1 17 3 2 18 1964 2926 97 33 93.046158 when5 1 17 3 2 19 2075 2927 115 41 91.537872 you’re2 1 18 0 0 0 149 2973 2099 101 -1 3 1 18 1 0 0 149 2973 2099 101 -1 4 1 18 1 1 0 149 2973 2045 48 -1 5 1 18 1 1 1 149 2973 157 41 91.473976 48...you5 1 18 1 1 2 318 2984 62 23 96.876862 cans 1 18 1 1 3 395 2974 83 33 96.554794 have5 1 18 1 1 4 493 2977 115 32 96.821152 sexual5 1 18 1 1 5 622 2977 128 33 96.779289 declines 1 18 1 1 6 765 2977 30 33 92.734421 if5 1 18 1 1 7 804 2979 114 40 92.734421 you’re5 1 18 1 1 8 932 2978 51 32 92.113243 68.5 1 18 1 1 9 1010 2978 110 32 88.814766 We’re5 1 18 1 1 10 1134 2984 55 26 96.358498 not5 1 18 1 1 11 1201 2977 124 42 93.286629 talking5 1 18 1 1 12 1339 2977 242 33 89.722343 about...we’re5 1 18 1 1 13 1596 2979 123 41 96.714355 getting5 1 18 1 1 14 1732 2990 93 30 96.655052 away5 1 18 1 1 15 1839 2978 86 33 96.960007 from5 1 18 1 1 16 1938 2979 53 33 96.960007 thes 1 18 1 1 17 2006 2990 61 31 96.945480 ages 1 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1 19 1 0 0 114 3068 1722 57 -1 4 1 19 1 1 0 114 3068 1722 57 -1 5 1 19 1 1 1 114 3068 2 2 17.199341 ~5 1 19 1 1 2 148 3079 159 33 30.712463 adecline5 1 19 1 1 3 323 3081 32 31 97.006805 in5 1 19 1 1 4 369 3091 83 30 96.873573 yours 1 19 1 1 5 465 3082 115 32 93.294785 sexual5 1 19 1 1 6 594 3083 389 41 86.114868 performance—you’re5 1 19 1 1 7 997 3090 56 25 96.701141 not5 1 19 1 1 8 1066 3083 123 41 96.955887 getting5 1 19 1 1 9 1201 3083 67 32 96.971130 that5 1 19 1 1 10 1281 3083 53 41 96.863068 zip5 1 19 1 1 11 1348 3083 63 31 96.878204 ands 1 19 1 1 12 1424 3084 72 40 96.913139 zing5 1 19 1 1 13 1511 3084 65 31 96.930313 that5 1 19 1 1 14 1589 3094 66 31 96.573250 you5 1 19 1 1 15 1669 3085 79 31 96.792137 used5 1 19 1 1 16 1762 3089 74 27 95.803673 to...2 1 20 0 0 0 2237 3178 19 33 -1 3 1 20 1 0 0 2237 3178 19 33 -1 4 1 20 1 1 0 2237 3178 19 33 -1 5 1 20 1 1 1 2237 3178 19 33 38.699131 wa2 1 21 0 0 0 1047 3193 975 71 -1 3 1 21 1 0 0 1047 3193 975 71 -1 4 1 21 1 1 0 1047 3193 975 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SL: That’s right! If your pager keeps going off and that’s affecting your sexual performance...Nothing personal, . Carlon, of course...but this is a product that...you have nothing to... Y’know what I love, Carlon? I love when the downside is...nothing. The fact of the matter is that the studies support and show: L-Argenine...safe and effective for both men and women. Very important. Once, again, we’re talking about the blood getting to your sexual organs and that’s very important. We’re talking about the ginkgo biloba, which also supports circulation.- We’re talking about the saw palmetto for men. I mean, a lot of young guys, and certainly almost every man that I see over 50’s taking saw palmetto now. I mean, it’s a very important thing for men to take.. And we’re also talking about — Siberian ginseng because...that’s something that...people like to take ginseng, and I think that this is a very, very synergistic formula. Once again, it’s safe, it’s:natural...there’s no downside. And I love that as a clinician. And, y’know, I’ve spent my whole life recommending specific dietary supplements, exercise regimens, y’know, dietary interventions. ..I like to do the safe thing first. - CC: Absolutely. And, y’know, one of the things I want to go back to is, again, other products that I’ve seen out there that some of my patients bring me to take a look at and stuff, y’know, that I’ve seen, not only cheat you out of — the amounts of the ingredients that you need to see results, but they disguise what they’re doing by also including insignificant amounts—or, as you put it... : . ;
SL: Schpritz! ‘CC: ...schpritzing. A schpritz of a whole bunch of other ingredients. And I always warn my patients to stay away from products like that. Um, y’know, it’s sort of like what I call the “shotgun effect:” They put piddly doses in of everything but the kitchen sink, right, Shari? And then their formulas. ..y’know, they hope that it hits you with something that works. And, unfortunately, all it does‘is, uh, lighten your wallet. SL: Well, y’know, maybe...maybe sometimes people think, y’know, if a product has 20-30 ingredients in it it’s going to work better. No. The 20, 30 ingredients... maybe you’re sacrificing.an amount of 1 or 2 ingredients that are really necessary for it to work. You’re listening to Dr. Shari Lieberman and Dr. Carlon Colker on the Vitalbasics radio show. Stay tuned, because we'll be right back. CTA #2 SL: And welcome back to Vitalbasics’ radio with Dr. Shari Lieberman and Dr. Carlon Colker. Carlon, I just want to kind of recap a little bit about what V-Factor does...y’know, the fact there is a very special formula for men, a very special formula for women...because if some people haven't noticed, we are a little bit different..: CC: That’s the point—we’re different...
SL: We're a little different...
CC: Gosh, we’re the same in so many ways. What is that book...Men are from Venus, Women are From — Mars...or is it the other way around... .
SL: One of those things.
CC: One of those things. But, y’know, again...I’ve been using the ingredients that are found in V-Factor for years in my medical clinic with my patients. And it helps to stimulate sexual energy. And support the health of my patients. And remember, different formulas...different sexes. You've got Argenine and ginseng for women, and Argenine, saw palmetto and ginkgo for men. And that’s what’s terrific. These ingredients are combined into two simple, easy-to-use formulas.
Exhibit K, page 6 , 6 yB000275 SL: L..and, once again, who can benefit from this? If you are feeling not the same pep and drive as you have had ' in the past when it.comes to sex.. .if your sexual desire, sexual performance, sexual energy, just isn’t what it’s been _. in the’past... And [have to tell you something: This is a product that, once again, you have nothing to lose. If you are experiencing low sex drive, low sexual desire...if you've never experienced your sexual performance or desire to where it should be... whether you’re a man or a woman or you want to perhaps enhance your sexual performance or desire, this is a product, once again...why not give ita try? There’s no downside...it’s completely safe and natural, and I just love that about the product. — oo “CC: Yeah,-I mean, look. This is a sensitive subject. But as a physician, I can tell-you that, uh, patients are now. ..patients and.doctors are now speaking about this very sensitive subject. There’s a wonderful new openness, and I know that it’s a difficult subject for so many people. So here we are on the radio, discussing this subject “openly, and discussing what I think is a healthy, all-natural way to stimulate sexual appetite, sexual energy. SL: And it’s something, once again, that so many people are complaining of. As I said, in my practice—maybe ‘cause men don’t want to let their.hair down as much as the women—I mean, women will come into my practice and sometimes talk about that perhaps as their number-one secret... _cc: Now, you see, men let their hair down in my practice all the time: I don’t understand this, Shari... SL: See? I dunno...now why do they tell you and they don’t tell me? What’s going on here? CC: Vive le difference.
SL: Vive le difference. But, y'know. this is something. where a lot of people... Y’know, Carlon, it’s almost like you don’t feel whole if you don’t feel sexual. And. you know when. you were talking:..when we were talking earlier about that patient of yours that...the husband and wife. [have women who are very concemed...they don’t feel sexual and their very. concerned that their husband...1, I’ve had wdmen specifically say to me, / keep telling him it’s not him... | CC: That’s what we call a relationship. I mean, there ya go. When you’re in a relationship, one partner depends on the other for supporting their own health and happiness. So, y’know, one cannot feel otherwise...and to feel somehow that they might have failed. And so, it’s really tragic to see these kinds of things, and it’s wonderful to know that we have a way to address them.
SL: Now, this is Dr. Shari Lieberman...
CC: And this is Carlon M. Colker, M.D.
SL: Saying goodbye to you. This is the Vitalbasics radio show, and I hope that you join us next time. So we'll see you soon. Sc , CTA copy: If you're listening to this program and you’d like more information about V-Factor, the advancedformula supplement that enhances sexual function, please-call toll-free: 1-800- . That’s 1-800- You can now get on a 30-day risk-free trial direct from Vitalbasics. Mention this program when you order and you can even get a 30-day supply absolutely free. Be sure to ask for the details. V-Factor is an effective, all-natural supplement guaranteed to give you noticeable results quickly or your money back. If you need some help with sexual function...if you have concems about prostate health, memory or cognitive function, please call right now. There’s a formula specifically for men, and a formula specifically for women. Call now and be sure to ask about our special offer. It’s 1-800- __. That’s 1-800- .
