William D. Yarnell

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IN THE MATTER OF WILLIAM D. YARNELL doing business as :'ATIONAL ALUMIKUM COMPANY CONSENT ORDER, ETC. , 11\ REGARD TO THE ALLEGED VIOLATION OF THE FEDERAL TRADE COMMISSION ACT June 24, 1.966 Docket C-1076. Complaint, June 24, J.66-Demsion, Consent order requiring a Columbia, S, , dealer in aluminum siding and re. lated home improvement products to cease using fictitious pricing and savings claims, misrepresenting payment of commissions, source of products, business affliation, and maintenance of such products. COMPLAINT Pursuant to the provisions of the Federal Trade Commission Act, and by virtue of the authority vested in it by said Act, the Federal Trade Commission, having reason to believe that William D. Yarne1l, an individual trading and doing business as National Aluminum Company, hereinafter referred to as respondent, has violated the provisions of said Act, and it appearing to the Commission that a proceeding by it in respect thereof would be in the public interest, hereby issues its complaint stating its charges in that respect as follows:

PARAGRAPH 1. Respondent, William D. Yarne1l, is an individual trading and doing business under the name of National Aluminum Company, with his principal place of business located at 2200 Main Street, in the city of Columbia, State of South Carolina.

PAR. 2. Respondent is now, and for some time last past been, engaged in the advertising, offering for sale, sale and distribution of aluminum siding and related home improvement products to the public.

PAR. 3. In the course and conduct of his business, respondent NATIONAL ALUMINUM CO. 1055 1009 Complaint this order, file with the Commission, a report, in writing, setting forth in detail the manner and form in which it has complied with this order.

Commissioner Elman dissenting.