Endorsements

Issue date: 2021 · FTC source page FTC notice PDF

Decisions cited

plicitly through the use of testimonials that the experience described by endorsers of a product or service represents the typical or ordinary experience of users of the product or service.7 1 Mytinger & Casselberry, Inc., 57 FTC 717 — that the experience described by endorsers of a product or service represents the typical or ordinary experience of users of the product or service.7 1 Mytinger & Casselberry, Inc
Ar-Ex Cosms., Inc., 48 FTC 800 — Ar-Ex Cosms., Inc
A. P. W. Paper Co., Inc., 38 FTC 1 — A. P. W. Paper Co., Inc
Wilbert W. Haase Co., Inc., 33 FTC 662 — Wilbert W. Haase Co., Inc
R. J. Reynolds Tobacco Co., 46 FTC 706 — R. J. Reynolds Tobacco Co
Cliffdale Assocs., Inc., 103 FTC 110 — Cliffdale Assocs., Inc
Nat’l Dynamics Corp., 82 FTC 488 — Nat’l Dynamics Corp
Macmillan, Inc., 96 FTC 208 — Macmillan, Inc
Porter & Dietsch, Inc., 90 FTC 770 — Porter & Dietsch, Inc
modified at 85 FTC 1052 — modified at
605 F.2d 294 — (external court citation)

Recipients (725)

Company	Address
1-800-Flowers.com, Inc.
72andSunny LLC
ABP OpCo, LLC
ADT Inc.
AKQA, Inc.
AT&T Communications, LLC
AT&T Inc.
AbbVie Inc.
Abbott Laboratories
Abercrombie & Fitch Co.
Accenture Inc.
Acme Markets, Inc.
Activision Blizzard, Inc. later FTC action
Activision Publishing, Inc.
Acxiom Corp.
Adobe Inc.
Advantage Marketing, Inc.
Aeropostale, Inc.
Airbnb, Inc.
Albertsons Cos., Inc.
Alibaba.com LLC
Alphabet Inc. later FTC action later FTC action later FTC action later FTC action
Altice USA, Inc.
Altria Group, Inc. later FTC action later FTC action later FTC action
Amazon.com, Inc. later FTC action later FTC action later FTC action later FTC action later FTC action later FTC action later FTC action later FTC action
American Dairy Queen Corp.
American Eagle Outfitters, Inc.
American Girl Brands, LLC
American Honda Motor Company, Inc.
American Snuff Company
Amgen Inc. later FTC action later FTC action later FTC action later FTC action later FTC action
Amway Corp. later FTC action
Angi Inc.
Angry Orchard Cider Company, LLC
Anheuser-Busch Companies, LLC
Annie’s, Inc.
Ansira, Inc.
Anthropologie, Inc.
Apollo Education Group, Inc,. later FTC action
Apollo Global Management, Inc.
Apple Inc.
Applebee’s International, Inc.
Applebee’s Restaurants LLC
Applegate Farms LLC
Arby’s Restaurant Group, Inc.
Ashley Furniture Industries, Inc.
Ask Media Group, LLC
AstraZeneca Pharmaceuticals, LP
Athleta, LLC
Audible Inc.
Auto List, Inc.
AutoNation Inc.
AutoZone Parts, Inc.
AutoZone Stores, Inc.
AutoZone, Inc.
Autonation.com, Inc.
Autotrader.com, Inc.
Autozone.com, Inc.
Aveda Corp.
Avis Budget Group, Inc.
Avis Rent A Car System, LLC
BBDO Worldwide Inc.
BJ’s Wholesale Club Holdings, Inc.
BMW of North America, LLC
Bacardi U.S.A., Inc. later FTC action
Banana Republic, LLC
Barber Milk, LLC
Barilla America, Inc.
Barnes & Noble Booksellers, Inc.
Bath & Body Works, Inc.
Bausch & Lomb Inc.
Bausch Health Companies, Inc.
Bayer Corp.
Beam Suntory, Inc.
Beats Electronics
Bed Bath & Beyond Inc.
Benjamin Moore & Co
Berkshire Hathaway Inc.
Best Buy Co., Inc.
BestBuy.com, LLC
Big Lots Online LLC
Big Lots, Inc.
Blizzard Entertainment, Inc.
Bloomingdale’s Inc.