Exhibit K, page 7 yB000276 | 7 V Factor :60 Radio Sexy (1/11/01) ee ~ 1SCl code_VF21- | , _- File name_V Factor spot 21 Sexy female Announcer (:45) “V” is for Virility—the quality that makes you a real man...a sexual animal that women want. Also known as the “V-Factor.” The best lovers have it. And now you can get it.
Introducing new maximum-strength V-Factor—the all-natural supplement that takes your sexual power to new heights.
No stimulants. No drugs. Just safe, clinically-proven ingredients chosen for one thing. and one thing only: Heightened sexual function that will drive you—and your ~ partner— wild. | _ The concept behind V-Factor is so reliable, it’s even backed by Nobel Prize-winning. science and advanced medical research. oe The “V-Factor” is what separates the real men from the pack. Want it? Get it. Now.
Unlock your V-Factor. Try it tonight.
Anner Tag (:15) Call 1-800- _ That’s 1-800- _ Your call is confidential and V-Factor is guaranteed or your money back. Call 1-800- © 2001 Vitalbasics, Inc.
Exhibi 510 Congress Street xhibit L, page 1 Portland, ME 04101 (207) 775-5007 - VB0002¢- : V-Factor Natural Pack TV infomercial...FINAL BROADCAST VERSION...8/9/01 Opening Disclaimer: The following is a paid advertisement for V-Factor, brought to you by Vital Basics, Inc. V-Factor is a dietary supplement designed to support sexual function in healthy men. It is not a treatment for any disease, including sexual dysfunction and impotence.
‘Denise: If your sex life isn’t as satisfying as it used to be, my guest has some groundbreaking new scientific information that may give you exactly what you need to improve your sex life. He'll tell us about a new. supplement that’s easy, safe, clinically tested...and is something you can use immediately to improve your level of sexual satisfaction. oo, .
~ Carlon Colker, M.D. is the Medical Director of Peak Wellness in Greenwich, Connecticut. He is an attending physician physically active, they want to stay strong, they want to stay virile...and that includes, at Beth Israel Medical Center in New York.City, and three hospitals in Connecticut: Stamford, Greenwich and St. Joseph’s. In addition to treating many patients for male sexual function, he is one of the most sought-after consultants in the country, and has written extensively about sexual health. Dr. Colker, thank you for joining us. ‘You're recognized as an expert in this field—you' ve pretty much written the book on sexual health and what comes of ‘that. What sparked your interest in the field of sexual health? ot . Carlon: Well Denise, as a specialist in internal medicine, I’ve seen literally thousands of patients for problems— _ from simple. stuff...fever, cough, sore throat, little stuff like that...all the way up to life-threatening illness that - actually requires hospitalization. But I can tell you that among all these individuals, the common denominator— the common complaint—is one of sexual health. But that’s only if you ask. Because if you-don’t ask, you’re. simply not going to know these things. And that’s sort of where this taboo idea that it’s sort of taboo to talk about sex comes into play. Sometimes the individuals are embarrassed or shy about it. Sometimes even the physicians are.
When you take the step...advance the step as a physician to your patients to ask them about their sexual health, I would wager a bet that a lot of people have never had a doctor ask that. What’s their reaction to you? That’s a really good point. Most of them are a little bit shocked, a little bit taken aback at first, as I sort. of instruct the residents and the interns I train that that’s to be expected. Because most physicians—certainly too many—actually are a little skittish about this subject, and even embarrassed themselves. But that’s not appropriate. I mean, one should be able to speak about this with their patients. So when we bring it up, of course at first there’s a little shock factor. But then after that there’s actually almost a relief that you’re asking about it, and you want to make sure that everything’s okay on that front, too. Even-5 or 10 years.ago, likely you and I would not be sitting here in front of the cameras talking about sexual health and all that is implied in that. Now there's a new openness. We're seeing it permeating our society. - Yes, and certainly as little as a matter of years ago, we would not be sitting here today and this would be utterly shocking for society. And certainly even today, probably there’s many people out there that are actually shocked by this. But here we are on national television, we're talking about sex, we’re talking about sexual health. And, y’know, it’s been written about in newspapers, it’s written about in magazines, it’s on radio, it’s on television...and that’s really a good thing.
The baby boomer generation. I don’t know how much I've read about it...or most people have seen research done on - the baby. boomers, they’re the virile generation, they take no prisoners. I mean, this is the can-do generation. And I’m guessing that many of your patients are baby boomers. How are they...how surprised are they when they take that step into your office? Well, look, they are extraordinarily surprised, because again, these are individuals—the so-called baby boomers—who have their heels dug in. They’re not about to climb into the rocking chair and just go passively into retirement and wait to die. They’re not going to do that. They want to stay healthy, they want to stay again, their sexual health.
They’re very focused on that and they want that to be just as much a part of their lives as everything else. Exhibit M, page 1 VB000265 And they’re part: of that new openness that we’ve been talking about, don’t you think? Absolutely.
Not just older folks, not just baby boomers. There are a lot of young people i in there. Well, it’s not just individuals in their 60’s and 70s, or the baby boomers. ‘This also occurs in individuals i in their 20’s. So again, the V-Factor Natural Pack is something that younger people can use, and something that older people, individuals, can use with a great deal ot satisfaction. Proactive is what we're talking about today. Let’s talk about the solution—the V-Factor Natural Pack. This is a dietary supplement with some natural ingredients in it. And those ingredients are put together in a ’ specific combination, and that’s very important because I precisely formulated this,product based on the _ information that’s already out there. Collectively we have a clinical study to show the effectiveness of this product. And I think that’s what’s important. We have a product that really does improve sexual satisfaction in - men.
V-Factor Natural Pack is set apart from the rest of the pack by the clinical study—the research that came back, the _ safeness, the data that supports this, the verbatums from the people that were part of the study—all tell you that this is very effective. Could you compare this—all of that research, the science behind it—compared to some of the other products that people are seeing out there, too.
Sure. Well, I think it’s important to recognize that there is this clinical study, which I was, of course, the lead investigator into the product. I mean, we did a very, very strict clinical study on it, and we showed that this was, in fact—the V-Factor Natural Pack—really excellent in improving sexual satisfaction in men. It really was terrific. And that’s so important to recognize, because so many other products that are out there:..I mean, ‘they’re based on folklore or they’re based on what I call pseudo-science, or they’re based on some anecdotal information, and that just means what someone says is true for them. And while that might be good for an individual, and might be interesting, that really isn’t scientific enough. We need to know that t something’ Ss really going to work for people.
That’s what sets us apart here. Now, for the layman, what does clinically tested mean, specifically? What does that mean? Well, to say something that is clinically tested, it means that the product has actually undergone a very careful scrutiny and research where we take the product and we test it against a placebo. And it’s in a double-blind fashion where neither the examiners nor the subjects in the study actually know which product they’re taking. And they go forward and take the product and see how they do. In the case of the V-Factor Natural Pack, we clearly found the increased level of satisfaction. It was very significant. V-Factor Natural Pack is also rooted in some pretty heavy-duty research that even came before the clinical trials Absolutely. One of the ingredients that I selected for the V-Factor Natural Pack actually is based on the Nobel Prize-winning research in the theory that nitric oxide—a substance called nitric oxide—can actually improve ~ circulation to the genitals. And that’s so.important, because if you improve circulation to the genitals—with nitric oxide, by increasing nitric oxide—then you improve the function. If you improve the function, then clearly your satisfaction’s going to get better. And that’s so important. But, y’know, I don’t want to get away from this idea that, again, a fulfilling relationship is really what we’re coming after. I mean, the idea of having good sexual health ultimately leads to a good relationship.
You have the opportunity really to change people’s lives. How gratifying is this for you when you see your patients come back to you and say, Gosh, this has just totally changed my life. I have a whole new lease on life. I’ve been released from prison.
Exhibit M, page 2 . 5 : VB000264 ~ Well, it’s extraordinarily gratifying, Denise. I mean, that’s why I went into medicine in the first place, is to help __ people in any way that I can. So this was something that was inevitably going to enter my practice in some capacity, and certainly enters the practice of any physician out there at some point or another. Let’s talk about how it really, really works. You take it right before intimacy, and that’s it? It’s that simple? Denise, it’s that simple. I mean, you don’t have to take this product every single day like some products are - telling you to do...and therefore it has to sit in your cupboard with your multi-vitamins and all those vitamin Cs. ' that you keep trying to remember to take, but you just can’t remember to take every single day: This is a product that you take shortly before intimacy, and that’s it. It’s that simple. Were you surprised? Like you were saying, if you have all this stuff that you have to take every day, the irony is that you’re going to become a slave.to that, too. So you're still a slave...but you haven’t gained any freedom at all. One would like to say that I was pleasantly surprised by the results. But again, I’m a scientist and a physician, and that’s so important to recognize that, with the research that we knew already on the ingredients, putting _ them together was kind of like dialing the right combination of a lock. And again, that’s. what an experienced physician, an experienced researcher, does, is we put ingredients together that it’s only logical that it should be very effective.