Bloomin’ Brands, Inc.
Blue Buffalo Co., Ltd.
Bluemercury, Inc.
Bob Evans Restaurants, LLC
Boehringer Ingelheim Animal Health USA Inc.
Boehringer Ingelheim Pharmaceuticals, Inc. later FTC action
Booking Holdings, Inc.
Brilliant Earth, LLC
Bristol-Myers Squibb Company
Brown-Forman Corp.
Budget Rent a Car System, Inc.
Budget Truck Rental, LLC
Buffalo Wild Wings, Inc.
Burger King Corp.
Burlington Stores, Inc.
Burson Cohn & Wolfe LLC
CVS Health Corp.
CVS Pharmacy, Inc.
Caesar’s Entertainment Corp. later FTC action
Caldrea Inc.
Calvin Klein Inc.
Campbell Soup Co.
CarGurus, Inc.
CarMax, Inc.
CarOffer, LLC
Carat USA, Inc.
Care.com, Inc. later FTC action later FTC action later FTC action later FTC action
Cargill Meat Solutions Corp.
Cargill, Inc.
Caribou Coffee Operating Company, Inc.
Carnival Corp. & plc
Carnival plc
Carter’s, Inc.
Celebrity Cruises, Inc.
Chameleon Cold Brew LLC
Chanel, Inc.
Charter Communications Inc.
Chevron Corp.
Chevron U.S.A. Inc.
Chewy, Inc. later FTC action
Chick-fil-A, Inc.
Chico’s Distribution Services, LLC
Chico’s FAS, Inc.
Chipotle Mexican Grill, Inc.
Chobani LLC
Church & Dwight Co., Inc.
Cinmar, LLC
Cinnabon Franchisor SPV LLC
Cline Davis & Mann Inc.
Clinique Laboratories, LLC
Coach IP Holdings LLC
Cognizant Technology Solutions Corp.
Cole Haan LLC
Colgate-Palmolive Co.
Columbia Sportswear Co.
Comcast Business Communications LLC
Comcast Cable Communications, LLC
Comcast Corp.
Conagra Brands, Inc.
Constellation Brands, Inc. later FTC action
Contadina Foods Inc.
Converse Inc.
Coors Brewing Company
Cost Plus, Inc.
Costco Wholesale Corp.
Coty, Inc.
Cox Automotive Inc.
Cox Communications, Inc.
Cox Enterprises, Inc.
Craft Brew Alliance
Cramer-Krasselt Co.
Credit Karma, Inc. later FTC action later FTC action later FTC action later FTC action
Critical Mass (U.S.) Inc.
D.G. Yuengling & Son, Inc.
DDB Worldwide Communications Group LLC New York, NY
DISH Network Corp.
DISH Wireless L.L.C.
Daily Burn, Inc.
Dairy Farmers of America, Inc.
Daniel J Edelman Holdings, Inc.
Danone North America, LLC
Darden Concepts, Inc.
Darden Restaurants, Inc.
Days Inns Worldwide Inc.
Dean Foods Co.
Deceptive or Unfair Conduct around Endorsements and Testimonials
Deckers Consumer Direct Corp.
Deckers Outdoor Corp.
Del Maguey Inc.
Del Monte Foods, Inc.
Dell Technologies, Inc.
Deloite LLP
Dentsu McGarryBowen LLC
Deutsch Inc.
Diageo North America, Inc.
Dick’s Sporting Goods, Inc.
Digitas, Inc.
Dillard’s, Inc.
Dillon Companies, Inc.
Dine Brands Global Inc.
DirecTV, LLC
Disney Destinations, LLC
Doctor’s Associates Inc.
Dollar General Corp.
Dollar Rent A Car, Inc.
Dollar Tree Stores, Inc.
Dollar Tree, Inc.
Domino’s Pizza, Inc.
Droga5, LLC
Duane Reade Inc.
Dunkin Brands, Inc.
Dunkin’ Donuts LLC
Duracell US Operations Inc.
Duracell, Inc.
E&J Gallo Winery later FTC action
EPAM Systems, Inc.
Edgewell Personal Care LLC
Edmunds.com, Inc.
Electronic Arts Inc.
Eli Lilly & Co.
Elizabeth Arden, Inc.
Elysian Brewing Company Inc.
Energizer Group, Inc.
Energizer Holdings, Inc.