It is. But we are all individuals, so we know that the results will vary. But what can men expect from this, specifically? They’re out there, they’re wondering, they want to know. Well as our clinical trial showed, when an individual takes the V-Factor Natural Pack they are going to experience increased sexual satisfaction and a better sexual response. Each V-Factor packet or blue packet contains 3 easy to swallow capsules and it’s that simple so you can take it with you, you don’t have to take the ’ whole box or bottle with you, you can take a simple packet with you and uh-it’s just that simple. Very, very © convenient, very easy to take, very easy to store. | I like it to because it is so private in nature and it’s anonymous in nature. . It’s important to recognize that when you order the V-Factor Natural Pack, that V-Factor natural pack truck is . not going to be coming up to your house, pulling right in front and dropping off your, your order so that your neighbors can see. That’s just not what happens. I mean, this is something that’s in total confidence, total anonymity, okay? And the package is delivered to you in unlabeled fashion and that’s so, so important because, again, this is a sensitive subject and confidentiality and anonymity, as it is with my patients, is very, very important to the individuals that are, that are interested in the V-Factor Natural Pack can certainly rely on that. Our guest today is Carlon Colker, M.D.. He’s helped countless men improve their sex life, which, of course, has a powerful effect on all areas of a man’s life. In just a moment, we’ll dispel some of the most common myths about sex. _ Many of them are so pervasive, they can have a devastating effect on men of all ages. Stay tuned. {Transition into CTA] CTA #1: If you’d like more information on the all-new V-Factor Natural Pack, please call the number at the bottom of your screen. Your call is always completely confidential. As you heard the doctor say, V-Factor is based on a concept that won the Nobel Prize in Medicine...and a recent clinical trial showed a significant improvement in sexual satisfaction. We’ve worked out a special arrangement for viewers of this program. . .call ight now and ask how to geta -free bottle with your order. Again, your call is completely confidential, and of course V-Factor comes in plain packaging to respect your privacy. Plus there’s a 30-day money-back guarantee. This is too important to put off. You _need to do something now, and V-Factor is the natural choice for improved sexual satisfaction. Call now, take advantage of that special offer, and don’t be surprised if you have better sex more often. [Dissolve to V-Factor logo with CG: “The Natural Choice for Improved Sexual Health”}} Intro to SEGMENT 2: We're back with Carlon Colker, M.D.. We’re talking about a revolutionary breakthrough that improves sexual function and satisfaction...some very dramatic results. Doctor, we’ve been talking a little bit today Exhibit M, page 3 ; VB000265 | about the clinical trial that went into this, the due diligence that went into the V-Factor Natural Pack. So much good verbatums that came back from the people that were part of the study. 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96.284073 it5 1 5 1 1 23 2140 675 37 39 96.284073 is,4 1 5 1 2 0 164 735 826 42 -1 5 1 5 1 2 1 164 735 141 42 96.617378 though?5 1 5 1 2 2 988 754 2 2 15.651733 ;2 1 6 0 0 0 146 816 2161 73 -1 3 1 6 1 0 0 146 816 2161 73 -1 4 1 6 1 1 0 146 816 2161 73 -1 5 1 6 1 1 1 146 865 2 2 90.093407 -5 1 6 1 1 2 162 842 83 33 97.000420 This5 1 6 1 1 3 260 843 25 32 96.987045 is5 1 6 1 1 4 300 852 19 23 96.987045 a5 1 6 1 1 5 333 843 148 42 96.653008 products 1 6 1 1 6 494 844 76 31 96.779160 that5 1 6 1 1 7 583 843 13 32 96.646439 I5 1 6 1 1 8 610 844 210 42 96.688110 specifically5 1 6 1 1 9 834 816 209 73 96.588623 formulated5 1 6 1 1 10 1058 834 58 53 96.055679 ands 1 6 1 1 11 1106 841 202 42 96.129410 carefully5 1 6 1 1 12 1323 840 164 42 96.787071 designed5 1 6 1 1 13 1502 844 34 28 96.728996 to5 1 6 1 1 14 1551 838 138 39 96.764549 includes 1 6 1 1 15 1703 838 140 32 96.780220 natural5 1 6 1 1 16 1856 817 331 62 92.060326 ingredients—ands 1 6 1 1 17 2200 835 107 37 95.869331 that’s2 1 7 0 0 0 162 889 2076 173 -1 3 1 7 1 0 0 162 889 2076 147 -1 4 1 7 1 1 0 162 889 2076 49 -1 5 1 7 1 1 1 162 905 94 32 97.005898 very,5 1 7 1 1 2 270 906 80 32 96.876312 very5 1 7 1 1 3 365 897 201 41 96.497169 important,5 1 7 1 1 4 581 897 104 32 96.726784 hence5 1 7 1 1 5 698 898 58 31 96.785049 thes 1 7 1 1 6 771 906 102 23 93.298332 names 1 7 1 1 7 886 896 171 31 91.417572 V-Factors 1 7 1 1 8 1071 895 147 32 93.287834 Natural5 1 7 1 1 9 1231 894 248 32 92.226105 Pack—that’s5 1 7 1 1 10 1494 893 129 41 97.010437 clearly5 1 7 1 1 11 1636 892 87 32 96.997383 been5 1 7 1 1 12 1737 892 121 31 96.676414 shown5 1 7 1 1 13 1871 894 35 28 96.773216 to5 1 7 1 1 14 1922 890 87 32 96.023933 have5 1 7 1 1 15 2023 899 44 23 96.803970 an5 1 7 1 1 16 2082 889 156 33 96.447197 effective4 1 7 1 2 0 162 939 2073 67 -1 5 1 7 1 2 1 162 949 170 32 96.947906 influences 1 7 1 2 2 346 951 44 31 96.309875 on5 1 7 1 2 3 404 950 117 32 96.309875 sexual5 1 7 1 2 4 535 950 153 32 96.820770 functions 1 7 1 2 5 703 950 70 32 96.932503 ands 1 7 1 2 6 787 949 118 46 96.713737 sexual5 1 7 1 2 7 920 949 125 31 93.287025 health.5 1 7 1 2 8 1070 948 124 32 93.010696 That’s5 1 7 1 2 9 1207 957 82 32 96.928787 very5 1 7 1 2 10 1303 948 203 42 94.435753 important.5 1 7 1 2 11 1532 946 80 32 96.716118 Ands 1 7 1 2 12 1627 945 82 32 96.244278 then5 1 7 1 2 13 1724 944 57 32 93.298317 thes 1 7 1 2 14 1795 944 173 32 92.335808 V-Factors 1 7 1 2 15 1981 939 148 65 96.779289 Natural5 1 7 1 2 16 2143 942 92 64 96.918541 Pack4 1 7 1 3 0 162 998 1676 64 -1 5 1 7 1 3 1 162 1003 193 32 92.033127 itself—thes 1 7 1 3 2 369 1003 113 32 96.551933 actual5 1 7 1 3 3 495 1003 85 33 93.298264 final5 1 7 1 3 4 594 1004 260 32 90.715584 formula—has5 1 7 1 3 5 870 992 70 43 97.012871 also5 1 7 1 3 6 954 1003 85 32 96.379448 been5 1 7 1 3 7 1053 1002 112 32 96.524010 tested5 1 7 1 3 8 1178 1002 69 32 96.271042 ands 1 7 1 3 9 1261 1002 121 32 96.271042 shown5 1 7 1 3 10 1396 1005 35 28 96.953415 to5 1 7 1 3 11 1445 1001 41 32 93.292419 be5 1 7 1 3 12 1500 995 158 50 67.779526 safe‘ands 1 7 1 3 13 1671 998 167 64 94.488953 effective.2 1 8 0 0 0 158 1098 2160 313 -1 3 1 8 1 0 0 158 1098 2160 313 -1 4 1 8 1 1 0 161 1098 2157 53 -1 5 1 8 1 1 1 161 1108 131 32 93.325058 You've5 1 8 1 1 2 305 1114 55 36 96.235001 puts 1 8 1 1 3 374 1108 144 42 96.715897 together5 1 8 1 1 4 531 1119 17 22 96.720230 a5 1 8 1 1 5 563 1108 77 33 96.259705 little5 1 8 1 1 6 653 1109 85 42 96.956848 quiz,5 1 8 1 1 7 753 1109 141 32 97.003838 because5 1 8 1 1 8 908 1108 85 32 96.755371 there5 1 8 1 1 9 1007 1117 52 23 96.546860 ares 1 8 1 1 