Engine USA Corporation, Inc.
Epic Games, Inc. later FTC action later FTC action later FTC action
Epsilon Data Management, LLC
Essence Global Inc.
Estee Lauder Companies, Inc.
Eveready Battery Company, Inc.
Expedia Group, Inc.
Expedia, Inc.
Exxon Mobil Corporation later FTC action later FTC action later FTC action later FTC action later FTC action
F21 OPCO, LLC
FAGE USA Dairy Industry, Inc.
FIC Restaurants, Inc.
FIFCO USA
Facebook, Inc. later FTC action later FTC action
Family Dollar Stores, Inc.
FedEx Corp.
Ferrero U.S.A., Inc.
Fisher-Price, Inc.
Fitbit Inc.
Fleishman-Hillard Inc.
Fontanini Foods, LLC
Foot Locker Retail, Inc.
Foote Cone & Belding, Inc.
Footlocker.com, Inc.
Ford Motor Co.
Fortune Brands Home & Security, Inc.
Fox Restaurant Concepts LLC
Franchise Group Inc.
Francisco Partners Management LP
Fred Meyer, Inc.
Freeman Beauty, LLC
Freeman Company, LLC
Freshly Inc.
Friendly’s Restaurants Co, LLC
Frito-Lay North America, Inc.
Fruit of the Loom, Inc.
GameStop Corp. later FTC action
Gap Inc.
Garnet Hill Inc.
General Electric Co. later FTC action later FTC action
General Mills, Inc.
General Motors Co. later FTC action later FTC action
General Nutrition Corp.
Geometry Global LLC
George P Johnson Co.
Georgia-Pacific LLC
Gilead Sciences, Inc.
Global Custom Commerce L.P.
GoPro, Inc.
Golden Gate Capital LP
Golf Galaxy, LLC
Golin/Harris International, Inc.
Goodby Silverstein & Partners, Inc.
Goodyear Tire & Rubber Company
Google Fiber Inc. later FTC action
Google LLC later FTC action later FTC action later FTC action
Grand Lux Cafe LLC
Grey Global Group LLC
Group 1 Automotive, Inc.
Groupon, Inc.
Grubhub, Inc.
Guess.com Inc.
Guess? Inc.
H&R Block, Inc. later FTC action
H. J. Heinz Company
HP, Inc.
HSN, Inc.
HanesBrands, Inc.
Harley-Davidson, Inc. later FTC action later FTC action
Harris Teeter Supermarkets, Inc.
Harrison & Star, LLC
Harry & David Holdings, Inc.
Harte Hanks, Inc.
Hasbro, Inc.
Havas Creative Inc.
Havas Health, Inc.
Havas Media Group USA LLC later FTC action
Hearts & Science LLC
Heineken USA, Inc.
Helzberg’s Diamond Shops LLC
Henkel Corp.
Hershey Co.
Hertz Corp.
Hill Holliday LLC
Hill and Knowlton Strategies, LLC
Hill’s Pet Nutrition, Inc.
Hilton Worldwide Holdings, Inc.
Holiday Inn
Holland America Line N.V.
Hollister Co.
Home Box Office, Inc.
Home Depot, Inc.
HomeAdvisor Inc. later FTC action later FTC action later FTC action later FTC action later FTC action
HomeAway.com, Inc.
Honest Company, Inc.
Horizon Media, Inc.
Hormel Foods Corp.
Hormel Foods, LLC
Hotwire, Inc.
Howard Johnson International Inc.
Huge, LLC
Hulu, LLC
Huntsworth Health North America LLC
Hyatt Hotels Corp.
Hyundai Motor America, Inc.
IBM Corp.
ICF Int’l, Inc.
IHOP Restaurants LLC
IKEA North America Services, LLC
IPG Dxtra, Inc.
Inspire Brands, Inc.
InterContinental Hotels Group
Intouch Group, LLC
Intuit, Inc. later FTC action later FTC action later FTC action later FTC action later FTC action later FTC action
Isobar US, Inc.
J. C. Penney Corp Inc.
J.Crew Group, Inc.
J.M. Smucker Company
JAB Holding Company LLC
JUUL Labs, Inc. later FTC action later FTC action later FTC action later FTC action later FTC action
Jenny Craig, Inc.
Jewel Foods Stores, Inc.