10 1073 1117 39 34 96.525787 so5 1 8 1 1 11 1124 1117 98 31 96.964531 many5 1 8 1 1 12 1235 1106 107 42 96.023193 myths5 1 8 1 1 13 1357 1111 57 28 96.665070 outs 1 8 1 1 14 1427 1098 96 40 92.036537 there.5 1 8 1 1 15 1550 1105 117 32 91.343658 We’ve5 1 8 1 1 16 1682 1103 106 33 96.936584 talked5 1 8 1 1 17 1802 1113 18 23 96.794067 a5 1 8 1 1 18 1834 1103 46 33 96.794067 lots 1 8 1 1 19 1892 1101 102 45 96.948616 about5 1 8 1 1 20 2004 1102 53 33 96.929680 thes 1 8 1 1 21 2071 1112 72 23 96.827080 news 1 8 1 1 22 2156 1111 162 32 96.908974 openness4 1 8 1 2 0 160 1154 2142 52 -1 5 1 8 1 2 1 160 1161 65 32 96.930031 that5 1 8 1 2 2 239 1171 49 22 96.930031 we5 1 8 1 2 3 298 1161 99 45 96.826012 knows 1 8 1 2 4 410 1161 97 33 92.768059 that’s5 1 8 1 2 5 517 1160 85 34 96.644951 been5 1 8 1 2 6 617 1163 99 41 93.240112 going5 1 8 1 2 7 729 1162 122 32 88.759239 on...in5 1 8 1 2 8 866 1171 59 22 95.258400 ours 1 8 1 2 9 937 1161 123 41 96.900375 society5 1 8 1 2 10 1074 1160 53 32 96.894592 thes 1 8 1 2 11 1140 1167 72 35 95.801697 past5 1 8 1 2 12 1224 1161 18 31 92.336792 55 1 8 1 2 13 1258 1170 36 22 92.336792 or5 1 8 1 2 14 1306 1166 53 26 94.380203 tens 1 8 1 2 15 1367 1168 99 33 96.516228 years5 1 8 1 2 16 1480 1159 56 32 96.884651 but5 1 8 1 2 17 1549 1158 75 38 96.389122 still,5 1 8 1 2 18 1639 1158 100 31 71.222900 we're5 1 8 1 2 19 1753 1157 33 32 95.806702 in5 1 8 1 2 20 1799 1157 65 32 96.981300 that5 1 8 1 2 21 1878 1156 169 36 96.508751 transitions 1 8 1 2 22 2060 1154 112 43 96.508751 periods 1 8 1 2 23 2185 1154 117 32 72.793251 where’4 1 8 1 3 0 160 1207 2158 51 -1 5 1 8 1 3 1 160 1213 89 32 96.989021 these5 1 8 1 3 2 264 1213 104 41 96.567459 myths5 1 8 1 3 3 382 1224 51 22 96.567459 ares 1 8 1 3 4 448 1214 63 32 96.771049 still5 1 8 1 3 5 528 1214 127 41 96.898911 layered5 1 8 1 3 6 667 1225 42 33 96.909149 on5 1 8 1 3 7 724 1215 66 31 96.911079 that5 1 8 1 3 8 804 1224 74 24 71.655045 new.5 1 8 1 3 9 889 1223 161 32 71.655045 openness5 1 8 1 3 10 1064 1223 35 22 97.002350 as5 1 8 1 3 11 1114 1212 85 32 96.845230 well.5 1 8 1 3 12 1224 1213 62 31 86.518471 I'm5 1 8 1 3 13 1300 1213 101 41 96.815750 going5 1 8 1 3 14 1415 1218 42 31 96.676620 to,5 1 8 1 3 15 1471 1221 66 31 96.676620 you5 1 8 1 3 16 1551 1211 107 37 96.956169 know,5 1 8 1 3 17 1674 1216 65 26 96.654411 sorts 1 8 1 3 18 1752 1212 32 30 96.654411 of5 1 8 1 3 19 1784 1209 92 42 97.003235 plays 1 8 1 3 20 1889 1208 100 42 96.960480 along5 1 8 1 3 21 2001 1208 80 32 96.991798 with5 1 8 1 3 22 2093 1207 61 33 96.853760 this5 1 8 1 3 23 2169 1207 149 38 96.853760 because,4 1 8 1 4 0 158 1259 2077 49 -1 5 1 8 1 4 1 158 1276 162 31 96.912270 everyone5 1 8 1 4 2 334 1267 31 31 95.261436 in5 1 8 1 4 3 380 1276 57 22 96.566635 ours 1 8 1 4 4 450 1267 135 41 92.570137 society,5 1 8 1 4 5 599 1268 98 31 30.387451 we're5 1 8 1 4 6 711 1267 42 32 96.201973 all5 1 8 1 4 7 782 1273 50 26 96.803665 just5 1 8 1 4 8 845 1267 117 31 96.526962 humans 1 8 1 4 9 973 1265 129 42 95.620628 beings.5 1 8 1 4 10 1129 1260 59 37 95.566025 We5 1 8 1 4 11 1202 1265 41 32 94.768013 all5 1 8 1 4 12 1258 1265 81 32 96.180122 have5 1 8 1 4 13 1354 1265 90 32 96.640968 these5 1 8 1 4 14 1459 1274 88 22 96.908409 same5 1 8 1 4 15 1562 1263 118 42 96.706940 myths.5 1 8 1 4 16 1708 1262 79 33 96.717041 Firsts 1 8 1 4 17 1799 1262 161 42 96.938164 question,5 1 8 1 4 18 1974 1261 100 41 96.946388 beings 1 8 1 4 19 2086 1259 149 41 96.939865 sexually4 1 8 1 5 0 158 1312 2148 48 -1 5 1 8 1 5 1 158 1317 157 40 96.343506 satisfied,5 1 8 1 5 2 329 1329 36 22 96.925011 or5 1 8 1 5 3 378 1319 154 41 96.676323 enjoying5 1 8 1 5 4 546 1330 56 21 96.274384 sex5 1 8 1 5 5 615 1320 94 32 96.274384 when5 1 8 1 5 6 724 1330 65 30 96.976326 you5 1 8 1 5 7 804 1325 52 35 96.976326 gets 1 8 1 5 8 870 1314 90 37 96.985313 older5 1 8 1 5 9 973 1319 87 31 92.273308 can’t5 1 8 1 5 10 1072 1317 269 42 82.614235 happen...don't5 1 8 1 5 11 1355 1317 64 32 96.877831 likes 1 8 1 5 12 1434 1327 56 22 96.527618 sex5 1 8 1 5 13 1504 1316 94 32 96.527618 when5 1 8 1 5 14 1613 1316 114 41 14.297188 you're5 1 8 1 5 15 1741 1325 79 22 96.973633 overs 1 8 1 5 16 1833 1314 52 39 96.960152 50,5 1 8 1 5 17 1901 1314 42 33 96.852020 605 1 8 1 5 18 1957 1324 37 22 96.816360 or5 1 8 1 5 19 2008 1314 50 32 94.167450 70.5 1 8 1 5 20 2084 1314 83 35 96.291931 True5 1 8 1 5 21 2182 1312 101 32 95.351379 False.5 1 8 1 5 22 2299 1319 7 36 28.301758 ©4 1 8 1 6 0 159 1362 1710 49 -1 5 1 8 1 6 1 159 1371 60 31 37.073826 U'm5 1 8 1 6 2 234 1371 98 40 96.848465 going5 1 8 1 6 3 346 1378 31 25 93.178680 to5 1 8 1 6 4 392 1371 116 40 30.829475 say...[5 1 8 1 6 5 522 1378 85 25 96.619560 wants 1 8 1 6 6 622 1372 22 32 93.199982 it5 1 8 1 6 7 656 1372 87 32 92.889580 to-be5 1 8 1 6 8 759 1371 90 33 96.419655 false.5 1 8 1 6 9 1867 1362 2 2 0.000000 )2 1 9 0 0 0 156 1457 2162 168 -1 3 1 9 1 0 0 156 1457 2162 168 -1 4 1 9 1 1 0 157 1457 2161 66 -1 5 1 9 1 1 1 157 1477 99 39 95.290543 Well,5 1 9 1 1 2 269 1486 65 37 96.675781 you5 1 9 1 1 3 351 1478 111 37 96.875702 know,5 1 9 1 1 4 477 1478 90 37 96.806915 look,5 1 9 1 1 5 581 1479 38 31 96.844048 of5 1 9 1 1 6 630 1488 132 26 96.429672 course,5 1 9 1 1 7 777 1460 216 49 96.499199 this5 1 9 1 1 8 856 1456 29 67 96.499199 is5 1 9 1 1 9 901 1460 92 49 96.488632 false.5 1 9 1 1 10 1020 1477 14 31 95.355591 I5 1 9 1 1 11 1049 1482 113 33 96.330154 mean,5 1 9 1 1 12 1175 1481 35 27 96.118134 to5 1 9 1 1 13 1223 1477 102 31 96.269997 thinks 1 9 1 1 14 1339 1477 75 31 90.014290 that5 1 9 1 1 15 1427 1476 122 41 90.014290 you’re5 1 9 1 1 16 1576 1479 59 27 96.967590 not5 1 9 1 1 17 1649 1474 102 42 96.070526 going5 1 9 1 1 18 1765 1477 34 28 96.696831 to5 1 9 1 1 19 1815 1474 87 31 96.665474 have5 1 9 1 1 20 1911 1457 95 58 96.331032 goods 1 9 1 1 21 2020 1473 117 32 96.409660 sexual5 1 9 1 1 22 2152 1471 116 32 96.353432 health5 1 9 1 1 23 2283 1480 35 22 96.289314 as4 1 9 1 2 0 156 1524 2043 49 -1 5 1 9 1 2 1 156 1539 66 32 97.009865 you5 1 9 1 2 2 238 1534 55 38 96.973358 gets 1 9 1 2 3 306 1530 106 39 96.920357 older,5 1 9 1 2 4 427 1520 67 57 94.778755 that5 1 9 1 2 5 513 1520 54 57 94.778755 this5 1 9 1 2 6 598 1531 37 39 96.064209 is,5 1 9 1 2 7 649 1532 66 32 96.410706 this5 1 9 1 2 8 730 1532 26 31 96.421478 is5 1 9 1 2 9 772 1530 191 41 96.421478 absolutely5 1 9 1 2 10 977 1530 195 42 95.834297 something5 1 9 1 2 11 1185 1530 75 31 96.800087 that5 1 9 1 2 12 1275 1530 60 32 96.800087 has5 1 9 1 2 13 1349 1534 35 28 96.929192 to5 1 9 1 2 14 1401 1530 149 43 96.905960 happen,5 1 9 1 2 15 1564 1528 24 32 96.675133 it5 1 9 1 2 16 1604 1528 61 32 96.675133 has5 1 9 1 2 17 1680 1531 33 28 96.768494 to5 1 9 1 2 18 1728 1530 55 39 96.768494 gets 1 9 1 2 19 1796 1535 122 30 96.805923 worse,5 1 9 1 2 20 1933 1526 26 33 96.840485 is5 1 9 1 2 21 1971 1526 74 42 96.279068 just5 1 9 1 2 22 2058 1526 84 41 94.959442 silly.5 1 9 1 2 23 2168 1524 31 33 96.688919 It4 1 9 1 3 0 157 1577 2086 48 -1 5 1 9 1 3 1 157 1582 137 32 96.159157 doesn’t5 1 9 1 3 2 308 1583 85 32 96.857124 have5 1 9 1 3 3 407 1586 34 29 96.935516 to5 1 9 1 3 4 456 1587 55 38 96.688438 gets 1 9 1 3 5 524 1592 120 24 95.744377 worse.5 1 9 1 3 6 670 1584 33 32 96.848625 If5 1 9 1 3 7 714 1583 168 42 95.898827 anything5 1 9 1 3 8 896 1583 24 32 95.898827 it5 1 9 1 3 9 933 1582 124 33 96.717667 should5 1 9 1 3 10 1072 1582 44 32 96.147346 be5 1 9 1 3 11 1125 1582 74 42 96.147346 just5 1 9 1 3 12 1211 1582 58 32 95.657166 thes 1 9 1 3 13 1277 1584 101 30 95.657166 same5 1 9 1 3 14 1392 1591 40 23 96.253563 or5 1 9 1 3 15 1446 1590 83 40 96.192780 even5 1 9 1 3 16 1545 1581 112 32 96.192780 better5 1 9 1 3 17 1672 1580 156 38 93.236031 because,5 1 9 1 3 18 1843 1579 78 32 92.244080 let’s5 1 9 1 3 19 1935 1578 76 33 96.814331 faces 1 9 1 3 20 2025 1578 36 40 96.805382 it,5 1 9 1 3 21 2074 1578 66 42 97.000908 you5 1 9 1 3 22 2156 1577 87 33 96.726265 have2 1 10 0 0 0 134 1629 2108 48 -1 3 1 10 1 0 0 134 1629 2108 48 -1 4 1 10 1 1 0 134 1629 2108 48 -1 5 1 10 1 1 1 134 1633 121 34 44.068321 more experience and so that’s something to really keep in mind. If‘you have a medical problem or some such that really limits you, well that’s a different story but if you’re otherwise healthy, there’s no reason that your sexual health shouldn’t be just as good, if not better. Again, that’s why we have the option of the V-Factor Natural Pack.
Second question is a lot more difficult, I think and one that I could have gotten-tripped up on: Second question is, talking about sex with your partner is really, will improve the quality of your sex life. In other words, all you gotta do is sit down and talk about it and it'll get all better. [ would like to think that that’s true. [ don’t think it is, though. You’re saying false.
I’m saying false.
Well that’s correct it is false because you know, again, | don’t...I don’t want to get away from the idea that, you know, communication, good healthy communication is so important in a relationship and forms the foundation of any healthy relationship so communication is important. So you know, you have to do something about it. You have to be proactive about it. ‘Again, that’s why we have our option of the V-Factor Natural pack, to help ’ that.
Third question, good sex relieves stress. [ think that’s-easy. I’m going to say yes. Well, vou know that’s absolutely true but a lot of people somehow get that confused. Yes, good sex does relieve stress but keep in mind, Denise, if you’re having bad sex, then the very thought of the experience, the pressure from your partner, perhaps, to engage in sex, is actually so overwhelming that this actually becomes a problem and you can really actually increase your level of stress. Fourth question. sex becomes less important as the years go by. We've talked about it a lot. I’m hoping that that isn’t true.
' Exhibit M, page 4 4 VB000266 No, it’s nonsense. J mean, you know, what most couples recognize when the kids grow up or they move out, or they go to ee or whatever, they actually tap into this new level of intimacy and that’s really something that’s. very beautiful.
That’s nice.
It’s beautiful and it’s something that’s very healthy, very normal and it’s something that you’d like.to see. And of course along with that, sometimes you can get a bump in the road. Sometimes younger people experience these things too so I don’t want you to think that it’s just older individuals. Fifth question and this is kind of one that I stumbled on, most sexual function issues are the result of poor self-esteem, and...uh... lack of confidence. I don’t think so, but I’m not exactly sure why. And your answer is? No.
- This is absolutely false. To think that these things don’t play into the, into the whole equation... . This of course is not correct either. ) | | People when they. come in, potential clients when they come in, patients when they come in, do you find that they have these misconceptions about sex and how damaging are they? Oh, they have numerous misconceptions about sex and how things are supposed to pan out for them. And younger people tend to exaggerate the frequency of their sex or the quality of their sex. Older people tend to minimize it’s importance and pretend it’s invisible. It’s a... We don’t want to talk about it. It’s not there. It’s not important. So as I like to say, the younger people are lying while the older people. are denying and both is _ unhealthy so you need to get to the truth, and get to the truth of the matter and although this is a sensitive topic, it shoots right to the heart of the matter.
Were you surprised at the success, the level of success of V-Factor in your practice. Well, you know, I’d like to say that I, I was surprised...um...but and I was pleasantly surprised on a certain personal level to see the accomplishment but of course as a physician, as a medical doctor, as a researcher, uh, there’s not a lot of surprise here because, you know, there’s so much research behind the individual ingredients in the V-Factor natural Pack. And we designed a clinical study to challenge the combination of those ingredients ' in a specific clinical study on the actual V-Factor Natural pack, showed us that this increase sexual satisfaction in men and so, you know, really this is all follow suit with the careful research, careful science, so in a way, in that regard, I was not surprised. I expected this to be the, the results. We shouldn’t be surprised either that there are women who are watching the program right now who have a whole variety of questions about this as well. You’re advice, and I’m speaking as a woman, your advice. We don’t want to continue to damage, you know, self-esteem, but we want to help. We want an act of love, an act of intimacy. So any advice for women who are watching out there. Should they go for it? It’s a tough position to be in because, you know, it seems like almost anything that you do is going to be wrong. It’s just gonna...it’s just gonna make things worse and you try to open up the subject and try to do that communication that we spoke about earlier and it just seems to be antagonistic. It starts arguments. It gets worse and worse. But you know, uh, call. You know, get the V-Factor Natural pack because, you know, there’s _ no greater gift than this gift of trying to re-ignite the spark ir in you relationship. There’s no greater gift than that gift of intimacy.
oa) Exhibit M, page 5 . VB500267 Transition to CTA #2: Our guest today is Carlon Colker, M.D.. He’s here with important new information.on , . improving your sex life. We'll be back to talk more with the doctor in just a minute, including more essentials every man should know about sexual health.