John Middleton Co.
Johnson & Johnson Inc.
Johnsonville LLC
Justin’s, LLC
KAYAK Software Corp.
KFC Corporation
Kashi Company
Kate Spade, LLC
Kellogg Co. later FTC action
Kennedy Wieden Inc.
Kering Americas, Inc.
Ketchum Inc.
Kettle Foods, Inc.
Keurig Dr Pepper Inc.
Kia Motors America Inc.
Kiehl’s LLC
Kimberly-Clark Corp.
King Soopers, Inc. later FTC action
Kite Pharma Inc.
Kohl’s, Inc. later FTC action
Kraft Heinz Co.
Krispy Kreme, Inc.
Kroger Co.
Kylie Cosmetics, LLC
L.L. Bean Inc.
LG Electronics USA, Inc.
LVMH Moet Hennessy Louis Vuitton, Inc.
La Senza Corporation
Labatt USA LLC
Lagunitas Brewing Company
Land O’Lakes, Inc.
Las Vegas Sands Corp.
Lenovo United States Inc.
Leo Burnett Company, Inc.
Levis Strauss & Co.
LifeLock, Inc.
LinkedIn Corporation
Living Essentials, LLC
LivingSocial Inc.
Lowe’s Companies, Inc.
Lucky Stores LLC
Lumen Technologies, Inc.
Luxottica of America Inc.
Lyft, Inc.
L’Oreal USA, Inc.
M.A.C Cosmetics Inc.
MGM Resorts International
MSL Group Americas, LLC
Macys.com Inc.
Macy’s, Inc.
Magical Cruise Company Limited
Marathon Petroleum Company LP later FTC action
Marathon Petroleum Corp. later FTC action
Mark Anthony Brewing Inc.
Marriott International, Inc. later FTC action later FTC action
Mars Petcare Inc.
Mars, Inc.
Martin Agency Inc.
Marvel Entertainment, LLC
Match Group, Inc. later FTC action
Mattel, Inc.
Maytag Corporation
Mazda Motor of America, Inc.
McCann Healthcare LLC
McCann Relationship Marketing, Inc.
McCann Worldgroup, LLC
McCormick & Company, Inc.
McDonald’s Corp.
Mediacom Worldwide LLC
Mercedes-Benz USA, LLC
Merck & Co., Inc.
Merkle Inc.
Method Products, PBC
Michaels Stores, Inc.
Microsoft Corp. later FTC action later FTC action later FTC action
Milton Bradley Company
Mindshare USA, LLC
Mizkan America, Inc.
Molson Coors Beverage Co.
Mondelez International, Inc.
Monster Energy Company
Monster Worldwide, Inc.
Mosaic Sales Solutions US Operating Co. LLC
Motorola Mobility LLC
Mott’s LLP
Mountain Hardwear, Inc.
MullenLowe U.S., Inc.
Murad Inc.
Naked Juice Company of Glendora, Inc.
Nat Sherman Inc.
Nautica Retail USA LLC
Nest Labs Inc.
Nestle USA, Inc.
Nestlé Purina PetCare
Netflix, Inc.
Nike, Inc.
Nine West LLC
Nintendo of America Inc.
Nissan North America, Inc.
Noble Energy, Inc.
Nordstrom, Inc.
NortonLifeLock Inc.
Norwegian Cruise Line Holdings Ltd.
Novartis Corporation
Novo Nordisk, Inc. later FTC action later FTC action
Nutrilite Health Institute
Nutrisystem, Inc.
ODP Corporation
OMD USA LLC
Ocean Pacific Apparel Corp.
Ocean Spray Cranberries Inc.
Octagon, Inc.
Office Depot, LLC
Old Navy, LLC
Olive Garden
Olympus America Inc.
Omnicom Media Group Holdings Inc.
OpenTable, Inc.
Orbitz Worldwide, Inc.
Orbitz, LLC
Ore-Ida Foods, Inc.
Organic, Inc.
Origins Natural Resources Inc.
OshKosh B’gosh, Inc.
Overstock.com, Inc.
Owens Corning Inc.
O’Reilly Automotive Inc.
PHD Media LLC
POM Wonderful, LLC
PSP Group, LLC
PVH Corp.
Pabst Brewing Co.