[Transition to CTA] - CTA #2: If you'd like more information. on the all-new V-Factor Natural Pack; please call the number at the bottom of your screen. Your call is always completely confidential. As you heard the doctor say, V-Factor is based on a concept ‘that won the Nobel Prize in Medicine...and a recent clinical trial showed a significant improvement in sexual satisfaction. We’ve worked out a special arrangement for viewers of this program. . .call right now and ask ho w to geta free bottle with your order. Again, your call is completely confidential, and of course V-Factor comes in plain packaging to respect your privacy. Plus there’s a 30-day money-back guarantee. This is too important to put off. You need to do something now, and V-Factor is the natural choice for improved sexual satisfaction. Call now, take _ advantage of that special offer, and don’t be surprised if you have better sex more often. | [NOTE: Dissolve to V-Factor logo with CG: “The Natural Choice for Improved Sexual Health”] = Intro to segment #3: And we’re back with Carlon Colker, M.D., and our topic today is a sensitive one and one that we should talk about because it effects men of all ages, every day, as well as their partners. We’re talking abouta revolutionary new breakthrough that will help you get that spark back into your sex life. Proactive is what we’re talking about today. Let’s talk about the solution—the V-Factor Natural Pack. This is a dietary supplement with some natural ingredients in it. And those ingredients are put together in a specific combination, and that’s very important because I precisely formulated this product based on the information that’s already out there. Collectively we have a clinical study to show the effectiveness of this product. And I think that’s what’s important. We have a product that-really does improve sexual satisfaction in men. Each V-Factor packet or blue packet contains 3 easy to swallow capsules and it’s that simple so you can take it with you, you don’t have to take the whole box or bottle with you, you can take a simple packet with you and ub-it’s just that simple. Very, very convenient, very easy to take, very easy to store. I think that patients, and you’ve told me your patients, are very savvy, though, in terms of the products that they purchase. And sometimes they’re a little bit suspicious...as well they should be. That’s the good thing about the V- Factor is the clinical study that went behind it, your personal effort, and the effort of other people, the safety, the data, the documentation, the verification. ..it’s all there. Yeah, it’s so important because there are so many products out there, and lord knows I wrote the book on it. So I can tell firsthand you there are many, many products out there and most of them don’t work and they don’t have clinical studies to support their safety and efficacy. The nice thing about the V-Factor Natural Pack is you do have a product that has been clinically tested. It is safe and effective. You take it right before intimacy, and that’s it? It’s that simple? Denise, it’s that simple. I mean, you don’t have to take this product every single day like some products are telling you to do...and therefore it has to sit in your cupboard with your multi-vitamins and all those vitamin Cs -that you keep trying to remember to take, but you just can’t remember to take every single day. This is a _ product that you take shortly before intimacy, and that’s it. It’s that simple. Results, though, will vary. We know that. What can a person expect? We say ‘before intimacy,’—y’ know, how long before intimacy and really specifically what can we expect? Well, that’s a great question, Denise. And y’know, with any substance that you take, the response is going to vary, and that goes for any dietary supplement, any medicine—that’s just true from one person to another...the results are going to vary. What we do see with the V-Factor Natural pack is, taken shortly before intimacy, individuals have experienced greater sexual satisfaction, and there’s no question about that. That’s something that we’ve seen—very strong data.
Exhibit M, page 6 .
moe VB000268 Peace of mind and the confidentiality that goes behind the product as well. Can you tell us about that? That’s such an important point to emphasize Denise, and I’m so glad you brought that up. [ don’t want the men _ _ out there thinking that if they go ahead and order this product, that somehow the V-Factor Natural pack truck is going to come pulling up to their house and drop off their order. This is simply not gonna happen. ‘When they call it’s completely confidential. When they order the package comes to them in an unmarked fashion. So there’s complete confidentiality there and that’s so important. There’s so many things going for this product, it sounds. ..the V-Factor natural Pack. There’s the clinical trial behind it, and the data that supports it., the persons that have used it and the comments that have come back and to confidentiality, the peace of mind. I think that the attributes really just go on and on. Would you agree? , : It certainly is the case and it so nice to know that we have so much research behind the separate ingredients, the natural ingredients in the V-Factor Natural Pack. We have a clinical study to back up the use of the V-Factor Natural Pack. And that’s so important, testing the specific formula under clinical conditions, so we’re able to feel very confident about this.. This substance has been used in countless men out there and they have had great ~ results. And it’s so important to see that we do have this option and men do have that option. If their sexual _ health is a problem they certainly do have this option. V-Factor has been taken to the next level in terms of due diligence then, obviously and the clinical trial. Its been taken to a different level that the other product that we are seeing on the air at this point at this point, which really have not | ~ been.through the same rigors.as V-Factor has. .
This is important because so many of the products out there are formulated by what I call pseudo-science, or © | there is just some folklore behind the product or they don’t have real clinical medical research that backs up the use of the product.. In the case of the V-Factor Natural Pack that’s exactly what we have. We have a clinically _ tested product and that’s so important to let the people know out there. V-Factor relies on some pretty heavy-duty research which Is pretty impressive. Can you tell us about that? _ Well, actually, it is impressive research. The research behind one of the ingredients in the V-Factor Natural _ pack revolves around nitric oxide. Nitric oxide is a very specific substance that increases circulation. That’s not to be confused with nit-rous oxide, which, of course, is laughing gas. But again, by increasing circulation you increase function. By improving function, you increase satisfaction. . Anything else to say to the person out there who's watching this, who...they want to. They want to take that risk. Oh - . they just so want to-—it’s just hard to breakthrough that barrier. I say it to my patients and I say it to the viewers, that you deserve to have a satisfying sexual relationship with your partner.
Carlon Colker, M.D. has been our guest today. If you'd like more information about V-Factor, please call the number . on your screen. Again, it’s completely confidential to respect your privacy. I’m Denise Diamond, Thanks for watching. CTA #3: If you'd like more information on the all-new ¥-Factor Natural Pack, please call the number at the bottom of your screen. Your call is always completely confidential. As you heard the doctor say, /-Factor is based on a concept that won the Nobel Prize in Medicine...and a recent clinical trial showed a significant improvement in sexual -satisfaction. We’ve worked out a special arrangement for viewers of this program. . call right now and ask how to get a free bottle with your order. Again, your call is completely confidential, and of course V-Factor comes in plain packaging to respect your privacy. Plus there’s a 30-day money-back guarantee. This is too important to put off. You need to do something now, and V-Factor is the natural choice for improved sexual satisfaction. Call now, take advantage of that special offer, and don’t be surprised if you have better sex more often. Closing Disclaimer: The following is a paid advertisement for V-Factor, brought to you by Vital Basics, Inc. V-Factor is a dietary supplement designed to support sexual function in healthy men. It is not a treatment for any disease, including sexual dysfunction and impotence.
Exhibit M, page 7 VB000269 VOLUME 137 Decision and Order DECISION AND ORDER The Federal Trade Commission having initiated an investigation of certain acts and practices of the respondents named in the caption hereof, and the respondents having been furnished thereafter with a copy of a draft of complaint which the Bureau of Consumer Protection proposed to present to the Commission for its consideration and which, if issued by the Commission, would charge the respondents with violation of the Federal Trade Commission Act; and The respondents, their attorneys, and counsel for the Commission having thereafter executed an agreement containing a consent order, an admission by the respondents of all the jurisdictional facts set forth in the aforesaid draft complaint, a statement that the signing of the agreement is for settlement purposes only and does not constitute an admission by the respondents that the law has been violated as alleged in such complaint, or that the facts as alleged in such complaint, other than jurisdictional facts, are true, and waivers and other provisions as required by the Commission's Rules; and The Commission having thereafter considered the matter and having determined that it had reason to believe that the respondents have violated the Act, and that complaint should issue stating its charges in that respect, and having thereupon accepted the executed consent agreement and placed such agreement on the public record for a period of thirty (30) days, now in further conformity with the procedure prescribed in § 2.34 of its Rules, the Commission hereby issues its complaint, makes the following jurisdictional findings, and enters the following order: 1. Respondent Vital Basics, Inc. (“Vital Basics”) is a Maine corporation with its principal office or place of business at 100 Commercial Street, Portland, Maine 04101.
2. Respondent Robert B. Graham is an officer and director of respondent Vital Basics. Individually or in concert with others, he VOLUME 137 Decision and Order formulates, directs, or controls the policies, acts, or practices of Vital Basics, including the acts or practices alleged in this complaint. His principal office or place of business is the same as that of Vital Basics.
3. Respondent Michael B. Shane is an officer and director of respondent Vital Basics. Individually or in concert with others, he formulates, directs, or controls the policies, acts, or practices of Vital Basics, including the acts or practices alleged in this complaint. His principal office or place of business is that of Vital Basics’ wholly-owned subsidiary, Vital Basics Media, Inc., 330 Madison Avenue, New York, NY 10017.
4. The Federal Trade Commission has jurisdiction of the subject matter of this proceeding and of the respondents, and the proceeding is in the public interest.
ORDER DEFINITIONS For purposes of this order, the following definitions shall apply:
1. “Competent and reliable scientific evidence” shall mean tests, analyses, research, studies, or other evidence based on the expertise of professionals in the relevant area, that has been conducted and evaluated in an objective manner by persons qualified to do so, using procedures generally accepted in the profession to yield accurate and reliable results.
2. Unless otherwise specified, “respondents” shall mean Vital Basics and its successors and assigns, and their respective officers, agents, representatives, and employees, and Robert B. Graham and Michael B. Shane, and their respective agents, representatives and employees.
VOLUME 137 Decision and Order 3. “Commerce” shall mean as defined in Section 4 of the Federal Trade Commission Act, 15 U.S.C. § 44.
4. “Endorsement” shall mean as defined in 16 C.F.R. § 255.0(b). 5. “Substantially similar product” shall mean any ingestable dietary supplement containing one or more of the following ingredients: phosphatidyl serine, dimethylaminoethanol (DMAE), docosahexaenoic acid (DHA), L-glutamine, L-pyroglutamic acid, pyridoxal alpha ketoglutarate, N–acetyl-tyrosine, GABA, inositol, bilberry, pine bark; bacopa monnieri, Coenzyme Q-10, huperzine, choline, vinpocetine, boron, or vanadium.
I.
IT IS ORDERED that respondents, directly or through any corporation, subsidiary, division or other device, in connection with the labeling, advertising, promotion, offering for sale, sale, or distribution of Focus Factor or any substantially similar product, in or affecting commerce, shall not make any representation, in any manner, expressly or by implication, including through the use of endorsements or the product’s name, that:
a. Such product improves the focus, memory, and concentration of healthy adults;
b. Such product alleviates stress, fatigue, irritability and mood swings in healthy adults;
c. Such product makes children and teenagers feel more alert, focused, and mentally sharp;
d. Such product improves students’ ability to concentrate and their academic performance;
e. Such product improves senior citizens’ memory, mental clarity, and energy;
VOLUME 137 Decision and Order f. Such product improves adults’ ability to absorb information in books and to recall facts, figures and names; and g. Consumers who start taking such product regularly will feel its effects in as little as one to ten days;
unless, at the time the representation is made, respondents possess and rely upon competent and reliable scientific evidence that substantiates the representation.
II.
IT IS FURTHER ORDERED that respondents, directly or through any corporation, subsidiary, division, or other device, in connection with the labeling, advertising, promotion, offering for sale, sale, or distribution of any food, drug, or dietary supplement, as “food” and “drug,” are defined in Section 15 of the Federal Trade Commission Act, in or affecting commerce, shall not make any representation, in any manner, expressly or by implication, including through the use of endorsements or the product’s name, about the safety, performance, benefits, or efficacy of such product for:
a. the brain or any mental functions or processes (including, but not limited to cognitive function, memory, focus, learning or concentration), stress, anxiety, energy, mood or behavior, academic or business performance, longevity, agerelated memory impairment or dementia;
b. sexual response, function, enhancement, or performance; or c. the treatment, cure, mitigation, or prevention, of any disorder;
unless, at the time the representation is made, respondents possess and rely upon competent and reliable scientific evidence that substantiates the representation.
VOLUME 137 Decision and Order III.
IT IS FURTHER ORDERED that respondents, directly or through any corporation, subsidiary, division or other device, in connection with the labeling, advertising, promotion, offering for sale, sale, or distribution of V-Factor or any other product containing yohimbine, in or affecting commerce, shall not make any representation, in any manner, expressly or by implication, including through the use of endorsements or the product name, that such product is safe, unless, at the time the representation is made, respondents possess and rely upon competent and reliable scientific evidence that substantiates the representation. IV.
IT IS FURTHER ORDERED that respondents, directly or through any partnership, corporation, subsidiary, division, or other device, in connection with the labeling, advertising, promotion, offering for sale, sale, or distribution of any product or program, in or affecting commerce, shall not misrepresent, in any manner, directly or by implication, the existence, contents, validity, results, conclusions, or interpretations of any test or study.
V.
IT IS FURTHER ORDERED that respondents, directly or through any corporation, subsidiary, division, or other device, in connection with the labeling, advertising, promotion, offering for sale, sale, or distribution of any product or program, in or affecting commerce, shall disclose, clearly and prominently, a material connection, when one exists, between a person providing an endorsement for any product or program, and any respondent, or any individual or entity labeling, advertising, promoting, offering for sale, selling, or distributing such product or program. For purposes of this Part, “material connection” shall mean any relationship that might materially affect the weight or credibility of the endorsement.
VOLUME 137 Decision and Order VI.
IT IS FURTHER ORDERED that respondents, directly or through any corporation, subsidiary, division, or other device, in connection with the labeling, advertising, promotion, offering for sale, sale, or distribution of any product or program, in or affecting commerce, do forthwith cease and desist from creating, producing, selling, or disseminating:
A. Any advertisement that misrepresents, expressly or by implication, that it is not a paid advertisement; and B. Any commercial or other video advertisement fifteen (15) minutes in length or longer or intended to fill a broadcasting or cablecasting time slot of fifteen (15) minutes in length or longer that does not display visually in the same language as the predominant language that is used in the advertisement, in a clear and prominent manner, and for a length of time sufficient for an ordinary consumer to read, within the first thirty (30) seconds of the commercial and immediately before each presentation of ordering instructions for the product or service, the following disclosure:
“THE PROGRAM YOU ARE WATCHING IS A PAID ADVERTISEMENT FOR [THE PRODUCT OR SERVICE].”
Provided that, for the purposes of this provision, the oral or visual presentation of a telephone number or address for viewers to contact to place an order for the product or service shall be deemed a presentation of ordering instructions so as to require the display of the disclosure provided herein; and C. Any radio advertisement fifteen (15) minutes in length or longer or intended to fill a time slot of fifteen (15) minutes in length or longer that does not state in the same language VOLUME 137 Decision and Order as the predominant language that is used in the advertisement, in a clear and prominent manner, and in a volume and cadence sufficient for an ordinary consumer to hear, within the first thirty (30) seconds of the commercial and immediately before each presentation of ordering instructions for the product or service, the following disclosure:
“THE PROGRAM YOU ARE LISTENING TO IS A PAID ADVERTISEMENT FOR [THE PRODUCT OR SERVICE].”
Provided that, for the purposes of this provision, the presentation of a telephone number or address for viewers to contact to place an order for the product or service shall be deemed a presentation of ordering instructions so as to require the stating of the disclosure provided herein. VII.
Nothing in this order shall prohibit respondents from making any representation for any product that is specifically permitted in labeling for such product by regulations promulgated by the Food and Drug Administration pursuant to the Nutrition Labeling and Education Act of 1990.
VIII.
IT IS FURTHER ORDERED that respondents shall pay to the Federal Trade Commission the sum of $1 million ($1,000,000). This payment shall be made in the following manner:
A. The payment shall be made by wire transfer or certified or cashier's check made payable to the Federal Trade Commission, the payment to be made no later than ten (10) days after the date that this order becomes final. VOLUME 137 Decision and Order B. In the event of any default in payment, which default continues for ten (10) days beyond the due date of payment, the amount due, together with interest, as computed pursuant to 28 U.S.C. § 1961 from the date of default to the date of payment, shall immediately become due and payable.
C. The funds paid by respondents, together with any accrued interest, shall, in the discretion of the Commission, be used by the Commission to provide direct redress to purchasers of Focus Factor and V-Factor in connection with the acts or practices alleged in the complaint, and to pay any attendant costs of administration. If the Commission determines, in its sole discretion, that redress to purchasers of these products is wholly or partially impracticable or is otherwise unwarranted, any funds not so used shall be paid to the United States Treasury.
Respondents shall be notified as to how the funds are distributed, but shall have no right to contest the manner of distribution chosen by the Commission. No portion of the payment as herein provided shall be deemed a payment of any fine, penalty or punitive assessment.
D. Respondents relinquish all dominion, control and title to the funds paid, and all legal and equitable title to the funds vests in the Treasurer of the United States and in the designated consumers. Respondents shall make no claim to or demand for return of the funds, directly or indirectly, through counsel or otherwise; and in the event of bankruptcy of either respondent, respondents acknowledge that the funds are not part of the debtor's estate, nor does the estate have any claim or interest therein.
IX.
IT IS FURTHER ORDERED that respondent Vital Basics, Inc., and its successors and assigns, and respondents Robert B. Graham and Michael B. Shane shall, for five (5) years after the VOLUME 137 Decision and Order last date of dissemination of any representation covered by this order, maintain and upon request make available to the Federal Trade Commission for inspection and copying:
A. All advertisements and promotional materials containing the representation including videotape recordings of all such broadcast advertisements;
B. All materials that were relied upon in disseminating the representation; and C. All tests, reports, studies, surveys, demonstrations or other evidence in their possession or control that contradict, qualify, or call into question the representation, or the basis relied upon for the representation, including complaints and other communications with consumers or with governmental or consumer protection organizations.
X.