Page 1 of 17
Page 10 of 17
Page 11 of 17
Page 12 of 17
Page 13 of 17
Page 14 of 17
Page 15 of 17
Page 16 of 17
Page 17 of 17
Page 2 of 17
Page 3 of 17
Page 4 of 17
Page 5 of 17
Page 6 of 17
Page 7 of 17
Page 8 of 17
Page 9 of 17
Panera Bread Co.
Papa John’s International, Inc.
Patagonia, Inc.
PayPal Holdings, Inc.
PayPal, Inc.
Payless Car Rental, Inc.
Payless ShoeSource Worldwide, LLC
Peet’s Coffee Inc.
Penske Automotive Group, Inc.
Pepperidge Farm Inc.
PepsiCo, Inc. later FTC action later FTC action
Performics Inc.
Perkins LLC
Pernod Ricard Kenwood Holding LLC
Pernod Ricard USA, LLC
PetSmart Inc.
Petco Health and Wellness Company, Inc.
Pfizer Inc. later FTC action
Phillip Morris International Inc.
Phillips 66 Company
Pinnacle Foods, Inc.
Pizza Hut, LLC
Playskool, Inc.
Playtex Products, Inc.
Postmates Inc.
Priceline.com LLC
Princess Cruise Lines, Ltd
Procter & Gamble Co. later FTC action
Psyonix LLC
Publicis Health, LLC
Publicis Media Inc.
Publicis, Inc.
Publix Super Markets, Inc.
PwC Digital Services
QVC, Inc.
Quaker Oats Company
Qurate Retail, Inc.
R. J. Reynolds Tobacco Company
R. J. Reynolds Vapor Company later FTC action later FTC action
R.R. Donnelley & Sons Co.
R/GA Media Group, Inc.
RARE Hospitality Management, LLC
Rabbit Hole Spirits, LLC
Ralph Lauren Corp.
Ralph Lauren Home Collection Inc.
Ralphs Grocery Company
Ramada Worldwide Inc.
Randall’s Food Markets, Inc.
Rapp Worldwide Inc.
Razer Inc. later FTC action later FTC action
Reckitt Benckiser LLC
Red Lobster Hospitality LLC.
RediClinic LLC
Redken Laboratories Inc.
Reebok International LTD.
Rejuvenation Inc. later FTC action
Resolution Media Inc.
Revlon, Inc.
Reynolds American, Inc.
Richards Group Inc.
Richemont North America, Inc.
Ring LLC later FTC action
Rite Aid Corporation
Robert Mondavi Corp.
Roblox Corporation
Rolex Watch U.S.A., Inc.
Ross Dress for Less, Inc.
Ross Stores, Inc.
Royal Caribbean Cruises Ltd.
Rubin Postaer and Associates, Inc.
Ryder System, Inc.
SC Johnson & Son, Inc.
SOREL Corporation
Saatchi & Saatchi North America Inc.
Sabra Dipping Company, LLC
Safeway Inc.
Salix Pharmaceuticals, Inc.
Samsung Electronics America, Inc.
Sam’s West, Inc.
Sanofi-Aventis U.S. LLC later FTC action
Santa Fe Natural Tobacco Company
Sapient Corp.
Schick Manufacturing, Inc.
Schmidt’s Deodorant Company, LLC
Scholl’s Wellness Co.
Shaw’s Supermarkets, Inc.
Shell Oil Company
Sherwin-Williams Co.
Signet Jewelers Ltd.
Sirius XM Holdings, Inc.
Skechers U.S.A., Inc.
Sleep Number Corp.
Sling TV L.L.C.
SmartyPants Vitamins, Inc.
Smith & Wesson Brands, Inc.
SodaStream USA Inc.
Sonic Automotive, Inc.
Sonic Corp.
Sony Corporation of America
Sony Electronics Inc.
Sony Entertainment, Inc.
Sony Music Holdings Inc.
Speedway LLC
Spin Master Inc.
Stanley Black & Decker, Inc.
Staples Inc.
Star Markets Company, Inc.
Starbucks Corp.
Starcom Worldwide, Inc.
Starwood Hotels and Resorts Worldwide, Inc. later FTC action later FTC action
Sterling Jewelers, Inc.
Stitcher Media LLC
Stuart Weitzman Holdings LLC
StubHub, Inc.
Subaru of America, Inc.
Sunday Riley Modern Skincare, LLC
Super 8 Worldwide Inc.