IT IS FURTHER ORDERED that respondent Vital Basics, Inc., and its successors and assigns, and respondents Robert B. Graham and Michael B. Shane, for a period of ten (10) years after the date of issuance of this order, shall deliver a copy of this order to all current and future principals, officers, directors, and managers, and to all current and future employees, agents, and representatives having responsibilities with respect to the subject matter of this order, and shall secure from each such person a signed and dated statement acknowledging receipt of the order. Respondents shall deliver this order to current personnel within thirty (30) days after the date of service of this order, and to future personnel within thirty (30) days after the person assumes such position or responsibilities.
XI.
IT IS FURTHER ORDERED that respondent Vital Basics, Inc., and its successors and assigns, shall notify the Commission VOLUME 137 Decision and Order at least thirty (30) days prior to any proposed change in its corporate structure that may affect compliance obligations arising under this order, including but not limited to a dissolution, assignment, sale, merger, or other action that would result in the emergence of a successor corporation; the creation or dissolution of a subsidiary, parent, or affiliate that engages in any acts or practices subject to this order; the proposed filing of a bankruptcy petition; or a change in the corporate name or address. Provided, however, that, with respect to any proposed change in the corporation about which respondent learns less than thirty (30) days prior to the date such action is to take place, respondent shall notify the Commission as soon as is practicable after obtaining such knowledge. All notices required by this Part shall be sent by certified mail to the Associate Director, Division of Enforcement, Bureau of Consumer Protection, Federal Trade Commission, 600 Pennsylvania Avenue, NW, Washington, D.C. 20580.
XII.
IT IS FURTHER ORDERED that respondents Robert B.
Graham and Michael B. Shane each shall for a period of five (5) years after the date of issuance of this order, notify the Commission of the discontinuance of his current business or employment, or of his affiliation with any new business or employment that may affect his compliance obligations arising out of this Order. The notice shall include respondent’s new business address and telephone number and a description of the nature of the business or employment and his duties and responsibilities. All notices required by this Part shall be sent by certified mail to the Associate Director, Division of Enforcement, Bureau of Consumer Protection, Federal Trade Commission, 600 Pennsylvania Avenue, NW, Washington, D.C. 20580.
XIII.
IT IS FURTHER ORDERED that respondent Vital Basics, Inc., and its successors and assigns, and respondents Robert B. Graham and Michael B. Shane shall, within sixty (60) days from VOLUME 137 Decision and Order the date of service of this order, and at such other times as the Federal Trade Commission may require, file with the Commission a report, in writing, setting forth in detail the manner and form in which they have complied with this order.
XIV.
This order will terminate on April 26, 2024, or twenty (20) years from the most recent date that the United States or the Federal Trade Commission files a complaint (with or without an accompanying consent decree) in federal court alleging any violation of the order, whichever comes later; provided, however, that the filing of such a complaint will not affect the duration of: A. Any Part in this order that terminates in less than twenty (20) years;
B. This order's application to any respondent that is not named as a defendant in such complaint; and C. This order if such complaint is filed after the order has terminated pursuant to this Part.
Provided further, that if such complaint is dismissed or a federal court rules that the respondent did not violate any provision of the order, and the dismissal or ruling is either not appealed or upheld on appeal, then the order will terminate according to this Part as though the complaint had never been filed, except that the order will not terminate between the date such complaint is filed and the later of the deadline for appealing such dismissal or ruling and the date such dismissal or ruling is upheld on appeal.
VOLUME 137 Analysis Analysis of Proposed Consent Order to Aid Public Comment The Federal Trade Commission has accepted, subject to final approval, an agreement containing a consent order from Vital Basics, Inc., and Robert B. Graham and Michael B. Shane, individually and as officers of the corporation.
The proposed consent order has been placed on the public record for thirty (30) days for receipt of comments by interested persons. Comments received during this period will become part of the public record. After thirty (30) days, the Commission will again review the agreement and the comments received, and will decide whether it should withdraw from the agreement or make final the agreement's proposed order.
This matter involves practices relating to the advertising and promotion of two products: Focus Factor and V-Factor Natural Pack. Focus Factor is a dietary supplement containing, among other things, vitamins, minerals, botanicals, and amino acids. Marketing materials for Focus Factor claimed that the product enhanced brain function and improved the focus, memory, mood, concentration, and energy of children, adults, and seniors. V- Factor Natural Pack is a dietary supplement containing, among other things, yohimbine and L-argenine that was marketed as a men’s sexual performance enhancer.
According to the FTC complaint, the respondents failed to have substantiation for their claims that Focus Factor: (a) improves the focus, memory, and concentration of healthy adults; (b) alleviates stress and combats the fatigue, irritability and mood swings that healthy adults experience; (c) makes children and teenagers feel more alert, focused, and mentally sharp; (d) improves students’ ability to concentrate and their academic performance; (e) improves senior citizens’ memory, mental clarity, and energy; (f) improves adults’ ability to absorb information in books and to recall facts, figures and names; and (g) works in as little as one to ten days.
VOLUME 137 Analysis The complaint further alleges that the respondents failed to have substantiation for their claims that V-Factor Natural Pack is safe for virtually all men, and falsely represented that a clinical study of the V-Factor Natural Pack conducted by Dr. Carlon Colker proves that V-Factor is safe and is effective at improving sexual response and function.
Finally, the complaint alleges that the respondents: (1) failed to disclose that certain of the consumer and expert endorsers who appeared in advertising for Focus Factor had material connections with the companies and individuals marketing the product, and that other consumer endorsements were solicited by the promise of a free 6-month supply of Focus Factor to those individuals whose testimonials were used in the company’s advertising; and (2) misrepresented that certain radio infomercials were independent radio programs, not paid commercial advertising. The proposed consent order contains provisions designed to prevent the respondents from engaging in similar acts and practices in the future.
Part I of the order prohibits representations that Focus Factor or any substantially similar product (defined as any ingestable dietary supplement containing one or more specified ingredients): (a) improves the focus, memory, and concentration of healthy adults; (b) alleviates stress, fatigue, irritability and mood swings in healthy adults; (c) makes children and teenagers feel more alert, focused, and mentally sharp; (d) improves students’ ability to concentrate and their academic performance; (e) improves senior citizens’ memory, mental clarity, and energy; (f) improves adults’ ability to absorb information in books and to recall facts, figures and names; or (g) works in as little as one to ten days, unless the claims are substantiated by competent and reliable scientific evidence.
Part II requires that the respondents possess competent and reliable scientific evidence to support any future claims about the safety, performance, benefits, or efficacy of any food, drug, or VOLUME 137 Analysis dietary supplement for: (a) the brain or any mental functions or processes (including, but not limited to cognitive function, memory, focus, learning or concentration), stress, anxiety, energy, mood or behavior, academic or business performance, longevity, age-related memory impairment or dementia; (b) sexual response, function, enhancement, or performance; or (c) the treatment, cure, mitigation, or prevention, of any disorder. Although the order does not prohibit the trade name “Focus Factor,” it does require the respondents to have competent and reliable scientific evidence to substantiate any covered claims conveyed directly or by implication through the use of the product name.
Part III requires that the respondents possess competent and reliable scientific evidence to support any future claims that V- Factor Natural Pack or any product containing yohimbine is safe. Part IV prohibits any misrepresentation of the existence, contents, validity, results, conclusions, or interpretations of any test or study, in connection with the marketing of sale of any product or program.
Part V requires disclosure of any material connection that exists between an endorser and the respondents or any other person or entity involved in marketing or selling the product or program that is the subject of the endorsement.
Part VI prohibits the creation or dissemination of any advertisement that misrepresents that it is not a paid advertisement, and requires that specific disclosures be included in any video or radio advertisement that is at least fifteen minutes in length.
Part VII permits any representation for any product that is permitted in labeling for such product by the FDA pursuant to the Nutrition Labeling and Education Act of 1990.
Part VIII provides for the payment of $1 million to the Commission.
VOLUME 137 Analysis Part IX requires the respondents to retain certain records for five (5) years after the last date of dissemination of any representation covered by the order: (1) all advertisements and promotional materials containing the representation; (2) all materials relied upon in disseminating the representation; and (3) all evidence in respondents’ possession or control that contradicts, qualifies, or calls into question the representation or the basis for the representation.
Part X requires the respondents for ten (10) years to provide copies of the order to personnel having responsibilities relating to the subject matter of the order, and to obtain signed copies acknowledging receipt of the order.
Part XI requires that the Commission be notified of changes in corporate structure that might affect compliance obligations arising under the order.
Part XII requires that the individual respondents notify the Commission for five (5) years of any changes in employment that might affect their compliance obligations arising under the order. Part XIII requires the respondents to file compliance reports with the Commission.
Part XIV provides that the order will terminate after twenty (20) years under certain circumstances.
The purpose of this analysis is to facilitate public comment on the proposed order, and it is not intended to constitute an official interpretation of the agreement and proposed order or to modify in any way their terms.
VOLUME 137 Complaint