Sweet Earth, Inc.
Syneos Health, Inc.
T-Mobile US, Inc. later FTC action
TBWA Worldwide Inc.
TJX Companies, Inc.
Taco Bell of America, LLC
Tailored Brands, Inc.
Take-Two Interactive Software, Inc.
Takeda Pharmaceutical U.S.A., Inc.
Tapestry, Inc. later FTC action later FTC action
Target Corp.
Teami, LLC later FTC action
Telephone & Data Systems, Inc.
Tencent America, LLC
Tesla, Inc.
Texaco, Inc.
Texas Instruments Inc.
Texas Roadhouse Inc.
The Absolut Spirits Co., Inc.
The Absolut Spirits Company, LLC
The Avon Company
The Bartell Drug Company
The Beachbody Company Inc.
The Boston Beer Co., Inc.
The Burt’s Bees Products Company
The Cheesecake Factory Inc.
The Clorox Co.
The Coca-Cola Co.
The Gatorade Company
The Gillette Company
The Glad Products Company
The Integer Group LLC
The Kahlúa Company
The Keebler Company
The Marketing Arm Inc.
The Miller Brewing Company
The Minnesota Valley Canning Company
The Ogilvy Group LLC
The Pep Boys - Manny, Moe & Jack
The Ritz-Carlton Hotel Company, LLC
The UPS Store, Inc.
The Vons Companies, Inc.
The Wella Corporation
The Wm. Wrigley Jr. Company
Thomas J Lipton Co.
Thrifty Payless, Inc.
Thrifty Rent-A-Car System, Inc.
Tiffany & Co.
Timberland LLC
Tommy Hilfiger U.S.A., Inc.
Tom’s of Maine, Inc.
Tonka Corp.
Toro Company
Toyota Motor North America, Inc.
Travelodge Hotels Inc.
Travelscape LLC
Treyarch Corporation
TripAdvisor, Inc.
Tropicana Products, Inc.
Tyson Foods, Inc.
Tyson Fresh Meats Inc.
U.S. Smokeless Tobacco Company
URBN US Retail LLC
Uber Technologies, Inc.
Ubisoft Entertainment, Inc.
Ulta Beauty, Inc.
Under Armour, Inc.
Unilever United States, Inc.
United Distillers Manufacturing Inc.
United Parcel Service, Inc.
Universal McCann Worldwide, Inc.
University of Phoenix later FTC action later FTC action
Urban Decay Cosmetics LLC
Urban Outfitters, Inc.
VF Corp.
VF Outdoor, LLC
VML, LLC
Valero Energy Corporation
Valve Corporation
VeriFone, Inc.
Verizon Communications Inc.
Vermont Creamery, L.L.C.
Victoria’s Secret & Co.
Viking River Cruises AG
Vitamin Shoppe Industries Inc.
Volkswagen Group of America, Inc.
WW International, Inc. later FTC action
Walgreen Co.
Walgreens Boots Alliance, Inc.
Walmart Inc. later FTC action later FTC action
Walt Disney Co.
Warner Media, LLC
Water Pik, Inc.
Wavemaker Global LLC
Wayfair Inc.
WeightWatchers.com, Inc.
Weisscomm Group Ltd
Wella Operations US LLC
Wells Enterprises, Inc.
Wendy’s Co.
WhatsApp LLC
Whirlpool Corporation
Whole Foods Market Inc.
Williams-Sonoma, Inc. later FTC action
Williamson-Dickie Mfg. Co.
Wizards of the Coast LLC
Wunderman Thompson LLC
Wyndham Hotels & Resorts, Inc. later FTC action
Xerox Holdings Corp.
Yard House Restaurants, LLC
Yard House USA, Inc.
Yellow Wood Partners LLC
Yelp, Inc.
YouTube LLC later FTC action later FTC action
Young & Rubican LLC
Yum! Brands, Inc.
Zale Corp.
Zappos.com Inc.
Zenith Media Services, Inc.
Zillow Group, Inc. later FTC action later FTC action
Zimmerman Advertising LLC
Zipcar, Inc.
Zulily, LLC
adidas America Inc.
eBay Inc.
iCrossing, Inc.
iHeartMedia, Inc. later FTC action later FTC action
iProspect.com Inc.
prAna Living, LLC